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The Digital Dealership

The Digital Dealership Author Volker Jaeckel
ISBN-10 1500501409
Release 2014-11-13
Pages 206
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The automotive digital marketing arena and the desired success for creating an optimal online exposure for your cars and your dealership can be overwhelming. This book will give you an insight how to conquer these digital obstacles and become victorious in today's online operations of a modern car dealership via tried, tested and implemented processes. When you are looking for a battle worn roadmap to success, seeking a structured approach for a plan of attack showing indeed somebody has walked the walk and not just is talking the talk - "The Digital Dealership" will assist you to minimize mistakes, maximize efficiency, detect and address obstacles and defeat your competition. "The Digital Dealership" will permit intimate insights on how your customers are using the web to find their next ride. You will further discover that the model of the Sales Funnel has shifted and that is now more than ever important to allow your business intelligence, also known as Analytics and Metrics align with your next tactical steps to create your stronghold of a complex online as well as offline Marketing strategy. From assembling your team of digital specialists and online sales troops, to nourishing a healthy team environment over to having indeed a solid plan drafted and mapped out, this guide will walk you through step by step to create and execute a digital strategy that counts. > Learn how to drive your strategic operations and establish checkpoints > Know and understand your competition and how they affect your strategy > Decide on your approach how, when and what you will tackle with the right marketing vehicles > Discover proven techniques and tips that will accelerate your overall digital goals Finally, a practical, (online car-sales) battle-worn blueprint on how to build a quality digital strategy, and implement the necessary steps and processes for your dealership that have propelled online sales people and marketing peeps to the top of their profession. After this read, you and your teams will sell more cars. Congratulations to you having chosen this beautiful and wonderful career path.

Mastering Automotive Digital Marketing 2017 Edition

Mastering Automotive Digital Marketing 2017 Edition Author Brian Pasch
ISBN-10 9781483591643
Release 2017-01-04
Pages 512
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Dealers, You Are in the Ecommerce Business! Before you disagree, consider that YOUR customers want you in the ecommerce business. This simple fact will drive everyone in our industry deeper and deeper into the Internet. As our industry evolves to become an ecommerce enterprise new challenges and new opportunities will arise. This book is your roadmap for success and your best defense against complacency. The content that I share will compel you to change because the opportunities will be clear. How You Can Leverage This Book The responsibilities associated with being a Dealer Principal or General Manager are considerable, but you need to make significant strategic moves. 1. Someone in your dealership needs to understand the recommendations in this book, which we are calling the Digital Marketing Manager. 2. You must give this person your support, authority, and the resources needed to sell more cars. 3. Hold them responsible. Dealer Principals and General Managers must get more involved in the Internet side of the business, but reading this entire book will be akin to walking on a bed of hot coals. I don’t expect you to read this entire book but you need to start digesting sections of its content. Identify someone in your dealership that is capable of reading this book and applying the recommendations I make to improve your online marketing strategy. You are in the ecommerce business so you need to revamp your management strategy and look at the metrics that ecommerce companies use to connect with consumers online. Each chapter of this book has specific recommendations that can improve your dealership’s operations. You should meet with whomever you assign to read this book to discuss which actions they will be taking based on the content contained in each chapter. The automotive professionals that apply the knowledge in this book to their business will be well rewarded. So what are you waiting for? Pick up this book and start reading.

The Prosperity Equation

The Prosperity Equation Author James A. Ziegler
ISBN-10 9781599320175
Release 2006-06-01
Pages 171
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Written by accomplished professional speaker and business consultant, James A. Ziegler, CSP, HSG, The Prosperity Equation shares the journey that took one man from desolation to success. It's about how to achieve great personal wealth and security. This down to Earth book is written in a personable conversational style as if Ziegler was right in the room speaking with you. The author interweaves personal stories with 'the pillars of prosperity'. the conceptual strategy that made him successful and wealthy. Not for the faint hearted, Ziegler's style in often brash, forthright and in your face - the author who says, ""success leads to excess,"" actually lives the dream himself with expensive jewelry, luxury cars, fine restaurants, travel, and an extravagant home. The man is high-energy and perpetual motion: his enthusiasm is contagious. He will be the first to tell you that prosperity is about much more than money. It is about quality of life and security. His definition of prosperity is a total package that includes having abundance to share your good fortune with others as well as having the ability to car for your family and those you care about. Wealth provides choices. The bottom line in Ziegler's world is that very few wealthy people are 'employees'. Of you want to freedom and the ability to control your destiny, you have got to start and grown your own business. The Prosperity Equation: New Millennium Edition is about how to achieve those goals and enjoy the lifestyle you have only dreamed about.

Horatio s Drive

Horatio s Drive Author Dayton Duncan
ISBN-10 9780375415364
Release 2003
Pages 173
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Chronicles the nation's first road trip by Horatio Jackson, a thirty-one-year-old Vermont doctor who drove his car from San Francisco to New York on mainly unpaved roads in 1903.

84 Charing Cross Road

84 Charing Cross Road Author Helene Hanff
ISBN-10 8087888723
Release 2013-01
Pages 72
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What started as a request for an out-of-print book evolved into a 20-year friendship between Helene Hanff, a freelance writer living in New York, and Frank Doel, a used-book dealer in London.

Automotive Social Business 2 0

Automotive Social Business 2  0 Author Kathi Kruse
ISBN-10 1534775838
Release 2016-06-18
Pages 356
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We are in the greatest consumer revolution of our lifetime. As the automotive industry climbs its way back from the Great Recession, and confronts disruptive competition, we're witnessing car shoppers and buyers shifting in their decision process. 95% of car purchases begin on the Internet. (Google Consumer Study). Consumers speak to each other using social media and dealers must participate in those conversations to be relevant and authoritative. To remain competitive, today's retailers must reach customers where they are and that's social media. This revised and refreshed 2.0 edition is ready to help you become an automotive social business!


Jackpot Author Jason Ryan
ISBN-10 9780762767991
Release 2012-08-07
Pages 320
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In the late 1970s and early '80s, a cadre of freewheeling, Southern pot smugglers lived at the crossroads of Miami Vice and a Jimmy Buffett song. These irrepressible adventurers unloaded nearly a billion dollars worth of marijuana and hashish through the eastern seaboard’s marshes. Then came their undoing: Operation Jackpot, one of the largest drug investigations ever and an opening volley in Ronald Reagan’s War on Drugs. In Jackpot, author Jason Ryan takes us back to the heady days before drug smuggling was synonymous with deadly gunplay. During this golden age of marijuana trafficking, the country’s most prominent kingpins were a group of wayward and fun-loving Southern gentlemen who forsook college educations to sail drug-laden luxury sailboats across the Mediterranean, the Atlantic, and the Caribbean. Les Riley, Barry Foy, and their comrades eschewed violence as much as they loved pleasure, and it was greed, lust, and disaster at sea that ultimately caught up with them, along with the law. In a cat-and-mouse game played out in exotic locations across the globe, the smugglers sailed through hurricanes, broke out of jail and survived encounters with armed militants in Colombia, Grenada and Lebanon. Based on years of research and interviews with imprisoned and recently released smugglers and the law enforcement agents who tracked them down, Jackpot is sure to become a classic story from America's controversial Drug Wars. “The adventures, the long-gone economy, and the sting that ultimately brought them down and changed US drug policy are meticulously documented and lucidly spun…. Part New Yorker feature-part Jimmy Buffet song. . . . The result is adventuresome, lavish, informative fun.” —GQ “[A] rollicking story, Ryan manages to pack in one amusing tale after another.... Jackpot is a rip-roaring good read.” —Charleston City Paper “High times on the high seas: Investigative reporter Ryan recounts the glory days of dope smuggling and their terrible denouement.... A well-told tale of true crime that provides a few good arguments for why it should not be a crime at all.” —Kirkus Reviews “Reads like an international thriller. . . . chock-a-block with hilarious and hair-raising anecdotes of fast times.” —New York Journal of Books “[A] thoroughly researched account of Operation Jackpot, the drug investigation that ended the reign of South Carolina’s ‘gentlemen smugglers,’.... Ryan recreates the era with a vivid, sun-drenched intensity.” —Publishers Weekly

The Road Warriors Danger Death and the Rush of Wrestling

The Road Warriors  Danger  Death and the Rush of Wrestling Author Joe "Animal" Laurinaitis
ISBN-10 9781605421643
Release 2011-02-08
Pages 250
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Delivering an inside account of one of wrestling's most famous fighters, this autobiography offers a rare chance to learn about Joe "Animal" Laurinaitis's life both inside and outside the ring. Revealing riveting stories about his participation in the 1980s and 1990s superstar wrestling team the Road Warriors, it recounts memorable fights with his partner Mike "Hawk" Hegstrand. He describes how he and Mike rose to become a revolutionary tag team—reinventing themselves with spiky accessories and wearing face paint before it was popular—and chronicles famous rivalries, movement between different wrestling associations, and dealing with Mike's longtime struggle with drugs and alcohol. He also invites fans into his personal life and discusses his family and newfound Christian faith. Featuring stories of incredible physical feats and deep-felt companionship, this testimony will help fans relive the glory days of a wrestling legacy.

Fast Food Nation

Fast Food Nation Author Eric Schlosser
ISBN-10 9780547750330
Release 2012
Pages 362
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Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.

The Glass Castle

The Glass Castle Author Jeannette Walls
ISBN-10 9781439156964
Release 2009-10-06
Pages 288
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The child of an alcoholic father and an eccentric artist mother discusses her family's nomadic upbringing, during which she and her siblings fended for themselves while their parents outmaneuvered bill collectors and the authorities.

Don t Wait Dominate

Don t Wait  Dominate Author Michael a Cirillo
ISBN-10 1512179183
Release 2015-06-27
Pages 150
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LAUNCH SPECIAL: Available for $14.97 during the launch. Order your copy now!Don't Wait, DOMINATE (Car Dealer Edition) will help you dominate the web - FAST! Whether you are a General Manager, Internet Director or Car Sales Professional, this book is the roadmap that will help you rise above the clutter and thrive online.Discover the right way to do online marketing, get high-quality leads and get more sales!Think about it. Are you happy with the lackluster results that you're currently getting online? Are you always wondering how to get more traffic to your site, and how to convert it into a lead once it shows up?Truth be told, just having a website or dabbling in SEO or PPC is not enough. But what if you were able to silently take over your market with actionable strategies that your competitors have no clue about? And you could do it all no matter how small or large your business or budget is?This book is for car dealers, online marketers, car sales professionals, people new to the auto industry and even seasoned vets who have grown old in the business. In short, if you want to grow your dealership and sell more cars...this book is for you.In "Don't Wait, DOMINATE!"Michael Cirillo reveals strategies that elite marketers are using every single day to grow their business. No theory here. This stuff really works!In this book you'll learn:- How to create online success with tools that you already own- How to use the cluttered market to your ultimate advantage- The tried, tested and proven online dealer success recipe- How to attract highly qualified vehicle shoppers- How to craft messages that compel shoppers to take actionYou'll gain instant access to the proven path that leads to your online success.Want to know more?Scroll to the top of the page and click the 'buy' button now.

The 4 Hour Work Week

The 4 Hour Work Week Author Timothy Ferriss
ISBN-10 9781446490594
Release 2011-08-31
Pages 416
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A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: * How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want * How blue-chip escape artists travel the world without quitting their jobs * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist * How to trade a long-haul career for short work bursts and frequent 'mini-retirements'. This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

It s a Long Way from Penny Apples

It s a Long Way from Penny Apples Author Bill Cullen
ISBN-10 9781466820913
Release 2004-02-01
Pages 384
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Tis better to be born lucky than rich.... There are many ways to confront tragedy and hard times. Angela's Ashes, Frank McCourt's tragic--and ultimately uplifting--tale of how one man overcame adversity and found happiness in the New World is a compelling story that has touched thousands of readers. It's a Long Way from Penny Apples is another view of the Irish experience, another man's journey out of the grinding poverty that held an entire generation of Irishmen in its thrall. Poverty and its ills can rend a family apart and ruin countless lives, leaving individuals on their own to find their way, if they can, out of that despair and on to a new life. But not every family gives in to defeat. Sometimes the choice is to not leave anyone behind... and out of that love, a family can come together, using all their talents to bring all of their loved ones to a better place. Bill Cullen was lucky enough to have one such family. Born and bred in the rough inner city slums of Summerhill in Dublin, Bill was one of fourteen children. Selling on the streets from the age of six, be it fruit, flowers, newspapers, Christmas decorations, football colors, or programs, was a means of putting food on the table for Bill and his family. He finished school at thirteen to go on the street fulltime. In 1956 Bill got a job as a messenger boy for a pound a week at Waldens Ford Dealer in Dublin. Through hard work and unrelenting determination, Bill was appointed director general of the company, in 1965. Bill went on to set up the Firlane Motor Company which became the biggest Ford dealership in Ireland. In 1986 he took over the troubled Renault car distribution franchise from Waterford Crystal. His turnaround of that company into what is now the Glencullen Group is a business success story-the group now has an annual turnover of 250 million. Bill Cullen's story is an account of incredible poverty and deprivation in the Dublin slums. It highlights the frustration of a father and mother feeling their relationship crumble as they fight to give their children a better life. It's a story of courage, joy, and happiness--of how a mother gave inspiration and values to her children, saying to them, "The best thing I can give you is the independence to stand on your own feet." It's a Long Way from Penny Apples is nothing less than a modern-day Horatio Alger story, told with humor and love; a heartwarming tale of redemption and overcoming adversity by one of the most famous self-made men in Ireland At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

The Blue Book of Grammar and Punctuation

The Blue Book of Grammar and Punctuation Author Jane Straus
ISBN-10 9781118790328
Release 2014-01-22
Pages 224
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A revised and updated new edition of the bestselling workbook and grammar guide The Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage. This user-friendly resource includes simple explanations of grammar, punctuation, and usage; scores of helpful examples; dozens of reproducible worksheets; and pre- and post-tests to help teach grammar to students of all ages. Appropriate for virtually any age range, this authoritative guide makes learning English grammar and usage simple and fun. This updated Eleventh Edition reflects the latest updates to English usage and grammar and features a fully revised two-color design and lay-flat binding for easy photocopying. Clear and concise, easy-to-follow, offering "just the facts" Fully updated to reflect the latest rules in grammar and usage along with new quizzes Ideal for students from seventh grade through adulthood in the US and abroad For anyone who wants to understand the major rules and subtle guidelines of English grammar and usage, The Blue Book of Grammar and Punctuation offers comprehensive, straightforward instruction.

Like I See It

Like I See It Author Dale Pollak
ISBN-10 9780999242711
Release 2017-10-17
Pages 168
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Simply Selling More Cars Won’t Be Enough: Revolutionizing the Retail Automotive Industry ​Dale Pollak believes that the car business—and the dealers who make their living in it—are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry’s true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don’t want (or can’t afford) to own a car. Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.

Narrative of the Life of Frederick Douglass an American Slave

Narrative of the Life of Frederick Douglass  an American Slave Author Frederick Douglass
ISBN-10 UCD:31175035186850
Release 1849
Pages 125
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Narrative of the Life of Frederick Douglass an American Slave has been writing in one form or another for most of life. You can find so many inspiration from Narrative of the Life of Frederick Douglass an American Slave also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Narrative of the Life of Frederick Douglass an American Slave book for free.

Bacardi and the Long Fight for Cuba

Bacardi and the Long Fight for Cuba Author Tom Gjelten
ISBN-10 1440629986
Release 2008-09-04
Pages 432
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In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. The company Facundo Bacardi launched in Cuba in 1862 brought worldwide fame to the island, and in the decades that followed his Bacardi descendants participated in every aspect of Cuban life. With his intimate account of their struggles and adventures across five generations, Gjelten brings to life the larger story of Cuba's fight for freedom, its tortured relationship with America, the rise of Fidel Castro, and the violent division of the Cuban nation.