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Persuasion Social Influence and Compliance Gaining

Persuasion  Social Influence  and Compliance Gaining Author Robert H. Gass
ISBN-10 0205698182
Release 2011
Pages 370
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Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.



Persuasion

Persuasion Author Robert H. Gass
ISBN-10 1138630616
Release 2018
Pages 438
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Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining�continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book�s downloadable test bank, instructor�s manual, and PowerPoint slides in preparing course material.



Persuasion

Persuasion Author Robert H. Gass
ISBN-10 0815358210
Release 2018-02-16
Pages 470
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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book�s downloadable test bank, instructor�s manual, and PowerPoint slides in preparing course material.



Persuasion Social Influence and Compliance Gaining

Persuasion  Social Influence  and Compliance Gaining Author Robert H. Gass
ISBN-10 0205796583
Release 2011
Pages 370
Download Link Click Here

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.



Persuasion

Persuasion Author Robert H Gass
ISBN-10 9781317348382
Release 2015-07-17
Pages 400
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First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.



Perspectives on Persuasion Social Influence and Compliance Gaining

Perspectives on Persuasion  Social Influence  and Compliance Gaining Author John S. Seiter
ISBN-10 UCSC:32106019960860
Release 2004
Pages 384
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "



Persuasion in Your Life

Persuasion in Your Life Author Shawn T. Wahl
ISBN-10 9781315536392
Release 2017-09-22
Pages 360
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Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.



Gendered Lives

Gendered Lives Author Julia T. Wood
ISBN-10 9781337555883
Release 2018-01-01
Pages 50
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Well-written and well-researched by leading gender communication scholars Julia T. Wood and Natalie Fixmer-Oraiz, GENDERED LIVES: COMMUNICATION, GENDER, & CULTURE, 13th Edition, provides the latest theories, research and pragmatic information to help readers think critically about gender and society. The book demonstrates the multiple and often interactive ways a person's views of masculinity and femininity are shaped within contemporary culture. It offers balanced coverage of different sexes, genders and sexual orientations. Reflecting emerging trends and issues, the new edition includes expansive coverage of men's issues, an integrated emphasis on social media and a stronger focus on gender in the public sphere. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Readings in Propaganda and Persuasion

Readings in Propaganda and Persuasion Author Garth S. Jowett
ISBN-10 9781412909006
Release 2006
Pages 287
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Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide significant insights into the practice and theory of propaganda and persuasion. The contents range from seminal essays to articles by well-known writers on propaganda to new essays about responses to contemporary issues and events. This engaging anthology also includes analyses of the relationship between rhetoric, propaganda, and persuasion.



Advanced Public Speaking

Advanced Public Speaking Author Michael J. Hostetler
ISBN-10 9781315441788
Release 2017-01-12
Pages 232
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Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume offers brand new classroom-tested chapter assignments, updated examples, and new content on speaking to international and remote audiences. An instructor’s manual and test bank are available for download on the book’s companion website, offering everything from guidance in constructing a syllabus, to lecture suggestions, to classroom activities. This student-engagement focused and flexible text offers students the opportunity to increase their speaking abilities across a variety of more specific and complex contexts.



Personnel Selection

Personnel Selection Author Mark Cook
ISBN-10 9781118973561
Release 2016-02-19
Pages 368
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This is a fully updated edition of Personnel Selection, a seminal text on the psychometric approach to personnel selection by a noted expert in the field. Focuses on cutting-edge topics including the influence of social networking sites, adverse impact, age differences and stereotypes, distribution of work performance, and the problems of selecting new employees using research based on incumbent employees Questions established beliefs in the field, especially issues that have been characterized as “not a problem,” such as differential validity, over-reliance on self-report, and “faking good” Contains expanded discussion of research and practice in the US and internationally, while maintaining the definitive coverage of UK and European selection approaches Provides comprehensive yet accessible information for professionals and students, as well as helpful pedagogical tools (technical and statistical boxes, simplified figures and tables, research agenda boxes, key point summaries, and key references)



The Leadership Experience

The Leadership Experience Author Richard L. Daft
ISBN-10 9781337516020
Release 2017-01-01
Pages 528
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Equip students with the critical leadership skills and solid understanding of today’s theory needed to become effective business leaders in today’s turbulent times with THE LEADERSHIP EXPERIENCE, 7E. Acclaimed author Richard Daft helps students explore the latest thinking in leadership theory and contemporary practices at work within organizations throughout the world. Students examine emerging topics, including enhancement of emotional intelligence, leadership vision and courage, leadership of virtual teams, and open innovation, and they connect those topics to recent world events such as ethical scandals and political turmoil. Packed with memorable examples and unique insights into actual leadership decisions, this full-color text includes crisp, clear visuals to reinforce the book’s engaging presentation. This edition’s proven applications, specifically designed for today’s leadership theory and applications course, and a solid foundation grounded in established scholarly research make the topic of leadership come alive for students. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



The Dynamics of Persuasion

The Dynamics of Persuasion Author Richard M. Perloff
ISBN-10 9781317328872
Release 2016-12-19
Pages 630
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.



Argumentation

Argumentation Author James A. Herrick
ISBN-10 1891136267
Release 2011-01-01
Pages 306
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Argumentation has been writing in one form or another for most of life. You can find so many inspiration from Argumentation also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Argumentation book for free.



Intercultural Communication

Intercultural Communication Author James W. Neuliep
ISBN-10 9781412976893
Release 2011-09-30
Pages 435
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In this fully updated Fifth Edition of Intercultural Communication, author James W. Neuliep provides a clear contextual circular model for examining communication within cultural, micro-cultural, environmental, socio-relational, perceptual contexts, and verbal and nonverbal codes. The text begins with the broadest context; the cultural component of the model and progresses chapter by chapter through each component of the model. The later chapters then apply the model to the development and maintenance of intercultural relationships, the management of intercultural conflict, intercultural management, intercultural adaptation, culture shock, and intercultural competence.



Communicating in Groups

Communicating in Groups Author Joann Keyton
ISBN-10 PSU:000062474351
Release 2006
Pages 332
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To communicate effectively within groups and teams, we must understand our relationships with other members and how those relationships influence the tasks and activities that the groups and teams undertake. Communicating in Groups, Third Edition, emphasizes that all groups--decision-making and social--require members to successfully convey both relational and task messages. Author Joann Keyton points to the five key elements that define a group--size, interdependence, identity, goal, and structure--and demonstrates how group processes are facilitated or hindered by them. Using examples from field research on both task and social groups, Keyton depicts group interaction as it emerges through conversation. She provides frameworks for analyzing group interaction, recommendations for effective group practice, and numerous transcripts of authentic group communication that help to underscore the concepts. Thoroughly revised in this third edition, the book features new material on communication structures, group tasks and activities, communication competence, and decision making. Keyton includes updated literature reflecting recent communication and interdisciplinary group theory and research, and she also places more emphasis on gender and cultural diversity, stressing the need for students to consider the multiple ways in which diversity influences group interaction. Highlighting the important connection between task and relational messages in both task and social groups, Communicating in Groups, Third Edition, is ideal for undergraduate courses in group and team communication, as well as for management and business communication courses in group behavior and teamwork.



The History and Theory of Rhetoric

The History and Theory of Rhetoric Author James A. Herrick
ISBN-10 9781315404127
Release 2017-09-22
Pages 330
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By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. This new 6th edition includes greater attention to non-Western studies, as well as contemporary developments such as the rhetoric of science, feminist rhetoric, the rhetoric of display, and comparative rhetoric. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students.