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Strategic Communication Social Media and Democracy

Strategic Communication  Social Media and Democracy Author W. Timothy Coombs
ISBN-10 9781317554905
Release 2015-08-11
Pages 206
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Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.



Nation Branding Public Relations and Soft Power

Nation Branding  Public Relations and Soft Power Author Paweł Surowiec
ISBN-10 9781317593782
Release 2016-08-05
Pages 228
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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.



Visual Public Relations

Visual Public Relations Author Simon Collister
ISBN-10 9781351662055
Release 2018-03-28
Pages 232
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This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.



Pitch Tweet or Engage on the Street

Pitch  Tweet  or Engage on the Street Author Kara Alaimo
ISBN-10 9781317425410
Release 2016-08-25
Pages 496
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Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.



Public Relations in Hyper globalization

Public Relations in Hyper globalization Author Takashi Inoue
ISBN-10 9781351679626
Release 2018-04-09
Pages 296
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Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics-based "self-correction model" assures governance to navigate a rapidly changing global environment. The book’s unique strategic PR Life-Cycle Model brings the power of PR to achieve goals fast, economically, and consistently.



Social Media and Public Relations

Social Media and Public Relations Author Judy Motion
ISBN-10 9781135005993
Release 2015-11-19
Pages 224
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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book



Culture Politics and Climate Change

Culture  Politics and Climate Change Author Deserai A. Crow
ISBN-10 9781135103330
Release 2014-03-21
Pages 252
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Focusing on cultural values and norms as they are translated into politics and policy outcomes, this book presents a unique contribution in combining research from varied disciplines and from both the developed and developing world. This collection draws from multiple perspectives to present an overview of the knowledge related to our current understanding of climate change politics and culture. It is divided into four sections – Culture and Values, Communication and Media, Politics and Policy, and Future Directions in Climate Politics Scholarship – each followed by a commentary from a key expert in the field. The book includes analysis of the challenges and opportunities for establishing successful communication on climate change among scientists, the media, policy-makers, and activists. With an emphasis on the interrelation between social, cultural, and political aspects of climate change communication, this volume should be of interest to students and scholars of climate change, environment studies, environmental policy, communication, cultural studies, media studies, politics, sociology.



The Coaching Relationship

The Coaching Relationship Author Stephen Palmer
ISBN-10 9781135165352
Release 2010-01-29
Pages 264
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The Coaching Relationship discusses how we can integrate process perspectives such as the quality of the coach-coachee relationship, and professional perspectives including the influences of training and supervision, for more effective outcomes. Stephen Palmer and Almuth McDowall bring together experts from the field of coaching to discuss different aspects of the coach-coachee relationship, topics covered include: the interpersonal perspective the role of assessment ethical issues cultural influences issues of power. The book also includes a chapter on the interpersonal relationship in the training and supervision of coaches to provide a complete overview of how the coaching relationship can contribute to successful coaching Illustrated throughout with case studies and client dialogue, The Coaching Relationship is essential reading for practicing coaches and coaching psychologists wishing to learn more about the interpersonal aspects of coaching.



Global Public Relations

Global Public Relations Author Alan R. Freitag
ISBN-10 9781134061297
Release 2009-01-13
Pages 328
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This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/



Creativity and Strategic Innovation Management

Creativity and Strategic Innovation Management Author Malcolm Goodman
ISBN-10 9781317199472
Release 2017-03-31
Pages 352
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Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.



Ontology Revisited

Ontology Revisited Author Ruth Groff
ISBN-10 9780415574112
Release 2013
Pages 136
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Groff's argument runs counter to the familiar anti-metaphysical habit. Social and political philosophy, she maintains, is not as metaphysically neutral as it may seem. Even the most deontological of theories connects up with an attendant set of philosophical commitments regarding what kinds of things exist, as a fundamental ontological matter, and what they are like. These are topics of interest not just to social and political philosophers, but to social scientists and to philosophers of social science as well. "Ruth Groff has broken new ground in demonstrating the connection between social and political thought and the ontology of causal powers. Her account of the structure of Humean thinking about agency is excellent. Especially significant is the role that she assigns to Kantianism in the analysis that she develops. She moves effortlessly between contemporary metaphysics, political theory, critical social theory, and the history of modern philosophy, offering trenchant insights along the way into the work of thinkers ranging from Hume himself to Mill, Adorno, and Martha Nussbaum, and into debates over agent causation and emergence. There is even a discussion, in the final chapter, of Spinoza. This is big-picture philosophy at its best: rigorous and exacting at the level of detail; original, compelling and systematic in the whole." - Stephen Mumford, Professor of Metaphysics and Dean of the Faculty of Arts, University of Nottingham



Political Public Relations

Political Public Relations Author Jesper Stromback
ISBN-10 9781135194130
Release 2011-05-20
Pages 352
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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.



Rethinking Public Relations

Rethinking Public Relations Author Kevin Moloney
ISBN-10 9781134198696
Release 2006-04-18
Pages 16
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All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.



Routledge Handbook of Science Technology and Society

Routledge Handbook of Science  Technology  and Society Author Daniel Lee Kleinman
ISBN-10 9781136237157
Release 2014-06-05
Pages 540
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Over the last decade or so, the field of science and technology studies (STS) has become an intellectually dynamic interdisciplinary arena. Concepts, methods, and theoretical perspectives are being drawn both from long-established and relatively young disciplines. From its origins in philosophical and political debates about the creation and use of scientific knowledge, STS has become a wide and deep space for the consideration of the place of science and technology in the world, past and present. The Routledge Handbook of Science, Technology and Society seeks to capture the dynamism and breadth of the field by presenting work that pushes the reader to think about science and technology and their intersections with social life in new ways. The interdisciplinary contributions by international experts in this handbook are organized around six topic areas: embodiment consuming technoscience digitization environments science as work rules and standards This volume highlights a range of theoretical and empirical approaches to some of the persistent – and new – questions in the field. It will be useful for students and scholars throughout the social sciences and humanities, including in science and technology studies, history, geography, critical race studies, sociology, communications, women’s and gender studies, anthropology, and political science.



The Concise Encyclopedia of Communication

The Concise Encyclopedia of Communication Author Wolfgang Donsbach
ISBN-10 9781118789315
Release 2015-02-03
Pages 704
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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online



The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations Author Robert Lawrence Heath
ISBN-10 9781412977814
Release 2010
Pages 773
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.



The Handbook of Crisis Communication

The Handbook of Crisis Communication Author W. Timothy Coombs
ISBN-10 9781444361902
Release 2012-01-10
Pages 768
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Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication