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The Art of Short Form Content

The Art of Short Form Content Author Bryan Cook
ISBN-10 9781317329954
Release 2015-12-22
Pages 200
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The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook



Color Correction Handbook

Color Correction Handbook Author Alexis Van Hurkman
ISBN-10 9780321929662
Release 2013
Pages 644
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The colorist is responsible for the critical final stage of refinement of the film and broadcast image. Using all of the controls modern color correction software provides, colorists refine the mood, create style, add polish to scenes, and breathe life into the visuals. The craft of color correction can take considerable trial and error to learn, while the art of color grading takes years to perfect. Alexis Van Hurkman draws on his wealth of industry experience to provide a thoroughly updated edition of what has become the standard guide to color correction. Using a friendly, clear teaching style and a slew of real-world examples and anecdotes, Alexis demonstrates how to achieve professional results for any project, using any number of dedicated grading applications, or even an editing program's built-in color correction tools. From the most basic methods for evaluating and correcting an overall image to the most advanced targeted corrections and creative stylizations, Color Correction Handbook, Second Edition, is your one-stop guide. Among many valuable concepts and techniques, you'll learn to: * Set up a professional color correction environment using the latest technologies and adhere to the most up-to-date standards * Work with log-encoded media and LUTs * Analyze shots quickly and correct errors of color and exposure * Create idealized adjustments for key features such as skin tone, skies, and product shots * Develop strategies for balancing clips in a scene to match one another for continuity, and grading greenscreen clips destined for visual effects * Master a variety of stylistic techniques used to set a scene's mood * Apply principles of color and contrast to add depth and visual interest * Browse valuable research about memory colors, audience preferences, and critical corrections for achieving appealing skin tones and controlled environments * Follow along with the downloadable files that accompany this book, including HD footage, cross-platform exercises, and project files.



Commercial Directing Voodoo

Commercial Directing Voodoo Author Jordan Brady
ISBN-10 1986181022
Release 2018-03-03
Pages 102
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Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.



Color Correction Look Book

Color Correction Look Book Author Alexis Van Hurkman
ISBN-10 9780321988188
Release 2013
Pages 200
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In this follow-up volume to the bestseller Color Correction Handbook, Alexis Van Hurkman walks you through twenty-one categories of creative grading techniques, designed to give you an arsenal of stylizations you can pull out of your hat when the client asks for something special, unexpected, and unique. Each chapter presents an in-depth examination and step-by-step, cross-platform breakdown of stylistic techniques used in music videos, commercial spots, and cinema.



The Digital Matte Painting Handbook

The Digital Matte Painting Handbook Author David B. Mattingly
ISBN-10 9781118078044
Release 2011-04-18
Pages 350
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The only how-to guide dedicated to mastering the technique of digital matte painting! Matte painting affords seamless integration between an artist’s painting with live action film footage and allows for greater flexibility and creative input in the appearance of movie settings. This unique book reveals a variety of tools and techniques that are both industry and classroom tested and will enhance your existing skill set. Veteran author and instructor David Mattingly walks you through the process of creating a matte painting, starting with rough concept sketches, working out the perspective drawing, adding light and shadow, and texturing all of the elements in the painting. You’ll gradually upgrade to using Adobe After Effects and Autodesk Maya in order to fulfill your matte painting vision. Escorts you through the process of creating a matte painting, starting with the initial concept sketch, adding light and shadow, texturing elements, and incorporating motion and depth Author is an experienced matte artist and teacher and shares a plethora of unique industry- and classroom-tested tools and techniques Features helpful step-by-step instructions accompanied by screen shots and photos to illustrate the process of creating a matte painting Whether you’re creating a background for a studio production, independent film, TV commercial, or YouTube video, The Digital Matte Painting Handbook helps you successfully complete your project. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.



Medicine s Moving Pictures

Medicine s Moving Pictures Author Leslie J. Reagan
ISBN-10 1580462340
Release 2007-01-01
Pages 343
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Original essays by leading media scholars and historians of medicine that explore the rich history of health-related films.



Sound for Film and Television

Sound for Film and Television Author Tomlinson Holman
ISBN-10 9781136046100
Release 2012-11-12
Pages 248
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Sound for Film and Television, Third Edition provides a thorough introduction to the fascinating field of recording, editing, mixing, and exhibiting film and television sound. It strikes a fine balance between aesthetic and technical content, combining theory and practice to approach sound as both an art and a science. This new edition has been completely updated to reflect the latest advances in HD technology, new hardware and software systems, new distribution methods, wireless sound capture, and more. Also, analog-related content has been reduced and transferred to the chapters covering historical techniques. Sections on troubleshooting and FAQs have been added to help you avoid common pitfalls in sound production. Written by one of Hollywood's leading sound experts, Sound for Film and Television provides a solid grounding in all aspects of the sound process. Basic principles are presented with illustrations demonstrating how they affect the day-to-day activities on a film or television set, in the editing room, and in the mix room. The accompanying audio DVD contains more than 50 tracks that demonstrate practical, real-world examples of key concepts presented in the book. A companion Web site provides further resources and information: http://booksite.focalpress.com/companion/Holman/SoundforFilmandTelevision/ Please use the access code located in the beginning of the book to register for access to the Web site.



Lighting for Digital Video and Television

Lighting for Digital Video and Television Author John Jackman
ISBN-10 9781136057175
Release 2012-08-06
Pages 320
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Enhance the visual quality of your motion pictures and digital videos with a solid understanding of lighting fundamentals. This complete course in digital video lighting begins with how the human eye and the camera process light and color, progresses through the basics of equipment and setups, and finishes with practical lessons on how to solve common problems. Filled with clear illustrations and real-world examples that demonstrate proper equipment use, safety issues, and staging techniques, Lighting for Digital Video presents readers with all they need to create their own visual masterpieces. Features * film style techniques for digital video productions * creating "movie" looks on a low budget * lighting for HD * how to maximize existing light * how to be a grip + safety issues * interview setups * color correction techniques in mixed lighting situations



The Book of R

The Book of R Author Tilman M. Davies
ISBN-10 9781593277796
Release 2016-07-16
Pages 832
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The Book of R is a comprehensive, beginner-friendly guide to R, the world’s most popular programming language for statistical analysis. Even if you have no programming experience and little more than a grounding in the basics of mathematics, you’ll find everything you need to begin using R effectively for statistical analysis. You’ll start with the basics, like how to handle data and write simple programs, before moving on to more advanced topics, like producing statistical summaries of your data and performing statistical tests and modeling. You’ll even learn how to create impressive data visualizations with R’s basic graphics tools and contributed packages, like ggplot2 and ggvis, as well as interactive 3D visualizations using the rgl package. Dozens of hands-on exercises (with downloadable solutions) take you from theory to practice, as you learn: –The fundamentals of programming in R, including how to write data frames, create functions, and use variables, statements, and loops –Statistical concepts like exploratory data analysis, probabilities, hypothesis tests, and regression modeling, and how to execute them in R –How to access R’s thousands of functions, libraries, and data sets –How to draw valid and useful conclusions from your data –How to create publication-quality graphics of your results Combining detailed explanations with real-world examples and exercises, this book will provide you with a solid understanding of both statistics and the depth of R’s functionality. Make The Book of R your doorway into the growing world of data analysis.



Measuring Health

Measuring Health Author Ian McDowell
ISBN-10 0199725306
Release 2006-03-09
Pages 768
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Worldwide economic constraints on health care systems have highlighted the importance of evidence-based medicine and evidence-based health policy. The resulting clinical trials and health services research studies require instruments to monitor the outcomes of care and the output of the health system. However, the over-abundance of competing measurement scales can make choosing a measure difficult at best. Measuring Health provides in-depth reviews of over 100 of the leading health measurement tools and serves as a guide for choosing among them.LNow in its third edition, this book provides a critical overview of the field of health measurement, with a technical introduction and discussion of the history and future directions for the field. This latest edition updates the information on each of the measures previously reviewed, and includes a complete new chapter on anxiety measurement to accompany the one on depression. It has also added new instruments to those previously reviewed in each of the chapters in the book.LChapters cover measurements of physical disability, social health, psychological well-being, anxiety, depression, mental status testing, pain, general health status and quality of life. Each chapter presents a tabular comparison of the quality of the instruments reviewed, followed by a detailed description of each method, covering its purpose and conceptual basis, its reliability and validity and, where possible, shows a copy of the actual scale. To ensure accuracy of the information, each review has been approved by the original author of each instrument or by an acknowledged expert.



Film Into Video

Film Into Video Author George Cvjetnicanin
ISBN-10 9781136053931
Release 2017-09-08
Pages 416
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Film Into Video, Second Edition offers comprehensive, practical information on the complex process of converting motion picture film into video. All of the tools of the trade are explained in clear, simple language, as are the operational, business, and creative sides of film to video transfer. This easy-to use guide provides the reader with the necessary foundation to approach any technological advances in this fast-paced field. Additions to the second edition include: information on the Philips Spirit Data Cine and the new Sony FVS-1000; a new section on the latest in flying spot telecines, including Cintel's C-Reality and Ursa Electrum; an examination of recent changes in color correction computers with da Vinci's 2K and Pandora's Mega-Def systems, and in respect to Philips Spirit DataCine and Cintel's C-Reality, a discussion relating to the area of data transfer and how this has changed the telecine industry.



Computer Vision

Computer Vision Author Richard Szeliski
ISBN-10 1848829469
Release 2010-11-05
Pages 812
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Humans perceive the three-dimensional structure of the world with apparent ease. However, despite all of the recent advances in computer vision research, the dream of having a computer interpret an image at the same level as a two-year old remains elusive. Why is computer vision such a challenging problem and what is the current state of the art? Computer Vision: Algorithms and Applications explores the variety of techniques commonly used to analyze and interpret images. It also describes challenging real-world applications where vision is being successfully used, both for specialized applications such as medical imaging, and for fun, consumer-level tasks such as image editing and stitching, which students can apply to their own personal photos and videos. More than just a source of “recipes,” this exceptionally authoritative and comprehensive textbook/reference also takes a scientific approach to basic vision problems, formulating physical models of the imaging process before inverting them to produce descriptions of a scene. These problems are also analyzed using statistical models and solved using rigorous engineering techniques Topics and features: structured to support active curricula and project-oriented courses, with tips in the Introduction for using the book in a variety of customized courses; presents exercises at the end of each chapter with a heavy emphasis on testing algorithms and containing numerous suggestions for small mid-term projects; provides additional material and more detailed mathematical topics in the Appendices, which cover linear algebra, numerical techniques, and Bayesian estimation theory; suggests additional reading at the end of each chapter, including the latest research in each sub-field, in addition to a full Bibliography at the end of the book; supplies supplementary course material for students at the associated website, http://szeliski.org/Book/. Suitable for an upper-level undergraduate or graduate-level course in computer science or engineering, this textbook focuses on basic techniques that work under real-world conditions and encourages students to push their creative boundaries. Its design and exposition also make it eminently suitable as a unique reference to the fundamental techniques and current research literature in computer vision.



Producing and Directing the Short Film and Video

Producing and Directing the Short Film and Video Author Peter Rea
ISBN-10 9781317908753
Release 2015-03-24
Pages 468
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Producing and Directing the Short Film and Video, Fifth Edition is the definitive book on the subject for the serious film student or beginning filmmaker. Its unique two-fold approach looks at filmmaking from the perspectives of both the producer and director, and clearly explains how their separate roles must work together to create a successful short film or video. Through extensive examples from award-winning shorts and insightful interviews, you will learn about common challenges the filmmakers encountered during each step of filmmaking process—from preproduction to production, postproduction, and distribution—and the techniques they used to overcome them. In celebrating this book’s twentieth anniversary, this edition has been updated to include: Two all-new, in-depth cases studies of esteemed short films—Memory Lane and the Academy Award-winning God of Love A revised chapter progression that reinforces the significance of the actor - director relationship Interviews with the filmmakers integrated alongside the text, as well as new images and behind-the-scenes coverage of production processes Revamped sections on current financing strategies, postproduction workflows, and the wide variety of distribution platforms now available to filmmakers A "Where are They Now" appendix featuring updates on the original filmmakers covered in the first edition An expanded companion website (www.focalpress.com/cw/rea) containing useful forms and information on distributors, grants and financing sources, film and video festivals, film schools, internet sources for short works, and professional associations



The Foley Grail

The Foley Grail Author Vanessa Theme Ament
ISBN-10 9781135021702
Release 2014-04-03
Pages 276
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Master classic and cutting-edge Foley techniques that will allow you to create rich, convincing sound for any medium, be it film, television, radio, podcasts, animation, or games. In The Foley Grail, Second Edition award-winning Foley artist Vanessa Theme Ament teaches you how Foley is designed, crafted, and edited for any project, right down to the nuts and bolts of spotting, cueing, and performing sounds. Various renowned sound artists provide a treasure trove of shortcuts, hot tips, and other tricks of the trade. This new edition features: Entirely new chapters dedicated to Foley in games, television, broadcasting, and animation, as well as what is new in sound for media education All new sound "recipes" that include proven Foley methods you can immediately use on your own projects New case studies from well-known films, shows, games, and animations Interviews with current sound artists from across the globe An extensive companion website (www.focalpress.com/cw/ament) featuring video demonstrations of Foley artists at work, video tutorials of specific Foley techniques, lectures from the author, and much more



Learning from Picturebooks

Learning from Picturebooks Author Bettina Kümmerling-Meibauer
ISBN-10 9781317961536
Release 2015-02-20
Pages 232
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Picturebooks, understood as a series of meaningful text-picture relations, are increasingly acknowledged as an autonomous sub-genre of children’s literature. Being highly complex aesthetic products, their use is deeply embedded in specific situations of joint attention between a caregiver and a child. This volume focuses on the question of what children may learn from looking at picturebooks, whether printed in a book format, created in a digital format, or self-produced by educationalists and researchers. Interest in the relationship between cognitive processes and children’s literature is growing rapidly, and in this book, theoretical frameworks such as cognitive linguistics, cognitive narratology, cognitive poetics, and cognitive psychology, have been applied to the analysis of children’s literature. Chapters gather empirical research from the fields of literary studies, linguistics and cognitive psychology together for the first time to build a cohesive understanding of how picturebooks assist learning and development. International contributions explore: language acquisition the child’s cognitive development emotional development literary acquisition ("literary literacy") visual literacy. Divided into three parts considering symbol-based learning, co-constructed learning, and learning language skills, this cross-disciplinary volume will appeal to researchers, students and professionals engaged in children’s literature and literacy studies, as well as those from the fields of cognitive and developmental psychology, linguistics, and education.



Psychology of Intelligence Analysis

Psychology of Intelligence Analysis Author Richards J. Heuer
ISBN-10 9780160590351
Release 1999
Pages 184
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Psychology of Intelligence Analysis has been writing in one form or another for most of life. You can find so many inspiration from Psychology of Intelligence Analysis also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Psychology of Intelligence Analysis book for free.



Fundamentals of Multimedia

Fundamentals of Multimedia Author Ze-Nian Li
ISBN-10 9783319052908
Release 2014-04-09
Pages 727
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This textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compression and conferencing, wireless and mobile networks, and their attendant technologies. Features: presents an overview of the key concepts in multimedia, including color science; reviews lossless and lossy compression methods for image, video and audio data; examines the demands placed by multimedia communications on wired and wireless networks; discusses the impact of social media and cloud computing on information sharing and on multimedia content search and retrieval; includes study exercises at the end of each chapter; provides supplementary resources for both students and instructors at an associated website.