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Automated Software Testing

Automated Software Testing Author Elfriede Dustin
ISBN-10 0672333848
Release 1999-06-28
Pages 608
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With the urgent demand for rapid turnaround on new software releases--without compromising quality--the testing element of software development must keep pace, requiring a major shift from slow, labor-intensive testing methods to a faster and more thorough automated testing approach. Automated Software Testing is a comprehensive, step-by-step guide to the most effective tools, techniques, and methods for automated testing. Using numerous case studies of successful industry implementations, this book presents everything you need to know to successfully incorporate automated testing into the development process. In particular, this book focuses on the Automated Test Life Cycle Methodology (ATLM), a structured process for designing and executing testing that parallels the Rapid Application Development methodology commonly used today. Automated Software Testing is designed to lead you through each step of this structured program, from the initial decision to implement automated software testing through test planning, execution, and reporting. Included are test automation and test management guidance for: Acquiring management support Test tool evaluation and selection The automated testing introduction process Test effort and test team sizing Test team composition, recruiting, and management Test planning and preparation Test procedure development guidelines Automation reuse analysis and reuse library Best practices for test automation


Oversubscribed Author Daniel Priestley
ISBN-10 9780857086198
Release 2015-05-11
Pages 224
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Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

The Art of the Long View

The Art of the Long View Author Peter Schwartz
ISBN-10 9780307816115
Release 2012-02-08
Pages 288
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What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Start It Up

Start It Up Author Luke Johnson
ISBN-10 9780141965413
Release 2011-09-01
Pages 272
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Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it. Start It Up is that all-too-rare thing: a how-to book by someone who actually has.

International Business

International Business Author Simon Collinson
ISBN-10 9781292064444
Release 2016-12-05
Pages 792
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This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.


Dhl Author Po Chung
ISBN-10 9781501507557
Release 2017-12-11
Pages 222
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DHL: From Startup to Global Upstart is the story of a startup that became the first worldwide logistics service organization, fighting regulation, trade restrictions, customs, and many other technical issues to develop processes that have stood the test of time to become the accepted norm in delivery throughout the world. It is a story of using "soft powers," persuasion, and ingenuity, working with, and around, emerging technologies to eliminate barriers to success. This book provides an extraordinary look into how a little startup with grit and perseverance succeeded in the face of overwhelming odds and revolutionized many of what are now accepted transportation and supply chain practices. Po Chung, DHL International co-founder, and Roger Bowie, former DHL Worldwide Services Director, discuss how DHL paved the way for one day international package delivery and how they have maintained their global leadership position against powerful American titans.

Research Methods for Business Students

Research Methods for Business Students Author Mark N.K. Saunders
ISBN-10 9781292016641
Release 2015-07-15
Pages 768
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Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' ‘When and what do I need to write? . . . then, open this book to discover: Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don’t forget to visit where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Business for Punks

Business for Punks Author James Watt
ISBN-10 9781101979945
Release 2016-02-23
Pages 256
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Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms. From the Hardcover edition.

Green Project Management

Green Project Management Author Richard Maltzman
ISBN-10 1439830010
Release 2010-08-31
Pages 296
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Winner of PMI’s 2011 David I. Cleland Project Management Literature Award Detailing cutting-edge green techniques and methods, this book teaches project managers how to maximize resources and get the most out of limited budgets. It supplies proven techniques and best practices in green project management, including risk and opportunity assessments. With illustrative case studies and insights from acknowledged leaders in green project management, the text: Explains how to tap into green incentives, including grants, rebates, and tax credits Includes case studies that illustrate how to integrate green techniques and methods to generate cost savings and maximize resources Provides green techniques that take little time to implement, can benefit all types of projects, and can generate immediate savings to your project’s bottom line Praise for: A first-of-its-kind book ... a must-read for senior executives as well as project managers. —Harold Kerzner, Ph.D., Senior Executive Director for Project Management at The International Institute for Learning ... an impressive piece of work. —Jean Binder, PMP, MBA, award-winning author (David I. Cleland Literature Award, 2008) This important book defines the green field and sets out the steps for those who want to be ahead of the crowd... —Dr. David Hillson, PMP, FAPM, FIRM, MCMI, Director of Risk Doctor & Partners ... an incredible call to arms to increase your project greenality for a better world, or a bigger pay check, if you’re still cynical on this topic. —Bas de Baar, ... an excellent job of making the reader aware of how much influence a single project manager, let alone an entire discipline, can have on improving our environment. —Professor Schwalbe, Department of Business Administration, Augsburg College

Do Open

Do Open Author David Hieatt
ISBN-10 190797430X
Release 2017-04-26
Pages 128
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In terms of using social media to grow your business, we are all looking for the next platform or app. That magic 'multiplier' that gets our story out in the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that just, well, work. Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. Like a tree needs its roots, a brand needs to build its roots too. A great newsletter can do that. And yet most people ignore it, dismiss it, or use it poorly. But this tool, in the right hands, is as powerful as they come. In Do Open, you'll discover a strategy and simple methodology in how to produce a killer newsletter. Time and again. And why for leading digital marketers - done well - it remains the most successful form of marketing. Build community. Build your brand. Build long-term growth. Discover why the simple newsletter is pure and utter gold.

Lean Analytics

Lean Analytics Author Alistair Croll
ISBN-10 9781449335670
Release 2013-04-15
Pages 409
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Offers six sample business models and thirty case studies to help build and monetize a business.

Bookkeeping and Accounting All in One For Dummies UK

Bookkeeping and Accounting All in One For Dummies   UK Author Jane E. Kelly
ISBN-10 9781119026532
Release 2015-06-08
Pages 488
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"6 books in 1. Basic bookkeeping, bookkeeping day to day, undertaking monthly and quarterly tasks, working to prepare financial statements, accountants: managing the business, accountants: working with the outside world"--Cover.

No Bullshit Social Media

No Bullshit Social Media Author Jason Falls
ISBN-10 9780789748010
Release 2012
Pages 253
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The in-your-face, no-'Kumbaya' guide to utilizing social media to improve sales, profitability, market share, and business efficiency * *Beyond mere 'conversations': specific, practical solutions for brand-building, customer service, reputation, sales, PR, and more *Focuses on the metrics decision-makers need to maximize social media performance on each key business driver. *Uses facts, statistics, and case studies to tightly link social media with business success, and address management's most common objections. This is the first no-holds-barred, no B.S., no 'Kumbaya' guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media 'conversations,' and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. Readers will find the expert help they need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.

Top Dog

Top Dog Author Andy Bounds
ISBN-10 9780857086082
Release 2015-01-29
Pages 176
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Get the results you want and come out as the Top Dog in every conversation Fancy being the ‘Top Dog’ in all your dealings? Fed up of feeling like the underdog? So many of us regularly ‘lose’ in conversations before we’ve even opened our mouths. Often without realising it, we don’t see ourselves as a peer of the other person. And we transmit this in what we do and say (“I’ll fit round you. I know you’re really busy.”) The other person picks up on this. And, without doing a thing, they’re suddenly in charge! Top Dog will teach you how to lead in all your interactions, so you can get more of what you want, more often. Together, Andy Bounds and Richard Ruttle are experts at helping people achieve more from their conversations with others. Their techniques work in every type of interaction—conversations, socialising, dating, interviews, sales, marketing, and networking. Basically, anytime you want to impress and persuade others. Top Dog: • Details the skill set needed to gain competitive advantage from the outset • Provides instructive and thought-provoking content, relevant to both beginners, and seasoned professionals • Contains insights from working with some of the world’s largest companies • Addresses how to achieve more from interactions in business and social arenas

Understanding Business

Understanding Business Author William Nickels
ISBN-10 9781259302640
Release 2015-01-09
Pages 800
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Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance—Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion. Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business.

Chaos Monkeys

Chaos Monkeys Author Antonio Garcia Martinez
ISBN-10 9781473550322
Release 2016-06-30
Pages 528
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NEW YORK TIMES BESTSELLER An adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network. Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle. Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.


Wealthology Author Michelle Lowbridge
ISBN-10 9781683502647
Release 2017-03-21
Pages 142
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In the near future, every entrepreneur will want a coach who can deal with subconscious blocks to creating wealth. Many readers’ clients are probably already reading Napoleon Hill, Wallace D. Wattles and Gay Hendricks, and eager to know how and why they’re blocking money, and what to do about it. Readers can forget about months of mindset work and journaling exercises to figure out why their clients aren’t making more money. It can now be done in minutes. Wealthology is their essential manual for smashing their clients’ money blocks. The Wealthology® system allows readers to quickly identify how their client relates to money - their Wealthology Profile - and the exact places to find their money blocks - the Wealthology Themes. Readers can cross reference their client's profile with each money block theme and have a complete guide to how, why and where they're blocking money, and what to do about it. They know their clients have the potential to be superheroes. They just need someone to eliminate their kryptonite. That’s what The Science of Smashing Money Blocks is all about.