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Techniques of Social Influence

Techniques of Social Influence Author Dariusz Dolinski
ISBN-10 9781317599647
Release 2015-07-03
Pages 188
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Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.



Influence rev

Influence  rev Author Robert B. Cialdini
ISBN-10 9780688128166
Release 1993
Pages 320
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.



Persuasion

Persuasion Author Robert H. Gass
ISBN-10 1138630616
Release 2018
Pages 438
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Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining�continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book�s downloadable test bank, instructor�s manual, and PowerPoint slides in preparing course material.



The Dynamics of Persuasion

The Dynamics of Persuasion Author Richard M. Perloff
ISBN-10 9781317328872
Release 2016-12-19
Pages 630
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.



The Social Influence Processes

The Social Influence Processes Author James T. Tedeschi
ISBN-10 9781351473989
Release 2017-07-12
Pages 442
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Social psychologists have always been concerned with two-person interactions and the factors enabling one person to gain dominance. Although social psychology has devised a revolutionary set of techniques to investigate the phenomenon of power, hypotheses are too often ambiguously stated, research programs end in cul-de-sacs, and experiments take on the character of one-shot studies. In an attempt to stimulate new directions in research and to provide cumulative emphasis on the development of scientific theory in the area of power relations, Tedeschi has assembled original and path breaking essays from a dozen outstanding scholars and researchers in the behavioral sciences. More tightly integrated than leading books in the field of power relations, The Social Influence Processes focuses on two-person interactions. A full explanation of the terms "power" and "influence" is followed by an analysis of the major variables in connections between two persons that must be taken into account in a scientific theory of social influence. The subsequent chapters respond to the categories established, attempting a comprehensive construction of social reality and offering suggestions and techniques for measuring and ordering its complexity. Particular areas of research and theory are isolated for consideration in depth--such topics as personality as a power construct (Power and Personality by Henry L. Minton), influence in exchange theory (The Tactical Use of Social Power by Andrew Michener and Robert W. Suchner), and leadership through charisma (Interpersonal Attraction and Social Influence by Elaine Walster and Darcy Abrahams). In the final chapter, Tedeschi, Thomas Bonoma, and Barry R. Schlenker attempt to provide a general theory of social influence processes as they affect the target individual by reviewing the research literature in their own theoretical terms. This remarkable volume will be of interest to students as well



Obedience to Authority

Obedience to Authority Author Stanley Milgram
ISBN-10 9780062803405
Release 2017-07-11
Pages 256
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THE INSPIRATION FOR THE MAJOR MOTION PICTURE THE EXPERIMENTER “The classic account of the human tendency to follow orders, no matter who they hurt or what their consequences.” — Michael Dirda, Washington Post Book World In the 1960s Yale University psychologist Stanley Milgram famously carried out a series of experiments that forever changed our perceptions of morality and free will. The subjects—or “teachers”—were instructed to administer electroshocks to a human “learner,” with the shocks becoming progressively more powerful and painful. Controversial but now strongly vindicated by the scientific community, these experiments attempted to determine to what extent people will obey orders from authority figures regardless of consequences. “Milgram’s experiments on obedience have made us more aware of the dangers of uncritically accepting authority,” wrote Peter Singer in the New York Times Book Review. Featuring a new introduction from Dr. Philip Zimbardo, who conducted the famous Stanford Prison Experiment, Obedience to Authority is Milgram’s fascinating and troubling chronicle of his classic study and a vivid and persuasive explanation of his conclusions.



Persuasion

Persuasion Author Robert H Gass
ISBN-10 9781351806244
Release 2018-01-29
Pages 450
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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.



Psychological Influence

Psychological Influence Author Dan Miller
ISBN-10 1508913102
Release 2015-03-17
Pages 88
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Almost everyone can admit that at one time or the other, they have been tricked or pushed into something because of naivety or the power of influence. For whichever motive, we have been an easy target for the pitches of fundraisers, peddlers and operators of one type or the other. While some of these people have good motives, a few of them may have dishonorable intensions. This opens up the debate on the issue of compliance and the factors that can cause you to say yes to another person because of the techniques and language that they use to convince you. If you have been keen enough, there is a certain way in which a request is stated if it is to be successful. A slight alteration may see the request rejected. Social psychologists have researched intensely on the psychology of compliance. Some of these studies have included laboratory experiments while others have involved field experiments where real people have been interviewed to shed light on the power of persuasion. There are principles that influence the tendency to say yes to a request. Knowing these principles and how they work is instrumental if you are to excel in the discipline of persuasion. Contrary to what many people believe, the psychology of influence is a preserve of the elite and a certain section of the society. The truth is that we all need to learn on how to harness the power of persuasion. This is because our daily lives revolve around bargains of one sort or the other. In the same way, we fall victim to the persuasions of other people at least to some degree in our interaction with friends, neighbors and family. To be competent in the mastery of compliance, you need more than just an amateurish and vague understanding of how persuasion works. As you read this book, you will gain a unique insight into the strategies and techniques that are effective in the psychology of influence. In the society, everyone is alive through the battle for influence. It is a wonderful experience to take part in an adventure of persuading others and sweeping them up into an unexpected idea, action or unproven vision. The ability to create a sensation and excitement around you is what makes you a great compliance practitioner. Psychological influence is not about swaying people against their will but rather giving them a chance to see things from a new perspective. Therefore, as the initiator, you have to find a delivery style that will make it possible for you to communicate your conviction in an inescapable and compelling way.



Why People Obey the Law

Why People Obey the Law Author Tom R. Tyler
ISBN-10 9780691126739
Release 2006
Pages 299
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People obey the law if they believe it's legitimate, not because they fear punishment--this is the startling conclusion of Tom Tyler's classic study. Tyler suggests that lawmakers and law enforcers would do much better to make legal systems worthy of respect than to try to instill fear of punishment. He finds that people obey law primarily because they believe in respecting legitimate authority. In his fascinating new afterword, Tyler brings his book up to date by reporting on new research into the relative importance of legal legitimacy and deterrence, and reflects on changes in his own thinking since his book was first published.



Covert Persuasion

Covert Persuasion Author Kevin Hogan
ISBN-10 9781458726643
Release 2011-02-18
Pages 308
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This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.''-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable.''-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want.''-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor FactorWhen you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for.''-David Garfinkel, author of Advertising Headlines That Make You Rich There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!""-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning



The Science of Social Influence

The Science of Social Influence Author Anthony R. Pratkanis
ISBN-10 9781136737046
Release 2011-02-25
Pages 376
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The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.



How to Get People to Do Stuff

How to Get People to Do Stuff Author Susan Weinschenk
ISBN-10 9780133122350
Release 2013-03-07
Pages 224
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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.



Influence

Influence Author Robert B. Cialdini
ISBN-10 STANFORD:36105001636971
Release 1988
Pages 303
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Influence has been writing in one form or another for most of life. You can find so many inspiration from Influence also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Influence book for free.



Persuasion

Persuasion Author Daniel J. O'Keefe
ISBN-10 9781483315102
Release 2015-02-18
Pages 408
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Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.



The Social Net

The Social Net Author Yair Amichai-Hamburger
ISBN-10 9780199639540
Release 2013-02-07
Pages 280
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How do people fall in love on the Internet? Why is cyberspace such a violent place? This volume answers these and many other questions, focusing on the psychological well-being of Internet users and the commercial benefits of understanding online behaviour.



Yes

Yes Author Noah J. Goldstein
ISBN-10 1416571124
Release 2008-09-03
Pages 288
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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.



South African Supplement to Social Psychology

South African Supplement to Social Psychology Author
ISBN-10 1868915956
Release 2006
Pages 130
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South African Supplement to Social Psychology has been writing in one form or another for most of life. You can find so many inspiration from South African Supplement to Social Psychology also informative, and entertaining. Click DOWNLOAD or Read Online button to get full South African Supplement to Social Psychology book for free.