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The Dealmaker s Ten Commandments

The Dealmaker s Ten Commandments Author Jeff B. Cohen
ISBN-10 162722761X
Release 2015-04-07
Pages 224
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This book is dually inspired by Machiavelli's "The Prince" and the Ten Commandments. It is a practical, slightly tongue-in-cheek business guide to negotiating and closing a business deal. Peppered with actual stories from the deal-making capitol of the world—Hollywood, California, the strategies provided are perfect for any business environment, and the enjoyable and intriguing way the information is imparted make this a practical business book with a light-hearted twist!



Marketing Above the Noise

Marketing Above the Noise Author Linda J. Popky
ISBN-10 9781351861410
Release 2016-11-03
Pages 224
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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.



Don t Do It the Hard Way

Don t Do It the Hard Way Author Your Uncle Ralph, Delvin Chatterson
ISBN-10 9781496932235
Release 2014-09-03
Pages 178
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Don’t Do It the Hard Way “A wise man learns from the mistakes of others, Only a fool insists on making his own.” Learn how to be better and do better by sharing the stories of experienced entrepreneurs. In this book Uncle Ralph will help you with: • Getting Started • Operating Effectiveness • Managing Relationships • Customer Service • Strategic Leadership • Managing the Numbers • Marketing & Sales • Building Business Value You will be inspired and informed. And you will learn from the mistakes of others to avoid making too many of your own. Plus: How to Avoid the Seven Biggest Mistakes that Entrepreneurs Make.



The Chairman

The Chairman Author Kevin J. Dunne
ISBN-10 9781496932877
Release 2014-08-27
Pages 310
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Baxter “Boxer” Tate is preparing to graduate with poor grades from an unaccredited law school when he first encounters Miller Johnson, a partner at Malloy, a third-rate insurance defense firm. Boxer is being sued in a personal-injury case, but after meeting with Miller, he knows he will get Miller’s firm to give him a job—his first step on the road to judicial superstardom. After passing the bar exam, Boxer joins the Malloy law firm and finds himself entering the legal profession through a variety of judicial hellholes. There he thrives, learning to be an articulate, effective advocate—a courtroom magician of sorts. His star begins to rise, and he’s finally going in the direction he wants. But then he loses some big ones and spends time in jail. He falls in love with two women at once and is soon hated by judges and adversaries alike. As his fate becomes more uncertain, he wonders whether the judicial system actually renders justice in a world where the bench and the bar are both corrupt. This legal thriller follows the changing fates of a talented but controversial lawyer through the ins and outs of the legal profession.



The Chinese mind game

The Chinese mind game Author Chin-Ning Chu
ISBN-10 STANFORD:36105034326947
Release 1988-09-01
Pages 261
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The Chinese mind game has been writing in one form or another for most of life. You can find so many inspiration from The Chinese mind game also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Chinese mind game book for free.



The Hollywood Commandments

The Hollywood Commandments Author DeVon Franklin
ISBN-10 9780062684325
Release 2017-09-26
Pages 256
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DeVon Franklin, New York Times bestselling author of The Wait and prominent Hollywood producer, reveals that secular and spiritual success are not opposites. To have one, you need the other. You can be wildly successful without losing your faith. In fact, your secular success will strengthen your faith if you allow it. Too often we believe that success in secular environments contradicts the core principles of faith, but the opposite is true: Your faith was designed to thrive in the secular world and to transform it as a result. You may never experience the true fulfillment you were created for until you pursue the secular ambitions in your heart. New York Times bestselling author DeVon Franklin knows this to be true. In The Hollywood Commandments, the prominent Hollywood producer and spiritual success coach reveals 10 life-changing lessons picked-up from his over-twenty-year career in the entertainment business. You won’t learn these lessons in the church yet they will help you achieve an amazing life and thriving career that glorifies God. The Hollywood Commandments will help you: Identify how to use what makes you unique to propel your career. Overcome fear and build the courage to pursue new opportunities waiting for you. Gain the confidence to make important life decisions with greater peace and clarity. Negotiate the life and career advancement you deserve. No, you don’t have to work in Hollywood for this book to work for you, these "commandments" apply to every walk of life! If you are stuck, looking for the secrets to advance your career, or have a feeling there’s more to life, this book is for you.



For Love and Liberty

For Love and Liberty Author Alyssa Cole
ISBN-10 1941885012
Release 2014-06-13
Pages 254
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In BE NOT AFRAID by Alyssa Cole, a black Patriot captured by the British falls in love with a headstrong runaway determined to leave the colonies...while a wounded British soldier discovers the healing power of love in the arms of a gentle native woman in A SWEET SURRENDER by Lena Hart...in REBELS AT HEART by Kate McMurray, two men must make hard choices if they are to stay together when war arrives on the shores of their home in New York City...at last, in HOME by Stacey Agdern, a young Jewish couple must decide what can hold them together before war and geography tear them apart.



The Book of Mistakes

The Book of Mistakes Author Skip Prichard
ISBN-10 9781478970934
Release 2018-02-06
Pages 192
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Have you ever wondered why some people seem to catch all the breaks and win over and over again? What do the super successful know? What is standing between you and your wildest dreams? The Book of Mistakes will take you on an inspiring journey, following an ancient manuscript with powerful lessons that will transform your life. You'll meet David, a young man who with each passing day is more disheartened and stressed. Despite a decent job, apartment, and friends, he just feels hollow . . . until one day he meets a mysterious young woman and everything starts to change. In this self-help tale wrapped in fiction, you'll learn the nine mistakes that prevent many from achieving their goals. You'll learn how to overcome these hurdles and reinvent your life. This success parable is packed with wisdom that will help you discover and follow your personal purpose, push beyond your perceived capabilities, and achieve more than you ever dreamed possible. You'll find yourself returning again and again to a deceptively simple story that teaches actionable insights and enduring truths.



City of Quartz

City of Quartz Author Mike Davis
ISBN-10 9780712666237
Release 1998
Pages 462
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In this taut and compulsive exploration, Mike Davis recounts the story of Los Angeles with passion, wit and an acute eye for the absurd, the unjust and, often the dangerous. He tells a lurid tale of greed, manipulation, power and prejudice that has made Los Angeles one of the most cosmopolitan and most class-divided cities in the United States. As the Joshua trees are ripped from the desert by developers of walled communities protected by 'armed response' security, as yet more concrete is poured to defend Japanese real estate from desperate migrants without work or hope, as a stew of greed, megalonamia and corruption wreaks ever more havoc on his native city, Davis' elegiac tale points to a future in which the sublime and the dreadful are inextricable. That future does not belong to Southern California alone. Terrifyingly it belongs to us all.



Consuming Youth

Consuming Youth Author Robert Latham
ISBN-10 0226467023
Release 2007-11-01
Pages 336
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From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham explains why, showing how fiction, film, and other media deploy these ambiguous monsters to embody and work through the implications of a capitalist system in which youth both consume and are consumed. Inspired by Marx's use of the cyborg vampire as a metaphor for the objectification of physical labor in the factory, Latham shows how contemporary images of vampires and cyborgs illuminate the contradictory processes of empowerment and exploitation that characterize the youth-consumer system. While the vampire is a voracious consumer driven by a hunger for perpetual youth, the cyborg has incorporated the machineries of consumption into its own flesh. Powerful fusions of technology and desire, these paired images symbolize the forms of labor and leisure that American society has staked out for contemporary youth. A startling look at youth in our time, Consuming Youth will interest anyone concerned with film, television, and popular culture.



Asper Nation

Asper Nation Author Marc Edge
ISBN-10 STANFORD:36105124049136
Release 2007
Pages 326
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The second generation of Aspers that now runs Canada's largest news media company is much like the first. Israel "Izzy" Asper's three children often appear in today's headlines. David is bidding to buy the Winnipeg Blue Bombers football team. Gail heads fundraising efforts for the new Canadian Museum of Human Rights. Leonard sits in his father's place as head of CanWest Global Communications. Like its founder, they also use their media empire to influence public opinion. Asper Nation explains why Canadians should be concerned about where the country's first family of news media is coming from, politically. Izzy Asper was an oddity as a Liberal politician in the 1970s. Fiscally, he was to the right of most Conservatives. As a nationally syndicated newspaper columnist, he called for a flat tax and "workfare." As a best–selling author, he helped thwart a plan to shift Canada's tax burden from the middle class onto corporations. But when Asper took his policies to Manitobans as Liberal leader in 1973, he was soundly defeated. Asper got into the television business instead and built Canada's third network. Asper made CanWest the country's most profitable broadcaster by feasting on regulations that encouraged the importation of cheap American programming. He took his formula to the world in the 1990s, buying television networks in New Zealand, Australia, and Ireland. Then in 2000, Asper pioneered media "convergence," buying Canada's largest newspaper chain from Conrad Black. Southam dailies were soon ordered to run "national" editorials written at CanWest Global headquarters in Winnipeg. This corporate news control brought protest from journalists and two government inquiries. Neither resulted in long–sought limits on media ownership, however. Marc Edge offers a compelling account of the political perils involved in allowing the Asper family to dominate Canadian media.



The Filmmaker s Guide to Production Design

The Filmmaker s Guide to Production Design Author Vincent LoBrutto
ISBN-10 9781621535874
Release 2002-05-01
Pages 224
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Learn to turn a simple screenplay into a visual masterpiece! Top production designers share their real-life experiences to explain the aesthetic, narrative, and technical aspects of the craft. Step by step, aspiring filmmakers will discover sound instruction on the tools of the trade, and established filmmakers will enjoy a new outlook on production design. They will learn, for example, the craft behind movie magic–such as how to create a design metaphor, choose a color scheme, use space, and work within all genres of film, from well-funded studio projects to "guerilla filmmaking." This indispensable resource also contains a history of movie making and guidelines for digital production design. For the experienced filmmaker seeking new design ideas to the struggling newcomer stretching low-budget dollars, this book makes the processes and concepts of production design accessible. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.



The Men Who Would Be King

The Men Who Would Be King Author Nicole LaPorte
ISBN-10 9780547487168
Release 2010-05-04
Pages 512
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“The definitive history of the studio” created by the larger-than-life team of Spielberg, Geffen, and Katzenberg (Los Angeles Times). For sixty years, since the birth of United Artists, the studio landscape was unchanged. Then came Hollywood’s Circus Maximus—created by director Steven Spielberg, billionaire David Geffen, and Jeffrey Katzenberg, who gave the world The Lion King—an entertainment empire called DreamWorks. Now Nicole LaPorte, who covered the company for Variety, goes behind the hype to reveal for the first time the delicious truth of what happened. Readers will feel they are part of the creative calamities of moviemaking as LaPorte’s fly-on-the-wall detail shows us Hollywood’s bizarre rules of business. We see the clashes between the often-otherworldly Spielberg’s troops and Katzenberg’s warriors, the debacles and disasters, but also the Oscar-winning triumphs, including Saving Private Ryan. We watch as the studio burns through billions of dollars, its rich owners get richer, and everybody else suffers. LaPorte displays Geffen, seducing investors like Microsoft’s Paul Allen, showing his steel against CAA’s Michael Ovitz, and staging fireworks during negotiations with Paramount and Disney. Here is a blockbuster behind-the-scenes Hollywood story—up close, glamorous, and gritty.



Empire of Debt

Empire of Debt Author Will Bonner
ISBN-10 0471739022
Release 2005-11-11
Pages 384
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In Empire of Debt, maverick financial writers Bill Bonner and Addison Wiggin provide you with the first in-depth look at how the American character has shifted to accommodate its new imperial role; how we have abandoned the private virtues of personal liberty, economic freedom, and fiscal restraint; and how the government has gained control of public life and the economy.



Win at Losing

Win at Losing Author Sam Weinman
ISBN-10 9780143109587
Release 2016
Pages 256
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As a father of two competitive boys, Weinman struggled to convince them that failing can actually be a critical part of success. He sought out the perspectives of people who have turned significant setbacks into meaningful comebacks to illustrate how we can not only overcome defeat but grow stronger from the experience. He asks readers to redefine what constitutes success and failure, and offers an essential blueprint for harnessing the power of setbacks to achieve what we want in life.



Good in a Room

Good in a Room Author Stephanie Palmer
ISBN-10 0385525281
Release 2008-03-11
Pages 304
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Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas. Whether you’re a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, energy, and money in your idea, you face an uphill battle…. When I was at MGM, the hardest part of my job was not cutthroat studio politics or grueling production schedules. The toughest part of my job was whenever I had to say “No” to an idea that was almost there. I had to say no a lot. Every buyer does. The buyer’s work is to say yes to projects that are ready, not almost ready. And no matter how good the script is, if the seller can’t pitch it in a compelling way, how can the buyer see the potential? How can he get his colleagues on board? How can he recommend the seller to his superiors? The fact is that poor pitches doom good projects. It happens all the time. The ideas, products and services that are pitched more effectively… win. That’s just how the game is played. No sense getting upset over it. Instead, let’s accept the challenge and learn the strategies and tactics that will allow us (and our ideas) to succeed. -From GOOD IN A ROOM Business consultant and former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood’s top writers, producers, and directors to get financing for their projects - and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better. Whether you are a manager or executive with an innovative proposal, a professional with a hot concept, a salesperson selling to a potential client or investor, or an entrepreneur with a business plan, GOOD IN A ROOM shows you how to: Master the five stages of the face-to-face meeting Avoid the secret dealbreakers of the first ninety seconds Be confident in high-pressure situations Present yourself better and more effectively than you ever have before Whether you want to ask for a raise, grow your client list, launch a new business or find financing for a creative project, you must not only present your ideas in a compelling way - you must also sell yourself, as well. GOOD IN A ROOM shows you how to construct a winning presentation and deliver the kind of performance that will get your project greenlighted, whatever industry you are in.



Hollywood Dealmaking

Hollywood Dealmaking Author Dina Appleton
ISBN-10 9781621536598
Release 2018-07-17
Pages
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"I wish I could have had this book when I was starting out in the business. An invaluable reference work." —Alan Poul, producer, Westworld The legal resources of studios and networks are legendary, often intimidating independent producers, writers, actors, directors, agents, and others as they try to navigate through the maze of legal details. This invaluable reference presents the interests of talent as well as the point of view of creative executives, producers, entertainment attorneys, agents and managers, and major guilds—making clear the role that each plays in the dealmaking process. Readers will find expert insights to talent and production deals for television, feature film, video, and the Internet, as well as an in-depth overview of net profits and other forms of contingent compensation. Hollywood Dealmaking, Third Edition, also addresses digital and new platforms, changes resulting from new union agreements, and the evolution in feature film back-end (profit participation) deals. In addition, this comprehensive guide includes: Explanations of employment deals Details of rights acquisition Basics of copyright law Sample contracts and forms Glossary of industry lingo and terminology And much more! Peppered with facts on the deals of superstar players and with summaries in each section to clarify complex legal issues, Hollywood Dealmaking, Third Edition, is an essential resource for industry novices and veterans alike who want to sharpen their negotiation skills and finalize the deals they have been seeking.