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Sports Media

Sports Media Author Andrew C. Billings
ISBN-10 9781136838828
Release 2012-01-25
Pages 232
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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.



Race and Gender in Electronic Media

Race and Gender in Electronic Media Author Rebecca Ann Lind
ISBN-10 9781317266129
Release 2016-10-04
Pages 388
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This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.



Media and Social Life

Media and Social Life Author Mary Beth Oliver
ISBN-10 9781317743729
Release 2014-03-26
Pages 250
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Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.



Digital Technology and the Future of Broadcasting

Digital Technology and the Future of Broadcasting Author John V. Pavlik
ISBN-10 9781317486947
Release 2015-07-16
Pages 252
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This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.



Sport 2 0

Sport 2 0 Author Andy Miah
ISBN-10 9780262343121
Release 2017-02-17
Pages 288
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Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing -- e-sports -- challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.



Men Masculinity and the Media

Men  Masculinity and the Media Author Steve Craig
ISBN-10 9780803941632
Release 1992-02-26
Pages 271
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Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.



Choice and Preference in Media Use

Choice and Preference in Media Use Author Silvia Knobloch-Westerwick
ISBN-10 9781317675143
Release 2014-07-25
Pages 496
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Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.



Sports Fans Identity and Socialization Exploring the Fandemonium

Sports Fans  Identity  and Socialization Exploring the Fandemonium Author Adam C. Earnheardt
ISBN-10 9780739146231
Release 2012-01
Pages 301
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Identity and socialization among sports fans are burgeoning areas of study among a growing cadre of scholars in the social sciences and beyond. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, is an eclectic collection of new studies from accomplished and emerging scholars in the fields of communication, business, geography, kinesiology, psychology, and more, who employ a wide range of methodologies including quantitative, qualitative, and critical analyses.



Gender Relations in Sport

Gender Relations in Sport Author Emily A. Roper
ISBN-10 9789462094550
Release 2014-01-06
Pages 186
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Designed primarily as a textbook for upper division undergraduate courses in gender and sport, gender issues, sport sociology, cultural sport studies, and women’s studies, Gender Relations in Sport provides a comprehensive examination of the intersecting themes and concepts surrounding the study of gender and sport. The 16 contributors, leading scholars from sport studies, present key issues, current research perspectives and theoretical developments within nine sub-areas of gender and sport: • Gender and sport participation • Theories of gender and sport • Gender and sport media • Sexual identity and sport • Intersections of race, ethnicity and gender in sport • Framing Title IX policy using conceptual metaphors • Studying the athletic body • Sexual harassment and abuse in sport • Historical developments and current issues from a European perspective The intersecting themes and concepts across chapters are also accentuated. Such a publication provides access to the study of gender relations in sport to students across a variety of disciplines. Emily A. Roper, Ph.D. is an Associate Professor in the Department of Health and Kinesiology at Sam Houston State University. Her research focuses on gender, sexuality, and sport.



Education and Social Media

Education and Social Media Author Christine Greenhow
ISBN-10 9780262034470
Release 2016-05-13
Pages 272
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How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students' lives? The past decade has brought increased access to new media, and with this new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries; the disruption of existing educational models of how knowledge is created and shared; privacy; accreditation; and the tension between the new ease of sharing and copyright laws. Case studies examine teaching media in K--12 schools and at universities; tuition-free, open education powered by social media, as practiced by the University of the People; new financial models for higher education; the benefits and challenges of MOOCS (Massive Open Online Courses); social media and teacher education; and the civic and individual advantages of teens' participatory play. ContributorsColin Agur, Jack M. Balkin, Valerie Belair-Gagnon, danah boyd, Nicholas Bramble, David Buckingham, Chris Dede, Benjamin Gleason, Christine Greenhow, Daniel J. H. Greenwood, Jiahang Li, Yite John Lu, Minhtuyen Mai, John Palfrey, Ri Pierce-Grove, Adam Poppe, Shai Reshef, Julia Sonnevend, Mark Warschauer



Contemporary Issues in Social Media Marketing

Contemporary Issues in Social Media Marketing Author Bikramjit Rishi
ISBN-10 9781317193982
Release 2017-07-28
Pages 328
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In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.



The Most Powerful Brand on Earth

The Most Powerful Brand on Earth Author Chris Boudreaux
ISBN-10 9780133115390
Release 2013
Pages 215
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Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those outcomes requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real time. Now, in The Most Powerful Brand on Earth, social business pioneers Chris Boudreaux and Susan Emerick help you successfully manage all these changes. Drawing on their experience leading social media transformations at IBM and other top companies, they present frameworks and case studies from key innovators that show how to -Leverage the surprising dynamics of online influence -Plan, execute, and manage the development of key relationships -Measure outcomes and performance in effective and useful ways -Resolve crucial security, privacy, and regulatory issues that arise when others represent you online -Gain crucial support from leaders, participants, and other stakeholders -Empower the people and teams you attract, hire, and support -Navigate cultural and process changes that will make or break your program -Preview trends that will shape your social empowerment programs in coming years



Olympic Media

Olympic Media Author Andrew C Billings
ISBN-10 9781135980641
Release 2008-01-24
Pages 200
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Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".



Media From Chaos to Clarity

Media  From Chaos to Clarity Author
ISBN-10 9780983466208
Release
Pages
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Media From Chaos to Clarity has been writing in one form or another for most of life. You can find so many inspiration from Media From Chaos to Clarity also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Media From Chaos to Clarity book for free.



Anime s Media Mix

Anime s Media Mix Author Marc Steinberg
ISBN-10 9780816675494
Release 2012
Pages 314
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Untangles the web of commodity, capitalism, and art that is anime



Lifestyle Media in American Culture

Lifestyle Media in American Culture Author Maureen E. Ryan
ISBN-10 9781315464954
Release 2018-02-01
Pages 216
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This book explores the emergence of "lifestyle" in the US, first as a term that has become an organizing principle for the self and for the structure of everyday life, and later as a pervasive form of media that encompasses a variety of domestic and self-improvement genres, from newspaper columns to design blogs. Drawing on the methodologies of cultural studies and feminist media studies, and built upon a series of case studies from newspapers, books, television programs, and blogs, it tracks the emergence of lifestyle’s discursive formation and shows its relevance in contemporary media culture. It is, in the broadest sense, about the role played by the explosion of lifestyle media texts in changing conceptualizations of selfhood and domestic life.



Trauma Culture and Metaphor

Trauma  Culture  and Metaphor Author John P. Wilson
ISBN-10 9781135926113
Release 2013-08-15
Pages 232
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In Trauma, Culture, and Metaphor, John Wilson and Jacob Lindy explore the language of both individual and collective trauma in an era dominated by globalization and interconnectedness. Through lucid, careful discussion, this important book builds a bridge between the etymology of trauma-related terms commonly used in Western cultures and those of other cultures, such as the Burundi-Rwandan ihahamuka. It also provides the clinician with a framework for working with trauma survivors using a cross-cultural vocabulary—one often based in metaphor—to fully address the experienced trauma and to begin work on reconnection and self-reinvention.