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The Objects of Affection

The Objects of Affection Author A. Berger
ISBN-10 9780230109902
Release 2010-07-19
Pages 198
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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Popular Culture Genres

Popular Culture Genres Author Arthur Asa Berger
ISBN-10 0803947267
Release 1992-05-12
Pages 171
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No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.

Narratives in Popular Culture Media and Everyday Life

Narratives in Popular Culture  Media  and Everyday Life Author Arthur Asa Berger
ISBN-10 9780761903451
Release 1997
Pages 200
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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Cultural Criticism

Cultural Criticism Author Arthur Asa Berger
ISBN-10 0803957343
Release 1995
Pages 194
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Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

Media Analysis Techniques

Media Analysis Techniques Author Arthur Asa Berger
ISBN-10 9781506366203
Release 2017-12-28
Pages 368
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In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.

Understanding American Icons

Understanding American Icons Author Arthur Asa Berger
ISBN-10 9781315416199
Release 2016-06-16
Pages 184
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This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

Creating Value

Creating Value Author Laura R. Oswald
ISBN-10 9780199657261
Release 2015
Pages 224
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In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.

Media Research Techniques

Media Research Techniques Author Arthur Asa Berger
ISBN-10 0761915370
Release 1998-05-05
Pages 175
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Media and Communication Research Methods

Media and Communication Research Methods Author Arthur Asa Berger
ISBN-10 9781483377582
Release 2015-10-15
Pages 440
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Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Ads fads and consumer culture

Ads  fads  and consumer culture Author Arthur Asa Berger
ISBN-10 STANFORD:36105028514243
Release 2000
Pages 167
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Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn "t respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.

Improving Writing Skills

Improving Writing Skills Author Arthur Asa Berger
ISBN-10 9781452254395
Release 1993-09-02
Pages 96
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This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.

Media Literacy and Semiotics

Media Literacy and Semiotics Author E. Gaines
ISBN-10 9780230115514
Release 2010-12-20
Pages 181
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Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Theorizing Tourism

Theorizing Tourism Author Arthur Asa Berger
ISBN-10 1611322359
Release 2013
Pages 183
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A useful introduction to the study of tourism that applies semiotics and cultural theory to deal with some of our most iconic tourist destinations from the Taj Mahal to Las Vegas, and from the Eiffel Tower to Antarctica.

Cyborgs and Barbie Dolls

Cyborgs and Barbie Dolls Author Kim Toffoletti
ISBN-10 1845114671
Release 2007-10-15
Pages 205
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Explores the idea of the 'posthuman' and the ways in which it is represented in popular culture. Drawing on the work of thinkers including Baudrillard, Donna Haraway and Rosi Braidotti, this book explores the nature of the human - and its ambiguous gender - in an age of biotechnologies and digital worlds.

The Texture of Culture

The Texture of Culture Author A. Semenenko
ISBN-10 9781137008541
Release 2012-08-06
Pages 177
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In this introduction to the semiotic theory of one of the most innovative theorists of the twentieth century, the Russian literary scholar and semiotician Yuri Lotman, offers a new look at Lotman's profound legacy by conceptualizing his ideas in modern context and presenting them as a useful tool of cultural analysis.

Agit Pop

Agit Pop Author Arthur Asa Berger
ISBN-10 9781412816724
Pages 216
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Presenting an account of political culture, this work shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, it shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies.

Cultural Semiotics

Cultural Semiotics Author Anna Maria Lorusso
ISBN-10 9781137546999
Release 2015-10-21
Pages 217
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Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.