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The Conversion Code

The Conversion Code Author Chris Smith
ISBN-10 9781119211884
Release 2016-03-07
Pages 192
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"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social media addicted consumers. Instead, companies are being forced to engage with their prospective customer's first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. No matter what product the company is selling or what industry the company is in, reading this book will increase volume and quality of Internet leads and closed sales."--



Mastering Automotive Digital Marketing 2017 Edition

Mastering Automotive Digital Marketing 2017 Edition Author Brian Pasch
ISBN-10 9781483591643
Release 2017-01-04
Pages 512
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Dealers, You Are in the Ecommerce Business! Before you disagree, consider that YOUR customers want you in the ecommerce business. This simple fact will drive everyone in our industry deeper and deeper into the Internet. As our industry evolves to become an ecommerce enterprise new challenges and new opportunities will arise. This book is your roadmap for success and your best defense against complacency. The content that I share will compel you to change because the opportunities will be clear. How You Can Leverage This Book The responsibilities associated with being a Dealer Principal or General Manager are considerable, but you need to make significant strategic moves. 1. Someone in your dealership needs to understand the recommendations in this book, which we are calling the Digital Marketing Manager. 2. You must give this person your support, authority, and the resources needed to sell more cars. 3. Hold them responsible. Dealer Principals and General Managers must get more involved in the Internet side of the business, but reading this entire book will be akin to walking on a bed of hot coals. I don’t expect you to read this entire book but you need to start digesting sections of its content. Identify someone in your dealership that is capable of reading this book and applying the recommendations I make to improve your online marketing strategy. You are in the ecommerce business so you need to revamp your management strategy and look at the metrics that ecommerce companies use to connect with consumers online. Each chapter of this book has specific recommendations that can improve your dealership’s operations. You should meet with whomever you assign to read this book to discuss which actions they will be taking based on the content contained in each chapter. The automotive professionals that apply the knowledge in this book to their business will be well rewarded. So what are you waiting for? Pick up this book and start reading.



Java Actually

Java Actually Author Khalid Azim Mughal
ISBN-10 1844804186
Release 2007
Pages 374
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Class tested by the authors over 3 years this new Java textbook takes a unique approach to the difficult job of introducing students to programming. There are several unique aspects to the approach taken in this book. First its sequencing of topics is fresh and innovative and very much in step with current trends. The book is structured into 4 main parts: 1. Structured Programming 2. Object-based Programming 3. Object-oriented Programming The themes that run through the book instill core programming principles and are: Object-Oriented Programming; Concepts rather than syntax; Fundamental data modelling, and Developing algorithms. The presentation is examples-driven and focusses on problem solving techniques - essential pedagogy for a practical subject such as programming. A two semester of this title is also available featuring extra content on applying OOP.



Python Essential Reference

Python Essential Reference Author David Beazley
ISBN-10 9780768687026
Release 2009-06-29
Pages 744
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Python Essential Reference is the definitive reference guide to the Python programming language — the one authoritative handbook that reliably untangles and explains both the core Python language and the most essential parts of the Python library. Designed for the professional programmer, the book is concise, to the point, and highly accessible. It also includes detailed information on the Python library and many advanced subjects that is not available in either the official Python documentation or any other single reference source. Thoroughly updated to reflect the significant new programming language features and library modules that have been introduced in Python 2.6 and Python 3, the fourth edition of Python Essential Reference is the definitive guide for programmers who need to modernize existing Python code or who are planning an eventual migration to Python 3. Programmers starting a new Python project will find detailed coverage of contemporary Python programming idioms. This fourth edition of Python Essential Reference features numerous improvements, additions, and updates: Coverage of new language features, libraries, and modules Practical coverage of Python's more advanced features including generators, coroutines, closures, metaclasses, and decorators Expanded coverage of library modules related to concurrent programming including threads, subprocesses, and the new multiprocessing module Up-to-the-minute coverage of how to use Python 2.6’s forward compatibility mode to evaluate code for Python 3 compatibility Improved organization for even faster answers and better usability Updates to reflect modern Python programming style and idioms Updated and improved example code Deep coverage of low-level system and networking library modules — including options not covered in the standard documentation



Marketing Your Book to Millions Instantly

Marketing Your Book to Millions Instantly Author Joeseph Anthony
ISBN-10 9781612046631
Release 2011-06-01
Pages 46
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Are you looking for new ways to market and sell your book? This guide will show you how to expose your book to millions of people using the power of the Internet. Through an easy step-by-step process you will learn how to set up and create a Google Adwords Pay Per Click marketing campaign. Specifically designed for authors, you will discover new ways to efficiently and effectively market your book and increase your sales dramatically. Through detailed illustrations you will learn the entire process quickly and easily -from opening an account to writing ads, selecting proper keywords and tracking/managing your results. Regardless of how limited your computer skills and experience might be, this powerful guide will show you simple techniques so you can harness the power of the Internet and market your book to millions quickly.



Google AdWords For Dummies

Google AdWords For Dummies Author Howie Jacobson
ISBN-10 9780470540015
Release 2009-07-31
Pages 408
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Google AdWords For Dummies has been writing in one form or another for most of life. You can find so many inspiration from Google AdWords For Dummies also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Google AdWords For Dummies book for free.



Using Google AdWords and AdSense

Using Google AdWords and AdSense Author Michael Miller
ISBN-10 0131388649
Release 2010-06-03
Pages 336
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Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.



Conversion Tracking

Conversion Tracking Author Gerard Blokdyk
ISBN-10 1979026149
Release 2017-10-22
Pages 102
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How do we go about Comparing Conversion tracking approaches/solutions? Do you monitor the effectiveness of your Conversion tracking activities? Do the Conversion tracking decisions we make today help people and the planet tomorrow? Will Conversion tracking deliverables need to be tested and, if so, by whom? Who are the Conversion tracking improvement team members, including Management Leads and Coaches? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Conversion tracking assessment. All the tools you need to an in-depth Conversion tracking Self-Assessment. Featuring 488 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Conversion tracking improvements can be made. In using the questions you will be better able to: - diagnose Conversion tracking projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Conversion tracking and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Conversion tracking Scorecard, you will develop a clear picture of which Conversion tracking areas need attention. Included with your purchase of the book is the Conversion tracking Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.



A Practical Handbook for Software Development

A Practical Handbook for Software Development Author N. D. Birrell
ISBN-10 0521347920
Release 1988-02-11
Pages 272
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A guide to the development process covers phase planning, indicators, models, configuration, project inception, system definition, design, and production, and project debriefing



A Guide to MATLAB Object Oriented Programming

A Guide to MATLAB Object Oriented Programming Author Andy H. Register
ISBN-10 9781584889120
Release 2007-05-14
Pages 384
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A Guide to MATLAB Object-Oriented Programming is the first book to deliver broad coverage of the documented and undocumented object-oriented features of MATLAB®. Unlike the typical approach of other resources, this guide explains why each feature is important, demonstrates how each feature is used, and promotes an understanding of the interactions between features. Assuming an intermediate level of MATLAB programming knowledge, the book not only concentrates on MATLAB coding techniques but also discusses topics critical to general software development. It introduces fundamentals first before integrating these concepts into example applications. In the first section, the book discusses eight basic functions: constructor, subsref, subsasgn, display, struct, fieldnames, get, and set. Building on the previous section, it explores inheritance topics and presents the Class Wizard, a powerful MATLAB class generation tool. The final section delves into advanced strategies, including containers, static variables, and function fronts. With more than 20 years of experience designing and implementing object-oriented software, the expert author has developed an accessible and comprehensive book that aids readers in creating effective object-oriented software using MATLAB.



The Evolution of Legal Business Forms in Europe and the United States

The Evolution of Legal Business Forms in Europe and the United States Author Erik M. Vermeulen
ISBN-10 9789041120571
Release 2003
Pages 376
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The evolution of partnership forms is stimulated by powerful economic forces that can lead to widespread prosperity and wealth creation for a society. Given the importance of closely held firms in the United States and Europe, The Evolution of Legal Business Forms in Europe and the United States argues that partnership law should trouble itself less with historical and descriptive arguments about the legal rules and structure of the partnership form and focus much more on the new analytical apparatus of the economics of organizational form as well the fundamental economic learning that informs the debates on limited liability, partnership rules regarding management and control, conflict resolution and fiduciary duties. Introducing and extending the best available theories from law and economics, particularly those from the theory of the firm, This book¿s analysis demonstrates that the patterns of European partnership law and its recent history are best understood from an economic and comparative law perspective. By examining the economic theories of the firm and the economics of organization choice, The Evolution of Legal Business Forms in Europe and the United States conceives partnership-type business forms as contractual entities. The key feature of the modern partnership form is that partners have significant flexibility and power to limit their liability, transfer all of their rights, and to freely exit the firm. Another key feature of partnership law is the insight that lawmakers should provide the rules and enforcement mechanisms to regulate the important relationships within the partnership. This book applies an efficiency test to determine which sets of default rules are likely to resolve the main problems in partnerships. Having identified partnership law with the economic theory of organization, The Evolution of Legal Business Forms in Europe and the United States then goes to argue that most of partnership law is directed at offering bundles of legal rules for different types of firms. Lawmakers should promote partnership rules that attract investors and can be expected to be efficient if they allow entrepreneurs to freely select the bundle of rules that best match their priorities. In a modern vision of partnership law, lawmakers promote economic welfare through creating non-mandatory rules that allow multiple businesses to switch to a favourable business form without significant costs. Jurisdictions plagued by falling incorporations and low levels of small and medium business activity, should abandon the mandatory and standardized framework and the `lock in¿ effect that it promotes, and focus on the mechanisms of legal evolution and rules that tend to mimic the market. This innovation work will have ramifications felt across European jurisdictions, and will be debated by a large audience of policymakers and academic lawyers involved in law reform. Moreover, the book will receive serious attention from students of law and economics, as well as practising lawyers involved in resolving complex issues of organizational law. Review (s) ¿Vermeulen¿s work makes a significant contribution to the dialogue between legal scholars and policy makers from Europe and the United States on the matter of business entity law reform. The volume is ambitious in scope, thoughtful in approach, and accurate in result. It shows a well-read and nuanced view of the recent American partnership law reform debates. He moves with assurance between different systems of law and analysis, and has a confident sense of what his diverse readers need to know to come to the ultimate discussion with a common sense of the issues and alternatives at hand. Vermeulen¿s work should serve as a starting point for a robust discussion among scholars and policy makers.¿



Perception and Its Modalities

Perception and Its Modalities Author Dustin Stokes
ISBN-10 9780199381616
Release 2014-08-28
Pages 352
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This volume is about the many ways we perceive. In nineteen new essays, philosophers and cognitive scientists explore the nature of the individual senses, how and what they tell us about the world, and how they interrelate. They consider how the senses extract perceptual content from receptoral information and what kinds of objects we perceive and whether multiple senses ever perceive a single event. Questions pertaining to how many senses we have, what makes one sense distinct from another, and whether and why distinguishing senses may be useful feature prominently. Contributors examine the extent to which the senses act in concert, rather than as discrete modalities, and whether this influence is epistemically pernicious, neutral, or beneficial. Many of the essays engage with the idea that it is unduly restrictive to think of perception as a collation of contents provided by individual sense modalities. Rather, contributors contend that to understand perception properly we need to build into our accounts the idea that the senses work together. In doing so, they aim to develop better paradigms for understanding the senses and thereby to move toward a better understanding of perception.



Beginning Object Oriented Programming with C

Beginning Object Oriented Programming with C Author Jack Purdum
ISBN-10 9781118336922
Release 2012-11-06
Pages 591
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Provides information to object-oriented programming using the C# language.



The Wealth Code 2 0

The Wealth Code 2 0 Author Jason Vanclef
ISBN-10 9781118483817
Release 2013-01-10
Pages 304
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A thoroughly revised and expanded update to the book that critics are calling the first true investing book for the "new normal" You entrusted your financial security to the “experts,” and now you’re wondering what it’ll take to recover from the economic crisis and get back on your feet. In this updated and expanded edition of his critically-acclaimed guide to staying rich in good times and bad, financial planner and investment strategist Jason Vanclef delivers more straight answers and solid solutions—and he takes a well-earned poke or two at Wall Street in the process. According to Vanclef, True Asset Class Diversification is the best way to build the solid financial foundation you need for a secure future. And he puts his money where his mouth is with a comprehensive, easy-to-understand and use plan for maximizing your investments—not just cutting your losses. Learn the unvarnished truth about "tried and true" Wall Street practices and why stocks and bonds are not the answer—and which investment vehicles are Find out how to diversify into oil/gas, equipment, ,notes, real estate, bullion and rare coins the way the super-rich do—information that Wall Street doesn’t want you to have Get priceless advice on whether or not to pay off your home or pay cash for a car and how to build your wealth more efficiently Discover the pitfalls of insurance and Variable/Fixed/Index Fixed annuities that agents will never tell you about Get the lowdown on advanced income tax reduction strategies, discounted Roth IRA conversions, and asset protection techniques that will help protect your hard earned wealth.



The Code of Federal Regulations of the United States of America

The Code of Federal Regulations of the United States of America Author
ISBN-10 STANFORD:36105060188138
Release 2007
Pages
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The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.



Analytics in a Big Data World

Analytics in a Big Data World Author Bart Baesens
ISBN-10 9781118892749
Release 2014-04-15
Pages 256
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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.



Conversion Tracking

Conversion Tracking Author Gerardus Blokdyk
ISBN-10 1718634706
Release 2018-05-03
Pages 112
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Is the impact that Conversion tracking has shown? What are your current levels and trends in key Conversion tracking measures or indicators of product and process performance that are important to and directly serve your customers? Is a fully trained team formed, supported, and committed to work on the Conversion tracking improvements? How is the value delivered by Conversion tracking being measured? Are there recognized Conversion tracking problems? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Conversion tracking investments work better. This Conversion tracking All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Conversion tracking Self-Assessment. Featuring 488 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Conversion tracking improvements can be made. In using the questions you will be better able to: - diagnose Conversion tracking projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Conversion tracking and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Conversion tracking Scorecard, you will develop a clear picture of which Conversion tracking areas need attention. Your purchase includes access details to the Conversion tracking self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.