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Political Consultants and American Elections

Political Consultants and American Elections Author Dennis W. Johnson
ISBN-10 9781317553281
Release 2015-07-13
Pages 322
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When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.



Campaigns and Elections

Campaigns and Elections Author Stephen K. Medvic
ISBN-10 9781351673648
Release 2017-11-21
Pages 400
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Stephen Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy—both the processes that constitute campaigns and elections and the players who are involved. In addition to balanced coverage of process and actors, it also gives equal billing to both campaigns and elections, and covers contests for legislative and executive positions at the national and state and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big picture assessment of campaign ethics and implications of the "permanent campaign". New to the Third Edition Fully updated through the 2016 elections. Questions the "party decides" theory of the nomination process in light of the Trump Republican candidacy. Covers campaign finance laws and practice emanating from both Citizens United and McCutcheon. Critically examines restrictive voting laws in place for the first time in the 2016 presidential election. Looks at new automatic voter registration as well as registration removals. Expands coverage of media effects on campaigns at every stage, including social media. Draws upon recent research on new campaign technologies and of the science of campaigning.



Building a Business of Politics

Building a Business of Politics Author Adam Sheingate
ISBN-10 9780190217198
Release 2016-01-04
Pages 296
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Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a central role in political campaigns-determining not only how the public sees politicians, but also how politicians see the public. In Building a Business of Politics, author Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: the rise of the permanent campaign brings with it the rise of a permanent campaign industry. A professional political class stands between the voters and those who claim to represent them, influencing messages on both sides. Sheingate not only shows how political consultants have reshaped politics, though; he also covers recent developments like the commercialization of digital campaign tools and the consolidation of the political consulting industry into global media conglomerates. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era.



Democracy for Hire

Democracy for Hire Author Dennis W. Johnson
ISBN-10 9780190272692
Release 2016-11-07
Pages 616
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Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill Clinton's health care initiative, and carried out the swiftboating of John Kerry. As Dennis Johnson argues in this sweeping history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages. During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to fill the void. Political consulting emerged as a profession in the 1930s with publicists Leone Baxter and Clem Whitaker, the husband and wife team who built their business, in part, with a successful campaign to destroy Upton Sinclair's 1934 bid for governor of California. With roots in advertising and public relations, political consulting has since developed into a highly professionalized business generating hundreds of millions of dollars. In fact, some of the top campaign consulting firms have merged with others to form multinational public relations conglomerates, serving not just candidates but also shaping public advocacy campaigns for businesses and nonprofits. Johnson, an academic who has also worked on campaigns alongside the likes of James Carville and pollster Paul Begala, suffuses his history with the stories of the colorful characters who have come to define the profession of consulting, from its beginning to the present. More than just the story of the making of a political business, Democracy for Hire's wide-ranging history helps us to better understand the very contours of modern American politics.



Political Consultants in U S Congressional Elections

Political Consultants in U S  Congressional Elections Author Stephen K. Medvic
ISBN-10 0814208738
Release 2001
Pages 224
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Campaign consultants are arguably now as famous in the United States as are politicians themselves. During the past decade, those who know the names Bill Clinton, George Bush, Newt Gingrich, and Christine Todd Whitman also recognize the names James Carville, Mary Matalin, Frank Luntz, and Ed Rollins. Professional consultants, once part of the privileged inner circle of presidential and gubernatorial candidates, are increasingly found at all levels of politics. Indeed, more than half of congressional candidates hire campaign consultants. These professionals have become as important to a candidate's success as money. In this innovative study, Stephen K. Medvic explores all aspects of political consultancy and develops an empirically based theory that measures the impact consultants have on elections. Political Consultants in U.S. Congressional Elections answers two simple questions: What do professional political consultants do? and How successful are they? Medvic analyzes the way consultants shape political dialogue and uses empirical data to show the benefits -- and limits -- of a consultant's involvement in a campaign. He focuses on issues as diverse as vote shares, outcomes, and fundraising. Finally, the author demonstrates how the adversarial nature of campaigns fosters the kind of electioneering advocated by most political consultants and argues that this process may not be as harmful for the country as is often suggested.



The Rise of Political Consultants

The Rise of Political Consultants Author Larry Sabato
ISBN-10 UOM:39015001780405
Release 1981-01-01
Pages 376
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The Rise of Political Consultants has been writing in one form or another for most of life. You can find so many inspiration from The Rise of Political Consultants also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Rise of Political Consultants book for free.



Presidential Elections

Presidential Elections Author Nelson W. Polsby
ISBN-10 0742554155
Release 2008
Pages 347
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Brimming with data and examples from the heated 2004 election, and laced with previews of 2008, the twelfth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process: voters, interest groups, political parties, the media, and the candidates themselves.



Political Consultants and Campaigns

Political Consultants and Campaigns Author Jason Johnson
ISBN-10 9780429977848
Release 2018-04-19
Pages 320
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Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.



Media Effects

Media Effects Author W. James Potter
ISBN-10 9781452289755
Release 2012-01-03
Pages 400
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.



Winning Elections

Winning Elections Author Ronald A. Faucheux
ISBN-10 9781590771969
Release 2003-10-15
Pages 674
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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.



Campaign Warriors

Campaign Warriors Author James A. Thurber
ISBN-10 0815798326
Release 2001-09-19
Pages 224
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Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.



Campaign Warriors

Campaign Warriors Author James A. Thurber
ISBN-10 0815798326
Release 2001-09-19
Pages 224
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Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.



Grassroots for Hire

Grassroots for Hire Author Edward T. Walker
ISBN-10 9781107021365
Release 2014-04-03
Pages 297
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Although 'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful interest groups. This book pulls back the curtain to reveal a lucrative industry of consulting firms that incentivize public activism as a marketable service. Edward Walker illustrates how, spurred by the post-sixties advocacy explosion and rising business political engagement, elite consultants have deployed new technologies to commercialize mass participation. Using evidence from interviews, surveys and public records, Grassroots for Hire paints a detailed portrait of these consultants and their clients. Today, Fortune 500 firms hire them to counter-mobilize against regulation, protest or controversy. Ironically, some advocacy groups now outsource organizing to them. Walker also finds that consultants are reshaping both participation and policymaking, but unethical 'astroturf' strategies are often ineffective. This pathbreaking book calls for a rethinking of interactions between corporations, advocacy groups, and elites in politics.



Encyclopedia of Political Communication

Encyclopedia of Political Communication Author Lynda Lee Kaid
ISBN-10 9781452265629
Release 2007-12-21
Pages 1104
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The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.



Rethinking American Electoral Democracy

Rethinking American Electoral Democracy Author Matthew J. Streb
ISBN-10 9781136946295
Release 2011-02-01
Pages 256
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While frustration with various aspects of American democracy abound in the United States, there is little agreement over—or even understanding of—what kinds of changes would make the system more effective and increase political participation. Matthew J. Streb sheds much needed light on all the major concerns of the electoral process in this timely book on improving American electoral democracy. This critical examination of the rules and institutional arrangements that shape the American electoral process analyzes the major debates that embroil scholars and reformers on subjects ranging from the number of elections we hold and the use of nonpartisan elections, to the presidential nominating process and campaign finance laws. Ultimately, Streb argues for a less burdensome democracy, a democracy in which citizens can participate more easily in transparent, competitive elections. This book is designed to get students of elections and American political institutions to think critically about what it means to be democratic and how democratic the United States really is. Part of the Controversies in Electoral Democracy and Representation series, edited by Matthew J. Streb.



Winning Elections with Political Marketing

Winning Elections with Political Marketing Author Philip Davies
ISBN-10 0789033704
Release 2006
Pages 239
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While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward permanent campaigning through embedded marketing tactics that's becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process



Campaigns and Elections American Style

Campaigns and Elections American Style Author James A Thurber
ISBN-10 9780813348360
Release 2013-07-09
Pages 352
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With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.