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Mixed Media

Mixed Media Author Tom Bivins
ISBN-10 9781351788977
Release 2017-09-08
Pages 338
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Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.



Doing Ethics in Media

Doing Ethics in Media Author Jay Black
ISBN-10 9781136815850
Release 2011-04-19
Pages 456
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Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.



Ethics in Public Relations

Ethics in Public Relations Author Patricia J Parsons
ISBN-10 9780749477271
Release 2016-04-03
Pages 192
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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.



Ethics in Public Relations

Ethics in Public Relations Author Kathy Fitzpatrick
ISBN-10 9781452236780
Release 2006-05-03
Pages 256
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Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.



The Law of Journalism and Mass Communication

The Law of Journalism and Mass Communication Author Robert Trager
ISBN-10 9781506363219
Release 2017-10-25
Pages 704
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The Law of Journalism and Mass Communication, Sixth Edition, by Robert Trager, Susan Dente Ross, and Amy Reynolds offers a clear and engaging introduction to media law with comprehensive coverage and analysis of key cases for future journalists and media professionals. You are introduced to key legal issues at the start of each chapter, building your critical thinking skills before progressing to real-world landmark cases that demonstrate how media law is applied today. Contemporary examples, emerging legal topics, international issues, and cutting-edge research all help you to retain and apply principles of media law in practice. The thoroughly revised Sixth Edition has been reorganized and shortened to 12 chapters, streamlining the content and offering instructors more opportunities for classroom activities. This edition also goes beyond the judiciary—including discussions of tweets and public protests, alcohol ads in university newspapers, global data privacy and cybersecurity, libel on the internet, and free speech on college campuses—to show how the law affects the ways mass communication works and how people perceive and receive that work.



SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics Author SAGE Publications
ISBN-10 9781412995146
Release 2012
Pages 218
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With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.



Standing for Something

Standing for Something Author Gordon B. Hinckley
ISBN-10 9780307559968
Release 2009-02-19
Pages 256
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In this national bestseller, the president of The Church of Jesus Christ of Latter-day Saints, Gordon B. Hinckley, has created a classic look at the values that can change our world--and how to stand up for them. Drawing on anecdotes from his much-admired life of faith and service, as well as examples from American culture today, he examines ten virtues that have always illuminated the path to a better world: love, honesty, morality, civility, learning, forgiveness and mercy, thrift and industry, gratitude, optimism, and faith. He then shows how the two guardians of virtue--marriage and the family--can keep us on that path, even in difficult times. Standing for Something is an inspiring blueprint for what we all can do--as individuals, as a nation, and as a world community--to rediscover the values and virtues that have historically made us strong and that will lead us to a brighter future. From the Trade Paperback edition.



Public Relations Writing

Public Relations Writing Author Thomas H. Bivins
ISBN-10 1259060373
Release 2013-04
Pages 329
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This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.



An ethics trajectory

An ethics trajectory Author Thomas W. Cooper
ISBN-10 STANFORD:36105134424428
Release 2008
Pages 272
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An ethics trajectory has been writing in one form or another for most of life. You can find so many inspiration from An ethics trajectory also informative, and entertaining. Click DOWNLOAD or Read Online button to get full An ethics trajectory book for free.



Ethics in Media Communications

Ethics in Media Communications Author Louis A. Day
ISBN-10 STANFORD:36105114126506
Release 2006
Pages 480
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ETHICS IN MEDIA COMMUNICATIONS uses case studies throughout each chapter to explore the principles of media ethics. Accessible writing style and coherency between chapters allow for coverage of advanced topics such as morally offensive content and media and privacy.



The Maghreb Review

The Maghreb Review Author
ISBN-10 STANFORD:36105123020450
Release 2005
Pages
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The Maghreb Review has been writing in one form or another for most of life. You can find so many inspiration from The Maghreb Review also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Maghreb Review book for free.



Bibliographic Index

Bibliographic Index Author
ISBN-10 STANFORD:36105025908224
Release 2006
Pages 26
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Bibliographic Index has been writing in one form or another for most of life. You can find so many inspiration from Bibliographic Index also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Bibliographic Index book for free.



The British National Bibliography

The British National Bibliography Author Arthur James Wells
ISBN-10 STANFORD:36105211722678
Release 2009
Pages
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The British National Bibliography has been writing in one form or another for most of life. You can find so many inspiration from The British National Bibliography also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The British National Bibliography book for free.



The Handbook of Mass Media Ethics

The Handbook of Mass Media Ethics Author Lee Wilkins
ISBN-10 9781135594596
Release 2008-09-17
Pages 416
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This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.



Research Skills for Journalists

Research Skills for Journalists Author Vanessa Edwards
ISBN-10 9781317294511
Release 2016-03-02
Pages 260
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Research Skills for Journalists is a comprehensive, engaging and highly practical guide to developing the varied skillset needed for producing well researched, quality journalism across a range of platforms. Illustrated with original interviews and case studies, the book guides readers through a clear understanding of sources of news, as well as illustrating the skills needed to undertake successful digital and non-digital research and to conduct interviews for a variety of media. It examines the skills needed for basic data journalism and presents an in-depth exploration of the different research skills specific to producing print and online text, as well as those for broadcast and multimedia journalism. Key research skills explored in the book include: Developing digital research skills, including researching through search engines, messages boards, discussion groups and web forums, social media, apps, and using user generated content Working with data, including sourcing, auditing and analysing data, data visualisation and understanding the importance of accuracy and context Essential non-digital research skills, including telephone technique, using libraries and working with librarians, understanding copyright, working with picture libraries and research services, and producing freedom of information requests Working directly with people to research stories, including the power of persuasion, tracking down great contributors, managing and protecting sources, planning and managing interviews, and interviewing vulnerable people Researching for multimedia production of stories, including researching a radio story, podcast or video story, and planning for outside broadcasts. Research Skills for Journalists also explores specialist research skills needed for working overseas and investigates new areas, which could be used for journalism research in the future. The book is illustrated with original contributions by journalists from a variety of backgrounds; including veteran investigative journalist John Pilger, pioneering data journalist Simon Rogers and The Bureau of Investigative Journalism’s award-winning reporter Abigail Fielding-Smith. It is an invaluable guide for students and practitioners of journalism to the skills needed for finding and developing original news stories today.



Choice

Choice Author
ISBN-10 UCSC:32106019978219
Release 2009
Pages
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Choice has been writing in one form or another for most of life. You can find so many inspiration from Choice also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Choice book for free.



Journalism Online Comments and the Future of Public Discourse

Journalism  Online Comments  and the Future of Public Discourse Author Marie Shanahan
ISBN-10 9781351807050
Release 2017-09-13
Pages 128
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Comments on digital news stories and on social media play an increasingly important role in public discourse as more citizens communicate through online networks. The reasons for eliminating comments on news stories are plentiful. Off-topic posts and toxic commentary have been shown to undermine legitimate news reporting. Yet the proliferation of digital communication technology has revolutionized the setting for democratic participation. The digital exchange of ideas and opinions is now a vital component of the democratic landscape. Marie K. Shanahan's book argues that public digital discourse is crucial component of modern democracy—one that journalists must stop treating with indifference or detachment—and for news organizations to use journalistic rigor and better design to add value to citizens’ comments above the social layer. Through original interviews, anecdotes, field observations and summaries of research literature, Shanahan explains the obstacles of digital discourse as well as its promises for journalists in the digital age.