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The Language of Persuasion in Politics

The Language of Persuasion in Politics Author Alan Partington
ISBN-10 9781351710107
Release 2017-09-27
Pages 246
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This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including: ‘spin’, ‘spin control’ and ‘image’ politics models of persuasion: authority, contrast, association pseudo-logical and ‘post-truth’ arguments political interviewing: difficult questions, difficult answers metaphors and metonymy rhetorical figures humour, irony and satire Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion. With a wide variety of practical examples on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.



Rhetorical Style

Rhetorical Style Author Jeanne Fahnestock
ISBN-10 9780199764129
Release 2011-10-12
Pages 449
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A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.



Politics and Rhetoric

Politics and Rhetoric Author James Martin
ISBN-10 9781134592579
Release 2013-10-08
Pages 200
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4 Techniques I: discovery and arrangement; The occasions of speech; The issue; The discovery of the argument; Arrangement; Summary; 5 Techniques II: style and delivery; Style; Figures of speech; Delivery; Summary; 6 Rhetorical political analysis; Political science, ideas and interpretation; Rhetorical situations and political strategies; Structure, agency and rhetorical intervention; Analysing rhetoric: a method and an example; Summary; 7 Democracy, rhetoric and the emotions; Deliberative democracy; The affective unconscious: neuroscience and psychoanalysis.



Persuading People

Persuading People Author Robert Cockcroft
ISBN-10 9781137154156
Release 2014-03-03
Pages 208
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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - extended and updated examples of rhetoric in action - clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.



Language Intelligence

Language Intelligence Author Joseph J. Romm
ISBN-10 1477452222
Release 2012-07-11
Pages 230
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This book reveals the tricks of the best communicators throughout history.



Language and Politics

Language and Politics Author Noam Chomsky
ISBN-10 1902593820
Release 2004
Pages 802
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An indispensable guide through the work of the world's most influential living intellectual.



Strategic Political Communciation

Strategic Political Communciation Author Karen S. Johnson-Cartee
ISBN-10 0742528820
Release 2004
Pages 231
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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.



Rhetoric A Very Short Introduction

Rhetoric  A Very Short Introduction Author Richard Toye
ISBN-10 9780191653728
Release 2013-03-28
Pages 144
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Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



Language Society and Power

Language  Society and Power Author Annabelle Mooney
ISBN-10 9781317558231
Release 2015-02-20
Pages 288
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Language, Society and Power is the essential introductory text to studying language in a variety of social contexts. This book examines the ways language functions, how it influences thought and how it varies according to age, ethnicity, class and gender. It considers whether representations of people and their language matter, explores how identity is constructed and performed, and considers the creative potential of language in the media, politics and everyday talk. This fourth edition has been completely revised to include recent developments in theory and research and offers the following features: A range of new and engaging international examples drawn from everyday life – including material from social media and newspapers, cartoons, YouTube and television. Two new chapters which cover Linguistic Landscapes, including signs, graffiti and the internet; and Global Englishes, exploring variation in and attitudes to English around the world Updated and expanded student research projects and further reading sections for each chapter Brand new companion website that includes video and audio clips, links to articles and further reading for students and professors. Language, Society and Power is a must-read for students of English language and linguistics, media, communication, cultural studies, sociology and psychology.



Analysing Political Discourse

Analysing Political Discourse Author Paul Chilton
ISBN-10 9781134378876
Release 2004-08-02
Pages 240
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This is an essential read for anyone interested in the way language is used in the world of politics. Based on Aristotle's premise that we are all political animals, able to use language to pursue our own ends, the book uses the theoretical framework of linguistics to explore the ways in which we think and behave politically. Contemporary and high profile case studies of politicians and other speakers are used, including an examination of the dangerous influence of a politician's words on the defendants in the Stephen Lawrence murder trial. International in its perspective, Analysing Political Discourse also considers the changing landscape of political language post-September 11, including the increasing use of religious imagery in the political discourse of, amongst others, George Bush. Written in a lively and engaging style, this book provides an essential introduction to political discourse analysis.



Enough Said

Enough Said Author Mark Thompson
ISBN-10 9781466864726
Release 2016-09-06
Pages 320
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There’s a crisis of trust in politics across the western world. Public anger is rising and faith in conventional political leaders and parties is falling. Anti-politics, and the anti-politicians, have arrived. In Enough Said, President and CEO of The New York Times Company Mark Thompson argues that one of the most significant causes of the crisis is the way our public language has changed. Enough Said tells the story of how we got from the language of FDR and Churchill to that of Donald Trump. It forensically examines the public language we’ve been left with: compressed, immediate, sometimes brilliantly impactful, but robbed of most of its explanatory power. It studies the rhetoric of western leaders from Reagan and Thatcher to Berlesconi, Blair, and today’s political elites on both sides of the Atlantic. And it charts how a changing public language has interacted with real world events – Iraq, the financial crash, the UK's surprising Brexit from the EU, immigration – and led to a mutual breakdown of trust between politicians and journalists, to leave ordinary citizens suspicious, bitter, and increasingly unwilling to believe anybody. Drawing from classical as well as contemporary examples and ranging across politics, business, science, technology, and the arts, Enough Said is a smart and shrewd look at the erosion of language by an author uniquely placed to measure its consequences.



Rediscovering Rhetoric

Rediscovering Rhetoric Author Justin T. Gleeson
ISBN-10 186287705X
Release 2008
Pages 295
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Rhetoric is ubiquitous in modern discourse: from arguments delivered in the High Court, to advertisements disseminated in the high street. For the legal and political advocate, persuasion is also a professional technique that must be perfected properly to practise each art. In contrast with the classical era and the middle ages, in which grammar, rhetoric and dialectic were basic features of all education, modern curricula almost entirely neglect any theoretical study of the methods of rhetoric. Rediscovering Rhetoric re-introduces to modern practitioners and students a grasp of the speeches, writings and methodologies of the great classical scholars of rhetoric. Part 1 - Law and Language in the Greco-Roman Tradition provides a contextualised introduction to significant theorists of rhetoric in the classical period, and consists of four chapters written by practising barristers and a current Justice of the Federal Court of Australia. Part 2 - The Practice of Persuasion comprises essays by practitioners distinguished in their pursuit of legal persuasion - one former and two current Justices of the High Court of Australia - illuminating their experiences of argument from the perspective of both bench and bar. Part 3 - The Politics of Persuasion performs a similar function to Part 2, in the related domain of politics. It includes a chapter by Graham Freudenberg, former speechwriter for Gough Whitlam and others. Together the three parts provide a unique inter-disciplinary perspective on the theory and practice of legal and political persuasion. Published in association with the NSW Bar Association.



Influence rev

Influence  rev Author Robert B. Cialdini
ISBN-10 9780688128166
Release 1993
Pages 320
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.



Language and Learning in the Digital Age

Language and Learning in the Digital Age Author James Paul Gee
ISBN-10 9781136825668
Release 2011-02-01
Pages 168
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In Language and Learning in the Digital Age, linguist James Paul Gee and educator Elisabeth Hayes deal with the forces unleashed by today’s digital media, forces that are transforming language and learning for good and ill. They argue that the role of oral language is almost always entirely misunderstood in debates about digital media. Like the earlier inventions of writing and print, digital media actually power up or enhance the powers of oral language. Gee and Hayes deal, as well, with current digital transformations of language and literacy in the context of a growing crisis in traditional schooling in developed countries. With the advent of new forms of digital media, children are increasingly drawn towards video games, social media, and alternative ways of learning. Gee and Hayes explore the way in which these alternative methods of learning can be a force for a paradigm change in schooling. This is an engaging, accessible read both for undergraduate and graduate students and for scholars in language, linguistics, education, media and communication studies.



Applied Linguistics

Applied Linguistics Author Guy Cook
ISBN-10 0194375986
Release 2003-03-20
Pages 134
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This is a series of brief surveys intended for readers new to thé format study of language. Each book contains four parts : survey, an up-to-date overview of the area concerned ; readings, short readings with study questions ; References, a selection of annotated references glossary, explanations of terms, cross referenced to the Survey This structure is designed to allow different groups of readers to focus on different parts of the book according to their interest and need. Applied linguistics addresses the most pressing and controversial areas of contemporary language use, including intercultural communication, political and commercial persuasion, the impact of new technologies, the growth of English, language in education, and foreign language teaching and learning. This clearty written introduction provides a concise but comprehensive overview of the main concerns of applied linguistics today.



Lobbying

Lobbying Author Lionel Zetter
ISBN-10 9780857191182
Release 2011
Pages 560
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With an emphasis on Great Britain, presents a global view of the lobbying industry, explaining its history, ethical and regulatory frameworks, mechanics, and the techniques employed by lobbyists around the world.



Persuasive Writing

Persuasive Writing Author Peter Frederick
ISBN-10 9780273746164
Release 2012-09-26
Pages 208
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Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.