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Media Studies A Complete Introduction

Media Studies  A Complete Introduction Author Joanne Hollows
ISBN-10 9781473618992
Release 2016-06-02
Pages 336
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Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam. The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.



Media Studies

Media Studies Author Joanne Hollows
ISBN-10 1473618983
Release 2016-09-27
Pages 304
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Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam. The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.



Media Studies

Media Studies Author Robert Kolker
ISBN-10 9781405155601
Release 2009-03-03
Pages 328
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Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension



Critical Media Studies

Critical Media Studies Author Brian L. Ott
ISBN-10 9781118554036
Release 2013-12-02
Pages 400
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Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way Features a new chapter on sociological analysis that reveals how audiences use media in their everyday lives to manage social roles, relationships, and contexts Offers substantial updates to examples used in the book to reflect contemporary industry standards, textual forms, and audience behaviors Delivers up-to-date media references that resonate with today’s undergraduates Updated with more global examples for broader appeal Enhanced online resources, including PowerPoint slides, test bank, study guides and sample assignments, available upon publication at www.wiley.com/go/criticalmediastudies



Media Studies The Basics

Media Studies  The Basics Author Julian McDougall
ISBN-10 9781136315831
Release 2012-05-31
Pages 224
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There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.



Introducing Media Studies

Introducing Media Studies Author Ziauddin Sardar
ISBN-10 9781848319653
Release 2015-03-14
Pages 176
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No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. "Introducing Media Studies" explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.



Media Studies

Media Studies Author Dan Laughey
ISBN-10 9781842434062
Release 2010-08-01
Pages 160
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With TV, internet, phone, radio, movies, music, magazines, and newspapers—just to name a few—how does one begin to understand today’s all-embracing media culture? In this book, all the key issues and debates in media studies are covered in a lively and accessible style, including the main features of global media corporations and approaches to the study of media effects, consumer power, celebrity, journalism, and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavor on all media matters. Whether for a student, researcher, or practitioner, this handy reference guide offers a journey through a complex but fascinating subject.



AS Media Studies

AS Media Studies Author Peter Wall
ISBN-10 9781135867355
Release 2016-12-05
Pages 360
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AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences as well as taking students through the tasks expected of them to pass the AQA AS Media Studies exam. The book is supplemented with a companion website at www.asmediastudies.co.uk featuring additional activities and resources, further new case studies such as music and sport, clear instructions on producing different media, quizzes and tests. Areas covered include: an introduction to studying the media the key concepts across print, broadcast and e-media media institutions audiences and the media case studies such as Heroes, Nuts, and The Daily Mail guided textual analysis of real media on the website and within the book research and how to do it preparing for exams a production guide and how to respond to a brief. AS Media Studies: The Essential Introduction for AQA clearly guides students through the course and gives them the tips they need to become proficient media producers as well as media analysts.



Media Studies

Media Studies Author Paul Long
ISBN-10 9781317860785
Release 2014-07-10
Pages 536
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Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features: Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film. An international perspective allows you to view media in a global context. Examines media audiences as consumers, listeners, readerships and members of communities. Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field. New for the second edition: New case studies including Google, My Big Fat Gypsy Wedding, the life of a freelance journalist, phone hacking at News International, and collaborative journalism. 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms. Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.



Media Metrics

Media Metrics Author Manoj Dayal
ISBN-10 938606216X
Release 2017
Pages 544
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The book is a comprehensive introduction to the application of statistical tools and techniques in media research. "Media metrics" is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Key Features � Pioneering introductory text on media metrics, a method of measuring media variables � Clear and easy-to-understand explanation of descriptive and inferential media variables and their use � Complete coverage with relevant examples from media studies � Review exercises, and extensive list of references � Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies, and journalism



The Media Teacher s Handbook

The Media Teacher s Handbook Author Elaine Scarratt
ISBN-10 9781136594281
Release 2012-03-15
Pages 272
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The Media Teacher’s Handbook is an indispensible guide for all teachers, both specialist and non-specialist, delivering Media Studies and media education in secondary schools and colleges. It is the first text to draw together the three key elements of secondary sector teaching in relation to media study - the theoretical, the practical and the professional - in order to support media teachers throughout their careers: Section One: Contexts explores the history of, rationale for, and justification of studying the media from 1900 to the present day, and considers the tensions implicit in the subject caused by opposing views of culture. Section Two: Curriculum comprises seven chapters that focus on studying the media from Key Stages 3 and 4 in English, through GCSE and A Level Media Studies. It also explores approaches to teaching the Creative and Media Diploma, media and citizenship, and practical media production. Section Three: Career Development is designed to support those establishing and leading Media Studies departments and those who are charged with the initial preparation and professional development of teachers. Written by experts involved in the teaching, training and examination of Media Studies, this one-stop resource is packed with illustrative case studies and exemplar schemes of work which can be easily adapted for your own needs. Suggested Reading and Recommended Resources sections at the end of each chapter list additional books, films, DVDs, groups, agencies, organisations, contact details, websites and other materials which will support your teaching even further. The Media Teacher’s Handbook is an essential guide to the theory, pedagogy, and practice of media education that will enable you to teach your subject expertly and with confidence.



Media And Society

Media And Society Author Burton, Graeme
ISBN-10 9780335227235
Release 2010-05-01
Pages 342
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This book introduces undergraduates to critical perspectives on the relationship between media and society, and to ideas about the production of meaning through media. The opening chapters provide a foundation to understanding the triangular relationship between media businesses (institutions) and texts and audiences. Succeeding chapters look at specialist areas such as popular music, news, new technologies, advertising and globalization. .There is a development and application of ideas about such key terms as representation, difference, discourse and ideology. The student reader is encouraged to take on different views around issues relating to questions of media power, media influence, audience consumption. There is an emphasis on applying ideas to media practices and media texts. There is engagement with debates around such topics as public service broadcasting and the public sphere. Students are introduced to a range of key thinkers and their ideas as concepts, issues and debates are introduced..The reader is engaged through key questions, case studies, illustrations and diagrams, as well as a clearly argued text bedded in examples. .This book is already used both as a foundation at level 1 for degree courses in media studies, as a key text for general media modules at different levels, and as a key text at various levels in respect of specific chapters supporting specific modules and their topics..



Introduction to Media and Politics

Introduction to Media and Politics Author Sarah Oates
ISBN-10 9781473903722
Release 2008-02-18
Pages 240
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'...a lively introduction to media and politics, with timely chapters on the media, war and terrorism and the internet. If you want to know why media matters in politics this is a great place to start' - Dr Margaret Scammell, London School of Economics and Political Science 'This book has the truly international perspective that helps to put politics and media in the context of current world events...a unique and valuable text' - Professor Lynda Lee Kaid, University of Florida '...a new and promising perspective to the study of media and politics in a comparative dimension' - Professor Paolo Mancini, Università di Perugia Introduction to Media and Politics draws together evidence from the United States, the United Kingdom, Russia and beyond to provide students with an understanding of the relationship between the media and the political sphere. This highly accessible text: - balances theory with case studies on elections, war, terrorism, and the emerging role of the Internet, enabling the reader to think critically about how the media should work in the service of democracy. - places the study of media and politics in a comparative perspective, allowing the reader to consider how the same media institutions - including commercial and public service broadcasting, paid political advertising, and war coverage - function in different countries. This text is essential reading for advanced undergraduate and postgraduate students of media and politics.



Understanding Video Games

Understanding Video Games Author Simon Egenfeldt-Nielsen
ISBN-10 9781317533122
Release 2015-12-14
Pages 286
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Understanding Video Games is a crucial guide for newcomers to video game studies and experienced game scholars alike. This revised and updated third edition of the pioneering text provides a comprehensive introduction to the field of game studies, and highlights changes in the gaming industry, advances in video game scholarship, and recent trends in game design and development—including mobile, casual, educational, and indie gaming. In the third edition of this textbook, students will: Learn the major theories and schools of thought used to study games, including ludology and narratology; Understand the commercial and organizational aspects of the game industry; Trace the history of games, from the board games of ancient Egypt to the rise of mobile gaming; Explore the aesthetics of game design, including rules, graphics, audio, and time; Analyze the narrative strategies and genre approaches used in video games; Consider the debate surrounding the effects of violent video games and the impact of "serious games." Featuring discussion questions, recommended games, a glossary of key terms, and an interactive online video game history timeline, Understanding Video Games provides a valuable resource for anyone interested in examining the ways video games are reshaping entertainment and society.



Calculus A Complete Introduction

Calculus  A Complete Introduction Author Hugh Neill
ISBN-10 9781473678453
Release 2018-06-07
Pages 368
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Calculus: A Complete Introduction is the most comprehensive yet easy-to-use introduction to using calculus. Written by a leading expert, this book will help you if you are studying for an important exam or essay, or if you simply want to improve your knowledge. The book covers all areas of calculus, including functions, gradients, rates of change, differentiation, exponential and logarithmic functions and integration. Everything you will need to know is here in one book. Each chapter includes not only an explanation of the knowledge and skills you need, but also worked examples and test questions.



Political Philosophy A Complete Introduction Teach Yourself

Political Philosophy  A Complete Introduction  Teach Yourself Author Phil Parvin
ISBN-10 9781444167085
Release 2012-12-28
Pages 336
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Written by Phil Parvin and Clare Chambers, who are current political philosophy lecturers and leading researchers, Political Philosophy - The Essentials is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like summaries of key thinkers, and even lists of questions you might be asked in your seminar or exam. The book's structure follows that of most university courses on political philosophy, by looking at the essential concepts within political philosophy (freedom, equality, power, democracy, rights, the state, political obligation), and then looking at the ways in which piolitical philosophers have used these fundamental concepts in order to tackle a range of normative political questions such as whether the state has a responsibility to alleviate inequalities, and what interest liberal and demovratic states should take in the cultural or religious beliefs of citizens. Teach Yourself titles employ the 'Breakthrough method', which is designed specifically to overcome problems that students face. - Problem: 'I find it difficult to remember what I've read.'; Solution: this book includes end-of-chapter questions and summaries, - Problem: 'Most books mention important other sources, but I can never find them in time.'; Solution: this book includes key texts and case studies are summarised, complete with fully referenced quotes ready to use in your essay or exam. - Problem: 'Lots of introductory books turn out to cover totally different topics than my course.'; Solution: this book is written by a current university lecturer who understands what students are expected to know.



Shakespeare A Complete Introduction

Shakespeare  A Complete Introduction Author Michael Scott
ISBN-10 9781473612792
Release 2016-12-01
Pages 432
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Your complete introduction to Shakespeare William Shakespeare has been hailed as one of the greatest thinkers of all time, one of the world's finest artists, poets and dramatists. Shakespeare: A Complete Introduction introduces and explains the plays by looking at how they work, taking you on a journey through the genres of comedy, history and tragedy. The best known and most popular plays are discussed in detail and even plays in which Shakespeare may have had only the briefest creative and collaborative interest as a writer, get at least a mention. With material on his poetry and discussions on aspects of his life too, this truly is a complete introduction to Shakespeare. 'A very lively and enthusiastic introduction to the full range of Shakespeare's plays' John Drakakis, Professor of English, University of Stirling 'A masterpiece of the genre, written as it is with passion, without condescension, without jargon, thoughtful and open to changing critical theories, but always returning to the plays themselves, plays that fully reveal themselves most in performance.' Martin Wine, Professor Emeritus of English at the University of Illinois at Chicago (UIC)