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SEO for Growth

SEO for Growth Author John Jantsch
ISBN-10 0692769447
Release 2016-09-11
Pages 238
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Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google "thinks." The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you'll learn how to: create and re-purpose content and plan an editorial calendar use different social media channels to generate engagement with your content build and manage your online reputation, plus handle negative reviews do quality link building without resorting to the shady practices Google now penalizes conduct keyword research to optimize your website and all of your content use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck build a revenue generating website that will help power your company's growth for years to come Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business. After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services. "



The SEO Battlefield

The SEO Battlefield Author Anne Ahola Ward
ISBN-10 9781491958346
Release 2017-03-22
Pages 204
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program



Search Engine Optimization For Dummies

Search Engine Optimization For Dummies Author Peter Kent
ISBN-10 9781118052389
Release 2011-02-02
Pages 432
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Search Engine Optimization For Dummies has been writing in one form or another for most of life. You can find so many inspiration from Search Engine Optimization For Dummies also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Search Engine Optimization For Dummies book for free.



The Referral Engine

The Referral Engine Author John Jantsch
ISBN-10 1591844428
Release 2012
Pages 243
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A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers.



Seo Step by step

Seo Step by step Author Caimin Jones
ISBN-10 1497415020
Release 2014-03-21
Pages 130
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"Clear explanations on every important aspect of SEO mean you can improve your google rankings without any more head- scratching or frustration!"-- Page 4 of cover.



Duct Tape Marketing Revised and Updated

Duct Tape Marketing Revised and Updated Author John Jantsch
ISBN-10 9781418535704
Release 2011-09-26
Pages 304
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Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking



Ultimate Guide to Link Building

Ultimate Guide to Link Building Author Eric Ward
ISBN-10 9781613081808
Release 2013-03-01
Pages 300
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The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.



Search Engine Optimization

Search Engine Optimization Author Kristopher B. Jones
ISBN-10 9780470920626
Release 2010-07-15
Pages 336
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Search Engine Optimization has been writing in one form or another for most of life. You can find so many inspiration from Search Engine Optimization also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Search Engine Optimization book for free.



Ultimate Guide to Search Engine Optimization Drive Traffic Boost Conversion Rates and Make Lots of Money

Ultimate Guide to Search Engine Optimization  Drive Traffic  Boost Conversion Rates and Make Lots of Money Author Jon Rognerud
ISBN-10 159918169X
Release 2008-03-13
Pages 240
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A hands-on guide for marketers of any expertise level provides detailed coverage of a wide variety of topics, from keyword searching and link analysis/building to content strategies and position tracking, in a guide complemented by a CD-ROM of free SEO tools, software, and resources. Original.



Seo 2017

Seo 2017 Author Christopher Nash
ISBN-10 1537230662
Release 2016-08-23
Pages 90
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SEO 2017 Search Engine Optimization for 2017 Your website is like the front door to your business. Many of your potential clients are going to come through via the internet, and if your website is lacking, or isn't highly ranked on most search engines, you are going to lose out on many clients. A Guide to SEO in 2016 is the only guide you need to learn about SEO during 2017 so you can get your website ranked and bring in the traffic. Websites are ranked based on their quality and how much they can help the potential customer. Search engines are in constant competition to ensure searchers use them and not a competitor. This competition leads them to make new formulas and pick new factors that will decide whether your page will rank high or not. While the search engine isn't going to give you a list of requirements (or everyone would cheat), there are some easy steps you can take to help rank your website as number 1! So why is ranking so important? If you have a website, shouldn't that be enough? No! In fact, if you aren't ranked at least on the first page of results, most customers will never find you. That can mean thousands of dollars leaving your business and heading over to the competitor who knows how to use SEO better than you. Even if you have done SEO on your website before, it is important to re-evaluate your website again. Google, Bing and other search engines are constantly making changes. If you don't keep up, your website is going to go way down in the rankings. Take the Google Panda update just a few years ago. Some well-established websites that had great rankings for years fell into oblivion in just a few minutes once this software was updated because of a few simple mistakes. Oblivion means less sales; not good for a growing business. While many SEO techniques from 2016 and before are still in play in 2017, there are some big differences that can make or break your website. This guidebook is the perfect guide to help you learn those differences. This guidebook has everything that you need to know about SEO in the coming year. Some of the things that you can learn to help your website get a leg up on the competition include: What SEO is and why it is so important to your company in terms of views and potential income How search engines operate to find the best websites and how you can use this to your advantage to bring in more customers How search engines interact with your clients to bring them the best search results Why it is so important to use SEO and how forgetting all about it can make your business less successful The importance of keyword research to match your website up with the right customers who will actually make purchases Factors that you might not think about when it comes to SEO and how these can actually harm your business The proper way to use links to avoid being penalized and actually see them work for you Myths that used to be true about SEO, but now will get your page ranked last or even removed How trying to spam or game the system is going to ruin all your SEO efforts How to track your SEO efforts to see what is working and what needs changed The top tips that you can use to get the most out of your SEO efforts in 2017 to bring in more revenue than ever before How to get the most customers in the door of your website and get the most profit out of your work when the SEO does its job When you are ready to get started on seeing amazing results with your SEO work, click the Buy Now Button at the top of the page!



Seo Decoded

Seo Decoded Author Shane David
ISBN-10 1523887842
Release 2016-02-08
Pages 172
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39 Powerful SEO Strategies From A 17 Year SEO Veteran That You Can Implement Today, To Almost Guarantee Your Website Top 10 Rankings Completely Up-To-Date SEO Strategies For 2015/16 | Free Kindle Updates For Life SEO Decoded is a collection of 39 of the best, most impactful SEO strategies that you can employ for your website. No fluff, no impossible to implement strategies, just the good stuff that will make a huge difference to your rankings. The author Shane David has over 17 years experience doing SEO full time for small businesses, blogs, E-commerce websites, local businesses, large corporations and everything in-between. He has over 10,000 first page rankings under his belt. If you are looking for simple SEO strategies you can implement today to see ranking improvements quickly, that's exactly what you will learn in SEO Decoded: 39 Search Engine Optimization Strategies To Rank Your Website For The Toughest Of Keywords. The book is broken down into 8 core sections. Keyword Research For Better Rankings - Learn how to do in-depth keyword research to find the keywords that are not only easy to rank for, but also extremely profitable. On Page SEO & Content Ranking Strategies - On page SEO is one of the easiest ways to move your site up the rankings, if you know these strategies. You will also learn how to create content search engines love. Site Wide Ranking Strategies - This is something most websites overlook but have become a huge ranking factor in the last few years. User Interaction Ranking Strategies - Google is looking more and more at how users are interacting with your website. Inside this book you will learn exactly what Google wants from your website and how to implement it. Advanced Link Building Strategies - What worked a few years ago with link building does not work now, in fact it will get you penalized. Inside this book you will learn all the best and safe link building strategies available to you and how to implement them. E-Commerce Ranking Strategies - If you run an E-commerce store, you know how hard it is to get rankings for your product pages. Inside this book you will learn how to do just that. Local SEO Ranking Strategies - Local businesses have a few different tactics available to them that other types of sites do not, if you are not using these local SEO strategies, you are missing out on customers. Simple as that. Wordpress Ranking Strategies - Wordpress has made creating websites a breeze, there is no disputing that. The problem is however, Wordpress out of the box is almost disastrous for good SEO. Learn what you need to do to fix that inside SEO Decoded. All the strategies in the book are completely safe but extremely powerful. They are also fast and easy to implement. It's a complete checklist to top 10 rankings for you or your clients websites. As a bonus when you buy SEO Decoded, you will also receive a copy of; 101 SEO Resources: The Best Free & Paid SEO Tools & Resources To Outrank Your Competitors. It contains a list of all the best free and paid tools and resources that professional SEO consultants use for their clients websites.



The Big Book of Content Marketing

The Big Book of Content Marketing Author Andreas Ramos
ISBN-10 0989360008
Release 2013-05-14
Pages 160
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The Big Book of Content Marketing has been writing in one form or another for most of life. You can find so many inspiration from The Big Book of Content Marketing also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Big Book of Content Marketing book for free.



Growth Hacking With Content Marketing

Growth Hacking With Content Marketing Author Mike Fishbein
ISBN-10 1499299052
Release 2014-05-03
Pages 102
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So you've got a product, service, e-commerce site, landing page, information product, or blog…now you just need viewers, users and customers! Customer acquisition is one of the biggest challenges of building an online business of any kind. It's become easier to build a product, but it's as hard as ever to acquire customers. You might have the best product ever, but if no one knows about it, no one can use it, and you won't be able to build a business. The first step of acquiring customers is generating traffic. Traffic is the first step in the process of converting the billions of Internet users into paying customers. This book is all about how to drive traffic to your site using content marketing! THE NEW MARKETING There are a few emerging technology trends happening right now that make it an amazing time to be a marketer. These trends present both opportunities and challenges. There are now billions of people using the Internet. And it's no longer for just the young and rich. It's used in emerging markets and by old people too! Not only are people using the Internet, they're finally starting to get comfortable with buying stuff online. E-commerce penetration of total retail sales in the U.S. was only around eight percent in 2012. There's still a ton of opportunity for growth! Online retail has strong cost advantages over its offline competition and is rapidly taking share in many categories through better pricing and selection. The cost of building a product and taking it to market has gotten cheaper and easier. What used to take months if not years and millions of dollars now takes weeks (if not less) and thousands of dollars (if not less). New distribution networks such as Twitter and Facebook. give us access to hundreds of millions of potential customers at the click of a mouse. For free. The Internet is the great equalizer. Anyone with a message or product that people like can and will be found. Consumer buying behaviors are changing. People don't get sold anymore. They buy. Many of the old methods of advertising and customer acquisition are either not performing as well or simply not working. Traditional media buying and advertising is expensive, un-measurable, and less effective than it used to be. Content marketing, social media marketing, and “growth hacking” are proving to be lean, efficient, and highly effective! Innovation in payments has made it cheaper and easier than ever to transfer money. Paying for something is as easy as sending an email, clicking a hyperlink, or scanning a QR code. Mobile devices have become nearly as powerful as desktops or laptops. Furthermore, there are many things we can do with our phone that we can't do on our desktop/laptop. There has been mass adoption of mobile devices across the world, including in countries with high poverty where people could not previously afford a desktop or laptop. We're all walking around with high-powered computers in our pockets that can be used to buy products and/or consume content! ENTER CONTENT MARKETING A more efficient and effective way to attract, engage, and convert! This book covers strategies and tactics to attract an audience, engage with them, and convert them to customers TOPICS How to Get More Traffic, Exposure, and Views How to Boost Your Authority and Build a Following YouTube Marketing Strategies How to Increase Website Traffic Using Quora How to Use a Blog to Market Your Business Search Engine Optimization (SEO) for Beginners How to Syndicate your Content on New Platforms and Reach Massive New Audiences LinkedIn, Twitter, Google+, and Facebook ...and more! WHO THIS BOOK IS FOR Startups, entrepreneurs, app developers, book marketers, information marketers, affiliate marketers, b2b service companies, consultants and coaches, and more.



Small Business Owner s Guide to Local Lead Generation

Small Business Owner s Guide to Local Lead Generation Author Ray Perry
ISBN-10 1514280574
Release 2015-06-19
Pages 210
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How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it's another story - one with a VERY happy ending for your business. With the right strategies and tactics, it's easy to attract and engage more ideal customers right in your backyard - and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust - and they love being able to support local businesses in their own communities. "If you build it, they will come" only works in the movies. You need a simple, surefire way to market your small business... and one that won't break the bank or distract you from your primary role in your business. If you'd like to double or triple your local customer base this year, you should keep reading. Here's what you're about to discover: * Even though you can't out-spend them, you CAN out-think them. Here's how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.* What you can start doing right now to help make more potential customers in your community eager to do business with you.* How to make sure your company's website works to skyrocket your revenue and chop your sales cycle in half.* Which numbers really matter when you're measuring the effectiveness of your marketing program.* A "new" old marketing tactic that you've never heard of - and how it can put your business right in front of your entire community. * How to make sure your online listings are helping you - and not hurting you.* What it takes to get found online, even in the most competitive markets.* A headache-free way to use social media marketing to bring in even more business.* Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way. If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You're about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth. The Small Business Owner's Guide to Local Lead Generation is a little book with a big promise: If you put what you're about to learn into action, your local business will grow.



The Ultimate Small Business Marketing Book

The Ultimate Small Business Marketing Book Author Dee Blick
ISBN-10 9781905493777
Release 2011-06-01
Pages 379
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This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies.



The Lead Machine

The Lead Machine Author Rich Brooks
ISBN-10 0998367400
Release 2017-01-31
Pages
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Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.



Duct Tape Selling

Duct Tape Selling Author John Jantsch
ISBN-10 9781101619926
Release 2014-05-15
Pages 256
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”