Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Paid Owned Earned

Paid  Owned  Earned Author Nick Burcher
ISBN-10 9780749465636
Release 2012-03-03
Pages 296
Download Link Click Here

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.



Paid Owned Earned

Paid  Owned  Earned Author Nick Burcher
ISBN-10 074946562X
Release 2012
Pages 279
Download Link Click Here

A guide to marketing in an increasingly fragmented media environment provides advice on creating an advertising framework that addresses social media optimization, seeding and viral distribution, and broadcast mass media.



Paid Owned Earned

Paid  Owned  Earned Author Nick Burcher
ISBN-10 9780749465636
Release 2012-03-03
Pages 296
Download Link Click Here

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.



Social Media ROI

Social Media ROI Author Olivier Blanchard
ISBN-10 0132678020
Release 2011-02-22
Pages 350
Download Link Click Here

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.



Social by Social

Social by Social Author Andy Gibson
ISBN-10 9781906496418
Release 2009*
Pages 253
Download Link Click Here

Explains how the new technology tools for social interaction are changing society, and how individuals and organizations with a social conscience can use them to do more good. Helps the user frame and answer the questions about a project, shows routes others have tried, and suggests additional alternatives.



ECSM 2017 4th European Conference on Social Media

ECSM 2017 4th European Conference on Social Media Author Academic Conferences and Publishing Limited
ISBN-10 9781911218470
Release 2017-07-03
Pages
Download Link Click Here

ECSM 2017 4th European Conference on Social Media has been writing in one form or another for most of life. You can find so many inspiration from ECSM 2017 4th European Conference on Social Media also informative, and entertaining. Click DOWNLOAD or Read Online button to get full ECSM 2017 4th European Conference on Social Media book for free.



Marketing Research Tools and Techniques

Marketing Research  Tools and Techniques Author Nigel Bradley
ISBN-10 9780199655090
Release 2013-03-07
Pages 552
Download Link Click Here

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.



Strategic Digital Marketing Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Strategic Digital Marketing  Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment Author Eric Greenberg
ISBN-10 9780071819510
Release 2013-09-06
Pages 352
Download Link Click Here

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.



Connected

Connected Author Nicholas A. Christakis
ISBN-10 9780316071345
Release 2009-09-28
Pages 368
Download Link Click Here

Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Drs. Christakis and Fowler, which have repeatedly made front-page news nationwide. In CONNECTED, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, CONNECTED overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.



THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING Author Grzegorz Mazurek
ISBN-10 9788389437662
Release 2016-08-31
Pages 388
Download Link Click Here

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.



Strategic Social Media

Strategic Social Media Author L. Meghan Mahoney
ISBN-10 9781118556900
Release 2016-09-15
Pages 360
Download Link Click Here

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold



The Web Traffic Book

The Web Traffic Book Author Ross Michael Goldberg
ISBN-10 1453742433
Release 2010-08-10
Pages 304
Download Link Click Here

This is NOT your typical book. Whether you're already an online entrepreneur or are hoping to become one, you will find ideas and strategies that you've never considered are covered in full detail, so you can apply them and reach new people who otherwise never would have known you exist. Covering search engine marketing, easy research strategies, social marketing, video marketing, paid traffic, and much more, expect to know exactly what you are going to do to market your business on the web by the time you finish reading this book. Get this book right now, read it, and apply what's inside to finally get the customers you know you deserve.



Digital Marketing Excellence

Digital Marketing Excellence Author Dave Chaffey
ISBN-10 9781317276739
Release 2017-03-31
Pages 660
Download Link Click Here

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.



Information and Communications for Development 2012

Information and Communications for Development 2012 Author World Bank
ISBN-10 9780821395875
Release 2012-08-01
Pages 238
Download Link Click Here

Assessing what has worked, what hasn't, and why, this triennial report is an invaluable guide for understanding how to capture the benefits of information and communication technology around the world. This year's report focuses on mobile applications.



Diaspora for Development in Africa

Diaspora for Development in Africa Author Sonia Plaza
ISBN-10 9780821382585
Release 2011
Pages 328
Download Link Click Here

The diaspora of developing countries can be a potent force for development, through remittances, but more importantly, through promotion of trade, investment, knowledge and technology transfers. The book aims to consolidate research and evidence on these issues with a view to formulating policies in both sending and receiving countries.



Introducing the Creative Industries

Introducing the Creative Industries Author Rosamund Davies
ISBN-10 9781446291160
Release 2013-04-22
Pages 280
Download Link Click Here

"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.



Sports and Entertainment Marketing

Sports and Entertainment Marketing Author Ken Kaser
ISBN-10 9781305445147
Release 2015-01-01
Pages 448
Download Link Click Here

SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.