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The Political Brain

The Political Brain Author Drew Westen
ISBN-10 9781586485993
Release 2008-05-06
Pages 496
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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…



The Political Brain

The Political Brain Author Drew Westen
ISBN-10 9781610396516
Release 2020-12-28
Pages 496
Download Link Click Here

The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…



Summary The Political Brain

Summary  The Political Brain Author BusinessNews Publishing
ISBN-10 9782511002391
Release 2017-01-30
Pages 44
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The must-read summary of Drew Westen's book: “The Political Brain: The Role of Emotion in deciding the Fate of the Nation”. This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America. Added-value of this summary: • Save time • Understand the role of emotion in making political decisions • Expand your knowledge of politics and psychology To learn more, read "The Political Brain" and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.



Words That Work

Words That Work Author Frank Luntz
ISBN-10 9781401385743
Release 2007-01-02
Pages 368
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.



The Political Mind

The Political Mind Author George Lakoff
ISBN-10 9781440637834
Release 2008-05-29
Pages 320
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A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.



Attack the Messenger

Attack the Messenger Author Craig Crawford
ISBN-10 0742538176
Release 2007
Pages 181
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Attack the Messenger is an objective look at the loss of public trust in the news media-and the resulting threat to American democracy. Biased, sloppy, and sometimes deceitful reporting is partly to blame, but this book primarily examines how politicians declared war on the media's role as an honest broker of information-and won. Craig Crawford takes readers who crave truth in news through the power struggle between the government and mainstream media, as well as directs them on how to avoid political propaganda and find the most reliable news sources.



Introduction to Political Psychology

Introduction to Political Psychology Author Martha L. Cottam
ISBN-10 9781317371649
Release 2015-08-14
Pages 536
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This comprehensive, user-friendly introductory textbook to political psychology explores the psychological origins of political behavior. The authors introduce readers to a broad range of theories, concepts, and case studies of political activity to illustrate that behavior. The book examines many patterns of political behaviors, including leadership, group behavior, voting, media effects, race, ethnicity, nationalism, social movements, terrorism, war, and genocide. It explores some of the most horrific things people do to each other, as well as how to prevent and resolve conflict – and how to recover from it. The book contains numerous features to enhance understanding, including text boxes highlighting current and historical events to help students see the connection between the world around them and the concepts they are learning. Different research methodologies used in the discipline are employed, such as experimentation and content analysis. The third edition of the book has two new chapters, one on the media, and one on social movements. This accessible and engaging introductory textbook is suitable as a primary text on a range of upper-level courses in political psychology, political behavior, and related fields, including policymaking.



Political Psychology

Political Psychology Author David Patrick Houghton
ISBN-10 9781135051785
Release 2014-08-25
Pages 330
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What shapes political behavior more: the situations in which individuals find themselves, or the internal psychological makeup---beliefs, values, and so on---of those individuals? This is perhaps the leading division within the psychological study of politics today. Political Psychology: Situations, Individuals, and Cases, 2nd edition, provides a concise, readable, and conceptually organized introduction to the topic of political psychology by examining this very question. Using this situationism--dispositionism framework—which roughly parallels the concerns of social and cognitive psychology—this book focuses on such key explanatory mechanisms as behaviorism, obedience, personality, groupthink, cognition, affect, emotion, and neuroscience to explore topics ranging from voting behavior and racism to terrorism and international relations. The new edition includes a new chapter on the psychology of the media and communication. Houghton has also updated the text to analyze recent political events such as the 2012 election, and to include up-and-coming research in the areas of neuroscience, behavioral economics, and more. Houghton's clear and engaging examples directly challenge students to place themselves in both real and hypothetical situations which involve intense moral and political dilemmas. This highly readable text will provide students with the conceptual foundation they need to make sense of the rapidly changing and increasingly important field of political psychology.



Foxes in the Henhouse

Foxes in the Henhouse Author Steve Jarding
ISBN-10 9780743288934
Release 2006-04-04
Pages 336
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Like a newly discovered treasure map offering a path to buried riches, Foxes in the Henhouse is a hard-hitting political blueprint for how the Democrats can win again in the South and rural America. The authors document the Republicans' rise in the South and Midwest, expose the hypocrisy that marked their ascent, and offer a take-no-prisoners plan to kick them out. The authors know of what they speak. "Rural strategists" Steve Jarding and Dave "Mudcat" Saunders are famous for securing Democratic victories in places they shouldn't have -- most notably in Mark Warner's successful run for governor of Virginia, a campaign that wasn't afraid to use bluegrass concerts and NASCAR to get the message out. When George W. Bush swept the South clean in 2004, it was the final insult to Jarding and Saunders, two self-proclaimed "bubbas" on a mission to convince their fellow southerners and rural Americans that the GOP's claim of representing "values," patriotism, the sportsmen, and fiscal conservatism is a disastrous farce. In addition to exposing the lies behind the gradual Republican invasion of the hinterland that began in the 1960s, they offer some surprisingly simple strategies for Democrats to capture each of these issues. Among other things, Jarding and Saunders urge Democrats to • Quit turning their noses up at the culture of rural America and talk to people where they live • Learn how to count when going after votes • Show some passion and retaliate when Republicans assassinate their characters Packed with meticulous and shocking research findings; blunt, laugh-out-loud language; and merciless assaults on George W. Bush, Tom DeLay, Bill O'Reilly, and plenty of other right-wing charlatans, Foxes in the Henhouse is a must-read and will be one of the most talked-about books of the year and for election cycles to come.



New Directions in Media and Politics

New Directions in Media and Politics Author Travis N. Ridout
ISBN-10 9781136268298
Release 2013-01-04
Pages 280
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The field of media and politics is quickly changing as society transforms and new technologies develop continuously. Academic research in the area is rapidly breaking new ground to keep pace with the prolific media developments. This innovative, up-to-date text moves beyond rudimentary concepts and definitions to consider the exciting scholarly research that addresses the monumental recent changes in the media system of the United States and the world. This carefully crafted volume addresses the big questions that academic researchers are asking, exposing students to the rigorous scholarship in the field but making it readily understandable by undergraduate students. Each chapter starts with a "big question" about the impact of the news media, provides an overview of the more general topic, and then answers that question by appealing to the best, most-up-to-date research in the field. The volume as a whole is held together by an exploration of the rapidly changing media environment and the influence these changes have on individual political behavior and governments as a whole. New Directions in Media and Politics will make an ideal book for courses as it digs deeper into the questions that standard textbooks only hint at—and presents scholarly evidence to support the arguments made.



Political Communication in American Campaigns

Political Communication in American Campaigns Author Joseph S. Tuman
ISBN-10 9781412909457
Release 2008
Pages 279
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Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candidate/campaign interaction with mass media. This approach provides today's undergraduates with a thorough understanding of the methodological approaches to strategies and practices in American campaigns. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.



Campaign Boot Camp 2 0

Campaign Boot Camp 2 0 Author Christine Pelosi
ISBN-10 9781609945169
Release 2012
Pages 242
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Offers help and guidance to anyone looking to work in public service whether they are running for office, advocating for a cause, or fighting for a public policy issue.



George W Bush and the Redemptive Dream

George W  Bush and the Redemptive Dream Author Dan P. McAdams
ISBN-10 9780199780921
Release 2010-11-30
Pages 288
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George W. Bush remains a highly controversial figure, a man for whom millions of Americans have very strong feelings. Dan McAdams' book offers an astute psychological portrait of Bush, one of the first biographies to appear since he left office as well as the first to draw systematically from personality science to analyze his life. McAdams, an international leader in personality psychology and the narrative study of lives, focuses on several key events in Bush's life, such as the death of his sister at age 7, his commitment to sobriety on his 40th birthday, and his reaction to the terrorist attacks of September 11, and his decision to invade Iraq. He sheds light on Bush's life goals, the story he constructed to make sense of his life, and the psychological dynamics that account for his behavior. Although there are many popular biographies of George W. Bush, McAdams' is the first true psychological analysis based on established theories and the latest research. Short and focused, written in an engaging style, this book offers a truly penetrating look at our forty-third president.



Every Day Is Election Day

Every Day Is Election Day Author Rebecca Sive
ISBN-10 9781613746653
Release 2013-08
Pages 256
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Every Day Is Election Day is a practical, inspirational guide for women who want to achieve political leadership and influence public policy. In her no-nonsense, woman-to-woman style, public affairs strategist and consultant Rebecca Sive offers insider advice for women’s daily lives as advocates, candidates, and powerbrokers. This accessible primer explains how to surmount public barriers, conquer private fears, and run a campaign with humor, confidence, and no apologies. Sive provides tips for realizing the power of sisterhood, bankrolling oneself, creating an inimitable brand, and getting men to accept a take-charge personality. She also shares the secrets of success, and frank suggestions from women who have led, run, and won, including US senators Mary Landrieu and Debbie Stabenow; Planned Parenthood Federation of America president Cecile Richards; Cook County, Illinois, board president Toni Preckwinkle; feminist activist Shelby Knox; and many others. Whether you want to become more actively involved in the issues you care about, or you’re considering a run for a PTA position, board president, US senator or beyond, Every Day Is Election Day will inspire you to stand up, stand out, and treat each day as part of a winning campaign.



The Dynamics of Political Communication

The Dynamics of Political Communication Author Richard M. Perloff
ISBN-10 9781317228936
Release 2017-10-19
Pages 500
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.



Self and Society

Self and Society Author Drew Westen
ISBN-10 0521317703
Release 1985-10-31
Pages 438
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The relation between individual and collective processes is central to the social sciences, yet difficult to conceptualize because of the necessity of crossing disciplinary boundaries. The result is that researchers in different disciplines construct their own implicit, and often unsatisfactory, models of either individual or collective phenomena, which in turn influence their theoretical and empirical work. In this book, Drew Westen attempts to cross these boundaries, proposing an interdisciplinary approach to personality, to culture, and to the relation between the two. Part I of the book sets forth a model of personality that integrates psychodynamic analysis with an understanding of cognitively mediated conditioning and social learning. In Part II, Westen offers a view of culture that blends symbolic and materialist modes of discourse, examining the role of both ideals and 'material' needs in motivating symbolic as well as concrete social structural processes. In Part III, he combines these models of personality and culture through an examination of cultural evolution and stasis, identity and historical change, and the impact of technological development on personality. Throughout the book, Westen provides reviews of the state of the art in a variety of fields, including personality theory, moral development, ego development, and culture theory. He also addresses and recasts central issues in psychology, sociology, anthropology, and social theory, such as the relations between emotion and cognition; social learning and psychodynamics; ideals and material forces; and individual and collective action. His book will appeal to students and scholars in all the social sciences, as well as to any reader concerned with understanding the relation between individuals and the world in which they live.



Political Animals

Political Animals Author Rick Shenkman
ISBN-10 9780465073825
Release 2016-01-05
Pages 336
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Can a football game affect the outcome of an election? What about shark attacks? Or a drought? In a rational world the answer, of course, would be no. But as bestselling historian Rick Shenkman shows in Political Animals, our world is anything but rational. This isn’t because we aren’t smart. Instead, modern cues are setting off ancient, instinctive responses that worked to keep us safe in the Stone Age but lead us astray today. Pop culture tells us we can trust our instincts. But science is demonstrating that when it comes to politics, our Stone Age brains can malfunction and misfire. Fortunately, we can learn to override our instincts and ensure that they work in our favor. Drawing on science, politics, and history, Shenkman explores the hidden reasons behind our political choices and uncovers the invisible forces that are truly responsible for victory or defeat at the ballot box.