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The Irresistible Offer

The Irresistible Offer Author Mark Joyner
ISBN-10 1118040538
Release 2010-12-22
Pages 240
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Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show



Integration Marketing

Integration Marketing Author Mark Joyner
ISBN-10 0470483547
Release 2009-04-27
Pages 160
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PRAISE FOR Integration Marketing "The most important book of the year." —Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com "Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be packed into such a short volume . . . wow! I'm urging everyone I care about in a business sense to stop everything else and read Integration Marketing right now." —Dr. Mani Sivasubramanian, www.DrMani.name "I've read the book four times in one day. I gave my first lecture on Integration Marketing to my staff today–it generated incredible excitement." —Alan Walker, CEO, Knowledgism, www.knowledgism.com "[Joyner deserves] a standing ovation for explaining so concisely how McDonald's and Microsoft are able to dominate their markets." —Ian Del Carmen, President and CEO, Fireball Planet Corporation, www.FireballPlanet.com "My company generated an additional $20,368 in revenue last month as a direct result of Joyner's integration marketing concepts." —Frank Bauer, founder, Add2It, www.add2it.com "I bought a $750,000 house in cash last year-pretty much because of the Integration Marketing strategies Mark taught us. It's now the major driving force of the growth of our company." —Tellman Knudson, CEO, Overcome Everything, Inc., www.OvercomeEverything.com "I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy." —Jason Mangrum, author of The Official Internet Business Q&A Report



No B S Guide to Powerful Presentations

No B S  Guide to Powerful Presentations Author Dan S. Kennedy
ISBN-10 9781613083642
Release 2017-06-13
Pages 224
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Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.



The Great Formula

The Great Formula Author Mark Joyner
ISBN-10 9780470038888
Release 2006-06-30
Pages 208
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Praise for THE GREAT FORMULA "This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one." —David Garfinkel, author, Customers on Demand "Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece." —Dr. Mani Sivasubramanian, infopreneur and heart surgeon "With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective." —Joseph Sugarman, Chairman, BluBlocker Corporation "Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula." —Lou D'Alo, PowerUp! Coaching and Consulting



The Irresistible Blueberry Bakeshop Cafe

The Irresistible Blueberry Bakeshop   Cafe Author Mary Simses
ISBN-10 9780316225847
Release 2013-07-09
Pages 352
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"You will devour The Irresistible Blueberry Bakeshop &Cafe. Mary Simses can write evocative detail that puts you right in the scene, with dialogue that always rings true."-James Patterson A high-powered Manhattan attorney finds love, purpose, and the promise of a simpler life in her grandmother's hometown. Ellen Branford is going to fulfill her grandmother's dying wish--to find the hometown boy she once loved, and give him her last letter. Ellen leaves Manhattan and her Kennedy-esque fiance for Beacon, Maine. What should be a one-day trip is quickly complicated when she almost drowns in the chilly bay and is saved by a local carpenter. The rescue turns Ellen into something of a local celebrity, which may or may not help her unravel the past her grandmother labored to keep hidden. As she learns about her grandmother and herself, it becomes clear that a 24-hour visit to Beacon may never be enough. THE IRRESISTIBLE BLUEBERRY BAKESHOP & CAFE is a warm and delicious debut about the power of a simpler life.



Reality In Advertising

Reality In Advertising Author Rosser Reeves
ISBN-10 9781387028047
Release 2017-06-09
Pages 124
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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now



The Irrestible Henry House

The Irrestible Henry House Author Lisa Grunwald
ISBN-10 9780812973228
Release 2011-08
Pages 424
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Cared for in a series of temporary homes where young women are taught mothering skills, winsome orphan toddler Henry captures the hearts of program director Martha and each of his temporary mothers while hoping for a permanent home.



The Irresistible Revolution

The Irresistible Revolution Author Shane Claiborne
ISBN-10 9781458759955
Release 2010-05-21
Pages 356
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Living as an Ordinary Radical Many of us find ourselves caught somewhere between unbelieving activists and inactive believers. We can write a check to feed starving children or hold signs in the streets and feel like we've made a difference without ever encountering the faces of the suffering masses. In this book, Shane Claiborne describes an authentic faith rooted in belief, action, and love, inviting us into a movement of the Spirit that begins inside each of us and extends into a broken world. Shane's faith led him to dress the wounds of lepers with Mother Teresa, visit families in Iraq amidst bombings, and dump $10,000 in coins and bills on Wall Street to redistribute wealth. Shane lives out this revolution each day in his local neighborhood, an impoverished community in North Philadelphia, by living among the homeless, helping local kids with homework, and ''practicing resurrection'' in the forgotten places of our world. Shane's message will comfort the disturbed, and disturb the comfortable . . . but will also invite us into an irresistible revolution. His is a vision for ordinary radicals ready to change the world with little acts of love.



Irresistible

Irresistible Author Adam Alter
ISBN-10 9780698402638
Release 2017-03-07
Pages 368
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“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.



Face Value

Face Value Author Alexander Todorov
ISBN-10 9781400885725
Release 2017-05-30
Pages 336
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The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions. Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes. A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.



Simpleology

Simpleology Author Mark Joyner
ISBN-10 1118039084
Release 2011-01-06
Pages 208
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Success is simple, and scientifically reproducible, if you know the 5 Laws Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These "5 Laws of Simpleology" aren't new; they've been around forever. Throughout history, these 5 laws have helped the world's greatest minds amass fortunes and forge new paths. But until now, no one has committed them to paper in so simple and straightforward a style as Mark Joyner has here. Applicable to any challenge or goal and irrefutably commonsense, these 5 laws form the basis for almost any successful person or endeavor. Simpleology explains the 5 laws in detail and shows readers how to apply them to every aspect of their lives.



Sway

Sway Author Ori Brafman
ISBN-10 0385526776
Release 2008-06-03
Pages 224
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.



The Museum of Broken Relationships

The Museum of Broken Relationships Author Olinka Vistica
ISBN-10 9781478970514
Release 2017-11-14
Pages 224
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"Leave[s] your heart feeling full and connected."-- Frank Warren, PostSecret In the spirit of Humans of New York and PostSecret, MUSEUM OF BROKEN RELATIONSHIPS is a gorgeous gift book celebrating the objects that outlast love: a poignant, funny, sometimes bizarre and always delightful window into modern love and loss. A postcard from a childhood sweetheart. A wedding dress sealed in a jar. A roll of undeveloped film. An axe used to chop an ex-lover's furniture in a fit of rage. A wind-up toy, a bar of bath soap, a tin of Love Potion with the simple caption "Doesn't work." These objects, and many more, make up the whimsical, imaginative, poignant population of the Museum of Broken Relationships. Started by two former lovers who wanted a way to commemorate their relationship even after it ended, who couldn't bear to simply throw away the objects that had once meant so much, the Museum of Broken Relationships has captured hearts and imaginations around the globe since its founding in 2010. Anonymous submissions have poured in by the thousands: objects with brief, compelling captions confessing to the story behind their meaning. The museum's Croatian exhibit quickly became a main draw for tourists from around the globe, and has garnered enthusiastic, glowing media attention from sources as disparate as the New York Times and the Chinese national news. Now, as the physical museum arrives for a permanent spot in Los Angeles, the authors have collected the best, funniest, most heartwarming and heartrending stories from their huge selection of submissions. Much like the bestselling Postsecret series, this beautiful oversized, four-color book will offer an irresistible glimpse inside other people's secret worlds, creating moments of deep human connection. It is a must read for anyone who has ever loved and lost.



All Dressed in White

All Dressed in White Author Carol Wallace
ISBN-10 014200216X
Release 2004
Pages 323
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Explores the social history of the American wedding, from the discreet private ceremony of the past to the elaborate public event of the present, discussing the influence of such factors as wealth, class, gender, and the rise of popular media on the changing world of the marriage ceremony. Original. 35,000 first printing.



The Irresistible Introvert

The Irresistible Introvert Author Michaela Chung
ISBN-10 9781510704794
Release 2016-07-05
Pages 216
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Learn the tools to shed your mask of extroversion, develop your own magnetism, and reveal the true you. One third to one half of Americans are introverts in a culture that celebrates—even enforces—an ideal of extroversion and a cult of personality. Political leaders are charismatic, celebrities bask in the spotlight, and authority figures are assertive. It is no surprise that a “quiet revolution” has begun to emerge among the “invisible” half of the population, asserting that they are just as powerful in their own unique ways. The Irresistible Introvert embodies the spirit of this revival and breaks down the myth that charisma is reserved for extroverts only. This mini manifesto shows introverts how to master the art of quiet magnetism in a noisy world—no gregariousness required! Within these pages, you’ll discover how to shed the mask of extroversion and reveal a more compelling (and authentic) you. You’ll also learn how to: • Master the inner game of intrigue • Manage your energy for optimal engagement • Create an emotional ecosystem for charisma • Establish introverted intimacy • Cultivate communication skills for quiet types As a “professional” charismatic introvert, author Michaela Chung demonstrates that you no longer have to forcefully push yourself outward into the world against your nature, but can rather magnetize people inward toward the true you. In the process, you’ll learn to embrace your “innie life” and discover potential you never knew you had.



How Doctors Think

How Doctors Think Author Jerome Groopman
ISBN-10 0547348630
Release 2008-03-12
Pages 320
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On average, a physician will interrupt a patient describing her symptoms within eighteen seconds. In that short time, many doctors decide on the likely diagnosis and best treatment. Often, decisions made this way are correct, but at crucial moments they can also be wrong -- with catastrophic consequences. In this myth-shattering book, Jerome Groopman pinpoints the forces and thought processes behind the decisions doctors make. Groopman explores why doctors err and shows when and how they can -- with our help -- avoid snap judgments, embrace uncertainty, communicate effectively, and deploy other skills that can profoundly impact our health. This book is the first to describe in detail the warning signs of erroneous medical thinking and reveal how new technologies may actually hinder accurate diagnoses. How Doctors Think offers direct, intelligent questions patients can ask their doctors to help them get back on track. Groopman draws on a wealth of research, extensive interviews with some of the country’s best doctors, and his own experiences as a doctor and as a patient. He has learned many of the lessons in this book the hard way, from his own mistakes and from errors his doctors made in treating his own debilitating medical problems. How Doctors Think reveals a profound new view of twenty-first-century medical practice, giving doctors and patients the vital information they need to make better judgments together.



Social ECommerce

Social ECommerce Author Stephan Spencer
ISBN-10 9781449366988
Release 2014-08-01
Pages 310
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself