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The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Author Susan Dillon
ISBN-10 9782940411580
Release 2011-10-01
Pages 184
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The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.



The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Author Susan Dillon
ISBN-10 1474271219
Release 2018-09-06
Pages 216
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The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.



The Fundamentals of Fashion Management

The Fundamentals of Fashion Management Author Susan Dillon
ISBN-10 9782940411580
Release 2011-10
Pages 184
Download Link Click Here

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.



The Fundamentals of Fashion Design

The Fundamentals of Fashion Design Author Richard Sorger
ISBN-10 9782940373390
Release 2006-10-01
Pages 176
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Provides information on all aspects of fashion design, including research and design, fabrics, construction, and developing a collection.



Basics Fashion Management 01

Basics Fashion Management 01 Author Virginia Grose
ISBN-10 9782940411849
Release 2011-12-01
Pages 184
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Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates



Strategic Fashion Management

Strategic Fashion Management Author Ranjit Thind
ISBN-10 9781351662215
Release 2017-11-20
Pages 168
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Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.



The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing Author Clare Harris
ISBN-10 9781474220859
Release 2017-04-20
Pages 216
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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.



Basics Fashion Design 02 Textiles and Fashion

Basics Fashion Design 02  Textiles and Fashion Author Jenny Udale
ISBN-10 9782940373642
Release 2008-08-19
Pages 175
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Textiles and Fashion explores the art of creating fashion textiles, from practical processes including fibre production, dyeing and finishing, to construction techniques such as weaving and knitting.



Fundamentals of Sport Management

Fundamentals of Sport Management Author Robert E. Baker
ISBN-10 9780736091084
Release 2013
Pages 254
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Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.



Fashion Management

Fashion Management Author Annick Schramme
ISBN-10 9401412383
Release 2014-01
Pages 237
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Provides the knowledge and tools to manage creative talent in a professional way.



The Fundamentals of Quality Management

The Fundamentals of Quality Management Author Dennis Kehoe
ISBN-10 9789401105453
Release 2012-12-06
Pages 304
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This book has been written to provide both students and industrial man agers with a comprehensive description of the tools and techniques of Quality Management and also to provide a framework for understanding Quality Development. Central to the theme of this book is the idea that quality management is a developmental process which requires an understanding of the techniques, the people and the systems issues. The aims of quality development are to produce greater organizational consistency, to improve customer satisfac tion and to reduce the business process costs. In order to achieve these aims, managers are required to have an understanding of both the underlying the ories and the methodologies for implementation. The aim of this book is to provide a coherent description of both the theoretical and implementation aspects of quality management. Since the halcyon days of the quality 'revolution' of the 1970s and 1980s, many organizations have realized that quality development represents an enormous management challenge. This challenge for continuous improve ment requires the continuous development of systems, of techniques and of people. Like most serious business strategies, competitive improvement through quality development can only be achieved if the organization understands not only what the various quality 'options' are but also when a particular technique or approach is applicable. Quality development has no single blueprint but requires a learning organization which understands key concepts and methods of implementation.



Fundamentals of Sales Management for the Newly Appointed Sales Manager

Fundamentals of Sales Management for the Newly Appointed Sales Manager Author Matthew Schwartz
ISBN-10 9780814429396
Release 2006-02-24
Pages 224
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Making the leap into sales management means meeting a whole new set of challenges. As a manager, you’re going to have to quickly develop the skills that allow you to build and supervise a sales team, communicate effectively, set goals, be a mentor, and much, much more. Now that you’ve been handed these unfamiliar responsibilities, you’re going to have to think on your feet -- or face the possibility of not living up to expectations. Easy-to-understand and filled with realistic examples and immediately usable strategies, Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate. Dispensing with dry theory, the book helps you understand your new role in the organization, and how to thrive simultaneously as both a member of the management team, and as a team leader. You’ll learn how to: • Make a smooth transition into management. • Build a superior, high-functioning sales team. • Set objectives and plan performance. • Delegate responsibilities. • Recruit new employees. • Improve productivity and effectiveness. Based on the bestselling American Management Association seminar, the book supplies you with indispensable, need-to-know information on communicating with your team, your bosses, your peers, and your customers; developing a sales plan and understanding the relationship between corporate, department, and individual plans; applying crucial time management skills to your new role; managing a sales territory; interviewing and hiring the right people; building a motivational environment; compensating your people; and understanding the difference between training, coaching, and counseling—and knowing how to excel at each. You can’t make the leap into sales management successfully without the proper tools and information under your belt. Fundamentals of Sales Management for the Newly Appointed Sales Manager gives you everything you need to win the respect of your peers and colleagues, and immediately excel at your challenging new responsibilities.



Research and Design for Fashion

Research and Design for Fashion Author Simon Seivewright
ISBN-10 9781474246378
Release 2016-11-17
Pages 192
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The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US, this fully revised third edition of Research and Design uniquely provides a handy and indispensable resource that will gently guide readers through the fashion design process. Comprising a complete toolkit of key need-to-know topics, Research and Design demonstrates how important fashion design research is to the creation of inspired designs and concepts. Topics explored include choosing themes, compiling research, using your sketchbook as a design tool, techniques for drawing, and collage, juxtaposition and deconstruction, as well as how to design from your research, design development, working with the colour wheel, and how to successfully communicate your ideas, fully equipping readers with all the knowledge and tools needed to embark on their own design projects. Now fully revised and updated with beautiful and inspiring new visuals from the studio, designers' portfolios, and the catwalk, as well as exciting new case studies, interviews with practising fashion designers, and practical exercises, Research and Design will show readers how to excel in carrying out professional fashion research and design.



The Fashion Handbook

The Fashion Handbook Author Tim Jackson
ISBN-10 9781134521128
Release 2004-09-20
Pages 240
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The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.



Farm Business Management

Farm Business Management Author Peter L Nuthall
ISBN-10 9781780646565
Release 2016-04-25
Pages 374
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Farming is a complex job with many unique challenges, but can also be a rich and rewarding career that is full of opportunities. Following the author's Farm Business Management series, this new textbook takes the core principles and techniques and distils them into an accessible student resource. Written by an expert with decades of teaching and research experience around the world, this book also incorporates two brand new chapters on farm accounting and computer systems and software. Providing a hands-on learning experience for students of agriculture, it will continue to be a much-used resource throughout their farming career.



Applications of Computer Vision in Fashion and Textiles

Applications of Computer Vision in Fashion and Textiles Author Calvin Wong
ISBN-10 9780081012185
Release 2017-10-20
Pages 312
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Applications of Computer Vision in Fashion and Textiles provides a systematic and comprehensive discussion of three key areas that are taking advantage of developments in computer vision technology, namely textile defect detection and quality control, fashion recognition and 3D modeling, and 2D and 3D human body modeling for improving clothing fit. It introduces the fundamentals of computer vision techniques for fashion and textile applications, also reviewing computer vision techniques for textile quality control, including chapters on wavelet transforms, Gibor filters, Fourier transforms, and neural network techniques. Final sections cover recognition, modeling, retrieval technologies and advanced human shape modeling techniques. The book is essential reading for scientists and researchers working in the field of fashion production, quality assurance, product development, textiles, fashion supply chain managers, R&D professionals and managers in the textile industry. Explores computer vision technology with reference to improving budget, quality and schedule control in textile manufacturing Provides a thorough understanding of the role of computer vision in developing intelligent systems for the fashion and textiles industries Elucidates the connections between human body modeling technology and intelligent manufacturing systems



The Fundamentals of Branding

The Fundamentals of Branding Author Melissa Davis
ISBN-10 9781350034617
Release 2017-11-02
Pages 184
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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.