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Perennial Seller

Perennial Seller Author Ryan Holiday
ISBN-10 9781101992142
Release 2017-07-18
Pages 256
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.



Perennial Seller

Perennial Seller Author Ryan Holiday
ISBN-10 9780143109013
Release 2017
Pages 248
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Explores how some works and artists achieve longevity when most disappear after initial success.



Perennial Seller

Perennial Seller Author Ryan Holiday
ISBN-10 9781782833185
Release 2017-07-13
Pages 151
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Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.



Conspiracy

Conspiracy Author Ryan Holiday
ISBN-10 9780735217669
Release 2018-02-27
Pages 336
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A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about. In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel. For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture? In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory. Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.



The Power of Glamour

The Power of Glamour Author Virginia Postrel
ISBN-10 9781416561118
Release 2013-11-05
Pages 269
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An exploration of glamour, a potent cultural force that influences where people choose to live, which careers to pursue, where to invest, and how to vote, offers empowerment to be smarter about engaging with the world.



Monster Loyalty

Monster Loyalty Author Jackie Huba
ISBN-10 9781101630990
Release 2013-05-02
Pages 224
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Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community. From the Hardcover edition.



The Nature of Mathematics

The Nature of Mathematics Author Philip E. B. Jourdain
ISBN-10 9780486154961
Release 2013-01-09
Pages 80
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Anyone interested in mathematics will appreciate this survey, which explores the distinction between the body of knowledge known as mathematics and the methods used in its discovery. 1913 edition.



Trust Me I m Lying

Trust Me  I m Lying Author Ryan Holiday
ISBN-10 9781101583715
Release 2012-07-19
Pages 320
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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”



The Daily Stoic Journal

The Daily Stoic Journal Author Ryan Holiday
ISBN-10 9780525534396
Release 2017
Pages 368
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Ryan Holiday has led the popular revival of stoicism since 2014, with his acclaimed bestsellers The Obstacle is the Way, Ego is the Enemy, and-in partnership with Stephen Hanselman-The Daily Stoic. The latter offered powerful quotations, fresh anecdotes, and insightful commentary about the wisdom of Epictetus, Seneca, and Marcus Aurelius. Now Holiday and Hanselman are back with The Daily Stoic Journal, an interactive guide to integrating this ancient philosophy into our 21st century lives. Readers will find weekly explanations and quotations to inspire deeper reflection on Stoic practices, daily prompts, and a helpful introduction explaining the various Stoic tools of self-management. This beautifully designed hardcover journal features space for morning and evening notes, along with advice to encourage ongoing writing and insights, day by day through the year. This is the perfect companion volume for people who already love The Daily Stoic, but it can also be used as a stand-alone journal. It will help anyone seeking inner peace and clarity in our crazy world, even those who have never previously encountered Stoicism.



Growth Hacker Marketing

Growth Hacker Marketing Author Ryan Holiday
ISBN-10 9780698176911
Release 2014-09-30
Pages 144
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.



Summary and Analysis of Perennial Seller

Summary and Analysis of Perennial Seller Author Z. I. P. ZIP Reads
ISBN-10 1985079852
Release 2018-02-05
Pages 28
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PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: http://amzn.to/2GMdSIQ In Perennial Seller: The Art of Making and Marketing Work that Lasts Ryan Holiday presents an examination of what makes a perennial seller successful. He provides instruction to help creatives be more likely to achieve this success. Don't miss out on this ZIP Reads summary to learn how to create and market a work that will stand the test of time! Click "Buy Now with 1-Click" to own your copy today! What does this ZIP Reads Summary Include? A synopsis of the original book Key takeaways to distill the most important points Analysis of each takeaway In-depth Editorial Review Short bio of the original author About the Original Book:Ryan Holiday's book Perennial Seller: The Art of Making and Marketing Work that Lasts examines what it takes to create a perennial seller. By focusing on finding and targeting your audience, producing quality rather than quantity, and approaching marketing and creation from a holistic standpoint, the book presents as an instructional guide to help creatives produce work that will have marketability, longevity, and perennial success. DISCLAIMER: This book is intended as a companion to, not a replacement for, Perennial Seller. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: http://amzn.to/2GMdSIQ to purchase a copy of the original book.We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.



Unlabel

Unlabel Author Marc Ecko
ISBN-10 9781451685312
Release 2015-05-05
Pages 304
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From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.



Anything You Want

Anything You Want Author Derek Sivers
ISBN-10 9781591848264
Release 2015
Pages 88
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Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his "accidental" success and failures into this concise and inspiring book on how to create a multimillion-dollar company by following your passion. Sivers details his journey and the lessons learned along the way of creating and building a business close to his heart. In 1997, Sivers was a musician who taught himself to code a Buy Now button onto his band's website. Shortly thereafter he began selling his friends' CDs on his website. As CD Baby grew, Sivers faced numerous obstacles on his way to success. Within six years he had been publicly criticized by Steve Jobs and had to pay his father $3.3 million to buy back 90 percent of his company, but he had also built a company of more than 50 employees and had profited $10 million. Anything You Want is must reading for every person who is an entrepreneur, wants to be one, wants to understand one, or cares even a little about what it means to be human.



Summary Analysis and Review of Ryan Holiday s Perennial Seller

Summary  Analysis  and Review of Ryan Holiday s Perennial Seller Author Start Publishing Notes
ISBN-10 1635967589
Release 2017-11-07
Pages 32
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PLEASE NOTE: This is a key takeaways and analysis of the book and NOT the original book. Start Publishing Notes' Summary, Analysis, and Review of Ryan Holiday's Perennial Seller: The Art of Making and Marketing Work That Lasts includes a summary of the book, a review, analysis & key takeaways, and a detailed "About the Author" section. PREVIEW: Perennial Seller is a self-help book targeted to entrepreneurs and creative individuals, such as writers, artists, or filmmakers. This book draws on author Ryan Holiday's experience in various creative industries and seeks to help people develop a project or product that will be more than a temporary fad-what he calls a "perennial seller." Holiday starts the book by addressing a recurring dilemma for creatives: what makes a product successful for years and decades, and what causes other, seemingly just as good, products to fail? What is it that makes a product "perennial?" Holiday's definition of perennial is a product that has found continued success over its entire lifetime, not merely its debut. Perennial products are timeless. They impact the world in a way that ensures their long-term survival.



Enemies of Promise

Enemies of Promise Author Cyril Connolly
ISBN-10 9780226115047
Release 2008-07-01
Pages 265
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“Whom the gods wish to destroy,” writes Cyril Connolly, “they first call promising.” First published in 1938 and long out of print, Enemies of Promise, an “inquiry into the problem of how to write a book that lasts ten years,” tests the boundaries of criticism, journalism, and autobiography with the blistering prose that became Connolly’s trademark. Connolly here confronts the evils of domesticity, politics, drink, and advertising as well as novelists such as Joyce, Proust, Hemingway, and Faulkner in essays that remain fresh and penetrating to this day. “A fine critic, compulsive traveler, and candid autobiographer. . . . [Connolly] lays down the law for all writers who wanted to count. . . . He had imagination and decisive images flashed with the speed of wit in his mind.”—V. S. Pritchett, New York Review of Books “Anyone who writes, or wants to write, will find something on just about every single page that either endorses a long-held prejudice or outrages, and that makes it a pretty compelling read. . . . You end up muttering back at just about every ornately constructed pensée that Connolly utters, but that’s one of the joys of this book.”—Nick Hornby, The Believer “A remarkable book.”—Anthony Powell



The Obstacle is the Way

The Obstacle is the Way Author Ryan Holiday
ISBN-10 9781782830054
Release 2014-05-01
Pages 229
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We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better. If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity. The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.



Bright Shiny Morning

Bright Shiny Morning Author James Frey
ISBN-10 9780061795640
Release 2009-10-13
Pages 544
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One of the most celebrated and controversial authors in America delivers his first novel—a sweeping chronicle of contemporary Los Angeles that is bold, exhilarating, and utterly original. Dozens of characters pass across the reader's sight lines—some never to be seen again—but James Frey lingers on a handful of LA's lost souls and captures the dramatic narrative of their lives: a bright, ambitious young Mexican-American woman who allows her future to be undone by a moment of searing humiliation; a supremely narcissistic action-movie star whose passion for the unattainable object of his affection nearly destroys him; a couple, both nineteen years old, who flee their suffocating hometown and struggle to survive on the fringes of the great city; and an aging Venice Beach alcoholic whose life is turned upside down when a meth-addled teenage girl shows up half-dead outside the restroom he calls home. Throughout this strikingly powerful novel there is the relentless drumbeat of the millions of other stories that, taken as a whole, describe a city, a culture, and an age. A dazzling tour de force, Bright Shiny Morning illuminates the joys, horrors, and unexpected fortunes of life and death in Los Angeles.