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Survey Research

Survey Research Author Keith Punch
ISBN-10 0761947051
Release 2003-04-24
Pages 123
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This book focuses on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element.



Survey Research Methods

Survey Research Methods Author Floyd J Fowler, Jr
ISBN-10 9781483323596
Release 2013-09-18
Pages 184
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The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.



Designing and Conducting Survey Research

Designing and Conducting Survey Research Author Louis M. Rea
ISBN-10 9781118767030
Release 2014-09-09
Pages 360
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"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"--



Conducting Survey Research in the Social Sciences

Conducting Survey Research in the Social Sciences Author Isadore Newman
ISBN-10 076181227X
Release 1998
Pages 103
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Conducting Survey Research in the Social Sciences presents basic concepts and general guidelines for those who are interested in conducting a survey by breaking the process down into eight steps and twenty-three questions. It outlines the appropriate sequential steps necessary to help the reader initiate and develop a survey. Following each of the eight steps as depicted in the eight chapters and answering the questions provided enables the creation of an effective survey. The authors also include three fictitious vignettes to illustrate how the decisions should be made, and how proper survey research should be conducted to meet many different needs.



Survey Research for Public Administration

Survey Research for Public Administration Author David H. Folz
ISBN-10 9780761901532
Release 1996-04-24
Pages 193
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With opinion surveys being used increasingly to measure the public response to governmental initiatives, this book that helps clarify the basics of survey research as they apply to public administration will be welcomed. It is organized around the fundamental stages of the research process - planning, design, implementation, analysis and presentation of data. David H Folz presents practical illustrations and does not assume the reader to have an extensive background in statistics. Thorough coverage of the use of computers in data analysis is provided, together with illustrations of SPSS screens.



Introduction to Social Research

Introduction to Social Research Author Keith F Punch
ISBN-10 0761944176
Release 2005-04-23
Pages 320
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'Introduction to Social Research' presents the essential elements of both qualitative and quantitative approaches for conducting empirical research in the social sciences.



Designing and Doing Survey Research

Designing and Doing Survey Research Author Lesley Andres
ISBN-10 9781446273098
Release 2012-03-22
Pages 208
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Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.



The SAGE Handbook of Survey Methodology

The SAGE Handbook of Survey Methodology Author Christof Wolf
ISBN-10 9781473959057
Release 2016-07-11
Pages 740
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Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.



Survey Research

Survey Research Author Keith F Punch
ISBN-10 9781446234921
Release 2003-04-04
Pages 136
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Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch's bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to' book on a central methodology technique aimed at the beginning researcher. The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. The book then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful. It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.



Doing Survey Research

Doing Survey Research Author Peter M. Nardi
ISBN-10 9781351697248
Release 2018-01-03
Pages 260
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Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read, to distinguish opinions from scientific facts, and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research, make decisions about which statistics to use, and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares beginners to conduct their own survey research and write up the results, as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Analysis, and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students, including studies focused on topics related to social media. Update web site http://doingsurveyresearch.wordpress.com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy, but also how it relates to the methods discussed in this book about sampling, probability, and research design. New coverage of meta-data, and the increasingly popular method in many professional and other settings.



Survey Research and Analysis

Survey Research and Analysis Author Jerry J. Vaske
ISBN-10 1892132796
Release 2008
Pages 635
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Survey Research and Analysis has been writing in one form or another for most of life. You can find so many inspiration from Survey Research and Analysis also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Survey Research and Analysis book for free.



Encyclopedia of Survey Research Methods

Encyclopedia of Survey Research Methods Author Paul J. Lavrakas
ISBN-10 9781506317885
Release 2008-09-12
Pages 1072
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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.



Improving Survey Questions

Improving Survey Questions Author Floyd J. Fowler
ISBN-10 0803945833
Release 1995-07-21
Pages 191
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What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.



Principles and Methods of Social Research

Principles and Methods of Social Research Author William D. Crano
ISBN-10 9781317666066
Release 2014-09-09
Pages 504
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Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its: -Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation. - Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs. -Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features: -A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics. -More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary. -Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory. -Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. -A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings. Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended.



Applied Survey Data Analysis

Applied Survey Data Analysis Author Steven G. Heeringa
ISBN-10 1420080679
Release 2010-04-05
Pages 487
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Taking a practical approach that draws on the authors’ extensive teaching, consulting, and research experiences, Applied Survey Data Analysis provides an intermediate-level statistical overview of the analysis of complex sample survey data. It emphasizes methods and worked examples using available software procedures while reinforcing the principles and theory that underlie those methods. After introducing a step-by-step process for approaching a survey analysis problem, the book presents the fundamental features of complex sample designs and shows how to integrate design characteristics into the statistical methods and software for survey estimation and inference. The authors then focus on the methods and models used in analyzing continuous, categorical, and count-dependent variables; event history; and missing data problems. Some of the techniques discussed include univariate descriptive and simple bivariate analyses, the linear regression model, generalized linear regression modeling methods, the Cox proportional hazards model, discrete time models, and the multiple imputation analysis method. The final chapter covers new developments in survey applications of advanced statistical techniques, including model-based analysis approaches. Designed for readers working in a wide array of disciplines who use survey data in their work, this book also provides a useful framework for integrating more in-depth studies of the theory and methods of survey data analysis. A guide to the applied statistical analysis and interpretation of survey data, it contains many examples and practical exercises based on major real-world survey data sets. Although the authors use Stata for most examples in the text, they offer SAS, SPSS, SUDAAN, R, WesVar, IVEware, and Mplus software code for replicating the examples on the book’s website: http://www.isr.umich.edu/src/smp/asda/



Feminist Measures in Survey Research

Feminist Measures in Survey Research Author Catherine E. Harnois
ISBN-10 9781412988353
Release 2013
Pages 164
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Feminist Measures in Survey Research book offers a new approach for doing quantitative feminist research, demonstrating how a feminist perspective can inform virtually every aspect of the research process, from survey design, to statistical modeling, to the theoretical frameworks used to interpret results. Catherine E. Harnois makes feminist theory, particularly multiracial feminist theory, accessible and relevant to survey researchers. She assists students and researchers in incorporating these theories into survey design and analysis and shows how they this can offer substantive insights into the social world that have been underutilized to date by survey researchers.



Method and Meaning in Polls and Surveys

Method and Meaning in Polls and Surveys Author Howard Schuman
ISBN-10 0674028279
Release 2008
Pages 214
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Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondentâe(tm)s world, and how surveys can make that world understandableâe"though often in ways not anticipated by the researcher. Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.