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Quantitative Research in Communication

Quantitative Research in Communication Author Mike Allen
ISBN-10 9781452212937
Release 2008-09-12
Pages 256
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Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.



Quantitative Research Methods for Communication

Quantitative Research Methods for Communication Author Jason S. Wrench
ISBN-10 019045640X
Release 2015-11
Pages 608
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Quantitative Research Methods for Communication: A Hands-On Approach, Third Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.



Media and Communication Research Methods

Media and Communication Research Methods Author Arthur Asa Berger
ISBN-10 9781452256573
Release 2013-04-24
Pages 365
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Employing his signature style—a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable—Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition. The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.



A Handbook of Media and Communication Research

A Handbook of Media and Communication Research Author Klaus Bruhn Jensen
ISBN-10 9781136597640
Release 2013-03-01
Pages 448
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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder



Qualitative Communication Research Methods

Qualitative Communication Research Methods Author Thomas R. Lindlof
ISBN-10 9781412974721
Release 2010-10-08
Pages 377
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While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.



Analyzing Media Messages

Analyzing Media Messages Author Daniel Riff
ISBN-10 9781135912017
Release 2014-02-05
Pages 200
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.



Qualitative Research Methods

Qualitative Research Methods Author Sarah J. Tracy
ISBN-10 9781118378588
Release 2012-11-05
Pages 368
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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy



Media Metrics

Media Metrics Author Manoj Dayal
ISBN-10 938606216X
Release 2017
Pages 544
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The book is a comprehensive introduction to the application of statistical tools and techniques in media research. "Media metrics" is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Key Features � Pioneering introductory text on media metrics, a method of measuring media variables � Clear and easy-to-understand explanation of descriptive and inferential media variables and their use � Complete coverage with relevant examples from media studies � Review exercises, and extensive list of references � Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies, and journalism



Communication Research Statistics

Communication Research Statistics Author John C. Reinard
ISBN-10 9781506320489
Release 2006-04-20
Pages 600
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While most books on statistics seem to be written as though targeting other statistics professors, John Reinard's Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP.



Quantitative Research Methods for Communication A Hands on Approach

Quantitative Research Methods for Communication  A Hands on Approach Author CTI Reviews
ISBN-10 9781467250306
Release 2016-09-26
Pages 93
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Facts101 is your complete guide to Quantitative Research Methods for Communication, A Hands-on Approach. In this book, you will learn topics such as Research Ethics, Searching for Previous Research and APA Style, Research Structure and Literature Reviews, and Variables plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.



The Basics of Communication Research

The Basics of Communication Research Author Leslie A. Baxter
ISBN-10 9780534507787
Release 2003-07-08
Pages 480
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Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Media and Communication Research Methods

Media and Communication Research Methods Author Anders Hansen
ISBN-10 9781137272256
Release 2013-05-20
Pages 328
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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.



Communication Research

Communication Research Author G. M. du Plooy
ISBN-10 0702156418
Release 2003-06-04
Pages 379
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Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.



Doing Media Research

Doing Media Research Author Susanna Hornig Priest
ISBN-10 9781412960977
Release 2009-03-05
Pages 248
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.



The SAGE Encyclopedia of Communication Research Methods

The SAGE Encyclopedia of Communication Research Methods Author Mike Allen
ISBN-10 9781483381428
Release 2017-04-11
Pages 2064
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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.



Social Approaches to Communication

Social Approaches to Communication Author Wendy Leeds-Hurwitz
ISBN-10 0898628733
Release 1995-07-28
Pages 260
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Long before there were formal organizations or mass media, there was face-to-face interaction--the practice which comprises very core of the study of communication. Until recently, however, research in the field of interpersonal communication has been dominated by a behavioral science approach closely aligned with experimental social psychology. This timely and provocative volume critiques the limitations of past models, exploring a range of "social approaches" which help bring communication up to date. Social approaches, writes Leeds-Hurwitz, question whether the traditional theoretical assumptions and research methods followed in the field are still valid and appropriate. While the roots of these approaches are diverse and interdisciplinary, they overlap in their concern for the social construction of self, other, and event, and in their acknowledgment of the researcher's role in establishing not only the research questions but also the research context. Social approaches stress the necessity of recognizing the impact of cultural differences on communication research, and identify the ways in which research inquiry creates meanings at the same time as it investigates them. Most importantly, they focus on instances of contact between individuals, the actual social transactions in which people engage. Together they demonstrate the ability to disregard labels in pursuit of a common goal, the construction of a more adequate understanding of human interaction. Robert T. Craig's Foreword describes the historical tension in interpersonal communication between behavioral science approaches, on the one hand, and interpretive social approaches, on the other. Parts I and II of the volume highlight the theoretical underpinnings of social approaches and the philosophical grounding of some of the more central ideas. Part III elaborates on the assumptions shared by social approaches, focusing on a series of key concepts, including the dichotomy between qualitative and quantitative research; reflexivity; social constructionism; and the individual. Part IV begins the task of applying social approaches to particular research topics, including the use of case studies, rapport in research interviews, ethnography as theory, continuity in relationships, and the co-construction of personal narratives. Part V examines where the various chapters lead us, making a strong case for practical theory as the necessary next step. A unique overview of current theoretical innovations in the study of interpersonal communication, SOCIAL APPROACHES TO COMMUNICATION belongs on the shelf of every professional and student in communication. It will be especially valuable to those interested in communication theory, interpersonal communication, and social interaction.



Quantitative Social Research Methods

Quantitative Social Research Methods Author Kultar Singh
ISBN-10 0761933832
Release 2007-03-06
Pages 431
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Social research plays a crucial role in the development process as it provides the tools to bring about social change. This book presents an in-depth look at social research - its fundamental postulates, tools and techniques of analysis - and assesses its relevance for the development and social sectors in India. The author explores how development changes take place and their impact on rural life, especially on the underprivileged and marginalised sections of society. Divided into two sections, the book first discusses all aspects of social research - its various methods, scope, sampling methodology and significance, and presents quantitative, univariate, bivariate and multivariate data analysis with the help of software packages such as SPSS and STATA. In the second section, the author examines the impact of social research on health and nutrition, poverty and rural development, education, water and sanitation, environment and natural resource management.