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The Message Matters

The Message Matters Author Lynn Vavreck
ISBN-10 9780691139623
Release 2009
Pages 205
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Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.



The Message Matters

The Message Matters Author Lynn Vavreck
ISBN-10 0691139636
Release 2009-07-26
Pages 205
Download Link Click Here

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.



The Message Matters

The Message Matters Author Lynn Vavreck
ISBN-10 1400830486
Release 2009-07-06
Pages 232
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The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.



Presidential Rhetoric and the Public Agenda

Presidential Rhetoric and the Public Agenda Author Andrew B. Whitford
ISBN-10 9780801893469
Release 2009-09-11
Pages 217
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The bully pulpit is one of the modern president's most powerful tools—and one of the most elusive to measure. Presidential Rhetoric and the Public Agenda uses the war on drugs as a case study to explore whether and how a president's public statements affect the formation and carrying out of policy in the United States. When in June 1971 President Richard M. Nixon initiated the modern war on drugs, he did so with rhetorical flourish and force, setting in motion a federal policy that has been largely followed for more than three decades. Using qualitative and quantitative measurements, Andrew B. Whitford and Jeff Yates examine presidential proclamations about battling illicit drug use and their effect on the enforcement of anti-drug laws at the national, state, and local level. They analyze specific pronouncements and the social and political contexts in which they are made; examine the relationship between presidential leadership in the war on drugs and the policy agenda of the Drug Enforcement Administration and the U.S. Attorneys; and assess how closely a president's drug policy is implemented in local jurisdictions. In evaluating the data, this sophisticated study of presidential leadership shows clearly that with careful consideration of issues and pronouncements a president can effectively harness the bully pulpit to drive policy.



The Gamble

The Gamble Author John Sides
ISBN-10 9781400852277
Release 2014-09-07
Pages 360
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"Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.



The Triumph of William McKinley

The Triumph of William McKinley Author Karl Rove
ISBN-10 9781476752952
Release 2015-11-24
Pages 496
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Examines "President William McKinley, whose 1896 campaign ended a bitter period of political gridlock and reformed and modernized his party, thereby creating a governing majority that dominated American politics for the next thirty-six years"--Amazon.com.



Inside Campaigns

Inside Campaigns Author William J. Feltus
ISBN-10 9781506332987
Release 2016-02-24
Pages 320
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Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.



What s the Matter with Kansas

What s the Matter with Kansas Author Thomas Frank
ISBN-10 1429900326
Release 2007-04-01
Pages 320
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One of "our most insightful social observers"* cracks the great political mystery of our time: how conservatism, once a marker of class privilege, became the creed of millions of ordinary Americans With his acclaimed wit and acuity, Thomas Frank turns his eye on what he calls the "thirty-year backlash"—the populist revolt against a supposedly liberal establishment. The high point of that backlash is the Republican Party's success in building the most unnatural of alliances: between blue-collar Midwesterners and Wall Street business interests, workers and bosses, populists and right-wingers. In asking "what 's the matter with Kansas?"—how a place famous for its radicalism became one of the most conservative states in the union—Frank, a native Kansan and onetime Republican, seeks to answer some broader American riddles: Why do so many of us vote against our economic interests? Where's the outrage at corporate manipulators? And whatever happened to middle-American progressivism? The questions are urgent as well as provocative. Frank answers them by examining pop conservatism—the bestsellers, the radio talk shows, the vicious political combat—and showing how our long culture wars have left us with an electorate far more concerned with their leaders' "values" and down-home qualities than with their stands on hard questions of policy. A brilliant analysis—and funny to boot—What's the Matter with Kansas? presents a critical assessment of who we are, while telling a remarkable story of how a group of frat boys, lawyers, and CEOs came to convince a nation that they spoke on behalf of the People. *Los Angeles Times



Stronger Together

Stronger Together Author Hillary Rodham Clinton
ISBN-10 9781501161735
Release 2016-09-06
Pages 288
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Stronger Together brings together the personal stories, speeches, fact sheets, and policy proposals behind Secretary Clinton's historic campaign, from the announcement of her candidacy in April 2015 up to her nomination at the Democratic National Convention in Philadelphia. It follows in the tradition of other presidential campaign agenda books, including Putting PeopFirst by Bill Clinton and Al Gore in 1992 and Change We Can Believe In: Barack Obama's Plan to Renew America's Promise in 2008. Here is a carefully considered, in-depth blueprint for America's future, brimming with the nitty-gritty policy details that get left out of the cable news cycle. Concrete proposals to boost the middle-class, raise wages, and create permanent jobs. A course of action to defeat global terrorist networks and support our allies. All of it researched and backed up by facts. Told in accesible, straight-forward language, Stronger Together is a guide for everyone looking for substantive discussions about real world problems.



The Race Card

The Race Card Author Tali Mendelberg
ISBN-10 9781400889181
Release 2017-10-09
Pages 328
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Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelberg documents the development of this implicit communication across time and measures its impact on society. Drawing on a wide variety of research--including simulated television news experiments, national surveys, a comprehensive content analysis of campaign coverage, and historical inquiry--she analyzes the causes, dynamics, and consequences of racially loaded political communication. She also identifies similarities and differences among communication about race, gender, and sexual orientation in the United States and between communication about race in the United States and ethnicity in Europe, thereby contributing to a more general theory of politics. Mendelberg's conclusion is that politicians--including many current state governors--continue to play the race card, using terms like "welfare" and "crime" to manipulate white voters' sentiments without overtly violating egalitarian norms. But she offers some good news: implicitly racial messages lose their appeal, even among their target audience, when their content is exposed.



Prototype Politics

Prototype Politics Author Daniel Kreiss
ISBN-10 9780199350278
Release 2016-06-01
Pages 272
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Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.



The Logic of American Politics

The Logic of American Politics Author Samuel Kernell
ISBN-10 9781506358628
Release 2017-02-27
Pages 744
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This new edition of the bestselling The Logic of American Politics is thoroughly updated and covers the dramatic 2016 election results with a thorough analysis of those results. It arms students with a revised introduction to institutional design that makes concepts such as command, veto, agenda control, voting rules, and delegation easier for students to master and apply, so they clearly see how the American political system was devised and why it works the way it does. Authors Samuel Kernell, Gary C. Jacobson, Thad Kousser, and Lynn Vavreck build students' critical thinking through a simple yet powerful idea: politics is about solving collective action problems. This new edition continues to delve into partisan differences among voters and in government and highlight the increasingly partisan nature of campaigns. By exploring issues such as the Affordable Care Act’s troubled implementation, the increasing legalization of marijuana and same-sex marriage in the states, and the debate over immigration, the book illustrates how the institutional structures of government, federalism, and even campaigns can help voters make sense of their choices. The concluding chapter on policymaking examines the noticeable logic that guides American policy, as shown through issues like health care reform, global climate change, and the federal budget. Students glean insights into the sources of policy problems, identify possible solutions, and realize why agreement on those solutions is often so hard to achieve.



Change and Continuity in the 2016 Elections

Change and Continuity in the 2016 Elections Author John H. Aldrich
ISBN-10 9781544320267
Release 2018-03-01
Pages 448
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Is America in the midst of an electoral transformation? What were the sources of Trump’s victory in 2016, and how do they differ from Republican coalitions of the past? Does his victory signal a long-term positive trajectory for Republicans’ chances in presidential elections? Change and Continuity in the 2016 Elections attempts to answer those questions by analyzing and explaining the voting behavior in the most recent election, as well as setting the results in the context of larger trends and patterns in elections studies. New co-author Jamie L. Carson brings years of congressional and election research experience to help this top-notch author team meticulously explain the latest National Election Studies data and discuss its importance and impact. You will critically analyze a variety of variables such as the presidential and congressional elections, voter turnout, and the social forces, party loyalties, and prominent issues that affect voting behavior. You will also walk away with a better understanding of this groundbreaking election and what those results mean for the future of American politics.



The Party Decides

The Party Decides Author Marty Cohen
ISBN-10 9780226112381
Release 2009-05-15
Pages 416
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Throughout the contest for the 2008 Democratic presidential nomination, politicians and voters alike worried that the outcome might depend on the preferences of unelected superdelegates. This concern threw into relief the prevailing notion that—such unusually competitive cases notwithstanding—people, rather than parties, should and do control presidential nominations. But for the past several decades, The Party Decides shows, unelected insiders in both major parties have effectively selected candidates long before citizens reached the ballot box. Tracing the evolution of presidential nominations since the 1790s, this volume demonstrates how party insiders have sought since America’s founding to control nominations as a means of getting what they want from government. Contrary to the common view that the party reforms of the 1970s gave voters more power, the authors contend that the most consequential contests remain the candidates’ fights for prominent endorsements and the support of various interest groups and state party leaders. These invisible primaries produce frontrunners long before most voters start paying attention, profoundly influencing final election outcomes and investing parties with far more nominating power than is generally recognized.



The Victory Lab

The Victory Lab Author Sasha Issenberg
ISBN-10 9780307954817
Release 2012-09-11
Pages 416
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UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.



Campaigns on the Cutting Edge

Campaigns on the Cutting Edge Author Richard J. Semiatin
ISBN-10 9781506316475
Release 2016-01-29
Pages 264
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Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. In the thoroughly updated Third Edition, author Richard J. Semiatin looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.



Presidential Communication and Character

Presidential Communication and Character Author Stephen J. Farnsworth
ISBN-10 9781315447025
Release 2018-03-09
Pages 214
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This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.