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The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Author Susan Dillon
ISBN-10 9782940411580
Release 2011-10-01
Pages 184
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The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.



The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Author Susan Dillon
ISBN-10 9782940411580
Release 2011-10
Pages 184
Download Link Click Here

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.



The Fundamentals of Fashion Design

The Fundamentals of Fashion Design Author Richard Sorger
ISBN-10 9782940373390
Release 2006-10-01
Pages 176
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Provides information on all aspects of fashion design, including research and design, fabrics, construction, and developing a collection.



Strategic Fashion Management

Strategic Fashion Management Author Ranjit Thind
ISBN-10 9781351662215
Release 2017-11-20
Pages 168
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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.



Basics Fashion Design 02 Textiles and Fashion

Basics Fashion Design 02  Textiles and Fashion Author Jenny Udale
ISBN-10 9782940373642
Release 2008-08-19
Pages 175
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Textiles and Fashion explores the art of creating fashion textiles, from practical processes including fibre production, dyeing and finishing, to construction techniques such as weaving and knitting.



Basics Fashion Management 01

Basics Fashion Management 01 Author Virginia Grose
ISBN-10 9782940411849
Release 2011-12-01
Pages 184
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Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates



The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing Author Clare Harris
ISBN-10 9781474220859
Release 2017-04-20
Pages 216
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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.



Fashion Marketing Communications

Fashion Marketing Communications Author Gaynor Lea-Greenwood
ISBN-10 9781405150606
Release 2013-03-18
Pages 203
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"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.



Fundamentals of Sport Management

Fundamentals of Sport Management Author Robert E. Baker
ISBN-10 9780736091084
Release 2013
Pages 254
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Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.



Fundamentals of Turfgrass Management

Fundamentals of Turfgrass Management Author Nick E. Christians
ISBN-10 9781119205562
Release 2016-10-24
Pages 480
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The classic turfgrass management handbook, updated with new developments in the field Fundamentals of Turfgrass Management is the bestselling guide with expert coverage of basic turfgrass science and all aspects of practical care. Now in its fifth edition, this industry favorite offers the latest information on growth, nutrition, herbicides, insecticides, and fungicides, as well as new chapters discussing shade stress and light requirements and the benefits of turf. Though written at an introductory level, this book provides experienced turf managers with the most current thinking and new developments in wide range of topics, such as fertilization, grass selection, pest management, plant growth regulators, sports turf management practices, soil testing, and water quality. For students and experienced professionals alike, this book provides a thorough and well-rounded reference with everyday utility. Today’s turf managers must have detailed knowledge of agronomy, botany, entomology, horticulture, pathology, and business management. This book brings these diverse fundamentals together into a single volume and will help you to: Master the art and science of turfgrass care, cultivation, and management Learn best practices for mowing, fertilizing, soil health, irrigation, and more Identify, manage, and control insect, disease, and weed pests Examine the professional management of sports turf, golf courses, lawns, and sod Turf management is a $70 billion industry that reaches into sports, tourism, land management, real estate, and more. The care and maintenance of high quality turf requires careful consideration and monitoring of many variables, and both strategic planning and quick action are needed to stay ahead of threats from weather, pests, traffic, and more. Fundamentals of Turfgrass Management provides clear guidance and comprehensive coverage of all aspects of the industry, with the latest information all turf managers need to know.



The Fundamentals of Quality Management

The Fundamentals of Quality Management Author Dennis Kehoe
ISBN-10 9789401105453
Release 2012-12-06
Pages 304
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This book has been written to provide both students and industrial man agers with a comprehensive description of the tools and techniques of Quality Management and also to provide a framework for understanding Quality Development. Central to the theme of this book is the idea that quality management is a developmental process which requires an understanding of the techniques, the people and the systems issues. The aims of quality development are to produce greater organizational consistency, to improve customer satisfac tion and to reduce the business process costs. In order to achieve these aims, managers are required to have an understanding of both the underlying the ories and the methodologies for implementation. The aim of this book is to provide a coherent description of both the theoretical and implementation aspects of quality management. Since the halcyon days of the quality 'revolution' of the 1970s and 1980s, many organizations have realized that quality development represents an enormous management challenge. This challenge for continuous improve ment requires the continuous development of systems, of techniques and of people. Like most serious business strategies, competitive improvement through quality development can only be achieved if the organization understands not only what the various quality 'options' are but also when a particular technique or approach is applicable. Quality development has no single blueprint but requires a learning organization which understands key concepts and methods of implementation.



Fashion Buying

Fashion Buying Author Dimitri Koumbis
ISBN-10 9781474252935
Release 2017-01-12
Pages 176
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.



Research and Design for Fashion

Research and Design for Fashion Author Simon Seivewright
ISBN-10 9781474246378
Release 2016-11-17
Pages 192
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The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US, this fully revised third edition of Research and Design uniquely provides a handy and indispensable resource that will gently guide readers through the fashion design process. Comprising a complete toolkit of key need-to-know topics, Research and Design demonstrates how important fashion design research is to the creation of inspired designs and concepts. Topics explored include choosing themes, compiling research, using your sketchbook as a design tool, techniques for drawing, and collage, juxtaposition and deconstruction, as well as how to design from your research, design development, working with the colour wheel, and how to successfully communicate your ideas, fully equipping readers with all the knowledge and tools needed to embark on their own design projects. Now fully revised and updated with beautiful and inspiring new visuals from the studio, designers' portfolios, and the catwalk, as well as exciting new case studies, interviews with practising fashion designers, and practical exercises, Research and Design will show readers how to excel in carrying out professional fashion research and design.



The Fundamentals of Product Design

The Fundamentals of Product Design Author Richard Morris
ISBN-10 9781350033863
Release 2017-03-23
Pages 192
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Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research. This updated edition explores recent developments such as additive manufacture and crowd funding, and includes more consumer and lifestyle orientated products for a more product-based focus, supported by a range of new innovative examples and case studies from internationally-renown designers and studios. The second edition also features a supportive document map that helps to reveal the steps in product creation, new projects and activities for every chapter, and additional references and web sources to allow students to further explore the world of product design. Full of inspiring images covering a wide variety of product design examples, Richard Morris presents an engaging introduction to this sizeable topic that can be used as a useful guide to the processes involved in product design.



The Fundamentals of Branding

The Fundamentals of Branding Author Melissa Davis
ISBN-10 9781350034617
Release 2017-11-02
Pages 184
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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.



Optimizing Decision Making in the Apparel Supply Chain Using Artificial Intelligence AI

Optimizing Decision Making in the Apparel Supply Chain Using Artificial Intelligence  AI Author Calvin Wong
ISBN-10 9780857097842
Release 2013-01-24
Pages 256
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Practitioners in apparel manufacturing and retailing enterprises in the fashion industry, ranging from senior to front line management, constantly face complex and critical decisions. There has been growing interest in the use of artificial intelligence (AI) techniques to enhance this process, and a number of AI techniques have already been successfully applied to apparel production and retailing. Optimizing decision making in the apparel supply chain using artificial intelligence (AI): From production to retail provides detailed coverage of these techniques, outlining how they are used to assist decision makers in tackling key supply chain problems. Key decision points in the apparel supply chain and the fundamentals of artificial intelligence techniques are the focus of the opening chapters, before the book proceeds to discuss the use of neural networks, genetic algorithms, fuzzy set theory and extreme learning machines for intelligent sales forecasting and intelligent product cross-selling systems. Helps the reader gain an understanding of the key decision points in the apparel supply chain Discusses the fundamentals of artificial intelligence techniques for apparel management techniques Considers the use of neural networks in selecting the location of apparel manufacturing plants



Marketing Fashion

Marketing Fashion Author Harriet Posner
ISBN-10 1856697231
Release 2011-05-11
Pages 224
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Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.