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Public Relations

Public Relations Author Dennis L. Wilcox
ISBN-10 0134003551
Release 2015-09-22
Pages 432
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Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.



Public Relations

Public Relations Author Dennis L. Wilcox
ISBN-10 9780133809343
Release 2015-03-19
Pages 624
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --



Public Relations

Public Relations Author Dennis L. Wilcox
ISBN-10 1292056584
Release 2014-06-30
Pages 624
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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.



Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques Author Dennis L. Wilcox
ISBN-10 9780134010427
Release 2016-02-22
Pages 560
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.



Public Relations

Public Relations Author David W. Guth
ISBN-10 9780133773811
Release 2016-06-13
Pages 592
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An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL™ for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.



Business and Professional Communication in the Global Workplace

Business and Professional Communication in the Global Workplace Author H. Goodall, Jr.
ISBN-10 9780495567387
Release 2009-01-26
Pages 336
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What communication skills are essential in today’s global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors’ engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today’s definitive resource on professional communications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Public Relations Writing Worktext

Public Relations Writing Worktext Author Joseph M. Zappala
ISBN-10 9780415997539
Release 2009-09-01
Pages 293
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A writing and planning resource that is suitable for public relations students and practitioners



Cases in Public Relations Management

Cases in Public Relations Management Author Patricia Swann
ISBN-10 9781134060344
Release 2014-02-18
Pages 608
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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements



Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns Author Anne Gregory
ISBN-10 9780749468743
Release 2015-12-03
Pages 224
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Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.



The Library PR Handbook

The Library PR Handbook Author Mark R. Gould
ISBN-10 9780838910023
Release 2009
Pages 113
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Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their librarys message and get the word out.



Cases in Public Relations Management

Cases in Public Relations Management Author Raymond Simon
ISBN-10 NWU:35556023186778
Release 1994-01
Pages 420
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Cases in Public Relations Management has been writing in one form or another for most of life. You can find so many inspiration from Cases in Public Relations Management also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Cases in Public Relations Management book for free.



The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication Author Derina Holtzhausen
ISBN-10 9781136207129
Release 2014-11-20
Pages 596
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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.



Digital Branding

Digital Branding Author Daniel Rowles
ISBN-10 9780749469962
Release 2014-04-03
Pages 232
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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.



The Father of Spin

The Father of Spin Author Larry Tye
ISBN-10 9781466818767
Release 2002-09-01
Pages 304
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The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.



Think Public Relations

Think Public Relations Author Dennis L. Wilcox
ISBN-10 129202528X
Release 2013-07-23
Pages 436
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THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students.



Breakthrough Branding

Breakthrough Branding Author Suzanne Walters
ISBN-10 9781555707668
Release 2013
Pages 216
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Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.



Military Strategy and Tactics

Military Strategy and Tactics Author Reiner Huber
ISBN-10 9781475709582
Release 2013-11-11
Pages 368
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This volume brings forth a set of selected papers from the Conference on Modeling Land Sattle Systems for Military Planning. Sponsored by the Special Programme Panel on Systems Science of the NATO Science Committee, the conference took place in Ottobrunn, Germany, at the War Gaming Centre of Industrieanlagen-Betriebsgesellschaft. The idea to organize a conference on land battle systemmodelswas first suggested to me in 1g72 by Andreas Mortensen, then a member of the Norwegian Defence Research Establishment and presently at the SHAPE Technical Centre, when we discussed the apparent inconsistencies of various evaluations of force capability within NATO. Frequently, decision makers are confronted by contradictory results of different studies addressing essentially the same problern leaving them with the impression that the tools of systems analysis and operations research may not be very objective guides. However, experienced systems researchers know that a detailed comparison of models, their assumptions and inputs, would generally show that results are not really contradictory. But not only seem the decision processes in large national and international organizations tobe suchthat a comparison can hardly ever be accomplished, also the docu mentation available is rarely sufficient to really camprehend the differences in results. For these reasons, we felt that an effort to review the state of the art of model ing in support of force capabil ity assessments was overdue.