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The Mass Audience

The Mass Audience Author James Webster
ISBN-10 9781136685934
Release 2013-11-05
Pages 176
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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.



The Transnational Media Corporation

The Transnational Media Corporation Author Richard A. Gershon
ISBN-10 9781136685521
Release 2013-10-18
Pages 240
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First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.



Ratings Analysis

Ratings Analysis Author James Webster
ISBN-10 9781135603427
Release 2005-10-18
Pages 304
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Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to



Advances in Rock Support and Geotechnical Engineering

Advances in Rock Support and Geotechnical Engineering Author Shuren Wang
ISBN-10 9780128105535
Release 2016-08-17
Pages 422
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Advances in Rock-Support and Geotechnical Engineering brings together the latest research results regarding the theory of rock mechanics, its analytical methods and innovative technologies, and its applications in practical engineering. This book is divided into six sections, rock tests, rock bolting, grouted anchor, tunneling engineering, slope engineering, and mining engineering. Coverage includes fracture hinged arching process and instability characteristics of rock plates, failure modes of rock bolting, scale effects, and loading transfer mechanism of the grouted anchor. Also covered are recent innovations and applications in tunneling engineering, slope engineering, and mining engineering. This book provides innovative, practical, and rich content that can be used as a valuable reference for researchers undertaking tunneling engineering, slope engineering, mining engineering, and rock mechanics, and for onsite technical personnel and teachers and students studying the topics in related universities. Enriches new theories on failure modes of rock plates, rock bolting mechanisms, and anchor loading transfer Develops new methods of evaluating the stability of slope engineering and the roof stability of the mined-out areas Includes fracture hinged arching process and instability characteristics of rock plates, failure modes of rock bolting, scale effects, and loading transfer mechanism of the grouted anchor



Mass Effect Foundation

Mass Effect  Foundation Author Mac Walters
ISBN-10 9781621159032
Release 2014-02-04
Pages 300
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Introducing Rasa, a mysterious agent working behind the scenes for the Illusive Man and his human-survivalist paramilitary group, Cerberus! First, learn how she began her life as a covert operative—then, follow her investigations and witness formative events in the lives of signature characters Urdnot Wrex, Ashley Williams, and Kaidan Alenko! Collects issues #1–#4 of the Foundation series. * From Mac Walters, lead writer of Mass Effect 2 and 3! * Art by Tony Parker and Mass Effect veteran Omar Francia! * Ties into the Mass Effect 3: Citadel DLC pack! * Return to the Citadel!



The Concise Encyclopedia of Communication

The Concise Encyclopedia of Communication Author Wolfgang Donsbach
ISBN-10 9781118789322
Release 2015-05-04
Pages 704
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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online



20 Questions about Youth the Media

20 Questions about Youth   the Media Author Sharon R. Mazzarella
ISBN-10 0820463345
Release 2007-01-01
Pages 316
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Textbook



Ethnic Minorities The Media

Ethnic Minorities   The Media Author Cottle, Simon
ISBN-10 9780335202706
Release 2000-12-01
Pages 251
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There are few media issues more pressing, or potentially more consequential, than the representation of ethnic minorities. Presented in an accessible style, this authoritative text therefore brings together leading international researchers who have examined some of the latest processes of change (and continuity) informing the field of ethnic minorities and the media.



The Routledge Companion to Alternative and Community Media

The Routledge Companion to Alternative and Community Media Author Chris Atton
ISBN-10 9781317509417
Release 2015-05-15
Pages 594
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The Routledge Companion to Alternative and Community Media provides an authoritative and comprehensive examination of the diverse forms, practices and philosophies of alternative and community media across the world. The volume offers a multiplicity of perspectives to examine the reasons why alternative and community media arise, how they develop in particular ways and in particular places, and how they can enrich our understanding of the broader media landscape and its place in society. The 50 chapters present a range of theoretical and methodological positions, and arguments to demonstrate the dynamic, challenging and innovative thinking around the subject; locating media theory and practice within the broader concerns of democracy, citizenship, social exclusion, race, class and gender. In addition to research from the UK, the US, Canada, Europe and Australia, the Companion also includes studies from Colombia, Haiti, India, South Korea and Zimbabwe, enabling international comparisons to be made and also allowing for the problematisation of traditional - often Western - approaches to media studies. By considering media practices across a range of cultures and communities, this collection is an ideal companion to the key issues and debates within alternative and community media.



The Media Book

The Media Book Author Chris Newbold
ISBN-10 0340740477
Release 2002
Pages 445
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The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.



The Routledge Companion to Media Gender

The Routledge Companion to Media   Gender Author Cynthia Carter
ISBN-10 9781135076948
Release 2013-12-13
Pages 688
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The Routledge Companion to Media and Gender offers a comprehensive examination of media and gender studies, charting its histories, investigating ongoing controversies, and assessing future trends. The 59 chapters in this volume, written by leading researchers from around the world, provide scholars and students with an engaging and authoritative survey of current thinking in media and gender research. The Companion includes the following features: With each chapter addressing a distinct, concrete set of issues, the volume includes research from around the world to engage readers in a broad array of global and transnational issues and intersectional perspectives. Authors address a series of important questions that have consequences for current and future thinking in the field, including postfeminism, sexual violence, masculinity, media industries, queer identities, video games, digital policy, media activism, sexualization, docusoaps, teen drama, cosmetic surgery, media Islamophobia, sport, telenovelas, news audiences, pornography, and social and mobile media. A range of academic disciplines inform exploration of key issues around production and policymaking, representation, audience engagement, and the place of gender in media studies. The Routledge Companion to Media and Gender is an essential guide to the central ideas, concepts and debates currently shaping media and gender research.



Media Effects and Society

Media Effects and Society Author Elizabeth M. Perse
ISBN-10 9781136992360
Release 2016-08-05
Pages 340
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Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.



McQuail s Mass Communication Theory

McQuail s Mass Communication Theory Author Denis McQuail
ISBN-10 9781849202923
Release 2010-03-12
Pages 621
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McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.



More Than Words E4

More Than Words E4 Author Richard Dimbleby
ISBN-10 9781134410514
Release 2003-09-01
Pages 305
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First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.



Distinction

Distinction Author Pierre Bourdieu
ISBN-10 9781135873165
Release 2013-04-15
Pages 640
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No judgement of taste is innocent - we are all snobs. Pierre Bourdieu's Distinction brilliantly illuminates the social pretentions of the middle classes in the modern world, focusing on the tastes and preferences of the French bourgeoisie. First published in 1979, the book is at once a vast ethnography of contemporary France and a dissection of the bourgeois mind. In the course of everyday life we constantly choose between what we find aesthetically pleasing, and what we consider tacky, merely trendy, or ugly. Taste is not pure. Bourdieu demonstrates that our different aesth



Applied Cyberpsychology

Applied Cyberpsychology Author A. Attrill
ISBN-10 9781137517036
Release 2016-04-29
Pages 266
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Cyberpsychology is an emerging area of psychological study that aims to understand and explain all facets of online behaviour. This book brings together overviews from a number of leading authorities in the field, to suggest how academic theory and research can be applied to a variety of online behaviours. Both positive and negative behaviours are considered, including topics as diverse as parenting the online child, age-related internet usage and cultural considerations in online interactions. Psychological research can no longer view online and offline worlds as different entities, but must consider online behaviours as equally distinct as offline activities. This is especially apparent when looking at online dating, the role that social networks play in organisations and online consumer behaviours, and in a consideration of the role that psychological research plays in underpinning the multi-billion pound gaming industry. Focusing on these personal applications of the Internet, insight is also offered into the role that theory and research plays in training military personnel as well as the use of psychometric testing to select and retain employees.



The Routledge Companion to Philosophy and Film

The Routledge Companion to Philosophy and Film Author Paisley Livingston
ISBN-10 9781135982744
Release 2008-10-27
Pages 704
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The Routledge Companion to Philosophy and Film is the first comprehensive volume to explore the main themes, topics, thinkers and issues in philosophy and film. The Companion features sixty specially commissioned chapters from international scholars and is divided into four clear parts: • issues and concepts • authors and trends • genres • film as philosophy. Part one is a comprehensive section examining key concepts, including chapters on acting, censorship, character, depiction, ethics, genre, interpretation, narrative, reception and spectatorship and style. Part two covers authors and scholars of film and significant theories Part three examines genres such as documentary, experimental cinema, horror, comedy and tragedy. Part four includes chapters on key directors such as Tarkovsky, Bergman and Terrence Malick and on particular films including Memento. Each chapter includes a section of annotated further reading and is cross-referenced to related entries. The Routledge Companion to Philosophy and Film is essential reading for anyone interested in philosophy of film, aesthetics and film and cinema studies.