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The Art of Social Media

The Art of Social Media Author Guy Kawasaki
ISBN-10 9780698197671
Release 2014-12-04
Pages 208
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”



                     Author 蓋伊.川崎 Guy Kawasaki
ISBN-10
Release 2015-03-11
Pages 40
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大師輕鬆讀 NO.580 The Art of Social Media Power Tips for Power Users 這是網路世代最令人興奮也最讓人膽戰心驚的現象:每個人及企業組織都有公開展現自己的機會和管道,而且花樣愈來愈多、代價也愈來愈便宜。近年來社群媒體的發展,更是完全顛覆過去傳播與溝通方式,成為全新的行銷戰場。 ★內容行銷專家Shobha Ponnappa 及Roger C. Parker 等名人推薦 ★亞馬遜網路書店排行榜暢銷書



Theatre Social Media and Meaning Making

Theatre  Social Media  and Meaning Making Author Bree Hadley
ISBN-10 9783319548821
Release 2017-09-30
Pages 256
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This book offers the first broad-based survey of the way artists, audiences and society at large are making use of social media, and how the emergence of social media platforms that allow two-way interaction between these groups has been held up as a ‘game changer’ by many in the theatre industry. The first book to analyse aesthetic, critical, audience development, marketing and assessment uptake of social media in the theatre industry in an integrated fashion, Theatre, Social Media and Meaning Making examines examples from the USA, UK, Europe and Australasia to provide a snapshot of this emerging niche within networked, telematic, immersive and participatory theatre production and reception practices. A vital new resource for the field, this book will appeal to scholars, students, and industry practitioners alike.



The Basics of Media Writing

The Basics of Media Writing Author Scott A. Kuehn
ISBN-10 9781506308098
Release 2017-01-03
Pages 568
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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.



The Art of the Start 2 0

The Art of the Start 2 0 Author Guy Kawasaki
ISBN-10 9780698193635
Release 2015-03-03
Pages 336
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Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.



                      Author William Gibson
ISBN-10 9607002504
Release 1989
Pages 290
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has been writing in one form or another for most of life. You can find so many inspiration from also informative, and entertaining. Click DOWNLOAD or Read Online button to get full book for free.



                                                                                                                             Author J.K. Rowling
ISBN-10 9781781107737
Release 2017-02-16
Pages 328
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Ο μαγικοζωολόγος Νιουτ Σκαμάντερ μόλις έχει φτάσει στην πόλη με την πρόθεση να μείνει μόνο για λίγο. Όταν όμως η μαγική βαλίτσα του χάνεται και κάποια από τα φανταστικά ζώα του δραπετεύουν στην πόλη, ο κίνδυνος είναι προ των πυλών... Εμπνευσμένο από το εγκεκριμένο εγχειρίδιο του Νιουτ Σκαμάντερ στη Σχολή Χόγκουαρτς, το Φανταστικά Ζώα και Πού Βρίσκονται σηματοδοτεί το σεναριακό ντεμπούτο της Τζ. Κ. Ρόουλινγκ, συγγραφέως της πολυαγαπημένης και διεθνώς ευπώλητης σειράς βιβλίων με ήρωα τον Χάρι Πότερ. Οι θαυμαστές του ιδιοφυούς ταλέντου της Τζ. Κ. Ρόουλινγκ θα αναγνωρίσουν σε κάθε σελίδα το χιούμορ της, την απίστευτη οπτική που διαθέτει για ένα μαγικό σύμπαν, καθώς και τη βαθιά συμπάθεια και κατανόηση που τρέφει για όλους τους ανθρώπους (είτε έχουν ραβδιά είτε όχι). Η ταινία Φανταστικά Ζώα και Πού Βρίσκονται προβλήθηκε στον κινηματογράφο το Νοέμβριο του 2016.



Harry Potter and the Goblet of Fire

                                                                       Harry Potter and the Goblet of Fire Author J.K. Rowling
ISBN-10 9781781103777
Release 2017-02-16
Pages 656
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«Οι άθλοι είναι τρεις και θα εκτελεστούν καθ’ όλη τη διάρκεια του σχολικού έτους. Οι πρωταθλητές θα δοκιμαστούν με πολλούς και διάφορους τρόπους –οι μαγικές δυνάμεις τους, η ανδρεία τους, η αντίληψή τους και φυσικά η ικανότητά τους ν’ αντιμετωπίζουν τους κινδύνους». Το Τρίαθλο Μαγείας πρόκειται να διεξαχθεί στο Χόγκουαρτς. Στο Τρίαθλο μπορούν να συμμετέχουν μόνο μάγοι μεγαλύτεροι από δεκαεπτά ετών. Όμως αυτό δεν πτοεί το Χάρι που ονειρεύεται ότι θα νικήσει το διαγωνισμό. Έπειτα, στο Χάλοουϊν, όταν το Κύπελλο της Φωτιάς κάνει την επιλογή του, ο Χάρι βλέπει με κατάπληξη και το δικό του όνομα μεταξύ των επιλογών του μαγικού κυπέλλου. Θα αντιμετωπίσει θανατηφόρους άθλους, δράκους και σκοτεινούς μάγους, αλλά με τη βοήθεια των φίλων του, του Ρον και της Ερμιόνης, μπορεί και να τα καταφέρει –ζωντανός!



                                                    Author Diana Gabaldon
ISBN-10 9604973576
Release 2004
Pages 534
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has been writing in one form or another for most of life. You can find so many inspiration from also informative, and entertaining. Click DOWNLOAD or Read Online button to get full book for free.



The Power of Influence

The Power of Influence Author Sarah Prout
ISBN-10 1742469779
Release 2010-11-04
Pages 400
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The internet offers a wondrous world of possibilities for anyone with an entrepreneurial streak, including the chance to gain international recognition and influence without even leaving the house! Social media platforms such as Twitter and Facebook make it possible to leverage the most powerful marketing tool available—you!—no technical wizardry or design savvy required. In this candid and accessible book, internet entrepreneur Sarah Prout reveals how anyone, with any level of experience, can build a successful online business and harness the power of influence with social media. She shares her tried-and-tested methods for networking and attracting subscribers and followers, debunks social media myths, road-tests a range of different business models, and gives you all the inspiration and power tips you’ll need to get your online business—and bank account—thriving in no time.



The Power of Visual Storytelling How to Use Visuals Videos and Social Media to Market Your Brand

The Power of Visual Storytelling  How to Use Visuals  Videos  and Social Media to Market Your Brand Author Ekaterina Walter
ISBN-10 9780071824002
Release 2014-03-07
Pages 256
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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company



Amazon s Dirty Little Secrets

Amazon s Dirty Little Secrets Author Greg Jameson
ISBN-10 9781630472771
Release 2014-08-01
Pages 180
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Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+. P – Plenty of traffic O – Offer something for free W – Win their trust E – Engaging experience R – Request an action + – additional tips & secrets Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.



Power Play

Power Play Author Yamini Naidu
ISBN-10 9780730329466
Release 2016-02-22
Pages 224
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Discover the secrets of influence, impact and transformational leadership Power Play is the powerful and practical 21st century guide to mega-impact and influence, providing business leaders with explosive influence strategies to move people into action and results. Influence, like gravity, pulls success into your orbit and gives you the power to make real changes in your relationships, your organisation and the world. This book explores the different types of power and you will learn when to coerce, when to collaborate and when to connect. You'll delve into areas of influence that you may not have considered, including the power of message, context, empathy, humour, positioning, love and more. This book identifies the strengths and weaknesses of each of these influence tools and offers practical tips so you can create a seismic shift in your influence while maintaining authenticity and integrity. Influence is the key factor that allows you to build powerful relationships that facilitate more effective leadership. It can mean the difference between achieving results and falling short, keeping clients or losing them, winning that pitch or blowing it. This book shows you how to amplify your influence and turbo charge your impact in every area. Understand the different types of power Discover new tools of influence and the art of power play Explore influence strategies with impact and integrity Become a power player and deliver results Influence is a science, and it's the key to your personal and professional success. Power Play helps you build a bottomless supply, and wield it with authenticity, compassion and integrity.



Steal These Ideas

Steal These Ideas Author Steve Cone
ISBN-10 9781118146910
Release 2011-09-09
Pages 240
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The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.



Power Up for Profits

Power Up for Profits Author Kathleen Gage
ISBN-10 098923570X
Release 2013-06
Pages 300
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Millions of women are launching online businesses. Power Up for Profits is the first book written exclusively for women who want to leverage the power of the Internet to reach a global audience and build a successful business with integrity, heart, and massive success. Kathleen Gage has been actively marketing on the Internet since 1994, building a multiple six figure business and a stellar reputation for honesty, outstanding content, and success. She's taught thousands her internet marketing methods in seminars and trainings. For the first time, Gage's signature tips and techniques are organized into one easy to read book. Filled with step-by-step instructions, entertaining stories, and the heart centered business acumen women crave, Power Up for Profits includes state of the art information on blogging and social media website creation and traffic generation joint ventures and affiliate partnerships packaging information in products and services marketing strategy specifically for women entrepreneurs If you relish the thought of how the Internet can help you share your message with the world, create a profitable business, and enjoy the freedom of entrepreneurship, Power Up for Profits is the book for you. "Kathleen Gage clearly understands two things: Power and Profit. While this book allows you to use your passions and creativity to find a wealthy path in business it doesn't allow you to get bogged down in the BS of "how." It's clear. It's step by step. AND it's funny and compassionate. This is a must read for any woman ready to build a business (with lots of profits)." Suzanne Evans - Suzanne Evans Coaching "Follow these simple steps and become the successful, prosperous, and happy business owner you are meant to be!" Janet Bray Attwood - New York Times Bestselling Author - The Passion Test "Simply enlightening...gives you a step-by-step process to create a great big beautiful impact for your clients... and in your bank account, too. Read it!" Dr. Joe Vitale - Bestselling author - Hypnotic Writing "Power Up for Profits! is the perfect blend needed to create a successful online business. Follow Kathleen's advice and watch your profits soar." Peggy McColl - New York Times Bestselling Author - Dynamic Destinies Inc. "For the first time, a book outlines in simple, easy-to-understand, and usable terms, the most powerful yet overlooked combination of true spiritual principles and sound marketing strategies." Eva Gregory - Leading Edge Coaching & Training "Looking for no-fluff marketing training? You found it in this gem of a book! Kathleen's practical steps make it simple to market and grow a business that is a perfect - and profitable - expression of YOU!" Kendall SummerHawk - International Association of Women in Coaching



Weiwei isms

Weiwei isms Author Weiwei Ai
ISBN-10 9781400845859
Release 2012-12-01
Pages 152
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This collection of quotes demonstrates the elegant simplicity of Ai Weiwei's thoughts on key aspects of his art, politics, and life. A master at communicating powerful ideas in astonishingly few words, Ai Weiwei is known for his innovative use of social media to disseminate his views. The short quotations presented here have been carefully selected from articles, tweets, and interviews given by this acclaimed Chinese artist and activist. The book is organized into six categories: freedom of expression; art and activism; government, power, and moral choices; the digital world; history, the historical moment, and the future; and personal reflections. Together, these quotes span some of the most revealing moments of Ai Weiwei's eventful career--from his risky investigation into student deaths in the 2008 Sichuan earthquake to his arbitrary arrest in 2011--providing a window into the mind of one of the world's most electrifying and courageous contemporary artists. Select Quotes from the Book: On Freedom of Expression "Say what you need to say plainly, and then take responsibility for it." "A small act is worth a million thoughts." "Liberty is about our rights to question everything." On Art and Activism "Everything is art. Everything is politics." "The art always wins. Anything can happen to me, but the art will stay." "Life is art. Art is life. I never separate it. I don't feel that much anger. I equally have a lot of joy." On Government, Power, and Making Moral Choice "Once you've tasted freedom, it stays in your heart and no one can take it. Then, you can be more powerful than a whole country." "I feel powerless all the time, but I regain my energy by making a very small difference that won't cost me much." "Tips on surviving the regime: Respect yourself and speak for others. Do one small thing every day to prove the existence of justice." On the Digital World "Only with the Internet can a peasant I have never met hear my voice and I can learn what's on his mind. A fairy tale has come true." "The Internet is uncontrollable. And if the Internet is uncontrollable, freedom will win. It's as simple as that." "The Internet is the best thing that could have happened to China." On History, the Historical Moment, and the Future "If a nation cannot face its past, it has no future." "We need to get out of the old language." "The world is a sphere, there is no East or West." Personal Reflection "I've never planned any part of my career-- except being an artist. And I was pushed into that corner because I thought being an artist was the only way to have a little freedom." "Anyone fighting for freedom does not want to totally lose their freedom." "Expressing oneself is like a drug. I'm so addicted to it."



Technology Now Your Companion to SAM Computer Concepts

Technology Now  Your Companion to SAM Computer Concepts Author Corinne Hoisington
ISBN-10 9781305445918
Release 2014-06-10
Pages 336
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TECHNOLOGY NOW: YOUR COMPANION TO SAM COMPUTER CONCEPTS helps students learn computer concepts that are essential for success in the workplace today. Technology Now aligns perfectly with the SAM Computer Concepts tasks; this 1:1 correspondence of book topics to SAM content provides a streamlined learning experience for all students, no matter what their learning style or level of experience. Adapted for print (or digital e-book) by technology expert and author Professor Corinne Hoisington, Technology Now not only compliments and reinforces the online experience, but also provides additional material beyond what is in SAM to help students learn; hands-on activities let students try new technologies and ethical issues scenarios, critical thinking activities, and team projects help to elevate their thinking and keep them engaged and motivated. Technology Now is written in simple language with fun and interesting examples that today’s students can relate to; information is current, concise and presented visually in bite-sized chunks with key terms highlighted and defined. Customize the printed book to include just the chapters that meet your course’s learning objectives, and set up your SAM course so it contains only the SAM tasks covered in the book. Use the e-book version with SAM for a 100% digital course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.