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The Better Mousetrap

The Better Mousetrap Author Simon Pont
ISBN-10 9780749466220
Release 2012-11-03
Pages 296
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Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.



Digital State

Digital State Author Simon Pont
ISBN-10 9780749468866
Release 2013-06-03
Pages 256
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What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd



Make Inventing a Better Mousetrap

Make  Inventing a Better Mousetrap Author Alan Rothschild
ISBN-10 1457187183
Release 2015-07-25
Pages 300
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Learn about the role that patent models played in American history--and even learn to build your own replica! Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Petersen Patent Model Museum collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic and political history of the United States. This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3d printing, and other materials and techniques.



Adland

Adland Author Mark Tungate
ISBN-10 0749448377
Release 2007
Pages 278
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Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.



Brand Hijack

Brand Hijack Author Alex Wipperfürth
ISBN-10 UOM:39015059243363
Release 2005-01
Pages 280
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A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.



Saatchi Saatchi

Saatchi   Saatchi Author Alison Fendley
ISBN-10 1559703636
Release 1996
Pages 221
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Follows the rise and fall of Iraqi-born Jewish brothers from London, Charles and Maurice Saatchi, who created some of the most memorable ad campaigns of the 1970s and 1980s, and then in 1994 were ousted from their firm by an American shareholder revolt.



Waiting for Your Cat to Bark

Waiting for Your Cat to Bark Author Bryan Eisenberg
ISBN-10 9781418525590
Release 2007-09-09
Pages 240
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling



Where the Suckers Moon

Where the Suckers Moon Author Randall Rothenberg
ISBN-10 9780307833549
Release 2013-02-20
Pages 496
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"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's bok as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.



Being Direct

Being Direct Author Lester Wunderman
ISBN-10 1558508341
Release 1998-03-01
Pages 303
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Direct marketing is the key to success in the global marketplace. Pioneered by the visionary Lester Wunderman, direct marketing has been used to build such commercial giants as L.L. Bean, the Columbia Record Club, and American Express.Being Direct describes in vivid detail Lester Wunderman's "discovery" of this revolutionary advertising strategy. He shows how companies can create a more profitable and interactive relationship with consumers through direct marketing techniques. He also offers expert advice on how to attract, interact with, and retain the loyalty of valuable customers. This entertaining and enlightening book is essential reading for any business owner today looking for advertising strategies that work.



And Now a Few Words From Me

And Now a Few Words From Me Author Bob Garfield
ISBN-10 0071426205
Release 2003-02-11
Pages 256
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"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.



A History of the Early Patent Offices

A History of the Early Patent Offices Author Kenneth W. Dobyns
ISBN-10 1887901132
Release 1997
Pages 249
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A History of the Early Patent Offices has been writing in one form or another for most of life. You can find so many inspiration from A History of the Early Patent Offices also informative, and entertaining. Click DOWNLOAD or Read Online button to get full A History of the Early Patent Offices book for free.



Image Makers

Image Makers Author Robert Jackall
ISBN-10 0226389170
Release 2003-09-15
Pages 341
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Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.



Shop til You Drop

Shop  til You Drop Author Arthur Asa Berger, San Francisco State University
ISBN-10 9781461666226
Release 2004-11-26
Pages 152
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Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.



The Sales Advantage

The Sales Advantage Author Dale Carnegie
ISBN-10 9780743250764
Release 2003-01-08
Pages 304
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A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.



The Want Makers

The Want Makers Author Eric Clark
ISBN-10 145023139X
Release 2011-04-01
Pages 416
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Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do and how and why.



Move Fast and Break Things

Move Fast and Break Things Author Jonathan Taplin
ISBN-10 1509847723
Release 2017-04-20
Pages 320
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The question isn't who's going to let me: it's who is going to stop me."A powerful argument for reducing inequality and revolutionizing how we use the web for the benefit of the many rather than the few." Kirkus"Jonathan Taplin, more than anyone I know, can articulate the paralyzing complexities that have arisen from the intertwining of the tech and music industries ... Every musician and every creator should read this book." Rosanne Cash, Grammy-winning singer and songwriterGoogle. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape. But it didn't have to be this way. This is the story of how a small number of ideologically driven libertarians took the utopian ideal of the internet and turned it into the copyright-mauling, competition-destroying, human-hating nightmare it has become. Their revolution began with a simple premise: to conquer the world, they would steal the value of art (as well as the value of everything else of importance to human beings) from its creators.It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. And if you think that's got nothing to do with you, their next move is to come after your jobs.



A Lifetime Companion to the Laws of Jewish Family Life

A Lifetime Companion to the Laws of Jewish Family Life Author Deena Rachel Zimmerman
ISBN-10 9655240630
Release 2011
Pages 231
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A Lifetime Companion to the Laws of Jewish Family Life was written to help married -- or about to be married -- couples of all ages learn the halachot of taharat hamishpachah, the laws of Jewish marital life. In addition, particular emphasis was placed on achieving an understanding of the interplay between Jewish law and women's health issues throughout the life cycle.