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The Twenty First Century Media Industry

The Twenty First Century Media Industry Author John Allen Hendricks
ISBN-10 0739140051
Release 2010-06-22
Pages 310
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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.



New Media and Digital Pedagogy

New Media and Digital Pedagogy Author Michael G. Strawser
ISBN-10 9781498548526
Release 2017-07-05
Pages 192
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This volume addresses the influence of new media on instruction, higher education, and pedagogy. It specifically examines the practical and theoretical implications of new media and the influence of new media on higher education.



Beyond New Media

Beyond New Media Author Art Herbig
ISBN-10 9780739191033
Release 2014-11-14
Pages 226
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Bringing together rhetorical, media studies, organizational communication, ethnographic, pop culture, mass communication, gender studies, and educational technology backgrounds to bear on polymediation, the authors interrogate the language by which we talk about the contemporary media landscape and the impact of the media on people’s lives.



Navigating New Media Networks

Navigating New Media Networks Author Bree McEwan
ISBN-10 9780739186213
Release 2015-08-13
Pages 222
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Navigating New Media Networks examines the changes introduced into society through the increasing use of communication technology. The development of a networked society has allowed individuals to acquire the social resources and support needed to thrive in the modern world, but it has also placed great pressure on the individual to conduct the communication work needed to form and maintain relationships. McEwan explores this issue by delving into topics like identity, privacy, communication competence, online communities, online social support, mediated relational maintenance, and mobile communication. This work will be of interest to scholars of sociology, psychology, and communication.



Media Audiences

Media Audiences Author John L. Sullivan
ISBN-10 9781412970426
Release 2012-10-23
Pages 263
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Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.



Public Media Management for the Twenty First Century

Public Media Management for the Twenty First Century Author Michał Głowacki
ISBN-10 9781135138394
Release 2013-10-15
Pages 302
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This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.



Techno Politics in Presidential Campaigning

Techno Politics in Presidential Campaigning Author John Hendricks
ISBN-10 9781136968204
Release 2014-06-03
Pages 272
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The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.



New Media

New Media Author Martin Lister
ISBN-10 9781134083824
Release 2008-12-08
Pages 448
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New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.



The Changing Business of Journalism and Its Implications for Democracy

The Changing Business of Journalism and Its Implications for Democracy Author David A. L. Levy
ISBN-10 1907384014
Release 2010
Pages 152
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The business of journalism is widely held to be in a terminal crisis today, in particular because the rise of the internet has drained audience attention and advertising revenue away from existing media platforms. This book, the first systematic international overview of how the news industry is dealing with current changes, counters such simplistic predictions of the supposedly technologically determined death of the news industry. It offers instead nuanced scrutiny of the threats and opportunities facing legacy news organisations across the world in countries as diverse as the United States, the United Kingdom, France, Germany, Finland, Brazil, and India as they transition to an increasingly convergent media landscape.



Rich Media Poor Democracy

Rich Media  Poor Democracy Author Robert W. McChesney
ISBN-10 9781620970706
Release 2015-06-02
Pages 496
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First published to great acclaim in 2000, Rich Media, Poor Democracy is Robert W. McChesney’s magnum opus. Called a “rich, penetrating study” by Noam Chomsky, the book is a meticulously researched exposition of how U.S. media and communication empires are threatening effective democratic governance. What happens when a few conglomerates dominate all major aspects of mass media, from newspapers and magazines to radio and broadcast television? Since the publication of this prescient work, which won Harvard’s Goldsmith Book Prize and the Kappa Tau Alpha Research Award, the concentration of media power and the resultant “hypercommercialization of culture” has only intensified. McChesney lays out his vision for what a truly democratic society might look like, offering compelling suggestions for how the media can be reformed as part of a broader program of democratic renewal. Rich Media, Poor Democracy remains as vital and insightful as ever and continues to serve as an important resource for researchers, students, and anyone who has a stake in the transformation of our digital commons. This new edition includes a major new preface by McChesney, where he offers both a history of the transformation in media since the book first appeared; a sweeping account of the organized efforts to reform the media system; and the ongoing threats to our democracy as journalism has continued its sharp decline.



Spreadable Media

Spreadable Media Author Henry Jenkins
ISBN-10 9781479856053
Release 2018-04-03
Pages 352
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"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.



Twenty first century communication

Twenty first century communication Author William F. Eadie
ISBN-10 1412950309
Release 2009
Pages 942
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Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.



The World Is Flat 3 0

The World Is Flat 3 0 Author Thomas L. Friedman
ISBN-10 1429923075
Release 2007-07-24
Pages 672
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This Independence Day edition of The World is Flat 3.0 includes an an exclusive preview of That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back, by Thomas L. Friedman and Michael Mandelbaum, on sale September 5th, 2011. A New Edition of the Phenomenal #1 Bestseller "One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures. The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.



The 21st Century Media r evolution

The 21st Century Media  r evolution Author Jim Macnamara
ISBN-10 1433109360
Release 2010
Pages 408
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The emergence of 'new media' and social media is frequently discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.



The Future of Journalism In an Age of Digital Media and Economic Uncertainty

The Future of Journalism  In an Age of Digital Media and Economic Uncertainty Author Bob Franklin
ISBN-10 9781317417552
Release 2017-07-06
Pages 560
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The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas. The collapse of the ‘advertising model’, in tandem with the impact of the continuing global recession, has created economic difficulties for legacy media, and an increasingly frenzied search for new business strategies to resource a sustainable journalism, while triggering concerns about the very future of journalism and journalists. The Future of Journalism: In an Age of Digital Media and Economic Uncertainty brings together the research conversation conducted by a distinguished group of scholars, researchers, journalists and journalism educators from around the globe and hosted by ‘The Future of Journalism’ at Cardiff University in September 2013. The significance of their responses to these pressing and challenging questions is impossible to overstate. Divided into nine sections, this collection analyses and discusses the future of journalism in relation to: Revenues and Business Models; Controversies and Debates; Changing Journalism Practice; Social Media; Photojournalism and visual images of News; Local and Hyperlocal journalism; Quality, Transparency and Accountability; and Changing Professional Roles and Identities. This book is essential reading for everyone interested in the prospects for journalism and the consequent implications for communications within and between local, national and international communities, for economic growth, the operation of democracy and the maintenance and development of the social and cultural life of societies around the globe. This book was originally published as special issues of Digital Journalism, Journalism Practice and Journalism Studies.



Fastforward and Out of Control

Fastforward and Out of Control Author Heather Menzies
ISBN-10 UVA:X001729571
Release 1989
Pages 282
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Fastforward and Out of Control has been writing in one form or another for most of life. You can find so many inspiration from Fastforward and Out of Control also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Fastforward and Out of Control book for free.



Merchants of Culture

Merchants of Culture Author John B. Thompson
ISBN-10 9780745661421
Release 2013-04-25
Pages 440
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These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.