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The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue

The Membership Economy  Find Your Super Users  Master the Forever Transaction  and Build Recurring Revenue Author Robbie Kellman Baxter
ISBN-10 9780071839334
Release 2015-03-20
Pages 288
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The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.



The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue

The Membership Economy  Find Your Super Users  Master the Forever Transaction  and Build Recurring Revenue Author Robbie Kellman Baxter
ISBN-10 0071839321
Release 2015-03-17
Pages 288
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In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.



The Automatic Customer

The Automatic Customer Author John Warrillow
ISBN-10 9781591847465
Release 2015
Pages 218
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"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine orjust pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--



Summary Analysis Review of Robbie Kellman Baxter s The Membership Economy by Instaread

Summary  Analysis   Review of Robbie Kellman Baxter   s The Membership Economy by Instaread Author Instaread
ISBN-10 9781683786368
Release 2016-12-15
Pages 40
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Summary, Analysis & Review of Robbie Kellman Baxter’s The Membership Economy by Instaread Preview: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits, and individuals how they can create a membership program and why it is important that they do so. Author Robbie Kellman Baxter offers specific advice for a wide variety of organizations and asserts the need to create memberships that place the customer at the center of any business model. As consumers increasingly seek access to products and services instead of ownership, people are interested in becoming members of communities that can serve this desire. Companies that recognize the value of this “membership economy” provide their customers with an ongoing and stable relationship that engenders positive feelings of belonging to a community of users and develops often intense brand loyalty. In return, the company offering the membership can enjoy a predictable revenue stream over the long term, so … PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robbie Kellman Baxter’s The Membership Economy by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.



The Art of Membership

The Art of Membership Author Sheri Jacobs
ISBN-10 9781118633083
Release 2014-01-06
Pages 250
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Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.



Oversubscribed

Oversubscribed Author Daniel Priestley
ISBN-10 9780857086198
Release 2015-05-11
Pages 224
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Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? In this book, entrepreneur and author Daniel Priestley explains why and, most importantly, how. This is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money



Subscription Marketing

Subscription Marketing Author Anne Janzer
ISBN-10 0986406252
Release 2017-03-28
Pages 216
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In the Subscription Economy, you're just getting started when someone becomes a customer. This book offers actionable strategies for business growth through long-term customer relationships.



Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty Author Harvard Business Review
ISBN-10 9781422162521
Release 2011
Pages 221
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How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.



How to Get a Meeting with Anyone

How to Get a Meeting with Anyone Author Stu Heinecke
ISBN-10 9781941631782
Release 2016-02-16
Pages 240
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How to Get a Meeting with Anyone has been writing in one form or another for most of life. You can find so many inspiration from How to Get a Meeting with Anyone also informative, and entertaining. Click DOWNLOAD or Read Online button to get full How to Get a Meeting with Anyone book for free.



Game Based Marketing

Game Based Marketing Author Gabe Zichermann
ISBN-10 0470618698
Release 2010-03-09
Pages 288
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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?



Raise the Bar

Raise the Bar Author Jon Taffer
ISBN-10 9780544148307
Release 2013
Pages 246
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The host of Spike TV's Bar Rescue distills the secrets to running a successful hospitality business as based on his Reaction Management strategy for creating desirable reactions in customers.



Member Machine

Member Machine Author Mike Morrison
ISBN-10 9781326877002
Release 2016-12-12
Pages 194
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Member Machine gives you bite-sized but in-depth information on all aspects of membership site creation, with daily activities and exercises for you to complete in order to get your online membership up and running easily. This 30 day guide to launching your own membership website gives you with a clear path to follow that will give you the best start for your website. Each day focuses on a specific area and, most importantly, gives you the action steps you need to take in order to move forward.



The End of Membership as We Know It

The End of Membership as We Know It Author Sarah L. Sladek
ISBN-10 9781118834268
Release 2013-10-03
Pages 148
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How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. The End of Membership As We Know It explains: How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.



Even Silence Has an End

Even Silence Has an End Author Ingrid Betancourt
ISBN-10 9781101442913
Release 2010-09-21
Pages 544
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"Betancourt's riveting account...is an unforgettable epic of moral courage and human endurance." -Los Angeles Times In the midst of her campaign for the Colombian presidency in 2002, Ingrid Betancourt traveled into a military-controlled region, where she was abducted by the FARC, a brutal terrorist guerrilla organization in conflict with the government. She would spend the next six and a half years captive in the depths of the Colombian jungle. Even Silence Has an End is her deeply moving and personal account of that time. The facts of her story are astounding, but it is Betancourt's indomitable spirit that drives this very special narrative-an intensely intelligent, thoughtful, and compassionate reflection on what it really means to be human.



Evergreen

Evergreen Author Noah Fleming
ISBN-10 9780814434444
Release 2015-01-07
Pages 288
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base-the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.



Marketing Above the Noise

Marketing Above the Noise Author Linda J. Popky
ISBN-10 9781351861410
Release 2016-11-03
Pages 224
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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.



How to be a Study Ninja

How to be a Study Ninja Author Graham Allcott
ISBN-10 9781785782527
Release 2017-08-03
Pages 261
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In the world of smartphones, instant internet access and on-demand documentaries, studying should be easier than ever. Yet all this background noise can make us unfocused and inefficient learners. So how can you cut through the distractions and get back to productive, rewarding learning? Four little words: Think like a Ninja. Paralysed by procrastination? Harness some Ninja Focus to get things started. Overwhelmed by exam nerves? You need some Zen-like Calm to turn those butterflies into steely focus. Surrounded by too many scrappy notes and unfinished to-do lists? Get Weapon-savvy with the latest organizational technology. With nine Ninja techniques to learn, there is a solution here for everyone who wants to learn better – and they don’t involve giving up the rest of your life. Written by one of the world’s foremost productivity experts, How to be a Study Ninja is a fun, accessible and practical guide on how to get the most out of your studying and love the quest for knowledge again.