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Sensory Marketing

Sensory Marketing Author Aradhna Krishna
ISBN-10 9781135429959
Release 2011-02-25
Pages 428
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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.



Sensory Marketing

Sensory Marketing Author Aradhna Krishna
ISBN-10 9781135429966
Release 2011-02-25
Pages 428
Download Link Click Here

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.



Sensory Marketing

Sensory Marketing Author Aradhna Krishna
ISBN-10 9780203892060
Release 2009-12-11
Pages 428
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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.



Customer Sense

Customer Sense Author Aradhna Krishna
ISBN-10 9781137346056
Release 2013-05-06
Pages 185
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.



The Psychology of Design

The Psychology of Design Author Rajeev Batra
ISBN-10 9781317502104
Release 2015-07-24
Pages 354
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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.



Doing Sensory Ethnography

Doing Sensory Ethnography Author Sarah Pink
ISBN-10 9781473917026
Release 2015-02-09
Pages 232
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This bold agenda-setting title continues to spearhead interdisciplinary, multisensory research into experience, knowledge and practice. Drawing on an explosion of new, cutting edge research Sarah Pink uses real world examples to bring this innovative area of study to life. She encourages us to challenge, revise and rethink core components of ethnography including interviews, participant observation and doing research in a digital world. The book provides an important framework for thinking about sensory ethnography stressing the numerous ways that smell, taste, touch and vision can be interconnected and interrelated within research. Bursting with practical advice on how to effectively conduct and share sensory ethnography this is an important, original book, relevant to all branches of social sciences and humanities.



Brand Sense

Brand Sense Author Martin Lindstrom
ISBN-10 9781439172018
Release 2010-02-02
Pages 175
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Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.



Sensory Marketing Aspects

Sensory Marketing Aspects Author Peter Lintelle
ISBN-10 1500616400
Release 2014-07-23
Pages 70
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Sensory marketing is on the rise. The subconscious, non-rational influences on consumer behavior and perception are studied more and more. The key words for this are priming, expectations, sensation transference, crossmodal correspondences and embodiment.This book provides an overview based on the state-of-the-art scientific research and will explain to you why lemons taste sharp and thus it is better to serve them on an angular plate instead of a round one; social opinions influence product evaluation; you truly judge a book by its cover and that your product must really much its package and name to be successful! ...and much more...This book is recommended to everyone connected to marketing research but will also offer some interesting insights to the layman who can take a look at how products can influence and manipulate your perception of products... Or people who just want prove that lemons are truly fast...



The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals  Four Strategies for Disrupting Markets and Building Brands Author Amitava Chattopadhyay
ISBN-10 9780071782906
Release 2012-06-15
Pages 320
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Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.



Perceiving the Divine through the Human Body

Perceiving the Divine through the Human Body Author T. Cattoi
ISBN-10 9780230339767
Release 2011-11-07
Pages 253
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Cattoi and McDaniel present a selection of articles on the role of the body and the spiritual senses - our transfigured channels of sensory perceptions - in the context of spiritual practice. The volume investigates this theme across a variety of different religious traditions within Christianity, Hinduism, Buddhism, and Daoism.



Marketing in Context

Marketing in Context Author Chris Hackley
ISBN-10 9781137297112
Release 2013-11-14
Pages 230
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.



Lovemarks

Lovemarks Author Kevin Roberts
ISBN-10 9781576875346
Release 2005-12-01
Pages 248
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.



Art and the Senses

Art and the Senses Author Francesca Bacci
ISBN-10 9780199230600
Release 2011-08-04
Pages 642
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The senses play a vital role in our health, our social interactions, and in enjoying food, music and the arts. The book provides a unique interdisciplinary overview of the senses, ranging from the neuroscience of sensory processing in the body, to cultural influences on how the senses are used in society, to the role of the senses in the arts.



Passionate Embrace

Passionate Embrace Author Elisabeth Gerle
ISBN-10 9781532616006
Release 2017-05-12
Pages 338
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Luther, passion, and sensualism? In an age of body worship as well as body loathing, Elisabeth Gerle explores new paths. Protestant ethics has often been associated with work and duty, excluding sensuality, sexuality, and other pleasures. Gerle embarks on a conversation with Martin Luther in dialogue with contemporary theologians on attitudes toward body, sensuality, desire, sexuality, life, and politics. She draws on Eros theology to challenge traditional Lutheran stereotypes, such as the dichotomies between different forms of love, as well as between spirit and body. Gerle argues that Luther's spiritual breakthrough, where grace and gifts of creation became central, provides new meaning to sex and desire as well as to work, body, and ordinary life. Women are seen in new light--as companions, autonomous ethical agents, part of the priesthood of all. This had revolutionary consequences in medieval Europe, and it represents a challenge to contemporary theologies with a nostalgic appetite for austerity, asceticism, and female submission. Luther's erotic and gender-fluid language is a healthy challenge to oppressive political structures centered on greed, profit, and competition. A revised Scandinavian creation theology and a deep sense of the incarnational mystery are resources for contemporary theology and ethics.



Sensory Marketing

Sensory Marketing Author B. Hultén
ISBN-10 9780230237049
Release 2009-05-21
Pages 183
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.



The Buying Brain

The Buying Brain Author A. K. Pradeep
ISBN-10 0470646845
Release 2010-07-16
Pages 250
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If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.



The Senses in Self Society and Culture

The Senses in Self  Society  and Culture Author Phillip Vannini
ISBN-10 9781136652110
Release 2013-10-18
Pages 200
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The Senses in Self, Society, and Culture is the definitive guide to the sociological and anthropological study of the senses. Vannini, Waskul, and Gottschalk provide a comprehensive map of the social and cultural significance of the senses that is woven in a thorough analytical review of classical, recent, and emerging scholarship and grounded in original empirical data that deepens the review and analysis. By bridging cultural/qualitative sociology and cultural/humanistic anthropology, The Senses in Self, Society, and Culture explicitly blurs boundaries that are particularly weak in this field due to the ethnographic scope of much research. Serving both the sociological and anthropological constituencies at once means bridging ethnographic traditions, cultural foci, and socioecological approaches to embodiment and sensuousness. The Senses in Self,Society, and Culture is intended to be a milestone in the social sciences’ somatic turn.