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Optimization Issues in Web and Mobile Advertising

Optimization Issues in Web and Mobile Advertising Author Subodha Kumar
ISBN-10 9783319186450
Release 2015-11-13
Pages 70
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This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. As the web advertising evolved, the initial models were augmented by considering how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides the details of business model in mobile advertising, and presents solutions for the optimization problem involved in mobile advertising. Additionally this book looks to key future trends in web and mobile advertising (such as Fading Ads) and the associat ed challenges that come with it. For instance, the future trends in pricing models are more towards action-based pricing rather than impression-based pricing.



Implementing Mobile Language Learning Technologies in Japan

Implementing Mobile Language Learning Technologies in Japan Author Steve McCarty
ISBN-10 9789811024511
Release 2016-10-06
Pages 97
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This book explores theoretical and practical aspects of implementing mobile language learning in university classrooms for English as a Foreign Language in Japan. The technologies utilized, such as smartphones, iPads, and wi-fi, integrate students’ hand-held devices into the campus network infrastructure. The pedagogical aims of ubiquitous mobile learning further incorporate social media, blended learning, and flipped classroom approaches into the curriculum. Chapter 1 defines mobile language learning within dimensions of e-learning and technology-assisted language learning, prior to tracing the development of mobile learning in Japan. Chapter 2 documents the sociocultural theory underpinning the authors’ humanistic approach to implementation of mobile technologies. The sociocultural pedagogy represents a global consensus of leading educators that also recognizes the agency of Asian learners and brings out their capability for autonomous learning. Case studies of universities, large and small, public and private, are organized similarly in Chapters 3 to 5. Institutional/pedagogical and technological context sections are followed by detailed content on the implementation of initiatives, assessment of effectiveness, and recommendations for other institutions. Distinct from a collection of papers, this monograph tells a story in brief book length about theorizing and realizing mobile language learning, describing pioneering and original initiatives of importance to practitioners in other educational contexts.



Multi hop Routing in Wireless Sensor Networks

Multi hop Routing in Wireless Sensor Networks Author Shalli Rani
ISBN-10 9789812877307
Release 2015-09-21
Pages 69
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This brief provides an overview of recent developments in multi-hop routing protocols for Wireless Sensor Networks (WSNs). It introduces the various classifications of routing protocols and lists the pros and cons of each category, going beyond the conceptual overview of routing classifications offered in other books. Recently many researchers have proposed numerous multi-hop routing protocols and thereby created a need for a book that provides its readers with an up-to-date road map of this research paradigm. The authors present some of the most relevant results achieved by applying an algorithmic approach to the research on multi-hop routing protocols. The book covers measurements, experiences and lessons learned from the implementation of multi-hop communication prototypes. Furthermore, it describes future research challenges and as such serves as a useful guide for students and researchers alike.



Mobile Marketing Channel

Mobile Marketing Channel Author Mahmud Akhter Shareef
ISBN-10 9783319312873
Release 2016-04-23
Pages 132
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.



Urban Infrastructure Research

Urban Infrastructure Research Author Alok Tiwari
ISBN-10 9783319304038
Release 2016-02-24
Pages 75
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This book reviews contemporary research on urban infrastructure in 76 Ethiopian cities. It examines urban infrastructure issues in these cities and covers a wide range of topics from sustainability and smart cities to research methods employed by urban infrastructure investigators with regard to Ethiopian cities. Research on urban infrastructure legitimacies and modalities has established its value worldwide in recent years, though it is still fairly young in the Ethiopian context. The first chapter outlines ongoing issues of debate concerning urban infrastructures, including but not limited to discourses on sustainability, smart cities, innovative financing methods, and potential partnerships. Urban infrastructure issues in Ethiopian cities are examined in the second chapter, while the third chapter presents a review of the most relevant literature for researchers. Findings show that the citations in the research reports are mainly from the materials available over the internet, including WHO, UN-Habitat and unpublished local materials. The fourth chapter identifies patterns in the findings and recommendations of the research reports discussed. The results reveal that there is a wider gap between supply and demand with regard to urban infrastructure in Ethiopian cities, a situation that is further aggravated because of the growing urban population and already existing backlogs. The fifth chapter reviews the essential methods employed by urban infrastructure investigators in Ethiopian cities. In this regard, the cross-sectional study method with the use of survey method has been broadly adopted among investigators. Lastly, the book presents a summary and recommendations. It was observed that the urban infrastructure boom in Ethiopia is primarily concentrated in the key cities, and the current pattern of urban infrastructure provision does not incorporate the notion of sustainability. Hence, the book calls for setting the agenda of future research on urban infrastructure and services in Ethiopian cities together with the universities, private sector and government, who should ideally collaborate to produce the knowledge needed to improve quality of life, welfare, productivity, and economic growth.



Cognitive Computing for Big Data Systems Over IoT

Cognitive Computing for Big Data Systems Over IoT Author Arun Kumar Sangaiah
ISBN-10 9783319706887
Release 2017-12-30
Pages 375
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This book brings a high level of fluidity to analytics and addresses recent trends, innovative ideas, challenges and cognitive computing solutions in big data and the Internet of Things (IoT). It explores domain knowledge, data science reasoning and cognitive methods in the context of the IoT, extending current data science approaches by incorporating insights from experts as well as a notion of artificial intelligence, and performing inferences on the knowledge The book provides a comprehensive overview of the constituent paradigms underlying cognitive computing methods, which illustrate the increased focus on big data in IoT problems as they evolve. It includes novel, in-depth fundamental research contributions from a methodological/application in data science accomplishing sustainable solution for the future perspective. Mainly focusing on the design of the best cognitive embedded data science technologies to process and analyze the large amount of data collected through the IoT, and aid better decision making, the book discusses adapting decision-making approaches under cognitive computing paradigms to demonstrate how the proposed procedures as well as big data and IoT problems can be handled in practice. This book is a valuable resource for scientists, professionals, researchers, and academicians dealing with the new challenges and advances in the specific areas of cognitive computing and data science approaches.



Industry Interactive Innovations in Science Engineering and Technology

Industry Interactive Innovations in Science  Engineering and Technology Author Swapan Bhattacharyya
ISBN-10 9789811039539
Release 2017-07-22
Pages 620
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The book is a collection of peer-reviewed scientific papers submitted by active researchers in the International Conference on Industry Interactive Innovation in Science, Engineering and Technology (I3SET 2016). The conference is a collective initiative of all departments and disciplines of JIS College of Engineering (an autonomous institution), Kalyani, West Bengal, India. The primary objective of the conference is to strengthen interdisciplinary research and encourage innovation in a demand-driven way as desired by the industry for escalating technology for mankind. A galaxy of academicians, professionals, scientists, industry people and researchers from different parts of the country and abroad shared and contributed their knowledge. The major areas of I3SET 2016 include nonconventional energy and advanced power systems; nanotechnology and applications; pattern recognition and machine intelligence; digital signal and image processing; modern instrumentation, control, robotics and automation; civil engineering and structural design; real-time and embedded systems, communication and devices; advanced optimization techniques; biotechnology, biomedical instrumentation and bioinformatics; and outcome based education.



The Illusion of Risk Control

The Illusion of Risk Control Author Gilles Motet
ISBN-10 9783319329390
Release 2017-08-01
Pages 112
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This book is open access under a CC BY 4.0 license. This book explores the implications of acknowledging uncertainty and black swans for regulation of high-hazard technologies, for stakeholder acceptability of potentially hazardous activities and for risk governance. The conventional approach to risk assessment, which combines the likelihood of an event and the severity of its consequences, is poorly suited to situations where uncertainty and ambiguity are prominent features of the risk landscape. The new definition of risk used by ISO, “the effect of uncertainty on [achievement of] one’s objectives”, recognizes this paradigm change. What lessons can we draw from the management of fire hazards in Edo-era Japan? Are there situations in which increasing uncertainty allows more effective safety management? How should society address the risk of potentially planet-destroying scientific experiments? This book presents insights from leading scholars in different disciplines to challenge current risk governance and safety management practice.



Proceedings of the International Conference on Computing and Communication Systems

Proceedings of the International Conference on Computing and Communication Systems Author J. K. Mandal
ISBN-10 9789811068904
Release 2018-03-29
Pages 857
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The volume contains latest research work presented at International Conference on Computing and Communication Systems (I3CS 2016) held at North Eastern Hill University (NEHU), Shillong, India. The book presents original research results, new ideas and practical development experiences which concentrate on both theory and practices. It includes papers from all areas of information technology, computer science, electronics and communication engineering written by researchers, scientists, engineers and scholar students and experts from India and abroad.



Formulating Principal Agent Service Contracts for a Revenue Generating Unit

Formulating Principal Agent Service Contracts for a Revenue Generating Unit Author Shuo Zeng
ISBN-10 9783319186726
Release 2015-07-02
Pages 129
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This book examines contractual options for a performance based contract between an owner of a revenue generating unit and a repair agent for such unit. The framework of the analysis is that of economists' principal-agent problem. The contractual options of a principal and an agent are modeled as a Markov process with an undetermined time horizon. For a risk neutral principal, the authors identify the conditions under which a principal contracts with a risk-neutral, risk-averse, or risk-seeking agent and derive the principal's optimal offer together with the agent's optimal service capacity response. In essence, the book provides an extensive formulating analysis of principal-agent contracts given any exogenous parameter values. Ultimately a small number of formulas cover a large spectrum of principal-agent conditions.



Basics of Computer Networking

Basics of Computer Networking Author Thomas Robertazzi
ISBN-10 1461421047
Release 2011-11-04
Pages 84
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Springer Brief Basics of Computer Networking provides a non-mathematical introduction to the world of networks. This book covers both technology for wired and wireless networks. Coverage includes transmission media, local area networks, wide area networks, and network security. Written in a very accessible style for the interested layman by the author of a widely used textbook with many years of experience explaining concepts to the beginner.



Proceedings of the Second International Conference on Computer and Communication Technologies

Proceedings of the Second International Conference on Computer and Communication Technologies Author Suresh Chandra Satapathy
ISBN-10 9788132225171
Release 2015-09-04
Pages 807
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The book is about all aspects of computing, communication, general sciences and educational research covered at the Second International Conference on Computer & Communication Technologies held during 24-26 July 2015 at Hyderabad. It hosted by CMR Technical Campus in association with Division – V (Education & Research) CSI, India. After a rigorous review only quality papers are selected and included in this book. The entire book is divided into three volumes. Three volumes cover a variety of topics which include medical imaging, networks, data mining, intelligent computing, software design, image processing, mobile computing, digital signals and speech processing, video surveillance and processing, web mining, wireless sensor networks, circuit analysis, fuzzy systems, antenna and communication systems, biomedical signal processing and applications, cloud computing, embedded systems applications and cyber security and digital forensic. The readers of these volumes will be highly benefited from the technical contents of the topics.



Recommender Systems Handbook

Recommender Systems Handbook Author Francesco Ricci
ISBN-10 9781489976376
Release 2015-11-17
Pages 1003
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This second edition of a well-received text, with 20 new chapters, presents a coherent and unified repository of recommender systems’ major concepts, theories, methodologies, trends, and challenges. A variety of real-world applications and detailed case studies are included. In addition to wholesale revision of the existing chapters, this edition includes new topics including: decision making and recommender systems, reciprocal recommender systems, recommender systems in social networks, mobile recommender systems, explanations for recommender systems, music recommender systems, cross-domain recommendations, privacy in recommender systems, and semantic-based recommender systems. This multi-disciplinary handbook involves world-wide experts from diverse fields such as artificial intelligence, human-computer interaction, information retrieval, data mining, mathematics, statistics, adaptive user interfaces, decision support systems, psychology, marketing, and consumer behavior. Theoreticians and practitioners from these fields will find this reference to be an invaluable source of ideas, methods and techniques for developing more efficient, cost-effective and accurate recommender systems.



Cloud Based 5G Wireless Networks

Cloud Based 5G Wireless Networks Author Yin Zhang
ISBN-10 9783319473437
Release 2016-11-09
Pages 87
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This SpringerBrief introduces key techniques for 5G wireless networks. The authors cover the development of wireless networks that led to 5G, and how 5G mobile communication technology (5G) can no longer be defined by a single business model or a typical technical characteristic. The discussed networks functions and services include Network Foundation Virtualization (N-FV), Cloud Radio Access Networks (Cloud-RAN), and Mobile Cloud Networking (MCN). The benefits of cloud platforms are examined, as are definable networking and green wireless networking. Other related and representative projects on 5G are mobile and wireless communications enablers for the Twenty-Twenty Information Society, Multi-hop Cellular Networks, Network Function as-a-Service over Virtualized Infrastructures, iJOIN, and Nuage Virtualized Services Platform. Major applications of 5G range from RAN sharing and Multi-Operator Core Networks to mobile convergence. Enhancing the user experience by providing smart and customized services, 5G will support the explosive growth of big data, mobile internet, digital media, and system efficiency. This SpringerBrief is designed for professionals, researchers, and academics working in networks or system applications. Advanced-level students of computer science or computer engineering will also find the content valuable.



Distributed Computing and Monitoring Technologies for Older Patients

Distributed Computing and Monitoring Technologies for Older Patients Author Juris Klonovs
ISBN-10 9783319270241
Release 2016-01-21
Pages 102
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This book summarizes various approaches for the automatic detection of health threats to older patients at home living alone. The text begins by briefly describing those who would most benefit from healthcare supervision. The book then summarizes possible scenarios for monitoring an older patient at home, deriving the common functional requirements for monitoring technology. Next, the work identifies the state of the art of technological monitoring approaches that are practically applicable to geriatric patients. A survey is presented on a range of such interdisciplinary fields as smart homes, telemonitoring, ambient intelligence, ambient assisted living, gerontechnology, and aging-in-place technology. The book discusses relevant experimental studies, highlighting the application of sensor fusion, signal processing and machine learning techniques. Finally, the text discusses future challenges, offering a number of suggestions for further research directions.



Networks of Networks The Last Frontier of Complexity

Networks of Networks  The Last Frontier of Complexity Author Gregorio D'Agostino
ISBN-10 9783319035185
Release 2014-01-10
Pages 340
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The present work is meant as a reference to provide an organic and comprehensive view of the most relevant results in the exciting new field of Networks of Networks (NetoNets). Seminal papers have recently been published posing the basis to study what happens when different networks interact, thus providing evidence for the emergence of new, unexpected behaviors and vulnerabilities. From those seminal works, the awareness on the importance understanding Networks of Networks (NetoNets) has spread to the entire community of Complexity Science. The reader will benefit from the experience of some of the most well-recognized leaders in this field. The contents have been aggregated under four headings; General Theory, Phenomenology, Applications and Risk Assessment. The reader will be impressed by the different applications of the general paradigm that span from physiology, to financial risk, to transports. We are currently making the first steps to reduce the distance between the language and the way of thinking of the two communities of experts in real infrastructures and the complexity scientists. Although this path may prove to be long, it is extremely promising, both in extending our understanding of complex systems and in finding concrete applications that can enhance the life quality of millions of people.



Content Centric Networks

Content Centric Networks Author Syed Hassan Ahmed
ISBN-10 9789811000669
Release 2016-03-02
Pages 90
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This book introduces Content-Centric Networking (CCN), a networking paradigm that provides a simple and effective solution to the challenging demands of future wired and wireless communications. It provides an overview of the recent developments in the area of future internet technologies, bringing together the advancements that have been made in Information-Centric Networking (ICN) in general, with a focus on CCN. It begins with an introduction to the basics of CCN is followed by an overview of the current internet paradigm and its challenges. Next, an application perspective has been included, where the authors encompass the selected applications for CCN with recent refereed research and developments. These applications include Internet of Things (IoT), Smart Grid, Vehicular Ad hoc Networks (VANETs), and Wireless Sensor Networks (WSNs). The book is a useful reference source for practising researchers, and can be used as supporting material for undergraduate and graduate level courses in computer science and electrical engineering.