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The Dorito Effect

The Dorito Effect Author Mark Schatzker
ISBN-10 9781476724232
Release 2016-03-15
Pages 272
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The award-winning author of Steak argues that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor, explaining how technologically advanced but plentiful foods have been rendered less nutritious and taste-appealing.



The Dorito Effect

The Dorito Effect Author Mark Schatzker
ISBN-10 9781501116131
Release 2015-05-05
Pages 272
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A lively and important argument from an award-winning journalist proving that the key to reversing North America’s health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect, Mark Schatzker shows us how our approach to the nation’s number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor—the tastes we crave—and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language—flavor—that evolved to guide our nutrition, not destroy it. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.



The Dorito Effect

The Dorito Effect Author Mark Schatzker
ISBN-10 9781476724249
Release 2015-05-05
Pages 272
Download Link Click Here

A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.



Steak

Steak Author Mark Schatzker
ISBN-10 1101190108
Release 2010-04-29
Pages 304
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The definitive book on steak has never been written-until now "Of all the meats, only one merits its own structure. There is no such place as a lamb house or a pork house, but even a small town can have a steak house." So begins Mark Schatzker's ultimate carnivorous quest. Fed up with one too many mediocre steaks, the intrepid journalist set out to track down, define, and eat the perfect specimen. His journey takes him to all the legendary sites of steak excellence-Texas, France, Scotland, Italy, Japan, Argentina, and Idaho's Pahsimeroi Valley-where he discovers the lunatic lengths steak lovers will go to consume the perfect cut. After contemplating the merits of Black Angus, Kobe, Chianina, and the prehistoric aurochs-a breed revived by the Nazis after four hundred years of extinction-Schatzker adopts his own heifer, fattens her on fruit, acorns, and Persian walnuts, and then grapples with ambivalence when this near-pet appears on his plate. Reminiscent of both Bill Bryson's and Bill Buford's writing, Steak is a warm, humorous, and wide-ranging read that introduces a wonderful new travel and food writer to the common table.



Hungry for Change

Hungry for Change Author James Colquhoun
ISBN-10 9780062220851
Release 2012-10-02
Pages 304
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Nutritional consultants and documentary filmmakers James Colquhoun and Laurentine ten Bosch have teamed up with the world’s leading experts in nutrition and natural medicine to create Hungry for Change—a groundbreaking documentary film and a practical, prescriptive companion volume to help you transform your eating habits and change your life. A “How-to Guide for Breaking Free from the Diet Trap,” Hungry for Change is based on the indisputable premise that “Food Matters,” as it exposes the truth about the diet industries and the dangers of food addictions, and enables you to take charge of your health and strengthen your mind and body.



Neurogastronomy

Neurogastronomy Author Gordon Shepherd
ISBN-10 9780231159111
Release 2013-07-16
Pages 288
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Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. --from publisher description



Pandora s Lunchbox

Pandora s Lunchbox Author Melanie Warner
ISBN-10 9781451666731
Release 2013-02-26
Pages 267
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A former New York Times food industry staff reporter traces her investigative journey into national research labs, food science departments and factories to reveal disturbing facts about today's processed foods and their health implications, in a report that also shares cautionary realities about health foods.



Twinkie Deconstructed

Twinkie  Deconstructed Author Steve Ettlinger
ISBN-10 9781101213681
Release 2007-03-01
Pages 304
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A pop-science journey into the surprising ingredients found in most common packaged foods Like most Americans, Steve Ettlinger eats processed foods. And, like most consumers, he didn't have a clue as to what most of the ingredients on the labels mean. So when his young daughter asked, Daddy, what's polysorbate 60?, he was at a loss and determined to find out. From the phosphate mines in Idaho to the oil fields in China to the Hostess factories and their practices, Twinkie, Deconstructed demystifies some of the most common processed food ingredients, where they come from, how they are made, how they are used, and why. Beginning at the source (hint: they're often more closely linked to rock and petroleum than any of the four food groups), we follow each Twinkie ingredient through the process of being crushed, baked, fermented, refined, and/or reacted into a totally unrecognizable goo or powder, all for the sake of creating a simple snack cake. An insightful exploration of the modern food industry, if you've ever wondered what you're eating when you consume foods containing mono- and diglycerides or calcium sulfate (the latter a food-grade equivalent of plaster of paris), this book is for you. Consequently, as Hostess plans to permanently close its doors in 2012, this book will provide a relevant guide into the practices of one of the biggest companies of all time.



Tasty

Tasty Author John McQuaid
ISBN-10 9781451685008
Release 2015-01-13
Pages 304
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Draws on reports from kitchens, markets, farms, and laboratories to trace historical experiences of flavor while making predictions on how the sense of taste will evolve in coming decades.



First Bite

First Bite Author Bee Wilson
ISBN-10 9780465073900
Release 2015-12-01
Pages 352
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We do not come into the world with an innate sense of taste and nutrition; as omnivores, we have to learn how and what to eat, how sweet is too sweet, and what food will give us the most energy for the coming day. But how does this education happen? What are the origins of taste? In First Bite, the beloved food writer Bee Wilson draws on the latest research from food psychologists, neuroscientists, and nutritionists to reveal that our food habits are shaped by a whole host of factors: family and culture, memory and gender, hunger and love. An exploration of the extraordinary and surprising origins of our tastes and eating habits—from people who can only eat foods of a certain color to an amnesiac who can eat meal after meal without getting full—First Bite also shows us how we can change our palates to lead healthier, happier lives.



The Wet and the Dry

The Wet and the Dry Author Lawrence Osborne
ISBN-10 9780770436896
Release 2013-07-23
Pages 240
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Selected as a Top Ten Book of the Year by Dwight Garner, New York Times A “fearlessly honest account” (Financial Times) of man’s love of drink, and an insightful meditation on the meaning of alcohol consumption across cultures worldwide Drinking alcohol: a beloved tradition, a dangerous addiction, even “a sickness of the soul” (as once described by a group of young Muslim men in Bali). In his wide-ranging travels, Lawrence Osborne—a veritable connoisseur himself—has witnessed opposing views of alcohol across cultures worldwide, compelling him to wonder: is drinking alcohol a sign of civilization and sanity, or the very reverse? Where do societies fall on the spectrum between indulgence and restraint? An immersing, controversial, and often irreverent travel narrative, The Wet and the Dry offers provocative, sometimes unsettling insights into the deeply embedded conflicts between East and West, and the surprising influence of drinking on the contemporary world today. Now with an excerpt from Lawrence Osborne's latest novel, The Ballad of a Small Player.



The American Way of Eating

The American Way of Eating Author Tracie McMillan
ISBN-10 9781439171950
Release 2012-02-21
Pages 319
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An award-winning journalist traces her 2009 immersion into the national food system to explore issues about how working-class Americans can afford to eat as they should, describing how she worked as a farm laborer, Wal-Mart grocery clerk and Applebee's expediter while living within the means of each job. 25,000 first printing.



Birth Death and a Tractor

Birth  Death  and a Tractor Author Kelly Payson-Roopchand
ISBN-10 9781608934126
Release 2015-06-15
Pages 272
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Once there were no stone walls. For the fiercely idealistic Yankee homesteader, a small family farm was worth fighting for, and the rocky soil yielded far more than walls. Cleared and plowed, it fed a family and provided a living. Oxen gave way to horses, horses to tractors, and still the farm persisted and the family persevered, each generation overcoming the challenges of their day. Two hundred years later, the farm, ever generous in its rewards, has not changed; but society has shifted, forgetting its connection to the land that nourishes us. It is time we remembered. Birth, Death and a Tractor is the story of a small family farm in Somerville, Maine, from its settling in the early 1800s to its perilous transfer to a new farm family in 2008. Chronicling the history of seven generations, it is a reminder of the role small farms have played in our national and family histories, and a challenge to find innovative ways to re-connect our communities to this rich but threatened resource.



The Gluten Lie

The Gluten Lie Author Alan Levinovitz
ISBN-10 9781941393789
Release 2015-04-21
Pages 272
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An incendiary work of science journalism debunking the myths that dominate the American diet and showing readers how to stop feeling guilty and start loving their food again—sure to ignite controversy over our obsession with what it means to eat right. FREE YOURSELF FROM ANXIETY ABOUT WHAT YOU EAT Gluten. Salt. Sugar. Fat. These are the villains of the American diet—or so a host of doctors and nutritionists would have you believe. But the science is far from settled and we are racing to eliminate wheat and corn syrup from our diets because we’ve been lied to. The truth is that almost all of us can put the buns back on our burgers and be just fine. Remember when butter was the enemy? Now it’s good for you. You may have lived through times when the Atkins Diet was good, then bad, then good again; you may have wondered why all your friends cut down on salt or went Paleo; and you might even be thinking about cutting out wheat products from your own diet. For readers suffering from dietary whiplash, The Gluten Lie is the answer. Scientists and physicians know shockingly little about proper nutrition that they didn’t know a thousand years ago, even though Americans spend billions of dollars and countless hours obsessing over “eating right.” In this groundbreaking work, Alan Levinovitz takes on bestselling physicians and dietitians, exposing the myths behind how we come to believe which foods are good and which are bad—and pointing the way to a truly healthful life, free from anxiety about what we eat.



A Short Guide to a Long Life

A Short Guide to a Long Life Author David B. Agus
ISBN-10 9781476730967
Release 2014-01-07
Pages 208
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The New York Times bestselling book of simple rules everyone should follow in order to live a long, healthy life, featuring illustrations throughout, from the author of The End of Illness. In his international bestseller, The End of Illness, Dr. David B. Agus shared what he has learned from his work as a pioneering cancer doctor, revealing the innovative steps he takes to prolong the lives of not only cancer patients, but those who want to enjoy a vigorous, lengthy life. Now Dr. Agus has turned his research into a practical and concise illustrated handbook for everyday living. He believes optimal health begins with our daily routines. A Short Guide to a Long Life is divided into three sections (What to Do, What to Avoid, and Doctor’s Orders) that provide the definitive answers to many common and not-so-common questions: Who should take a baby aspirin daily? Are flu shots safe? What constitutes “healthy” foods? Why is it important to protect your senses? Are airport scanners hazardous? Dr. Agus will help you develop new patterns of personal health care, using inexpensive and widely available tools that are based on the latest and most reliable science. An accessible and essential handbook for preparing for visits to the doctor and maintaining control of your future, “A Short Guide to a Long Life explores the simple idea that a healthy tomorrow starts with good habits today” (Fortune).



Flavour

Flavour Author Bob Holmes
ISBN-10 9780753550793
Release 2017-04-27
Pages 320
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Why should you serve red wine with classical music and white wine with pop music? What is it about a heavier bowl that makes your pudding taste better? And how can you make your food taste saltier without adding more salt? If any of these questions has sparked your appetite you need to read Flavour. New Scientist correspondent Bob Holmes has tasted a lot of things in the name of flavour. He’s travelled all over the world, delved into cutting-edge scientific research, enlisted chefs, psychologists, molecular gastronomists, flavourists and farmers, attended the weirdest conventions, and even received very rare access to one of the world’s few highly secretive flavour houses. For anyone who wants to be a better cook, get the best restaurant experience no matter where you go, or if you just want to make better decisions in the supermarket or about your diet. Flavour will help you discover a deeper appreciation of what’s on your plate and in your glass. A fascinating and surprising exploration into a world of high-definition flavour.



Fast Food and Junk Food An Encyclopedia of What We Love to Eat 2 volumes

Fast Food and Junk Food  An Encyclopedia of What We Love to Eat  2 volumes Author Andrew F. Smith
ISBN-10 9780313393945
Release 2011-12-02
Pages 813
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This fascinating and revealing work examines the incredible power of junk food and fast food—how nostalgic we are about them, the influence of the companies that manufacture or sell them, and their alarming effect on our country's state of health. • More than 700 A–Z entries on fast food, comfort food, and junk food, ranging from breakfast cereals to burgers and fries to snack chips and candy • A chronology of the significant events in the history of junk food and fast food • A bibliography containing more than 200 entries with citations to books, articles, and websites • A glossary of important terms used in the encyclopedia • A Resource Guide containing important DVDs, films and videos, and television series