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The Graphic Designer s Guide to Pricing Estimating and Budgeting

The Graphic Designer s Guide to Pricing  Estimating  and Budgeting Author Theo Stephen Williams
ISBN-10 9781581157666
Release 2010-06-29
Pages 256
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This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.



The Interior Designer s Guide to Pricing Estimating and Budgeting

The Interior Designer s Guide to Pricing  Estimating  and Budgeting Author Theo Stephen Williams
ISBN-10 9781581157697
Release 2010-07-27
Pages 256
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This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.



The Graphic Designer s Guide to Clients

The Graphic Designer s Guide to Clients Author Ellen Shapiro
ISBN-10 9781581159547
Release 2012-02-07
Pages 256
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Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.



The Designer s Guide To Marketing And Pricing

The Designer s Guide To Marketing And Pricing Author Ilise Benun
ISBN-10 9781440325168
Release 2008-03-10
Pages 288
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Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.



The Graphic Design Business Book

The Graphic Design Business Book Author Tad Crawford
ISBN-10 9781581159783
Release 2012-02-28
Pages 240
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General small-business advice just doesn’t work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations—all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.



Business and Legal Forms for Interior Designers

Business and Legal Forms for Interior Designers Author Tad Crawford
ISBN-10 9781621532507
Release 2013
Pages 271
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All of the forms today's interior designers need tosucceed—revised, updated, and ready to use.



Starting Your Career as a Freelance Illustrator or Graphic Designer

Starting Your Career as a Freelance Illustrator or Graphic Designer Author Michael Fleishman
ISBN-10 9781581159325
Release 2012-01-13
Pages 256
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Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.



Line Color Form

Line Color Form Author Jesse Day
ISBN-10 9781621532804
Release 2013-04-01
Pages 144
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Design students today are more visually literate than ever before, and their learning style naturally favors the visual over the textual. So why should they learn art and design theory from a traditional textbook? The only guide of its kind, Line Color Form offers a thorough introduction to design theory and terminology in a visually appealing and accessible format. With hundreds of illustrations and minimal text, this primer was created with visual learners in mind, making it ideal for art students as well as those for whom English is a second language. Each chapter focuses on a single aspect of visual composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the chapters move on to applications of the concepts covered. These applications are again demonstrated through images, including photographs, color wheels, significant works of art, and other visual aids. Each image is accompanied by a descriptive paragraph offering an example of how the vocabulary can be applied in visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to express their observations in formal writing and critical discourse. With its emphasis on the visual, this unique guide is a highly effective learning tool, allowing readers to gain an ownership and mastery of terms that will benefit them academically and professionally. Whether you are a design educator, student, or professional, native or non-native English speaker, this bright and concise reference is a must.



Pricing Estimating and Budgeting

Pricing  Estimating  and Budgeting Author Theo Stephan Williams
ISBN-10 0891345965
Release 1996-01-01
Pages 122
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Through step-by-step instructions and lots of illustrations, these practical guides are friendly, invaluable resources for beginning to intermediate designers.



Estimating Building Costs for the Residential and Light Commercial Construction Professional

Estimating Building Costs for the Residential and Light Commercial Construction Professional Author Wayne J. Del Pico
ISBN-10 9781118243541
Release 2012-04-30
Pages 528
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How to succeed in the construction business—step-by-step guidelines for estimating To be competitive, contractors and homebuilders need to know how to generate complete, accurate estimates for labor and material costs. This book guides readers through the entire estimating process, explaining in detail how to put together a reliable estimate that can be used not only for budgeting, but also for developing a schedule, managing a project, dealing with contingencies, and ultimately making a profit. Completely revised and updated to reflect the new CSI MasterFormat 2010TM system, the Second Edition of this practical guide describes estimating techniques for each building system and how to apply them according to the latest industry standards. Cost considerations and quantity takeoff and pricing are included for virtually every type of work found in residential and light commercial projects, from demolition, concrete, and masonry to windows and doors, siding, roofing, mechanical and electrical systems, finish work, and site construction. Complete with many new graphics and references to professional construction cost databases, the new edition provides experienced contractors and novices alike with essential information on: How to correctly interpret plans and specifications, reflecting updates to contract documents since the first edition Computer estimating techniques and new estimating software for performing quantity takeoff The best methods for conceptual estimating as well as the extremely useful topic of parametric estimating How to allocate the right amounts for profit and contingencies, and other hard-to-find professional guidance How a unit price estimate is built along with labor issues and budgeting for subcontractor work



Artist s and Graphic Designer s Market

Artist s and Graphic Designer s Market Author Mary Cox
ISBN-10 1582973962
Release 2005-01
Pages 618
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Lists buyers of illustrated art, interviews successful artists, and offers submission advice



2009 Artist s Graphic Designer s Market

2009 Artist s   Graphic Designer s Market Author Editors of Writers Digest Books
ISBN-10 1582975450
Release 2008-10-29
Pages 576
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Since 1975, Artist's & Graphic Designer's Market has been the most complete resource for fine artists, illustrators, designers and cartoonists who want to show and sell their work. This essential guide gives you completely updated contact and submission information for more than 1,500 art markets such as greeting card companies, magazine and book publishers, galleries, art fairs, ad agencies and more. Informative interviews with successful artists and art buyers offer advice on how to make contacts and succeed in the competitive art industry. You'll also discover valuable resources for obtaining grants, marketing and promoting their work, and networking with fellow artists.



Self Promotion for the Creative Person

Self Promotion for the Creative Person Author Lee Silber
ISBN-10 9780307566171
Release 2010-03-03
Pages 352
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Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve. From the Trade Paperback edition.



The Graphic Designer s and Illustrator s Guide to Marketing and Promotion

The Graphic Designer s and Illustrator s Guide to Marketing and Promotion Author Maria Piscopo
ISBN-10 1581153635
Release 2004
Pages 211
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Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life. • Advertising in Communication Arts and Graphic Design USA



Inside the Business of Graphic Design

Inside the Business of Graphic Design Author Catharine M. Fishel
ISBN-10 UOM:39015056475703
Release 2003
Pages 277
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Share the insights of today's most legendary graphic designers as they speak about the best-kept secrets (and failures) of their business lives.



Starting Your Career as a Freelance Illustrator Or Graphic Designer

Starting Your Career as a Freelance Illustrator Or Graphic Designer Author Michael Fleishman
ISBN-10 UOM:39015060862797
Release 2001
Pages 261
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More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. Starting Your Career as a Freelance Illustrator or Graphic Designer is the book that will answer all those questions, and more!



Computer graphics for architects engineers and environmental designers

Computer graphics for architects  engineers  and environmental designers Author D. Dayton Reuter
ISBN-10 UOM:39015055462439
Release 2002-09-01
Pages 246
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This valuable sourcebook provides the concepts and specific details requiredor using digital technology without being tied to any single softwareroduct. Readers will find a wealth of information on such topics as workingith bit map and vector digital media; data storage and archiving; dataompression; scanning resolution; rasterizing vector content; file and folderaming conventions; fonts and printing systems; channels, paths, texture maps;nd much more. With nearly 400 illustrations, and a CD-ROM contairing thentire book plus dozens of hyperlinks to valuable resources, here is aust-have book for anyone working in environmental design!