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Typographie Author Emil Ruder
ISBN-10 UOM:39015031211512
Release 2001
Pages 273
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This book is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Rud


Typographie Author Emil Ruder
ISBN-10 UOM:39015010972035
Release 1981
Pages 220
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Explores the geometric, kinetic, rhythmic, and chromatic principles governing the use of prefabricated typefaces in graphic design

Design with Type

Design with Type Author Carl Dair
ISBN-10 9780802065193
Release 1952
Pages 162
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Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Modern Typography

Modern Typography Author Robin Kinross
ISBN-10 UOM:39015036068909
Release 1992
Pages 206
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In a survey of developments since 1700, this book proposes a new understanding of modern typography: as something larger and more deeply rooted than a modernism of style. Rather, 'modern' is taken to imply an articulate consciousness of action. The book's treatment lays stress on debates over principle and explanations of practice. But full weight is given to the social, technical and material bases of the activity; and the argument is illustrated by freshly made photographs of items not often reproduced before. Sources of information are discussed and extensively listed. The book thus contributes on several levels: as a brisk narrative of historical development, as a springboard for further investigation, as a delineation of modern typography. Published first in 1992, Modern typography is now issued in a revised and updated second edition. Book jacket.

Typography Wolfgang Weingart

Typography   Wolfgang Weingart  Author Wolfgang Weingart
ISBN-10 390704486X
Release 2000
Pages 520
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Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. As the successor to Emil Ruder at the world-famous Schule fur Gestultung in Basel, he enhanced the rigor of Swiss Typography with experimental verve and creativity; he also put his innovative ideas to work for Typografische Monatsblutter. Countless designers in North America and Europe have been inspired by his teachings and lectures. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings. This is a long-awaited book of epochal significance.

Typographie Ein Gestaltungslehrbuch

Typographie  Ein Gestaltungslehrbuch Author Emil Ruder
ISBN-10 MINN:319510001692510
Release 1967
Pages 273
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Typographie Ein Gestaltungslehrbuch has been writing in one form or another for most of life. You can find so many inspiration from Typographie Ein Gestaltungslehrbuch also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Typographie Ein Gestaltungslehrbuch book for free.

Armin Hofmann

Armin Hofmann Author Armin Hofmann
ISBN-10 0817623396
Release 1989
Pages 223
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Armin Hofmann has been writing in one form or another for most of life. You can find so many inspiration from Armin Hofmann also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Armin Hofmann book for free.

Forget All the Rules You Ever Learned About Graphic Design

Forget All the Rules You Ever Learned About Graphic Design Author Bob Gill
ISBN-10 UOM:39015006315439
Release 1981-04-01
Pages 167
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Forget All the Rules You Ever Learned About Graphic Design has been writing in one form or another for most of life. You can find so many inspiration from Forget All the Rules You Ever Learned About Graphic Design also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Forget All the Rules You Ever Learned About Graphic Design book for free.

Typographic Systems of Design

Typographic Systems of Design Author Kimberly Elam
ISBN-10 1568986874
Release 2007-05-03
Pages 159
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Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Der typographische Raster

Der typographische Raster Author Hans Rudolf Bosshard
ISBN-10 3721203402
Release 2000-01
Pages 197
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The typographic grid is a child of constructive art. This book offers a collection of about two dozen typographic works of the author including books, brochures and art catalogues. The works, documented in schematic drawings and many individual illustrations, are not meant to be recipes; instead, they should provide the reader with impulses of how he himself can set design processes in motion from the outset. The many-sidedness of design with grid systems should be made manifest

Grid Systems

Grid Systems Author Kimberly Elam
ISBN-10 9781616893477
Release 2014-04-15
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

Designing Type

Designing Type Author Karen Cheng
ISBN-10 0300111509
Release 2005-01-01
Pages 232
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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

An Essay on Typography

An Essay on Typography Author Eric Gill
ISBN-10 9780141395364
Release 2013-11-07
Pages 144
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Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. 'Written with clarity, humility and a touch of humour . . . timeless and absorbing' Paul Rand, The New York Times 'His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill' Guardian How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.

Dorfsman CBS

Dorfsman   CBS Author Dick Hess
ISBN-10 0931144418
Release 1987
Pages 215
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Collects graphic art produced by the designer Lou Dortsman for CBS advertisements, brochures, and promotional materials

The New Typography

The New Typography Author Jan Tschichold
ISBN-10 0520071476
Release 1998
Pages 236
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"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston


Bodoni Author Stephan Füssel
ISBN-10 3836520362
Release 2016-07-01
Pages 752
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Alphabet legend: The complete reproduction of a typographical masterwork Official printer for the Duke of Parma, Giambattista Bodoni (1740-1813) declared that well-designed type derived its beauty from four principles: uniformity of design, sharpness and neatness, good taste, and charm. In his Manuale tipografico, published posthumously in 1818, he distilled these principles into a comprehensive catalog of type and set the standard for printing the alphabet thereafter. TASCHEN's meticulous reprint of Bodoni's masterwork celebrates what was an unprecedented degree of technical refinement and visual elegance, as well as exploring the origins of the much-loved Bodoni typeface, still much deployed in both print and digital media. Like the original, the book features 142 sets of roman and italic typefaces, a wide selection of borders, ornaments, symbols, and flowers, as well as Greek, Hebrew, Russian, Arabic, Phoenician, Armenian, Coptic, and Tibetan alphabets. About the series: Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price! Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia. Bookworm's delight -- never bore, always excite!

Adrian Frutiger Typefaces

Adrian Frutiger     Typefaces Author Heidrun Osterer
ISBN-10 9783038212607
Release 2014-05-08
Pages 464
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The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. All of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture. This second, revised and expanded study edition, which now has an index, makes Frutiger’s achievement even more accessible.