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Plain Language and Ethical Action

Plain Language and Ethical Action Author Russell Willerton
ISBN-10 9781317752097
Release 2015-05-22
Pages 202
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Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.



Lean Technical Communication

Lean Technical Communication Author Meredith A. Johnson
ISBN-10 9781134968190
Release 2017-11-20
Pages 156
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Lean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse conditions. Through case studies of disruptive innovations, this book presents a forward-looking, sustainable vision of program administration that negotiates short-term resource deficits with long-term resilience. It illustrates how to meet many of the newest challenges facing technical communication programs, such as building and maintaining change with limited resources, economic shortfalls, technology deficits, and expanding/reimagining the role of our programs in the 21st century university. Its insights benefit those involved in the development of undergraduate and graduate programs, including majors, service courses, minors, specializations, and certificates.



Citizenship and Advocacy in Technical Communication

Citizenship and Advocacy in Technical Communication Author Godwin Y. Agboka
ISBN-10 9781351360326
Release 2018-06-27
Pages 332
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In Citizenship and Advocacy in Technical Communication, teachers, researchers, and practitioners will find a variety of theoretical frameworks, empirical studies, and teaching approaches to advocacy and citizenship. Specifically, the collection is organized around three main themes or sections: considerations for understanding and defining advocacy and citizenship locally and globally, engaging with the local and global community, and introducing advocacy in a classroom. The collection covers an expansive breadth of issues and topics that speak to the complexities of undertaking advocacy work in TPC, including local grant writing activities, cosmopolitanism and global transnational rhetoric, digital citizenship and social media use, strategic and tactical communication, and diversity and social justice. The contributors themselves, representing fifteen academic institutions and occupying various academic ranks, offer nuanced definitions, frameworks, examples, and strategies for students, scholars, practitioners, and educators who want to or are already engaged in a variegated range of advocacy work. More so, they reinforce the inherent humanistic values of our field and discuss effective rhetorical and current technological tools at our disposal. Finally, they show us how, through pedagogical approaches and everyday mundane activities and practices, we (can) advocate either actively or passively.



Communicating Project Management

Communicating Project Management Author Benjamin Lauren
ISBN-10 9781351694780
Release 2018-03-22
Pages 180
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Communicating Project Management argues that the communication practices of project managers have necessarily become participatory, made up of complex strategies and processes solidly grounded in rhetorical concepts. The book draws on case studies across organizational contexts and combines individual experiences to investigate how project management relies on communication as teams develop products, services, and internal processes. The case studies also provide examples of how project managers can be understood and studied as writers, further arguing project managers must approach communication as designed experience that must be intentionally inclusive. Author Benjamin Lauren illustrates to readers how teams work together to manage projects through complex coordinative communication practices, and highlights how project managers are constantly learning and evolving by analyzing where they succeed and fail. He concludes that technical and professional communicators have a pivotal role in supporting and facilitating participative approaches to communicating project management.



Scientific and Medical Communication

Scientific and Medical Communication Author Scott A. Mogull
ISBN-10 9781317551966
Release 2017-09-01
Pages 360
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Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text. These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.



Involving the Audience

Involving the Audience Author Lee Ann Kastman Breuch
ISBN-10 9781351204170
Release 2018-09-19
Pages 200
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Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.



Participation and Power

Participation and Power Author W. Michele Simmons
ISBN-10 9780791480625
Release 2012-02-01
Pages 214
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Takes a firsthand look at a case of public participation in environmental policy.



Shaping Information

Shaping Information Author Charles Kostelnick
ISBN-10 0809325020
Release 2003
Pages 260
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From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.



Tracing Genres Through Organizations

Tracing Genres Through Organizations Author Clay Spinuzzi
ISBN-10 0262194910
Release 2003
Pages 246
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A sociocultural study of workers' ad hoc genre innovations and their significance for information design.



Words Like Loaded Pistols

Words Like Loaded Pistols Author Sam Leith
ISBN-10 9780465096688
Release 2016-04-26
Pages 336
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In Words Like Loaded Pistols, Sam Leith traces the art of persuasion, beginning in ancient Syracuse and taking us on detours as varied and fascinating as Elizabethan England, Milton's Satanic realm, the Springfield of Abraham Lincoln and the Springfield of Homer Simpson. He explains how language has been used by the great heroes of rhetoric (such as Cicero and Martin Luther King Jr.), as well as some villains (like Adolf Hitler and Richard Nixon.) Words Like Loaded Pistols is a primer to rhetoric's key techniques; you'll find out how to build your own memory-palace; you'll be introduced to the Three Musketeers: Ethos, Pathos and Logos; and you'll learn how to use chiasmus with confidence and occultation without thinking about it. Most importantly of all, you will discover that rhetoric is useful, relevant – and absolutely nothing to be afraid of.



Social Media in Disaster Response

Social Media in Disaster Response Author Liza Potts
ISBN-10 9781134063079
Release 2013-10-30
Pages 146
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Social Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.



Technical Communication

Technical Communication Author Sharon J. Gerson
ISBN-10 0134094034
Release 2016-01-23
Pages 592
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"For courses in Technical Communication." A focus on oral and written correspondence in all fields Reader-friendly "Technical Communication: Process and Product" shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job relate text material to potential careers for students. TheNinth Edition builds upon the authors' proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines from engineering, to consulting, banking, construction, and biotechnology the authors showcase the importance of strong communication skills within every field. Also available with MyWritingLab MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more. Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyWritingLab, search for: 0134266455 / 9780134266459 Technical Communication: Process and Product Plus MyWritingLab with Pearson eText Access Card Package Package consists of: 0133944131 / 9780133944136 MyWritingLab with Pearson eText Access Card 013394414X / 9780133944143 MyWritingLab with Pearson eText Inside Star Sticker 0134094034 / 9780134094038 Technical Communication: Process and Product "



Dialogue in Focus Groups

Dialogue in Focus Groups Author Ivana Marková
ISBN-10 1845530500
Release 2007
Pages 243
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Offers an introduction to understanding focus groups as analytical means exploring socially shared knowledge, such as social representations of AIDS, biotechnology or democracy, beliefs and lay explanations of social phenomena. This book is for researchers and students in social sciences, communication studies, psychology, and language sciences.



Talk about Writing

Talk about Writing Author Jo Mackiewicz
ISBN-10 9781351272629
Release 2018-04-20
Pages 226
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Talk about Writing: The Tutoring Strategies of Experienced Writing Center Tutors offers a book-length empirical study of the discourse between experienced tutors and student writers in satisfactory conferences. It analyzes writing center talk, focusing on tutors’ verbal strategies, at the macro- and microlevels. The study details tutors’ use of three categories of tutoring strategies—instruction, cognitive scaffolding, and motivational scaffolding—with each chapter of the analysis ending in practical advice about tutor training. The second edition adds to the discussion of research provided in the first edition, maintaining the two previous goals: to provide a theory-based coding scheme for analyzing tutoring strategies according to their potential for instructing and scaffolding student writers’ learning, and to demonstrate that analysis on 10 satisfactory conferences conducted by experienced writing center tutors. New to this edition, the authors expand the previous discussion of the coding scheme with additional details about its development. Along with the expanded Chapter 3 about research methods, this edition features new examples from the corpus of conferences and updates the literature review.



Rethinking Language Mind and World Dialogically

Rethinking Language  Mind  and World Dialogically Author Per Linell
ISBN-10 9781607521983
Release 2009-05-01
Pages 515
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Per Linell took his degree in linguistics and is currently professor of language and culture, with a specialisation on communication and spoken interaction, at the University of Linköping, Sweden. He has been instrumental in building up an internationally renowned interdisciplinary graduate school in communication studies in Linköping. He has worked for many years on developing a dialogical alternative to mainstream theories in linguistics, psychology and social sciences. His production comprises more than 100 articles on dialogue, talkininteraction and institutional discourse. His more recent books include Approaching Dialogue (1998), The Written Language Bias in Linguistics (2005) and Dialogue in Focus Groups (2007, with I. Marková, M. Grossen and A. Salazar Orvig).



Rhetoric in the Flesh

Rhetoric in the Flesh Author T. K. Fountain
ISBN-10 0415741033
Release 2014-04-18
Pages 229
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Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants' perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work. This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric.



The Theory and Practice of Online Learning

The Theory and Practice of Online Learning Author Terry Anderson
ISBN-10 9781897425084
Release 2008
Pages 472
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Neither an academic tome nor a prescriptive 'how to' guide, The Theory and Practice of Online Learning is an illuminating collection of essays by practitioners and scholars active in the complex field of distance education. Distance education has evolved significantly in its 150 years of existence. For most of this time, it was an individual pursuit defined by infrequent postal communication. But recently, three more developmental generations have emerged, supported by television and radio, teleconferencing, and computer conferencing. The early 21st century has produced a fifth generation, based on autonomous agents and intelligent, database-assisted learning, that has been referred to as Web 2.0. The second edition of "The Theory and Practice of Online Learning" features updates in each chapter, plus four new chapters on current distance education issues such as connectivism and social software innovations.