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Ogilvy on Advertising

Ogilvy on Advertising Author David Ogilvy
ISBN-10 9780804170055
Release 2013-09-11
Pages 224
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.



Ogilvy on Advertising in the Digital Age

Ogilvy on Advertising in the Digital Age Author Miles Young
ISBN-10 9781635571479
Release 2018-01-16
Pages 288
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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.



Ogilvy on Advertising Summary and Analysis

Ogilvy on Advertising Summary and Analysis Author Adam Harrison
ISBN-10 1978024592
Release 2017-10-07
Pages 26
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Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget.



Confessions of an Advertising Man

Confessions of an Advertising Man Author David Ogilvy
ISBN-10 190491537X
Release 2011
Pages 190
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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.



An Autobiography

An Autobiography Author David Ogilvy
ISBN-10 0471180025
Release 1997-02-13
Pages 196
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The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania



We Are What We Sell How Advertising Shapes American Life And Always Has 3 volumes

We Are What We Sell  How Advertising Shapes American Life      And Always Has  3 volumes Author Danielle Sarver Coombs
ISBN-10 9780313392450
Release 2014-01-15
Pages 1004
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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes



Fables Fashions and Facts About Advertising

Fables  Fashions  and Facts About Advertising Author John Philip Jones
ISBN-10 9781452236834
Release 2003-11-20
Pages 328
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John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.



The King of Madison Avenue

The King of Madison Avenue Author Kenneth Roman
ISBN-10 0230618340
Release 2010-06-08
Pages 304
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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.



The Unpublished David Ogilvy

The Unpublished David Ogilvy Author David Ogilvy
ISBN-10 9781847659453
Release 2012-12-06
Pages 208
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First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.



Persuasive Advertising

Persuasive Advertising Author J. Armstrong
ISBN-10 9780230285804
Release 2010-05-26
Pages 388
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.



Advertising Account Planning

Advertising Account Planning Author Larry Kelley
ISBN-10 9781317507437
Release 2015-02-11
Pages 262
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.



The Idea in You

The Idea in You Author Martin Amor
ISBN-10 9780241971406
Release 2015-09-03
Pages 256
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Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew Do you have an idea in you? A hobby, a project, a product ... something that could change your life? The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms. With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture. Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life. What are you waiting for? 'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters 'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks 'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo



In My Blood

In My Blood Author Greg Waggett
ISBN-10 9780955704703
Release 2007-10-01
Pages 191
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In My Blood has been writing in one form or another for most of life. You can find so many inspiration from In My Blood also informative, and entertaining. Click DOWNLOAD or Read Online button to get full In My Blood book for free.



The Wal Mart Effect

The Wal Mart Effect Author Charles Fishman
ISBN-10 9781101218105
Release 2006-01-19
Pages 352
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Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.



Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days Author Al Lautenslager
ISBN-10 9781613082690
Release 2014-06-16
Pages 304
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.



Peeing With David Ogilvy

Peeing With David Ogilvy Author Harvey Gabor
ISBN-10 9781626756168
Release 2013-05-01
Pages 79
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My book encapsulates my 37 wonderful and sometimes torturous career in creating advertising at some of the top agencies in New York. I was privileged to work in the "Mad Men" golden years of the 60's when I believe the most creative advertising was done. My credo, as a creative director, is, "You've gota touch a nerve. Leave them crying, laughing or sad or inspired. Today with the invention of "Computer Generation" (which is a good thing) most creatives have been seduced by ZOOM, POW, SHAZAM. All of it is certainly exciting; it's just not memorable. I believe my book of short stories will touch that nerve. Mostly, I believe that my book has the most important ingredient of all. You won't forget it.



Advertising Sales and Marketing

Advertising  Sales  and Marketing Author Ken Mondschein
ISBN-10 9781438125701
Release 2009-01-01
Pages 150
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Guide for pursuing a career in the advertising field.