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Sport and the Media

Sport and the Media Author Matthew Nicholson
ISBN-10 9781317690436
Release 2015-06-12
Pages 304
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Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.



Sport and the Media

Sport and the Media Author Matthew Nicholson
ISBN-10 9781317690429
Release 2015-06-12
Pages 316
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Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.



Sport and the Media

Sport and the Media Author Matthew Nicholson
ISBN-10 9781136364969
Release 2007-03-14
Pages 240
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Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: Historical development of sport and the media Current commercial and contextual relationships between the media and sport industries How audiences and advertisers drive the media coverage of sport Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.



Sport Management

Sport Management Author Russell Hoye
ISBN-10 9780750687553
Release 2009
Pages 318
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Sport Management: principles and application second edition provides a comprehensive introduction to the practical application of management principles within sport organisations, ideal for all students studying sport management at an introductory level. It presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in sport. Structured in two parts it: * offers an introduction and explanation of the structure of the sport industry * covers the fundamental management issues unique to sport including: strategy, human resource management, leadership, finance, marketing, governance and performance management Each chapter has a coherent learning structure complete with international case studies and accompanying online lecturer and student support material which: * presents a conceptual overview of the focus for the chapter * presents accepted practice supported by specific organisational examples at the community, state/provincial, national and professional level, these organisations will include examples specifically from the UK, Australia and New Zealand * presents one big case for analysis per chapter, which is supported by online diagnostics and tutor resource materials * presents research findings from around the globe * presents a summary of guiding principles for the focus of the chapter based on a balanced view of practice and research * presents a section of teaching and learning resources including a review questions, further reading, relevant websites * provides online access to PowerPoints per chapter, tutorial activities per chapter and test bank of multiple choice questions for students per chapter So, if you are teaching or studying sport management this really is the first book which you need on your shelf as it provides the foundation for your studies. This second edition is set to make your teaching and studying easier, superior and more successful! * The much anticipated second edition of this established and successful text, which offers the complete package for all sport management lecturers and students * Includes all new case material, examples and chapters from the UK, European and Asia-Pacific - making the text completely relevant to the UK and Australian markets * All new lecturer and companion materials include: PowerPoints per chapter, tutorial activities, test banks for students and a set of diagnostic and teaching notes on the cases for lecturers



Sports Media

Sports Media Author Andrew C. Billings
ISBN-10 9781136838811
Release 2012-01-25
Pages 232
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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.



Sport and Policy

Sport and Policy Author Russell Hoye
ISBN-10 9780750685948
Release 2010
Pages 202
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Sport and Policy is the first book of its kind to critically analyse the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy. Offering a unique and comprehensive examination of how sport is affected by a range of government policy, each chapter uses an international comparative approach in order to facilitate a broad understanding of sport and policy in a global context. This book is essential reading for any student or practitioner studying or working in policy today, and is: * The first book to examine the intersection of sport with other (non-sport) policies from an international perspective including topics such as gambling, the media, social inclusion and economic development * Far-reaching in scope encompassing government regulation and sport's intersections with other government policies This challenging text provides an accessible critical analysis of the intersections of sport with government policy. Russell Hoye is an Associate Professor in Sport Management, School of Management at La Trobe University, Australia. His main research areas focus on the governance of sports organizations, the impacts of public policy on sport and the engagement of volunteers in sport. His most recent books include Sport Management: Principles and Applications (2009), Sport and Social Capital (2008) and Sport Governance (2007) with Elsevier. Matthew Nicholson is an Associate Professor in Sport Management in the School of Human Movement and Sport Sciences at the University of Ballarat, Australia. His research and teaching interests focus on sport policy and development, the contribution of sport to social capital and the relationship between sport and the media. His most recent books include Sport Management: Principles and Applications (2009), Sport and Social Capital (2008) and Sport and the Media: Managing the Nexus (2007). Barrie Houlihan is Professor of Sport Policy in the Institute of Sport and Leisure Policy, School of Sport, Health and Exercise Sciences, Loughborough University. He has written widely on many aspects of sport policy including doping, sport development, theorising the sport policy process and sport and young people. His most recent books include Sport Policy: A Comparative Analysis of Stability and Change (2007) and Comparative Elite Sport Development: Systems, Structures and Public Policy (2008) with Elsevier. *The first book to examine the intersection of sport with other (non-sport) policies from an international perspective including topics such as gambling, the media, social inclusion and economic development *Far-reaching in scope encompassing government regulation and sport's intersections with other government policies



Sport and Social Capital

Sport and Social Capital Author Matthew Nicholson
ISBN-10 9780750685863
Release 2008
Pages 363
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Despite the importance of sport as a social, economic and political institution, research into sport and social capital has not been extensive. Sport and Social Capital is the first book to examine this increasingly high profile area in detail. It explores the ways in which sport contributes to the creation, development, maintenance and, in some cases, diminution of social capital. Written by an internationally renowned author team who are leading figures in this area of study, this engaging and far-reaching text brings leading research from around the world into one comprehensively edited volume. Themes covered in the book include: education, gender, policy, community, youth sport, diversity and many more. It is essential reading for sport management, sport development and sport sociology students around the globe and offers fascinating and invaluable insight to interested stakeholders from industry, community and government. * A progressive text written by the top authors in the field and comprehensively edited into a unified volume * An analysis of the importance of sport and its relationship to social capital within local, national and international communities * Comprehensive coverage of themes such as, education, policy, community, youth sport, diversity and many more * Contributions from the UK, Australia, Canada, USA and Norway



Routledge Handbook of Sport and New Media

Routledge Handbook of Sport and New Media Author Andrew C Billings
ISBN-10 9781136292125
Release 2014-01-10
Pages 392
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New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.



Sport Beyond Television

Sport Beyond Television Author Brett Hutchins
ISBN-10 9780415887182
Release 2012
Pages 237
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Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.



Participation in Sport

Participation in Sport Author Matthew Nicholson
ISBN-10 9781135265731
Release 2010-09-10
Pages 336
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Although there is growing interest from governments in participation levels in sport, the extent to which governments actively promote ‘sport for all’ and their motives for doing so vary greatly. This is the first book to examine the sport participation policies of national governments across the world and to offer a comparative analysis of the motives for, and successes and failures of those policies. Organized around a series of sixteen national case studies, including the UK, the US, Australia, China and India, the book enables students and practitioners to compare and contrast the development, implementation and impact of sport participation policies throughout the world. An introductory chapter provides a framework for understanding and interpreting those case studies and each chapter then addresses the following key themes: national structures for sport national sporting cultures participation levels in organized sport the nature and extent of government intervention implementation of governmental policy the impact of government policy. With contributions from many of the world’s leading experts on sport policy and sport development, this book is essential reading for anybody with an interest in the role of governments in relation to supporting and regulating their citizens’ involvement in sport.



Handbook of Research on Sport and Business

Handbook of Research on Sport and Business Author S. Söderman
ISBN-10 9781781005866
Release 2013-01-01
Pages 608
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ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.



Sports on Television

Sports on Television Author Dennis Deninger
ISBN-10 9781136262258
Release 2012-11-12
Pages 248
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In Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.



Football and Management

Football and Management Author Sten Soderman
ISBN-10 9780230391178
Release 2013-01-08
Pages 286
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Aims to describe and explain how organizations like football clubs operate, highlighting the best practices within profit driven corporations, which can be adopted by football clubs to operate in a better manner. What are the dynamics of different leagues and other contexts in which football can learn from business? What can business learn from football? And how can business implement these practices? This volume articulates a basic framework using the differences between football in Sweden and in England. It aims at presenting models which are easily applicable in the working place and defines playing styles on the pitch and thought styles in the board room. The author bases his text on his own experience from many years of teaching and consultancy work.



Sport Business in the Global Marketplace

Sport Business in the Global Marketplace Author H. Westerbeek
ISBN-10 9780230598898
Release 2002-10-03
Pages 241
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.



Handbook of Sports and Media

Handbook of Sports and Media Author Arthur A. Raney
ISBN-10 9781135257347
Release 2009-03-04
Pages 656
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This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.



Introduction to Sport Marketing

Introduction to Sport Marketing Author Aaron Smith
ISBN-10 9781136391996
Release 2012-06-14
Pages 352
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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.



Introduction to Sport Marketing

Introduction to Sport Marketing Author Aaron C.T. Smith
ISBN-10 9781317691440
Release 2014-12-17
Pages 336
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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.