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Podcast Academy The Business Podcasting Book

Podcast Academy  The Business Podcasting Book Author Michael Geoghegan
ISBN-10 9781136031939
Release 2012-07-26
Pages 448
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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!



Producing Video Podcasts

Producing Video Podcasts Author Richard Harrington
ISBN-10 9781136059650
Release 2012-08-06
Pages 256
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Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists * Postproduction: resources for adding music and images, motion graphics, and editing techniques * Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes * Promotion: choosing directories, promoting your program, and monetizing your podcast Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website-www.VidPodcaster.com-provides a blog, templates, planning documents, sample clips, and state-of-the-art updates.



Professional Web Video

Professional Web Video Author Richard Harrington
ISBN-10 9781136022579
Release 2012-08-06
Pages 306
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Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.



Podcast Solutions

Podcast Solutions Author Michael W. Geoghegan
ISBN-10 9781430204732
Release 2008-03-15
Pages 280
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A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.



The Principles of Successful Freelancing

The Principles of Successful Freelancing Author Miles Burke
ISBN-10 9781457191749
Release 2008-12-28
Pages 200
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Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you'll learn what's important in transforming your skills into a booming freelance business. This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you'll confidently turn your freelancing dream into a profitable reality. Learn how to make a smooth transition into freelancing Understand how to effectively manage your money Ensure you spend your time on the right activities Discover why a work/life balance is important Learn how your network can support you and your business Overcome your fear of selling And much more ... The 12 Principles Of Successful Freelancing Get Organized Keep your workspace tidy and plan ahead(short- and long-term). Control Stress Remain calm and work through issues to avoid early burnout.. Research Spend quality time researching your proposed business-it's more than a five minute web surf. Be Passionate Love your work! You should enjoy what you do for a living. Budget Save for a rainy day rather than spend every centas it comes in. Value your Health Bad health stops you from working. Take time to exercise and maintain a nutritious diet. Embrace Selling Enjoy the sales challenge-it's easier than you think! Satisfy Customers Don't do average work-exceed their expectations and make them need you. Grow Your Network Value family and friends' support, and meet new people all the time. Maintain Cashflow It's what is in the bank that counts, not what you are billing-understand the difference. Continually Learn Keep acquiring new skills and knowledge, every week. Let it slip and you could be left behind. Achieve a Work/Life Balance Your life should be more than work-maintain a good balance for health and success.



Traders at Work

Traders at Work Author Tim Bourquin
ISBN-10 9781430244448
Release 2013-08-23
Pages 220
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Shortly after most novice traders discover how trading works and begin to realize that they have the potential to make unlimited amounts of money in the financial markets, they start dreaming the near-impossible dream. They fantasize about buying that condo in Boca Raton for their parents or surprising their son with a brand-new car on his 16th birthday. They even begin to imagine themselves opening their own trading firm or milling about the pit of the Chicago Mercantile Exchange, lobbying against other professional traders for the perfect entry into a once-in-a-lifetime trade. But then ... they watch the markets lurch in wildly unpredictable ways, lose their shirts in a few live trades, and then freeze in their tracks, wondering if they will ever be able to consistently trade in a manner that can even loosely be defined as “profitable.” To be sure, becoming a full-time, professional trader, working at a proprietary trading firm, or managing the trading activity of a hedge fund may sound like the perfect career, but it’s all too easy for beginner traders to overestimate their trading abilities, underestimate the movements of the markets, and find themselves in a financial hole of epic proportions after a few bad trades. So what does it really take to make a living in the markets? Tim Bourquin, co-founder of Traders Expo and the Forex Trading Expo and founder of TraderInterviews.com, and freelance writer and editor Nick Mango set out to answer that exact question in Traders at Work, a unique collection of over 20 interviews with some of the world’s most successful professional traders, from at-home hobbyists who have opened their own firms to those working at hedge funds, on proprietary trading desks, and in exchange pits. What mistakes did Anne-Marie Baiynd make early in her career? What does Michael Toma wish he had known about trading? What trading strategies work best for Linda Raschke? How does John Carter remain cool, calm, and collected when the markets are sending mixed signals? And how did Todd Gordon make the transition from part-time to full-time trader? Bourquin and Mango ask all of these questions and more in Traders at Work and in doing so reveal insider insights on what it takes to be a successful trader from those who are living that dream. Fascinating, compelling, and filled with never-before-told stories from the front lines of the trading arena, Traders at Work is required reading for anyone who has ever asked themselves if they have what it takes to trade for a living.



Podcast Advertising Works

Podcast Advertising Works Author Glenn Rubenstein
ISBN-10 1539374467
Release 2016-10-03
Pages 102
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Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get started in this lucrative, but relatively new form of advertising. Drawing on his years of experience, Glenn explains what podcast advertising is, why it works, and how you can make it work for your business or brand.In this book, you will learn:� The basics of podcast advertising� How podcast ads compare to other forms of advertising � How to plan an effective podcast advertising campaign� Essential terms, like streams, downloads, pre-roll, mid-roll, and CPM.� Whether podcast advertising is right for your businessRecent estimates show that one in five Americans has listened to a podcast within the last month. Podcast listeners are well-educated, tech savvy individuals with a higher than average amount of disposable income. Seeking out the right audience with meaningful, targeted advertising can result in a surge in business at a fraction of the cost of a traditional advertising campaign in television or radio.While podcast audiences are smaller in size, they are often more engaged. Many podcast listeners view the hosts as trusted friends or reliable experts, and having them endorse your business can have incredible benefits.Success or failure is often the result of correctly planning your campaign.In this book, you will learn the basics of structuring an effective podcast ad campaign, including:� A proven method for selecting which podcasts to advertise on� The best placements of your ads within the podcast � Advertising styles that deliver results� Ad measurement and tracking your return on investment� Why some podcast advertising campaigns failPodcast advertising is an exciting opportunity for your business to grow in popularity and profits. Glenn Rubenstein's book will give you valuable insight and a head start in this rapidly growing medium.



The Oxford Handbook of School Psychology

The Oxford Handbook of School Psychology Author Melissa A. Bray
ISBN-10 9780195369809
Release 2011-02-18
Pages 894
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The Oxford Handbook of School Psychology focuses on significant issues, new developments, and scientific findings that influence current research and practice in the ever-growing field of school psychology. Additional sections discuss building a cumulative knowledge base to better facilitate students' academic, social, and personal competencies, including the promotion of positive mental health and subjective well-being.



Your Customer Creation Equation

Your Customer Creation Equation Author Brian Massey
ISBN-10 0983330735
Release 2012-07-01
Pages 220
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Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.



Side Hustle

Side Hustle Author Chris Guillebeau
ISBN-10 9781524758851
Release 2017-09-19
Pages 272
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The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days. To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up. But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen without leaving your day job? Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship. Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.



High Output Management

High Output Management Author Andrew S. Grove
ISBN-10 9781101972366
Release 2015-11-18
Pages 272
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The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance—throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work. From the Trade Paperback edition.



Attention This Book Will Make You Money

Attention  This Book Will Make You Money Author Jim F. Kukral
ISBN-10 0470880686
Release 2010-07-16
Pages 272
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Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.



Irresistible

Irresistible Author Adam Alter
ISBN-10 9780698402638
Release 2017-03-07
Pages 368
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“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.



Great at Work

Great at Work Author Morten Hansen
ISBN-10 9781476765624
Release 2018-01-30
Pages 320
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The "New York Times"-bestselling author of "Great by Choice" deliversan authoritative, practical guide to individual performance based on analysisfrom an exhaustive, groundbreaking study.



Eggshells

Eggshells Author Caitriona Lally
ISBN-10 9781612195971
Release 2017
Pages 288
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"First published in 2015 by Liberties Press."



The Medical Entrepreneur Second Edition

The Medical Entrepreneur  Second Edition Author Steven M. Hacker
ISBN-10 9781623098742
Release 2012-08-22
Pages 217
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This is the new second edition of the most popular business and practice managment book for physicians, students and residents. Second edition contains new material for the same low price. The second edition includes a new part III section and includes pearls and proceedings from the 2012 Medical Entrepreneur Symposium. Tip for Doctors & Medical students: You should read this book before signing any contract, joining a medical practice, starting in a medical practice or an unrelated entrepreneurial venture. This book is written to help doctors, medical residents, medical students, and physicians in private practice and academia avoid costly business mistakes in their post medical school career. It is uniquely written from the perspective of a successful physician entrepreneur. The book provides tips, steps, pearls, and pitfalls written in a concise manner. Busy doctors with little time can quickly access critical cost saving information when joining or starting a private practice. Topics include everything from how to set up a practice, sign a contract with another group, hire another doctor, contract with insurance companies, understand health regulations including the HITECH stimulus act, how to qualify to receive stimulus funds, billing in the office, hiring and firing personnel, picking a location, obtaining hospital privileges, applying for the required licenses, electronic health records, practice management software, health technology in the office, how to protect your estate, liability issues,marketing and public relations, design of the medical office and more. Also written for the physician entrepreneur, the book explains how to raise capital, term sheets, understanding venture capital, board of directors, incorporation election issues, how to understand financials, balance sheets, negotiations, hiring the management team, how to take an idea and turn it into an operating business, how to protect your intellectual property, copyrights, trademarks, patents, customer acquisition and how to deal with a business when things go wrong. The book covers much more and includes expert "stat consults" or opinions from corporate attorneys, intellectual property attorneys, board certified health care attorneys and estate attorneys. Read Reviews by leading physicians: “We do not do enough to prepare our trainees for the business of practice. Likewise, so many creative physicians have commercializable ideas, but find out the hard way how a good idea does not a successful business make. Hacker’s book is a gem in that it speaks to both of these challenges in an engaging way. It is chock-full of wisdom, easily read, and very enjoyable reading. I’ll be recommending it to all of our trainees.” Joseph C. Kvedar, MD Director, Center for Connected Health Partners HealthCare System, Inc. Associate Professor of Dermatology Harvard Medical School “Part I allows the reader to envision the necessary activities for opening his or her own practice in the voice of the author, while Part II is a guide for budding entrepreneurs. Part II covers victories and defeats in clear, concise tones that anyone can appreciate and empathize with. Hemingwayesque, concise, and practical, this book would be an ideal gift from department chairs to their senior residents at the start of their last year of training, or a personal purchase around the same time if the chairperson is too cheap to buy it for you. If you are reading this, turn the page and take the roller-coaster ride. Enjoy!” Daniel Mark Siegel MD, MS (Management and Policy) Clinical Professor of Dermatology, SUNY Downstate Director, Procedural Dermatology Fellowship American Academy of Dermatology President 2011 “After reading this book, I am now more certain than ever that my impressions of Dr. Hacker nearly twenty years ago were correct. His book is an honest, open, forthright attempt to share with his colleagues those precious details he has learned about establishing a medical practice and becoming an entrepreneur. I thought this book was fun to read, informative, concise, and blatantly honest. As I told Dr. Hacker after reading his book, ‘I think you have taught an old dog some new tricks.’ “ Franklin P. Flowers, MD Professor, University of Florida College of Medicine Department of Medicine, Division of Dermatology and Cutaneous Surgery



The Happiness Project Revised Edition

The Happiness Project  Revised Edition Author Gretchen Rubin
ISBN-10 9780062474247
Release 2015-12-29
Pages 368
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“This book made me happy in the first five pages.” —AJ Jacobs, author of The Year of Living Biblically: One Man's Humble Quest to Follow the Bible as Literally as Possible Award-winning author Gretchen Rubin is back with a bang, with The Happiness Project. The author of the bestselling 40 Ways to Look at Winston Churchill has produced a work that is “a cross between the Dalai Lama’s The Art of Happiness and Elizabeth Gilbert’s Eat, Pray, Love.” (Sonya Lyubomirsky, author of The How of Happiness: A Scientific Approach to Getting the Life You Want) In the vein of Julie and Julia, The Happiness Project describes one person’s year-long attempt to discover what leads to true contentment. Drawing at once on cutting-edge science, classical philosophy, and real-world applicability, Rubin has written an engaging, eminently relatable chronicle of transformation.