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The Robert Collier Letter Book

The Robert Collier Letter Book Author Robert Collier
ISBN-10 1684221986
Release 2018-03-14
Pages 464
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2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.



The Robert Collier Letter Book

The Robert Collier Letter Book Author Robert Collier
ISBN-10 1388273314
Release 2018-07-25
Pages 406
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First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.



The Robert Collier Letter Book

The Robert Collier Letter Book Author Robert Collier
ISBN-10 1533523495
Release 2016-06-05
Pages 484
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.



The Secret of the Ages

The Secret of the Ages Author Robert Collier
ISBN-10 9781469063546
Release 2015-11-03
Pages 29
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Since the dawn of time, humanity has benefited from the power of a single, extraordinary secret - will you use it to remake your life? In The Secret of Ages, writer and seeker Robert Collier unlocks the hidden meaning behind humanity's most enduring myths, parables, and religious texts. As you were created in God's image, Collier writes, so can you wield the power of creation - through your own mental images. This special condensed edition of The Secret of the Ages gives you the power to put its insights immediately to work in your life. In an exquisitely brief but powerful forty minutes you learn how to: Form mental pictures that lead to your success. Use your subconscious to tap unseen forces and energies. Dramatically increase your effectiveness by committing to a single, definite purpose. Discover how the Universal Mind is your guarantee against failure. Abridged and introduced by PEN Award-winning historian Mitch Horowitz, The Secret Of The Ages provides you with an entirely new sense of your potential. Use its insights right now. The Condensed Classics Library "40 Minutes to a New You"



Robert Collier Copywriting Course Masters of Marketing Secrets Learn to Write Sales Letters That Pay

Robert Collier Copywriting Course   Masters of Marketing Secrets  Learn to Write Sales Letters That Pay Author Robert Collier
ISBN-10 9781312099531
Release 2014-04-13
Pages 142
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WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!



How To Write A Good Advertisement A Short Course In Copywriting

How To Write A Good Advertisement  A Short Course In Copywriting Author Victor O. Schwab
ISBN-10 9781786257987
Release 2016-01-18
Pages 196
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GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.



The Life Magnet

The Life Magnet Author Robert Collier
ISBN-10 1101478179
Release 2010-12-30
Pages 544
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Here is the "Open Sesame of life"-the hidden formula of how to use your subconscious mind for achievement and success, by the popular author of The Secret of the Ages. In every hallowed fable, legend, and maxim known the world over-from the parables of Christ to the tales of Ali Baba to the riddles of the alchemists-there hides a secret. For those with eyes to see it, this secret can be life-changing. It is so simple that it hides in plain sight, seen yet unseen every day. Writing with the characteristic precision and vividness that has made him one of the greatest inspirational authors of the past century, Robert Collier reveals this secret in his little-known classic, The Life Magnet. What is this great secret? Simply this: The images that you impress upon your subconscious mind-whether of abundance or lack, failure or success-outpicture the surrounding world in startling and unexpected ways. In The Life Magnet, Collier shows how to overcome mental obstacles and use this hidden power-which he variously calls the Divine Mind, the subconscious mind, the "Genii-of-your-Mind," and the "Open Sesame of life." Whatever the name, Collier illustrates how it works, why it works, how to summon it, and how to control it for higher good in your life.



The Book of Life

The Book of Life Author Robert Collier
ISBN-10 9781627931922
Release 2013-05-20
Pages 271
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In the Book of Life, Robert Collier shares with us the secrets of the ages. This book gives you the tools to have a happier and more successful life. Collier will show you how the way you think and the decisions you make have a direct influence on how successful and happy you are. With out the foundation that Collier laid herein, Rhonda Byrnes' The Secret could never have been written. Long before Michael Losier and James Arthur Ray reminded the world just how effective the power of positive thinking could be in Laws of Attraction and The Science of Success, there was Robert Collier's The Book of Life.



The Advertising Solution

The Advertising Solution Author Craig Simpson
ISBN-10 9781613083512
Release 2016-10-17
Pages 192
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Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.



How to make money at home in spare time by mail

How to make money at home in spare time by mail Author Robert Collier
ISBN-10 STANFORD:36105021519470
Release 1947
Pages 32
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How to make money at home in spare time by mail has been writing in one form or another for most of life. You can find so many inspiration from How to make money at home in spare time by mail also informative, and entertaining. Click DOWNLOAD or Read Online button to get full How to make money at home in spare time by mail book for free.



Be Rich

Be Rich Author Robert Collier
ISBN-10 0787310786
Release 1996-09-01
Pages 52
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1949 Every force in nature works along definite logical lines, in accord with certain principles. These forces will work for anyone who possesses the key to their use, just as Aladdin's fabled Genie would respond to the call of anyone who rubbed the ma.



Scientific Advertising

Scientific Advertising Author Claude C. Hopkins
ISBN-10 9786158028271
Release 2016-04-08
Pages
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Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."



Persuasive Copywriting

Persuasive Copywriting Author Andy Maslen
ISBN-10 9780749474003
Release 2015-03-03
Pages 256
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"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... 13 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.



The Magic Word

The Magic Word Author Robert Collier
ISBN-10 9781627930925
Release 2013-04-22
Pages 134
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I have this belief-that big or little, praise does win friends, wins respect for yourself, wins you a monetary return, and it helps a Pullman porter, a housewife, an industrialist to bigger, better things. It costs you nothing but a smile-but do be sincere. Like attracts like. Praise and appreciation bring back greater praise and appreciation to you. If you want health, happiness, in your life, if you are seeking riches and success, attune your thoughts to these. Let us remember the truth that we are greater than we know.



The Ultimate Sales Letter

The Ultimate Sales Letter Author Dan S. Kennedy
ISBN-10 9781440511417
Release 2011-02-14
Pages 240
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An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.



My Life in Advertising

My Life in Advertising Author Claude C. Hopkins
ISBN-10 UCAL:$B37907
Release 1917
Pages 206
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My Life in Advertising has been writing in one form or another for most of life. You can find so many inspiration from My Life in Advertising also informative, and entertaining. Click DOWNLOAD or Read Online button to get full My Life in Advertising book for free.



The Halbert Copywriting Method Part III

The Halbert Copywriting Method Part III Author Bond Halbert
ISBN-10 1534632050
Release 2016-06-05
Pages 128
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WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.