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Political Campaign Communication

Political Campaign Communication Author Larry Powell
ISBN-10 9781351965866
Release 2017-12-06
Pages 395
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Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

Ground Wars

Ground Wars Author Rasmus Kleis Nielsen
ISBN-10 9781400840441
Release 2012-02-05
Pages 256
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Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

Campaign craft

Campaign craft Author Daniel M. Shea
ISBN-10 STANFORD:36105114429413
Release 2006-05
Pages 235
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A lively, comprehensive exploration of cutting-edge political campaign management; this books works as well in the classroom as it does at the kitchen table surrounded by a team of budding campaign operatives.

Political Campaign Communication

Political Campaign Communication Author Robert E. Denton, Jr.
ISBN-10 9781498530033
Release 2017-06-14
Pages 442
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This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.

Campaign Communication and Political Marketing

Campaign Communication and Political Marketing Author Philippe J. Maarek
ISBN-10 9781444340693
Release 2011-03-21
Pages 272
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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Uncivil Wars

Uncivil Wars Author Thomas A. Hollihan
ISBN-10 9780312594138
Release 2010-09-01
Pages 432
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Uncivil Wars has been writing in one form or another for most of life. You can find so many inspiration from Uncivil Wars also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Uncivil Wars book for free.

Strategy in Information and Influence Campaigns

Strategy in Information and Influence Campaigns Author Jarol B. Manheim
ISBN-10 9781136842177
Release 2011-01-24
Pages 344
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Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

In Defense of Negativity

In Defense of Negativity Author John G. Geer
ISBN-10 0226285006
Release 2008-07-29
Pages 218
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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

The Leadership Campaign

The Leadership Campaign Author Scott Miller
ISBN-10 9781632659552
Release 2016-04-25
Pages 224
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The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: • Success-building communications skills used to train political leaders and CEOs around the world. • Proven strategies to take control of the competitive dialogue and never let go. • How to go for the win, the whole win, and nothing but the win for you and your company.

Inside Campaigns

Inside Campaigns Author William J. Feltus
ISBN-10 9781544316765
Release 2018-07-04
Pages 368
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Take your students on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US.


Shattered Author Jonathan Allen
ISBN-10 9780553447088
Release 2017
Pages 464
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"Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires, and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' ... knowledge of Hillary from their previous book ... Shattered [offers] an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders"--Provided by publisher.

Manipulation of the American Voter

Manipulation of the American Voter Author Karen S. Johnson-Cartee
ISBN-10 UOM:39015040542360
Release 1997-01-01
Pages 202
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"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

Controlling the Message

Controlling the Message Author Victoria A. Farrar-Myers
ISBN-10 9781479867592
Release 2015-03-27
Pages 368
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A small dolphin on the ankle, a black line on the lower back, a flower on the hip, or a child’s name on the shoulder blade—among the women who make up the twenty percent of all adults in the USA who have tattoos, these are by far the most popular choices. Tattoos like these are cute, small, and can be easily hidden, and they fit right in with society’s preconceived notions about what is ‘gender appropriate’ for women. But what about women who are heavily tattooed? Or women who visibly wear imagery, like skulls, that can be perceived as masculine or ugly when inked on their skin? Drawing on autoethnography, and extensive interviews with heavily tattooed women, Covered in Ink provides insight into the increasingly visible subculture of women with tattoos. Author Beverly Thompson visits tattoos parlors, talking to female tattoo artists and the women they ink, and she attends tattoo conventions and Miss Tattoo pageants where heavily tattooed women congregate to share their mutual love for the art form. Along the way, she brings to life women’s love of ink, their very personal choices of tattoo art, and the meaning tattooing has come to carry in their lives, as well as their struggles with gender norms, employment discrimination, and family rejection. Thompson finds that, despite the stigma and social opposition heavily tattooed women face, many feel empowered by their tattoos and strongly believe they are creating a space for self-expression that also presents a positive body image. A riveting and unique study, Covered in Ink provides important insight into the often unseen world of women and tattooing. Instructor's Guide

Interviewing in a Changing World

Interviewing in a Changing World Author Jonathan H. Amsbary
ISBN-10 9781351624114
Release 2018-01-17
Pages 206
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Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text demonstrates that interviewing techniques differ in accordance with varying situations and contexts. The Second Edition covers employment contexts such as job interviews, persuasive interviews, performance and appraisal interviews, as well as media interviews on radio, television, newspapers, and political reporting. There are two full chapters on research, including interviewing skills needed for both qualitative and quantitative research. The book covers several unique interviewing situations that are on the cutting edge of communication research with an interview with a professional from the field and multiple sidebars on related theoretical and applied issues within each chapter.

The Dynamics of Political Communication

The Dynamics of Political Communication Author Richard M. Perloff
ISBN-10 9781317228936
Release 2017-10-19
Pages 500
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

The Four Pillars of Politics

The Four Pillars of Politics Author James T. Kitchens
ISBN-10 9781498507233
Release 2015-06-03
Pages 124
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The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

Public Opinion Research Focus

Public Opinion Research Focus Author Lena O. Petrieff
ISBN-10 1604560061
Release 2008
Pages 168
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Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. The principal approaches to the study of public opinion may be divided into 4 categories: a) quantitative measurement of opinion distributions b) investigation of the internal relationships among the individual opinions that make up public opinion on an issue c) description or analysis of the public role of public opinion. d) study both of the communication media that disseminate the ideas on which opinions are based and of the uses that propagandists and other manipulators make of these media. This Book presents the latest research in this perplexing field.