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Persuasive Technology

Persuasive Technology Author B. J. Fogg
ISBN-10 1558606432
Release 2003
Pages 283
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An overview of the study of "captology"--the study of computers as persuasive technologies--examines the integration of behavior altering techniques and information technology.



Designing for Behavior Change

Designing for Behavior Change Author Stephen Wendel
ISBN-10 9781449367978
Release 2013-11-05
Pages 394
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A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower



Texting 4 Health

Texting 4 Health Author B. J. Fogg
ISBN-10 0979502543
Release 2009
Pages 163
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Texting 4 Health has been writing in one form or another for most of life. You can find so many inspiration from Texting 4 Health also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Texting 4 Health book for free.



Human Values and the Design of Computer Technology

Human Values and the Design of Computer Technology Author Batya Friedman
ISBN-10 1575860813
Release 1997-12-13
Pages 320
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This volume presents the latest findings on human values - including accountability, privacy, autonomy, and respect for person - with relation to the computer systems that we build and how we choose to use them.



Mobile Persuasion

Mobile Persuasion Author B. J. Fogg
ISBN-10 0979502527
Release 2007
Pages 166
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Mobile Persuasion has been writing in one form or another for most of life. You can find so many inspiration from Mobile Persuasion also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Mobile Persuasion book for free.



The SAGE Handbook of Persuasion

The SAGE Handbook of Persuasion Author James Price Dillard
ISBN-10 9781412983136
Release 2013
Pages 447
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.



Persuasive Technology

Persuasive Technology Author Thomas Ploug
ISBN-10 9783642132254
Release 2010-06-01
Pages 299
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This book constitutes the proceedings of the 5th International Conference on Persuasive Technology, PERSUASIVE 2010, held in Copenhagen Denmark in June 2010. The 25 papers presented were carefully reviewed and selected from 80 submissions. In addition three keynote papers are included in this volume. The topics covered are emotions and user experience, ambient persuasive systems, persuasive design, persuasion profiles, designing for health, psychology of persuasion, embodied and conversational agents, economic incentives, and future directions for persuasive technology.



Persuasive Technology

Persuasive Technology Author Thomas MacTavish
ISBN-10 9783319203065
Release 2015-05-25
Pages 265
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This book constitutes the refereed proceedings of the 10th International Conference on Persuasive Technology, PERSUASIVE 2015, held in Chicago, IL, USA in June 2015. The 19 revised full papers and 5 revised short papers presented were carefully reviewed and selected from 41 submissions. The papers are grouped in topical sections on understanding individuals, empowering individuals and understanding and empowering communities.



Design for the Mind

Design for the Mind Author Victor S. Yocco
ISBN-10 1617292958
Release 2016-03-02
Pages 225
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The days of purely aesthetic design are long gone. Today’s web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There’s a body of tested psychological principles that can transform digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready to be applied to the field of website design. Design for the Mind teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. The book introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to create powerful designs. The idea is not to produce a use-by-rote set of patterns for digital persuasion, but to deepen the understanding of why people react in the way they do to design features and approaches. After reading the book, readers should be equipped to make their work more psychologically friendly, engaging, and persuasive. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.



The Shallows What the Internet Is Doing to Our Brains

The Shallows  What the Internet Is Doing to Our Brains Author Nicholas Carr
ISBN-10 0393079368
Release 2011-06-06
Pages 256
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Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.



Pervasive Advertising

Pervasive Advertising Author Jörg Müller
ISBN-10 9780857293527
Release 2011-09-21
Pages 366
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This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.



Persuasive Technology Persuasive Motivating Empowering Videogames

Persuasive Technology   Persuasive  Motivating  Empowering Videogames Author Anna Spagnolli
ISBN-10 9783319071275
Release 2014-04-22
Pages 324
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This book constitutes the refereed proceedings of the 9th International Conference on Persuasive Technology, PERSUASIVE 2014, held in Padua, Italy, in May 2014. The 27 revised full papers and 12 revised short papers presented were carefully reviewed and selected from 58 submissions. In addition to the themes of persuasive technology dealt with in the previous editions of the conference, this edition highlighted a special theme, i.e. persuasive, motivating, empowering videogames.



Proceedings of the 4th International Conference on Persuasive Technology

Proceedings of the 4th International Conference on Persuasive Technology Author Association for Computing Machinery
ISBN-10 1605583766
Release 2009-04-26
Pages 279
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Persuasive 2009; 4th International Conference on Persuasive Technology Apr 26, 2009-Apr 29, 2009 Claremont, USA. You can view more information about this proceeding and all of ACMs other published conference proceedings from the ACM Digital Library: http://www.acm.org/dl.



Emerging Research and Trends in Interactivity and the Human Computer Interface

Emerging Research and Trends in Interactivity and the Human Computer Interface Author Blashki, Katherine
ISBN-10 9781466646247
Release 2013-10-31
Pages 580
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With a variety of emerging and innovative technologies combined with the active participation of the human element as the major connection between the end user and the digital realm, the pervasiveness of human-computer interfaces is at an all time high. Emerging Research and Trends in Interactivity and the Human-Computer Interface addresses the main issues of interest within the culture and design of interaction between humans and computers. By exploring the emerging aspects of design, development, and implementation of interfaces, this book will be beneficial for academics, HCI developers, HCI enterprise managers, and researchers interested in the progressive relationship of humans and technology.



Persuasive Technology

Persuasive Technology Author Harri Oinas-Kukkonen
ISBN-10 9783540685005
Release 2008-05-27
Pages 287
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Persuasive Technology has been writing in one form or another for most of life. You can find so many inspiration from Persuasive Technology also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Persuasive Technology book for free.



Persuasive Games

Persuasive Games Author Ian Bogost
ISBN-10 9780262261944
Release 2010-08-13
Pages 464
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Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.



Persuasive Technology

Persuasive Technology Author Yvonne de Kort
ISBN-10 9783540770060
Release 2007-11-24
Pages 316
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This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections and cover a broad range of subjects.