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Text and Image

Text and Image Author John Bateman
ISBN-10 9781317683025
Release 2014-05-30
Pages 292
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Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.



Text and Image

Text and Image Author John Bateman
ISBN-10 9781317683032
Release 2014-05-30
Pages 276
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Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.



Text and Image

Text and Image Author John A. Bateman
ISBN-10 0415841976
Release 2014
Pages 276
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Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.



Multimodality and Genre

Multimodality and Genre Author J. Bateman
ISBN-10 9780230582323
Release 2008-04-17
Pages 312
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The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.



Home Materiality Memory and Belonging

Home  Materiality  Memory and Belonging Author Rachel Hurdley
ISBN-10 9781137312952
Release 2013-05-07
Pages 270
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Assembling Mass Observation Archive material with historiographies of family, house and nation from ancient-Greece to present-day Europe, China and America, this book contributes to current debates on identity, belonging, memory and material culture by exploring how power works in the small spaces of home.



De constructing Dahl

De constructing Dahl Author Laura Vinas Valle
ISBN-10 9781443887557
Release 2016-01-14
Pages 205
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This is the first single-authored monograph on Roald Dahl since 1994. Remarkably, in spite of Dahl’s commercial success, and the divided opinions he generates, very little scholarly work on the author has been produced. In the light of sociocultural constructivist theory, De-constructing Dahl focuses on the critical context, texts and paratexts that make up the packaging of “Dahl.” It offers the first thorough overview of the criticism and the language employed to discuss Dahl since the 1970s, the difficulties that using such language entails, and how it still permeates current criticism. It delves into the relationship between Dahl’s children’s and adult fiction by drawing comparisons and contrasts and exploring the common traits and patterns that bring his whole work together. It also examines how Dahl constructed himself as a children’s writer; how his publishing house and allies contribute to mediating and sustaining the Dahl public persona; the ways that marketing strategies are responsible for the identity of his books; and how editorial decisions about the age range, and, therefore, how the classification of a manuscript as a book for children or for adults constructs particular ideas of what “children’s literature” is, and what is considered “appropriate” or “unsuitable” for children to read.



Art History in the Wake of the Global Turn

Art History in the Wake of the Global Turn Author Jill H. Casid
ISBN-10 0300196857
Release 2014
Pages 231
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With globalization steadily reshaping the cultural landscape, scholars have long called for a full-scale reassessment of art history's largely Eurocentric framework. This collection of case studies and essays, the latest in the Clark Studies in the Visual Arts series, brings together voices from various disciplinary and theoretical backgrounds, each proposing ways to remap, decenter, and reorient what is often assumed to be a unified field. Rather than devise a one-size-fits-all strategy for what has long been a divided and disjointed terrain, these authors and artists reframe the inherent challenges of the global—most notably geographic, political, aesthetic, and linguistic differences—as productive starting points for study. As the book demonstrates, approaching art history from such alternative perspectives rewrites some of the most basic narratives, from the origins of representation to the beginnings of the “modern” to the very history of globalization and its effects.



New Media

New Media Author Martin Lister
ISBN-10 9780415431606
Release 2009
Pages 446
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New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new 'Virtual Camera' case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.



Defining Visual Rhetorics

Defining Visual Rhetorics Author Charles A. Hill
ISBN-10 9781135628543
Release 2012-08-21
Pages 356
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Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.



Image as Insight

Image as Insight Author Margaret R. Miles
ISBN-10 9781597529020
Release 2006-09-01
Pages 232
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Miles's pathbreaking work shows how art and architecture have shaped religious understanding throughout the history of Christianity.



Introducing Social Semiotics

Introducing Social Semiotics Author Theo Van Leeuwen
ISBN-10 0415249430
Release 2005
Pages 301
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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.



The Future of Text and Image

The Future of Text and Image Author Ofra Amihay
ISBN-10 9781443836753
Release 2012-01-17
Pages 370
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The question of the relation between the visual and the textual in literature is at the heart of an increasing number of scholarly projects, and in turn, the investigation of evolving visual-verbal dynamics is becoming an independent discipline. This volume explores these profound literary shifts through the work of twelve talented, and in some cases, emerging scholars who study text and image relations in diverse forms and contexts. The inter-medial conjunctures investigated in this book play with and against the traditional roles of the visual and the verbal. The Future of Text and Image presents explorations of the incorporation of visual elements into works of literature, of visual writing modes, and of the textuality and literariness of images. It focuses on the special potential literature offers for the combination of these two functions. Alongside examinations of major forms and genres such as memoirs, novels, and poetry, this volume expands the discussion of text and image relations into more marginal forms, for instance, collage books, the PostSecret collections of anonymous postcards, and digital poetry. In other words, while exploring the destiny of text and image as an independent discipline, this volume simultaneously looks at the very literal future of text and image forms in an ever-changing technological reality. The essays in this book will help to define the emergent practices and politics of this growing field of study, and at the same time, reflect the tremendous significance of the visual in today’s image culture.



In Appropriate Distance

In Appropriate Distance Author Kelly Klingensmith
ISBN-10 9780826356956
Release 2016-06-15
Pages 248
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What is the evolving relationship between words and images in the photographic essay? Klingensmith explores this and other questions in In Appropriate Distance as she traces the development of the photographic essay from the 1890s to the 1990s and beyond.



How the Page Matters

How the Page Matters Author Bonnie Mak
ISBN-10 9780802097606
Release 2011
Pages 129
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From handwritten texts to online books, the page has been a standard interface for transmitting knowledge for over two millennia. It is also a dynamic device, readily transformed to suit the needs of contemporary readers. In How the Page Matters, Bonnie Mak explores how changing technology has affected the reception of visual and written information. Mak examines the fifteenth-century Latin text Controversia de nobilitate in three forms: as a manuscript, a printed work, and a digital edition. Transcending boundaries of time and language, How the Page Matters connects technology with tradition using innovative new media theories. While historicizing contemporary digital culture and asking how on-screen combinations of image and text affect the way conveyed information is understood, Mak's elegant analysis proves both the timeliness of studying interface design and the persistence of the page as a communication mechanism.



Zizek

Zizek Author Sarah Kay
ISBN-10 0745622089
Release 2003-04-29
Pages 208
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Zizek is hailed as the most significant interdisciplinary thinker of modern times. His work is a powerful, often explosive combination of Lacanian psychoanalysis and philosophy which tests key psychoanalytical concepts against the ideas of major European thinkers, especially Hegel. It has ignited enthusiasm and stimulated new approaches across a vast range of disciplines, and seems to be attracting an ever-growing readership. In part, this is because Zizek himself has a panoramic range of interests encompassing film studies, literature, cyber culture, ethics, theology and, above all, politics. It is also because he is a highly entertaining writer, having a flair for anecdote, a smutty sense of humour and the knack of capturing complex ideas in concrete form. Sarah Kay's book provides a lucid and comprehensive introduction to Zizek's work. His writings to date are presented and evaluated here for the first time, together with an outline of their development and explanations of his key premises, themes and terms. This book will be essential reading for students of cultural studies, literary studies, philosophy and social and political theory.



Reading Tourism Texts

Reading Tourism Texts Author Sabrina Francesconi
ISBN-10 9781845414290
Release 2014-02-24
Pages 200
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This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.



Picture Theory

Picture Theory Author W. J. T. Mitchell
ISBN-10 0226532321
Release 1995-09-01
Pages 445
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What precisely, W. J. T. Mitchell asks, are pictures (and theories of pictures) doing now, in the late twentieth century, when the power of the visual is said to be greater than ever before, and the "pictorial turn" supplants the "linguistic turn" in the study of culture? This book by one of America's leading theorists of visual representation offers a rich account of the interplay between the visible and the readable across culture, from literature to visual art to the mass media.