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Sensory Marketing

Sensory Marketing Author Aradhna Krishna
ISBN-10 9781135429959
Release 2011-02-25
Pages 428
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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.



Sensory Marketing

Sensory Marketing Author Aradhna Krishna
ISBN-10 9781135429966
Release 2011-02-25
Pages 428
Download Link Click Here

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.



Sensory Marketing

Sensory Marketing Author Aradhna Krishna
ISBN-10 9780203892060
Release 2009-12-11
Pages 428
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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.



Customer Sense

Customer Sense Author Aradhna Krishna
ISBN-10 9781137346056
Release 2013-05-06
Pages 185
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.



The Psychology of Design

The Psychology of Design Author Rajeev Batra
ISBN-10 9781317502104
Release 2015-07-24
Pages 354
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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.



Doing Sensory Ethnography

Doing Sensory Ethnography Author Sarah Pink
ISBN-10 9781473917026
Release 2015-02-09
Pages 232
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This bold agenda-setting title continues to spearhead interdisciplinary, multisensory research into experience, knowledge and practice. Drawing on an explosion of new, cutting edge research Sarah Pink uses real world examples to bring this innovative area of study to life. She encourages us to challenge, revise and rethink core components of ethnography including interviews, participant observation and doing research in a digital world. The book provides an important framework for thinking about sensory ethnography stressing the numerous ways that smell, taste, touch and vision can be interconnected and interrelated within research. Bursting with practical advice on how to effectively conduct and share sensory ethnography this is an important, original book, relevant to all branches of social sciences and humanities.



Brand Sense

Brand Sense Author Martin Lindstrom
ISBN-10 9781439172018
Release 2010-02-02
Pages 175
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Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.



Sensory Marketing Aspects

Sensory Marketing Aspects Author Peter Lintelle
ISBN-10 1500616400
Release 2014-07-23
Pages 70
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Sensory marketing is on the rise. The subconscious, non-rational influences on consumer behavior and perception are studied more and more. The key words for this are priming, expectations, sensation transference, crossmodal correspondences and embodiment.This book provides an overview based on the state-of-the-art scientific research and will explain to you why lemons taste sharp and thus it is better to serve them on an angular plate instead of a round one; social opinions influence product evaluation; you truly judge a book by its cover and that your product must really much its package and name to be successful! ...and much more...This book is recommended to everyone connected to marketing research but will also offer some interesting insights to the layman who can take a look at how products can influence and manipulate your perception of products... Or people who just want prove that lemons are truly fast...



Perceiving the Divine through the Human Body

Perceiving the Divine through the Human Body Author T. Cattoi
ISBN-10 9780230339767
Release 2011-11-07
Pages 253
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Cattoi and McDaniel present a selection of articles on the role of the body and the spiritual senses - our transfigured channels of sensory perceptions - in the context of spiritual practice. The volume investigates this theme across a variety of different religious traditions within Christianity, Hinduism, Buddhism, and Daoism.



The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals  Four Strategies for Disrupting Markets and Building Brands Author Amitava Chattopadhyay
ISBN-10 9780071782906
Release 2012-06-15
Pages 320
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Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.



Lovemarks

Lovemarks Author Kevin Roberts
ISBN-10 9781576875346
Release 2005-12-01
Pages 248
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.



Art and the Senses

Art and the Senses Author Francesca Bacci
ISBN-10 9780199230600
Release 2011-08-04
Pages 642
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The senses play a vital role in our health, our social interactions, and in enjoying food, music and the arts. The book provides a unique interdisciplinary overview of the senses, ranging from the neuroscience of sensory processing in the body, to cultural influences on how the senses are used in society, to the role of the senses in the arts.



Marketing in Context

Marketing in Context Author Chris Hackley
ISBN-10 9781137297112
Release 2013-11-14
Pages 230
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.



Sensory Worlds in Early America

Sensory Worlds in Early America Author Peter Charles Hoffer
ISBN-10 080188392X
Release 2005-12-12
Pages 344
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Over the past half-century, historians have greatly enriched our understanding of America's past, broadening their fields of inquiry from such traditional topics as politics and war to include the agency of class, race, ethnicity, and gender and to focus on the lives of ordinary men and women. We now know that homes and workplaces form a part of our history as important as battlefields and the corridors of power. Only recently, however, have historians begun to examine the fundamentals of lived experience and how people perceive the world through the five senses. In this ambitious work, Peter Charles Hoffer presents a "sensory history" of early North America, offering a bold new understanding of the role that sight, sound, smell, taste, and touch played in shaping the lives of Europeans, Indians, and Africans in the New World. Reconstructing the most ephemeral aspects of America's colonial past—the choking stench of black powder, the cacophony of unfamiliar languages, the taste of fresh water and new foods, the first sight of strange peoples and foreign landscapes, the rough texture of homespun, the clumsy weight of a hoe—Hoffer explores the impact of sensuous experiences on human thought and action. He traces the effect sensation and perception had on the cause and course of events conventionally attributed to deeper cultural and material circumstances. Hoffer revisits select key events, encounters, and writings from America's colonial past to uncover the sensory elements in each and decipher the ways in which sensual data were mediated by prevailing and often conflicting cultural norms. Among the episodes he reexamines are the first meetings of Europeans and Native Americans; belief in and encounters with the supernatural; the experience of slavery and slave revolts; the physical and emotional fervor of the Great Awakening; and the feelings that prompted the Revolution. Imaginatively conceived, deeply informed, and elegantly written, Sensory Worlds of Early America convincingly establishes sensory experience as a legitimate object of historical inquiry and vividly brings America's colonial era to life. -- Richard Godbeer, author of Sexual Revolution in Early America



Sensing the Past

Sensing the Past Author Mark Michael Smith
ISBN-10 0520254953
Release 2007
Pages 180
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"Smith's history of the sensate is destined to precipitate a revolution in our understanding of the sensibilities that underpinned the mentalities of past epochs."--David Howes, author of Sensual Relations: Engaging the Senses in Culture and Social Theory "Mark M. Smith presents a far-ranging essay on the history of the senses that serves simultaneously as a good introduction to the historiography. If one feels in danger of sensory overload from this growing body of scholarship, Smith's piece is a useful preventive."--Leigh E. Schmidt, author of Restless Souls: The Making of American Spirituality "This is a masterful overview. The history of the senses has been a frontier field for a while now. Mark Smith draws together what we know, with an impressive sensory range, and encourages further work. A really exciting survey."--Peter N. Stearns, author of American Fear: The Causes and Consequences of High Anxiety "Who would ever have guessed that a book on the history of the senses--seeing, hearing, touching, tasting, and smelling--could be informative, thought-provoking, and, at the same time, most entertaining? Ranging in both time and locale, Mark Smith's Sensing the Past makes even the philosophy about the senses from ancient times to now both learned and exciting. This work will draw scholars into under-recognized subjects and lay readers into a world we simply but unwisely take for granted."--Bertram Wyatt-Brown, author of Southern Honor: Ethics and Behavior in the Old South "Mark M. Smith has a good record of communicating his research to a broad constituency within and beyond the academy . . . This will be required reading for anyone addressing sensory history."--Penelope Gouk, author of Music, Science and Natural Magic in Seventeenth Century England "This is a fine cultural history of the body, which takes Western and Eastern traditions and their texts quite seriously. Smith views a history of the senses not only from 'below' but places it squarely in the historical imagination. It will be of interest to a wide range of readers."--Sander L. Gilman, author of Difference and Pathology



The Museum of the Senses

The Museum of the Senses Author Constance Classen
ISBN-10 9781474252461
Release 2017-11-02
Pages 184
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Traditionally sight has been the only sense with a ticket to enter the museum. The same is true of histories of art, in which artworks are often presented as purely visual objects. In The Museum of the Senses Constance Classen offers a new way of approaching the history of art through the senses, revealing how people used to handle, smell and even taste collection pieces. Topics range from the tactile power of relics to the sensuous allure of cabinets of curiosities, and from the feel of a Rembrandt to the scent of Monet's garden. The book concludes with a discussion of how contemporary museums are stimulating the senses through interactive and multimedia displays. Classen, a leading authority on the cultural history of the senses, has produced a fascinating study of sensual and emotional responses to artefacts from the middle ages to the present. The Museum of the Senses is an important read for anyone interested in the history of art as well as for students and researchers in cultural studies and museum studies.



Passionate Embrace

Passionate Embrace Author Elisabeth Gerle
ISBN-10 9781532616006
Release 2017-05-12
Pages 338
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Luther, passion, and sensualism? In an age of body worship as well as body loathing, Elisabeth Gerle explores new paths. Protestant ethics has often been associated with work and duty, excluding sensuality, sexuality, and other pleasures. Gerle embarks on a conversation with Martin Luther in dialogue with contemporary theologians on attitudes toward body, sensuality, desire, sexuality, life, and politics. She draws on Eros theology to challenge traditional Lutheran stereotypes, such as the dichotomies between different forms of love, as well as between spirit and body. Gerle argues that Luther's spiritual breakthrough, where grace and gifts of creation became central, provides new meaning to sex and desire as well as to work, body, and ordinary life. Women are seen in new light--as companions, autonomous ethical agents, part of the priesthood of all. This had revolutionary consequences in medieval Europe, and it represents a challenge to contemporary theologies with a nostalgic appetite for austerity, asceticism, and female submission. Luther's erotic and gender-fluid language is a healthy challenge to oppressive political structures centered on greed, profit, and competition. A revised Scandinavian creation theology and a deep sense of the incarnational mystery are resources for contemporary theology and ethics.