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More Words That Sell

More Words That Sell Author Richard Bayan
ISBN-10 0071418539
Release 2003-07-17
Pages 144
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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.



Phrases That Sell

Phrases That Sell Author Sally Germain
ISBN-10 0809229773
Release 1998-07-02
Pages 160
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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."



Words that Sell

Words that Sell Author Richard Bayan
ISBN-10 OCLC:1036925872
Release 1987
Pages 127
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Recommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies.



How to Say It to Sell It

How to Say It to Sell It Author Sue Hershkowitz-Coore
ISBN-10 9781101215531
Release 2008-01-02
Pages 224
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Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.



Powerlines

Powerlines Author Steve Cone
ISBN-10 9780470883280
Release 2010-05-11
Pages 288
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)



Subtle Words That Sell

Subtle Words That Sell Author Ross Jeffries
ISBN-10 0692076891
Release 2018-02-22
Pages 150
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Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that just doesn't work, insults your prospect's intelligence, and makes you feel like a schmuck? Then grab your copy of "Subtle Words That Sell" and learn revolutionary and ground- breaking concepts and tools to get your prospects to convince themselves to buy. YOU'LL LEARN: How To Activate And Awaken The Child-Like Side Of Your Prospect's Mind That Wants To Believe And Be Led. How To Establish Yourself As A Trusted Expert, Authority, And Guide In Your Prospect's Mind In The First Five Minutes Of Conversation. How To Create "Objection Amnesia" Using Agreement Frames. ... and much, much more in this unconventional "no-holds barred" book that will make selling far more fun and much more profitable, whether you are a beginner, a veteran, or anywhere in between.



Words That Work

Words That Work Author Frank Luntz
ISBN-10 9781401385743
Release 2007-01-02
Pages 368
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.



In Other Words

In Other Words Author Jhumpa Lahiri
ISBN-10 9781101875568
Release 2016-02-09
Pages 256
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National Best Seller From the best-selling author and Pulitzer Prize winner, a powerful nonfiction debut—an “honest, engaging, and very moving account of a writer searching for herself in words.” —Kirkus Reviews (starred) In Other Words is a revelation. It is at heart a love story—of a long and sometimes difficult courtship, and a passion that verges on obsession: that of a writer for another language. For Jhumpa Lahiri, that love was for Italian, which first captivated and capsized her during a trip to Florence after college. Although Lahiri studied Italian for many years afterward, true mastery always eluded her. Seeking full immersion, she decides to move to Rome with her family, for “a trial by fire, a sort of baptism” into a new language and world. There, she begins to read, and to write—initially in her journal—solely in Italian. In Other Words, an autobiographical work written in Italian, investigates the process of learning to express oneself in another language, and describes the journey of a writer seeking a new voice. Presented in a dual-language format, this is a wholly original book about exile, linguistic and otherwise, written with an intensity and clarity not seen since Vladimir Nabokov: a startling act of self-reflection and a provocative exploration of belonging and reinvention. From the Hardcover edition.



How to Say It Business to Business Selling

How to Say It  Business to Business Selling Author Geoffrey James
ISBN-10 9781101559031
Release 2011-12-06
Pages 208
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There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales Cycle With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.



Three More Words

Three More Words Author Ashley Rhodes-Courter
ISBN-10 9781481415576
Release 2015-06-30
Pages 320
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A sequel to Three Little Words traces the author's post-foster care years, describing her adventures in college, her relationship with her spouse and her decision to have both biological and foster children.



In Other Words Phrases for Growth Mindset

In Other Words  Phrases for Growth Mindset Author Annie Brock
ISBN-10 9781612438146
Release 2018-05-01
Pages
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Infuse the powerful vocabulary of growth mindset into your lesson plans, feedback and student guidance Choosing the Right Words From the authors of the bestselling The Growth Mindset Coach, this handy companion is a must-have if you want to empower students through purposeful praise and feedback. Here are the key strategies, helpful tips and go-to phrases for helping students transition thoughts, words and actions into the growth-mindset zone. Designed for ease of use and packed with over a hundred specific examples, this book offers a “say this, not that” approach to communication that will help you model and cultivate growth mindset in the classroom. For example: • Fixed Mindset You're so smart. You’re wrong. • Growth Mindset l like how you used different strategies to figure out these problems. That didn’t work out for you. How could you approach the problem differently?



Words I Use When I Write

Words I Use When I Write Author Alana Trisler
ISBN-10 0838860435
Release 1989-01-01
Pages 62
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Lists almost 500 high-interest, high-frequency words in large, hand-printed manuscript and provides space to add new words to help students improve their spelling, alphabetizing, reading, and writing. A 10-page back section includes pages for color words, number words, days of the week, months of the year, contractions, classmates and friends, family members, and pets. For grades 1-2.



Words that Make a Difference and how to Use Them in a Masterly Way

Words that Make a Difference and how to Use Them in a Masterly Way Author Robert Greenman
ISBN-10 1929154054
Release 2000-01-01
Pages 445
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Words that Make a Difference and how to Use Them in a Masterly Way has been writing in one form or another for most of life. You can find so many inspiration from Words that Make a Difference and how to Use Them in a Masterly Way also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Words that Make a Difference and how to Use Them in a Masterly Way book for free.



Macmillan English Dictionary for Advanced Learners

Macmillan English Dictionary for Advanced Learners Author Michael Rundell
ISBN-10 3192028785
Release 2007
Pages 1865
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Macmillan English Dictionary for Advanced Learners has been writing in one form or another for most of life. You can find so many inspiration from Macmillan English Dictionary for Advanced Learners also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Macmillan English Dictionary for Advanced Learners book for free.



Big Board First 100 Words

Big Board First 100 Words Author Roger Priddy
ISBN-10 0312495412
Release 2005-08-01
Pages 16
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Presents pictures of individually labeled items that are grouped into sections based on what they are, such as things that go, pets, and food.



More Word Smart

More Word Smart Author Princeton Review
ISBN-10 9780307945051
Release 2012-08-14
Pages 400
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Build a More Impressive Vocabulary. Did you know that: • The word "noisome" has nothing whatsoever to do with noise? • "Ordinance" and "ordnance" have two distinct meanings? • An "errant" fool is a fool who is lost, while an "arrant" fool is one whose foolishness is obvious? If any of these facts caught you by surprise, then you need More Word Smart. More than one million people improved their vocabulary with the original Word Smart, but an educated and powerful vocabulary doesn’t stop growing with one book! All of words featured in More Word Smart belong in an impressive vocabulary. Learning and using these words effectively can help you get better grades, score higher on tests, and communicate more confidently at work. MORE WORD SMART has been cross-linked for easy e-reader navigation & viewing, and includes: • A rigorous emphasis on correct pronunciation • Specialized chapters that highlight vocabulary from classic literature, law, and religion • A guide to frequently occurring usage errors in written English • Two chapters focusing on the words frequently found on the SAT and other standardized tests



The Bestseller Code

The Bestseller Code Author Jodie Archer
ISBN-10 9781250088284
Release 2016-09-20
Pages 320
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"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."—Sylvia Day, New York Times bestselling author Ask most people about massive success in the world of fiction, and you’ll typically hear that it’s a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown seem to be freakish—random occurrences in an unknowable market. But what if there were an algorithm that could reveal a secret DNA of bestsellers, regardless of their genre? What if it knew, just from analyzing the words alone, not just why genre writers like John Grisham and Danielle Steel belong on the lists, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had telltale signs of success all over their pages? Thanks to Jodie Archer and Matthew Jockers, the algorithm exists, the code has been cracked, and the results bring fresh new insights into how fiction works and why we read. The Bestseller Code offers a new theory for why Fifty Shades of Grey sold so well. It sheds light on the current craze for dark heroines. It reveals which themes tend to sell best. And all with fascinating supporting data taken from a five-year study of twenty thousand novels. Then there is the hunt for "the one"—the paradigmatic example of bestselling writing according to a computer's analysis of thousands of points of data. The result is surprising, a bit ironic, and delightfully unorthodox. This book explains groundbreaking text-mining research in accessible terms and offers a new perspective on the New York Times bestseller list. It's a big-idea book about the relationship between creativity and technology that will be provocative to anyone interested in how analytics have already transformed the worlds of finance, medicine, and sports. But at heart it is a celebration of books for readers and writers—a compelling investigation into how successful writing works, and a fresh take on our intellectual and emotional response to stories.