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The Business of Streaming and Digital Media

The Business of Streaming and Digital Media Author Dan Rayburn
ISBN-10 9781136036811
Release 2012-08-06
Pages 240
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This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

Streaming and Digital Media

Streaming and Digital Media Author Dan Rayburn
ISBN-10 9781136032172
Release 2012-07-26
Pages 264
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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

Digital Media and Innovation

Digital Media and Innovation Author Richard A. Gershon
ISBN-10 9781483322544
Release 2016-02-11
Pages 280
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Streaming Media Demystified

Streaming Media Demystified Author Michael Topic
ISBN-10 9780071409629
Release 2002-04-22
Pages 525
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The experts predict that the opening of broadband internet connections and 3G wireless capabilities will drive the adoption of streaming media to 75% of all broadcasting and e-commerce firms by the end of 2003. Author Mark Topic offers the fast, relible, and painless way to get the lowdown on the streaming of video over the internet (both wired and wireless)--he thoroughly examines the technologies, protocols, and business models on this next giant happening in the world of video and telecom. * Internet protocols for delivering streaming media * Audio and video compression schemes * Covers MPEG-4 and MPEG-7 * Discusses digital rights management * Details Metadata

Hands on Guide to Webcasting

Hands on Guide to Webcasting Author Steve Mack
ISBN-10 9780240807546
Release 2006
Pages 235
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In "The Hands on Guide to Live Webcasting," industry experts address the fastest-growing application for streaming media in all environments from corporations to educational applications--and teach you how to effectively reach your audience. By providing an end-to-end technical overview of the webcasting process, this guide provides both the depth and breadth necessary for mastery of the subject. Webcasting can save valuable resources but many consumers would rather suffer the consequences than attempt to decipher the little information heretofore available on the subject. Now, in one authoritative guide, lies all the answers to saving money, time, and space for your enterprise through webcasting. * Helps you to reach more people, more effectively * This book features the triple threat--breadth, depth, and authority * Step-by-step instructions and advice unique to the technical and business challenges of webcasting * Case studies explore webcasting in corporate, educational, institutional, and consumer environments

The Multimedia Internet

The Multimedia Internet Author Stephen Weinstein
ISBN-10 9780387276038
Release 2007-02-15
Pages 384
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Here is a thorough, not-overly-complex introduction to the three technical foundations for multimedia applications across the Internet: communications (principles, technologies and networking); compressive encoding of digital media; and Internet protocol and services. All the contributing systems elements are explained through descriptive text and numerous illustrative figures; the result is a book well-suited toward non-specialists, preferably with technical background, who need well-composed tutorial introductions to the three foundation areas. The text discusses the latest advances in digital audio and video encoding, optical and wireless communications technologies, high-speed access networks, and IP-based media streaming, all crucial enablers of the multimedia Internet.

Trust and Privacy in Digital Business

Trust and Privacy in Digital Business Author Sokratis Katsikas
ISBN-10 9783540229193
Release 2004-08-19
Pages 301
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Sincerely welcome to proceedings of the 1st International Conference on Trust and Privacy in Digital Business, Zaragoza, Spain, held from August 30th to September 1st, 2004. This conference was an outgrowth of the two successful TrustBus inter- tional workshops, held in 2002 and 2003 in conjunction with the DEXA conferences in Aix-en-Provence and in Prague. Being the first of a planned series of successful conferences it was our goal that this event would initiate a forum to bring together researchers from academia and commercial developers from industry to discuss the state of the art of technology for establishing trust and privacy in digital business. We thank you all the attendees for coming to Zaragoza to participate and debate the new emerging advances in this area. The conference program consisted of one invited talk and nine regular technical papers sessions. The invited talk and keynote speech was delivered by Ahmed Patel from the Computer Networks and Distributed Systems Research Group, University College Dublin, Ireland on “Developing Secure, Trusted and Auditable Services for E-Business: An Autonomic Computing Approach”. A paper covering his talk is also contained in this book. The regular paper sessions covered a broad range of topics, from access control - sues to electronic voting, from trust and protocols to digital rights management. The conference attracted close to 100 submissions of which the program committee - cepted 29 papers for presentation and inclusion in the conference proceedings.

Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media Author Yu-li Liu
ISBN-10 9781317744108
Release 2014-04-16
Pages 312
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

The MPEG Representation of Digital Media

The MPEG Representation of Digital Media Author Leonardo Chiariglione
ISBN-10 1441961844
Release 2011-10-28
Pages 268
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More and more information, audio and video but also a range of other information type, is generated, processed and used by machines today, even though the end user may be a human. The result over the past 15 years has been a substantial increase in the type of information and change in the way humans generate, classify, store, search, access and consume information. Conversion of information to digital form is a prerequisite for this enhanced machine role, but must be done having in mind requirements such as compactness, fidelity, interpretability etc. This book presents new ways of dealing with digital information and new types of digital information underpinning the evolution of society and business.

The Business of Media Distribution

The Business of Media Distribution Author Jeff Ulin
ISBN-10 9780240812007
Release 2010
Pages 509
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This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

Digital Music Distribution

Digital Music Distribution Author Hendrik Storstein Spilker
ISBN-10 9781317201939
Release 2017-08-16
Pages 208
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The digital music revolution and the rise of piracy cultures has transformed the music world as we knew it. Digital Music Distribution aims to go beyond the polarized and reductive perception of ‘piracy wars’ to offer a broader and richer understanding of the paradoxes inherent in new forms of distribution. Covering both production and consumption perspectives, Spilker analyses the changes and regulatory issues through original case studies, looking at how digital music distribution has both changed and been changed by the cultural practices and politicking of ordinary youth, their parents, music counter cultures, artists and bands, record companies, technology developers, mass media and regulatory authorities. Exploring the fundamental change in distribution, Spilker investigates paradoxes such as: The criminalization of file-sharing leading not to conflicts, but to increased collaboration between youths and their parents; Why the circulation of cultural content, extremely damaging for its producers, has instead been advantageous for the manufacturers of recording equipment; Why more artists are recording in professional sound studios, despite the proliferation of good quality equipment for home recording; Why mass media, hit by many of the same challenges as the music industry, has been so critical of the way it has tackled these challenges. A rare and timely volume looking at the changes induced by the digitalization of music distribution, Digital Music Distribution will appeal to undergraduate students and policy makers interested in fields such as Media Studies, Digital Media, Music Business, Sociology and Cultural Studies.

Media 2 0 17

Media 2 0 17 Author Peter D. Csathy
ISBN-10 9780998013213
Release 2017-01-03
Pages 120
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Media 2.0(17) takes you on a journey of how technology has transformed the world of content (Media 2.0), and gives a detailed snapshot of today’s digital media world — including Internet-driven over-the-top (OTT) video, music, virtual reality (VR), augmented reality (AR), and eSports. Digital media expert Peter Csathy identifies today’s digital media leaders, identifies their strengths and risks, and names his “Fearless Five” companies that made the boldest moves in 2016. Csathy also lays out a detailed roadmap of where the digital media world is going in 2017 and beyond via his renown “Top 10” predictions — and identifies concrete strategies and actions to immediately leverage the power of Media 2.0. Throughout, Csathy sprinkles in insights from key leaders in the digital media space via exclusive interviews (CEO Mike Hopkins of Hulu, CEO George Strompolos of Fullscreen, and many others), as well as his trademark humor to make it all entertaining and engaging.

Connected Viewing

Connected Viewing Author Jennifer Holt
ISBN-10 9781135081287
Release 2013-12-04
Pages 276
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As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

Music The Business 7th edition

Music  The Business  7th edition Author Ann Harrison
ISBN-10 9780753548219
Release 2017-07-06
Pages 400
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This essential and highly acclaimed guide, now updated and revised in its seventh edition, explains the business of the British music industry. Drawing on her extensive experience as a media lawyer, Ann Harrison offers a unique, expert opinion on the deals, the contracts and the business as a whole. She examines in detail the changing face of the music industry and provides absorbing and up-to-date case studies. Whether you’re a recording artist, songwriter, music business manager, industry executive, publisher, journalist, media student, accountant or lawyer, this practical and comprehensive guide is indispensable reading. Fully revised and updated. Includes: · The current types of record and publishing deals, and what you can expect to see in the contracts · A guide to making a record, manufacture, distribution, branding, marketing, merchandising, sponsorship, band arrangements and touring · The most up-to-date information on music streaming, digital downloads, online marketing and piracy · An in-depth look at copyright law and related rights · Case studies illustrating key developments and legal jargon explained.

The Business of Influence

The Business of Influence Author Philip Sheldrake
ISBN-10 1119978300
Release 2011-05-04
Pages 232
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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

The Age of Netflix

The Age of Netflix Author Cory Barker
ISBN-10 9781476630236
Release 2017-08-25
Pages 256
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 In 2016, Netflix—with an already enormous footprint in the United States—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix’s content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to “narrowcast” to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

How to Make It in the Music Business

How to Make It in the Music Business Author Ousala Aleem
ISBN-10 1521884943
Release 2017-07-29
Pages 102
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Learn How To Make Money Marketing Music Online! If You Learn The Secrets In This Book... You WILL SUCCEED In The Music Business! This new music business marketing book is made for artists, singers, songwriters, managers, producers, record labels, students, music fans and anyone who wants to learn how to win in the lucrative music and entertainment business. This book was written by a Grammy Nominated entertainment industry insider who spent over a decade studying & learning the tricks you will need to know, to be successful in the new digital media era. This book will teach you everything you need to know about viral marketing and online promotion, which will help you get more views and propel your brand to the top, in the least amount of time! Learn how to be successful, even with limited funds and resources! With a laptop and the skills taught in this book, you can rise to the top of the music industry, sell millions of records and make millions and millions of dollars!-Music Industry Secrets & Viral Marketing Secrets Revealed-Learn How To Sell Millions of Records, Streams & Digital Downloads-Learn How To Make Millions Selling Your Music Online Independently-Learn How To Use YouTube and Social Media To The Fullest-Everything You Need To Know About How To Go Viral Online-Learn Viral Marketing Secrets From Someone Who Has Actually Gone Viral-Learn Viral Marketing Techniques That Have Worked Over & Over-Learn How I Made An Unknown Artist Famous & Signed To A Major Label In Less Than 3 Years-Learn How To Create a Multi-Million Dollar Major Label Bidding War-Learn How To Win A Grammy Award-Learn From Real Life, Hands On, Experience-Learn How To Get Your Own RIAA Gold & Platinum Plaque-Learn What Pitfalls To Avoid-Learn How To Build A Huge Social Media FollowingThis book will teach you how to successfully start marketing your brand online. This book covers all aspects of being successful in online branding, not just the music business. Various topics are covered such as: Starting an LLC, Getting Your Music in All Digital Music Stores, 360 Record Deals and Contracts, Entertainment Lawyers, Split Sheets, Online Marketing, Advertising and Going Viral, Publishing, Building Successful YouTube Channels and Gaining Millions of Subscribers, Getting Major Record Deals, Starting a Record Label, Publishing Deals, Royalties, PROs, Instagram & Twitter Marketing, How To Properly Use Social Media, The Rise of Streaming and More! Learn how to stay relevant in the New Age Digital Music & Entertainment World by reading this book!