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Sticky Branding

Sticky Branding Author Jeremy Miller
ISBN-10 9781459728110
Release 2015-01-10
Pages 256
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Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.



Sticky Teams

Sticky Teams Author Larry Osborne
ISBN-10 9780310324645
Release 2010
Pages 221
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In Sticky Teams, Larry Osborne exposes the hidden roadblocks, structures, and goofy thinking that all too often sabotage the health and harmony of even the best intentioned ministry teams. Then, with practical and seasoned advice, he shows what it takes to get a leadership board, ministry team, and an entire congregation headed in the same direction, sticking together, unified and healthy for the long haul.



The Brand Called You Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You  Make Your Business Stand Out in a Crowded Marketplace Author Peter Montoya
ISBN-10 0071641777
Release 2008-11-02
Pages 288
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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire



Digital Sense

Digital Sense Author Travis Wright
ISBN-10 9781119291749
Release 2017-01-06
Pages 304
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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.



Don t Call It That

Don t Call It That Author Eli Altman
ISBN-10 0989832015
Release 2013-10-01
Pages 125
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Don t Call It That has been writing in one form or another for most of life. You can find so many inspiration from Don t Call It That also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Don t Call It That book for free.



Don t Sell Me Tell Me

Don t Sell Me  Tell Me Author Greg Koorhan
ISBN-10 069274827X
Release 2016-07-07
Pages 156
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Do you want to stand out from a sea of competitors, and not just sound like everyone else? Do you want to attract more profitable customers - automatically? Are you struggling to create a memorable marketing message? Or are you tired of being the 'best kept secret' in your market? Business owners and entrepreneurs - you need to read Don't Sell Me, Tell Me - as soon as possible! In this book you'll learn how to use storytelling techniques to build trust with your ideal audience, engage hungry buyers and banish mediocre marketing forever. You cannot underestimate the power of a good story. Learn how to apply the fundamentals of storytelling to your business and you can uplift, inspire and connect to the hearts of your audience. You can move them to tears, to laughter, and most important, you can move them to action! Packed with advice you can put to use right away, you'll learn how to keep your audience eager and ready to hear from you. What pragmatic and actionable tactics will you learn? How to quickly communicate your unique value. The secret to connecting with the emotions of your desired audience. The foolproof method for standing apart from your competition. The most common marketing mistakes even smart business owners make and how to avoid them. The singular best way to create an authentic, consistent brand. Also the following insights: The 4 critical elements you must have in place to keep your audience engaged. Six different ways you can use stories in your business. A step-by-step guide for finding your most powerful brand voice. How to structure a story so that your audience feels compelled to listen. PLUS, examples to jumpstart the process! Here's what this book ISN'T: this isn't about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers. How will your business improve? Follow a process only a few LEADERS in their markets have figured out Get KNOWN for your unique value Create content your audience LIKES and shares Build - or rebuild - TRUST in your brand Gather a loyal group of fans eager to BUY from you Implement these techniques and watch your profits skyrocket. Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!



Make It Stick

Make It Stick Author Peter C. Brown
ISBN-10 9780674729018
Release 2014-04-14
Pages 313
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Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.



Management by Proverbs

Management by Proverbs Author Michael A. Zigarelli
ISBN-10 1589612698
Release 2004
Pages 232
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Whether you're a first time supervisor, a pastor of a small church, or the CEO of a multi-national corporation. The book of Proverbs offers timeless principles for leadership success. Management by Proverbs explores 24 of these principles. With incisive commentary, dozens of comtemporary business examples, and plenty of practical, road-tested advice.



The Art of Game Design

The Art of Game Design Author Jesse Schell
ISBN-10 9781498759564
Release 2015-09-15
Pages 600
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Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.



Guiding Growth

Guiding Growth Author Mark Lipton
ISBN-10 1578517060
Release 2003-01
Pages 292
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When it comes to sustained success, vision matters more than strategy. Scores of studies have proven this statement, and millions of business leaders believe it. Yet few executives understand what vision is. They embrace the idea, but ignore the implementation-a disconnect that threatens companies striving for growth in a volatile marketplace. Organizational expert Mark Lipton argues that this "believing-doing" gap exists because today's fast-paced world demands short-term fixes-pressuring executives to make tactical decisions that ultimately create larger strategic problems down the road. But Lipton shows that vision has more substance than leaders think-and that it is an essential factor in building scalable organizations that last for the long haul. Based on extensive research and real-world consulting work with executives implementing the scaling process, I>Guiding Growthprovides fresh examples of established and new firms that have developed powerful growth visions. Moving beyond token "mission statements," Lipton outlines a step-by-step process for establishing an actionable vision, presenting it to the company, and embedding it into the organizational fabric. Illustrating how visions become guiding forces for day-to-day behavior and overall company direction,Guiding Growthreveals how companies can stay their course, even as they grow. AUTHORBIO: Mark Lipton is Founder of the consulting firm Lipton & Co., which specializes in organizational growth. He is Professor of Management and Chair, Human Resources Management and Organizational Change Management at the Milano Graduate School, New School University, in New York City.



Profit Brand

Profit Brand Author Nick Wreden
ISBN-10 0749450185
Release 2007
Pages 240
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Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy not once, but again and again and again. Profit Brand also illustrates how to do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts commonly ignored in marketing books - profitability, accountability and sustainability - and packed with global examples, including IBM, Disney, Amex and KLM, the book highlights both good and bad marketing practice. Profit Brand is essential reading for branding and marketing professionals, CEOs, finance directors, and students of business and marketing.



Social by Social

Social by Social Author Andy Gibson
ISBN-10 9781906496418
Release 2009*
Pages 253
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Explains how the new technology tools for social interaction are changing society, and how individuals and organizations with a social conscience can use them to do more good. Helps the user frame and answer the questions about a project, shows routes others have tried, and suggests additional alternatives.



Brand Innovation Manifesto

Brand Innovation Manifesto Author John Grant
ISBN-10 1119995035
Release 2011-01-19
Pages 328
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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.



Empowering Yourself

Empowering Yourself Author Harvey J. Coleman
ISBN-10 9781449080341
Release 2010
Pages 216
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"Work hard and you'll get ahead " We've heard that all our lives, but has it worked? Has your hard work often gone unnoticed or have others who have not worked as hard as you moved on, leaving you behind? If so, this book is a must read. "Empowering Yourself...The Organizational Game Revealed" tells why your career might be slowing or has hit the "glass ceiling." For the first time, the unwritten rules that define our system have been defined and written. Whether your definition of success is increased credibility in your current assignment or moving up the organizational ladder, this book will give you the knowledge to make the proper decisions to accomplish your goals. This book will, as never before, take you into the critical area of the "unwritten rules" that are so important in a successful career or life. You will, after reading this book, truly know how "the system" works and how "the game" should be played. If gaining empowerment or owning/controlling your career is an objective in your life, you must learn how the system works. This will allow your choices to be meaningful and productive. Without the information contained in this course, personal decisions will be hollow and careers will be left to the dictates of the system. After reading this book, events in your organizations will make sense; the advice from your mentor will be better understood; and even the evaluation of the evening news will take on new excitement simply because you understand the game. It is impossible to win any game if you do not know the rules. Mr. Coleman, in a simple and straight forward manner, gives us the rules we need to be successful. This book can level the playing field for any individual.



Fashion Marketing Contemporary Issues

Fashion Marketing  Contemporary Issues Author Tony Hines
ISBN-10 9781136004254
Release 2012-10-12
Pages 264
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'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.



Brand Relevance

Brand Relevance Author Aaker
ISBN-10 0470922591
Release 2010-12-15
Pages 400
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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.



Networking for People Who Hate Networking

Networking for People Who Hate Networking Author Devora Zack
ISBN-10 9781605096070
Release 2010-07-27
Pages 200
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Networking is the art of building and maintaining connections for shared positive outcomes. This field guide begins by politely examining, and then shattering to pieces, traditional networking truisms.