Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Media Messages and Public Health

Media Messages and Public Health Author Amy Jordan
ISBN-10 9781135703585
Release 2010-11-01
Pages 288
Download Link Click Here

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.



The Content Analysis Guidebook

The Content Analysis Guidebook Author Kimberly A. Neuendorf
ISBN-10 9781412979474
Release 2016-05-30
Pages 456
Download Link Click Here

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.



Family Communication at the End of Life

Family Communication at the End of Life Author Maureen P. Keeley
ISBN-10 9783038425182
Release 2018-03-23
Pages 164
Download Link Click Here

This book is a printed edition of the Special Issue "Family Communication at the End of Life" that was published in Behavioral Sciences



Communicating Climate Science HC 254

Communicating Climate Science   HC 254 Author Great Britain: Parliament: House of Commons: Science and Technology Committee
ISBN-10 9780215070623
Release 2014-04-02
Pages 236
Download Link Click Here

The Government is failing to clearly and effectively communicate climate science to the public. There is little evidence of co-ordination amongst Government, government agencies and public bodies on communicating climate science, despite various policies at national and regional level to mitigate and adapt to climate change. The mandate to act on climate can only be maintained if the electorate are convinced that the Government is acting on the basis of strong scientific evidence. Ministers therefore need to do more to demonstrate that is the case and consistently reflect the Government approach in all their communications, especially with the media. The report also criticises the BBC for its reporting on the issue. It points out that BBC News teams continue to make mistakes in their coverage of climate science by giving opinions and scientific fact the same weight. The BBC is called to develop clear editorial guidelines for all commentators and presenters on the facts of climate that should be used to challenge statements, from either side of the climate policy debate, that stray too far from the scientific facts. It is important that climate science is presented separately from any subsequent policy response. Government should work with the learned societies and national academies to develop a source of information on climate science that is discrete from policy delivery, comprehensible to the general public and responsive to both current developments and uncertainties in the science



Advertising Theory

Advertising Theory Author Shelly Rodgers
ISBN-10 9781136514869
Release 2012-04-23
Pages 648
Download Link Click Here

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.



                                           Author Guy Debord
ISBN-10 9786180309638
Release 2016-11-25
Pages
Download Link Click Here

Στην Κοινωνία του θεάματος- που κυκλοφόρησε το 1947-, ο Guy Debord εκθέτει συνεκτικά τους τρόπους λειτουργίας της σύγχρονης κοινωνίας όπως διαμορφώνεται από τα τέλη της δεκαετίας του 1920 και γιγαντώνεται, παροξυσμικά και παρανοϊκά, έως τις μέρες μας. Μισό αιώνα μετά την πρώτη του έκδοση, αυτό το μοναδικό βιβλίο παραμένει δυναμικά επίκαιρο. Γράφει ο Debord: «Το θέαμα δεν μπορεί να εννοηθεί ως κατάχρηση ενός κόσμους της όρασης, ως το προιόν των τεχνικών μαζικής διάχυσης εικόνων. Είναι μάλλον μια Weltanschauung [κοσμοθεώρηση] που έγινε πραγματική, που εκφράστηκε υλικά. Είναι μια θεώρηση του κόσμου που έγινε αντικειμενική». Όσον αφορά τον ίδιο τον συγγραφέα, ακολούθησε στη ζωή και έως τον εκούσιο θάνατό του έναν και μοναδικό κανόνα. Τον συνοψίζει στον πρόλογο της Τρίτης γαλλικής έκδοσης του ανά χείρας έργου: «Οφείλει κανείς να διαβάσει αυτό το βιβλίο έχοντας κατά νου ότι γράφτηκε με την πρόθεση να βλάψει την κοινωνία του θεάματος. Δεν είπα ποτέ τίποτα το εξωφρενικό».