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The Pumpkin Plan

The Pumpkin Plan Author Mike Michalowicz
ISBN-10 9781101572313
Release 2012-07-05
Pages 240
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Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.



The Pumpkin Plan

The Pumpkin Plan Author Mike Michalowicz
ISBN-10 9781591844884
Release 2012
Pages 228
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Looks at the author's method for overcoming periods of stagnation in business growth, explaining how he found inspiration in the examples of giant pumpkin farmers, and sharing metaphorical strategies for driving sustained growth.



The Toilet Paper Entrepreneur

The Toilet Paper Entrepreneur Author Mike Michalowicz
ISBN-10 9780981808208
Release 2008
Pages 175
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Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.



Profit First

Profit First Author Mike Michalowicz
ISBN-10 9780735214149
Release 2017
Pages 224
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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: � Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. � A small, profitable business can be worth much more than a large business surviving on its top line. � Businesses that attain early and sustained profitability have a better shot at achieiving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.



Surge

Surge Author Mike Michalowicz
ISBN-10 0981808247
Release 2016-05-05
Pages
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The biggest ingredient to success is timing, yet everyone ignores it. Surge is a step by step guide to position your business directly in front of surging customer demand. You can time the market, after all.



Strengthen Your Business

Strengthen Your Business Author Robert Thomas Bethel
ISBN-10 1619616734
Release 2017-06-28
Pages 206
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Turning around a failing business can feel like trying to stop a runaway train. But no matter what industry you're in, becoming profitable isn't impossible. In fact, it isn't even complex. Companies in any field can be revived--and Bob Bethel can show you how. In his fifty-year career, Bob has returned over seventy floundering organizations to profitability, using the same proven strategies and hard-won wisdom to restore each one. In Strengthen Your Business, Bob lays out his no-nonsense approach for building a profitable enterprise, sharing invaluable advice and techniques such as these: Focusing on decreasing costs instead of increasing revenue Leveraging your greatest asset by bringing your employees into the process Crafting a ninety-day plan to ensure accountability Becoming a true leader instead of an average manager Whether your company is in need of strengthening or you're looking to forestall any future fiascoes, Bob's approach will take any business from surviving to thriving--and will empower any entrepreneur, business owner, or leader to make the change themselves.



The Reluctant Entrepreneur

The Reluctant Entrepreneur Author Michael Masterson
ISBN-10 9781118178447
Release 2012-06-26
Pages 166
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Addresses the fears and misconceptions that many people have about starting a business by presenting strategies for success and avoiding the pitfalls that threaten fledgling companies.



App Empire

App Empire Author Chad Mureta
ISBN-10 9781118107874
Release 2012-03-27
Pages 205
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Explains how to design, create, and market a successful application across any mobile platform, including iPhone, iPad, Android, and BlackBerry.



Breakthrough Branding

Breakthrough Branding Author Catherine Kaputa
ISBN-10 9781857889956
Release 2012-06-07
Pages 296
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This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same



How to Start and Run a Successful I T Company Without Losing Your Shirt

How to Start and Run a Successful I  T  Company Without Losing Your Shirt Author Tim Taylor
ISBN-10 0996920919
Release 2016-06-22
Pages 198
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How to Start and Run a Successful I.T. Company without Losing Your Shirt shows the fundamentals of how to actually start your own IT company. Do people say you should start your own business but you have never known how? Are you sick of working for others? Find out what it really takes to start from scratch and run a successful company. Tim says, "Learn from my mistakes and let me help you be a success. I have made every mistake you can make in this business, from hiring bad employees to not charging enough for my services. The most important thing I can tell you is that you can do this.



Understanding Social Entrepreneurship

Understanding Social Entrepreneurship Author Jill Kickul
ISBN-10 9781317444534
Release 2016-03-10
Pages 382
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Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social issues. Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This edition includes several new features: New international cases and examples – providing students with a broader understanding of social entrepreneurship globally Updated ‘voices from the field’ boxes – this popular feature shows how social entrepreneurship functions in the real world Four new chapters – covering the emerging topics of lean start-up, support ecosystems, social intrapreneurship, and social entrepreneurship and environmental sustainability Bringing together a rigorous theoretical foundation and a strong practical focus, it is the go-to resource for students of social entrepreneurship. The companion website includes an instructor’s manual, PowerPoint slides, and other tools to provide additional support for students and instructors.



The Big Idea

The Big Idea Author Donny Deutsch
ISBN-10 9781401395278
Release 2009-01-01
Pages 272
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It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem?" Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true. Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation. A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through. In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.



Simple Numbers Straight Talk Big Profits

Simple Numbers  Straight Talk  Big Profits Author Greg Crabtree
ISBN-10 9781608320561
Release 2011
Pages 177
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Based on the premise that accountants often make finance unnecessarily confusing, this no-frills guide will help small business owners see beyond the numbers and translate financial statements into tangible business success. The author shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between start-up and $5 million in revenue. In a humorous and conversational tone, Crabtree explains how even the most harried business owners can use financial metrics to improve their bottom line. The author's down-to-earth discussion includes many insights: Most business owners are probably not paying themselves enough; Paying taxes can be a positive in accounting; A company-wide salary cap can help immensely with personnel decisions. Additionally, the numerous examples help readers see for themselves how following the author's advice will have a direct impact on their profits.



Spark Hustle

Spark   Hustle Author Tory Johnson
ISBN-10 9781101580912
Release 2012-06-05
Pages 304
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YOUR PASSION. YOUR PURPOSE. YOUR PROFIT. Some people are willing to spend their lives working for someone else. Not you. You’re ready to start your own business—or grow your existing business into something bigger. You’re ready to take control of your life, your finances, your future. Tory Johnson helps you make it happen. Based on her phenomenally successful “Spark & Hustle” workshops, Tory breaks down the basics, and helps you create a plan for success, including Exploring your motivations to profit from your passion How to nail a one-page business plan to launch your idea with clarity and confidence Finding the money to get going, perfecting your revenue and pricing Making social media (and other free tools) profitable for you Mastering sales without cringing at the thought of asking for money Detailed strategies for every aspect of your start-up and tactics to hustle for ongoing small business success



Reach Out The Simple Strategy You Need to Expand Your Network and Increase Your Influence

Reach Out  The Simple Strategy You Need to Expand Your Network and Increase Your Influence Author Molly Beck
ISBN-10 9781259860928
Release 2017-09-29
Pages 224
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A practical guide to building valuable career connections—through tools you already have and people you already know Success in life is more than having goals and skills. You need connections. And to get connections, you need to Reach Out – fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows readers how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: •Establish and strengthen your digital presence •Develop career goals that Reaching Out can help you obtain •Think strategically about who you have already met, who you could strengthen a relationship with, and who your current connections know •Determine who to Reach Out to and push past common networking fears to do it •Apply step-by-step instructions on how to craft email and social media messages to those you want to connect with •Optimize your efforts by managing both your time and your inbox The book features personal stories on networking from some of today’s top thought leaders. Studies, statistics, and real world examples illustrate the key concepts of Reaching Out. Whether you’re just starting out, changing jobs, or well-established and just eager to know more people, Reaching Out will help you turn career dreams into professional success by helping you connect with others who can put you on the fast track.



The E Myth Accountant

The E Myth Accountant Author Michael E. Gerber
ISBN-10 1118007832
Release 2011-01-31
Pages 208
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Distilled small business advice for accounting practices Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective. Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses A recognized and widely respected co-author and leader in the accounting field The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.



Scenario Planning

Scenario Planning Author Woody Wade
ISBN-10 9781118170151
Release 2012-03-27
Pages 190
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Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?