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Understanding Audiences

Understanding Audiences Author Andy Ruddock
ISBN-10 9781412933346
Release 2000-12-05
Pages 208
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.



Media Industries

Media Industries Author Jennifer Holt
ISBN-10 9781444360233
Release 2011-09-19
Pages 296
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Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts



Watching Television Audiences

Watching Television Audiences Author John Tulloch
ISBN-10 0340741422
Release 2000-09-29
Pages 272
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This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience.



Audiences

Audiences Author Nicholas Abercrombie
ISBN-10 9781446264553
Release 1998-04-07
Pages 208
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`This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"' - Journal of Communication Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.



Social Network Analysis

Social Network Analysis Author Christina Prell
ISBN-10 9781446290132
Release 2011-10-26
Pages 272
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We live in a world that is paradoxically both small and vast; each of us is embedded in local communities and yet we are only a few 'links' away from anyone else in the world. This engaging book represents these interdependencies' positive and negative consequences, their multiple effects and the ways in which a local occurrence in one part of the world can directly affect the rest. Then it demonstrates precisely how these interactions and relationships form. This is a book for the social network novice learning how to study, think about and analyse social networks; the intermediate user, not yet familiar with some of the newer developments in the field; and the teacher looking for a range of exercises, as well as an up-to-date historical account of the field. It is divided into three clear sections: 1. historical & Background Concepts 2. Levels of Analysis 3. Advances, Extensions and Conclusions The book provides a full overview of the field - historical origins, common theoretical perspectives and frameworks; traditional and current analytical procedures and fundamental mathematical equations needed to get a foothold in the field.



Investigating Audiences

Investigating Audiences Author Andy Ruddock
ISBN-10 9781848607484
Release 2007-08-08
Pages 200
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Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.



Public Communication Campaigns

Public Communication Campaigns Author Ronald E. Rice
ISBN-10 9781452289786
Release 2012-03-06
Pages 392
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.



Designing Health Messages

Designing Health Messages Author Edward W. Maibach
ISBN-10 0803953984
Release 1995-02-10
Pages 304
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.



Exploring Media Research

Exploring Media Research Author Andy Ruddock
ISBN-10 9781526421777
Release 2017-08-21
Pages 320
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This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies.



Rhetorical Audience Studies and Reception of Rhetoric

Rhetorical Audience Studies and Reception of Rhetoric Author Jens E. Kjeldsen
ISBN-10 9783319616186
Release 2017-11-10
Pages 339
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This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.



Ratings Analysis

Ratings Analysis Author James Webster
ISBN-10 9781135603427
Release 2005-10-18
Pages 304
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Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to



Grounded Theory for Qualitative Research

Grounded Theory for Qualitative Research Author Cathy Urquhart
ISBN-10 9781446271582
Release 2012-11-16
Pages 224
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Based on the author's own wealth of experience this timely, engaging book helps first-time researchers to discover the excitement of grounded theory. Fresh, innovative and clear this book traces the history and development of grounded theory method, and examines how the method is evolving for new contexts today. It sets out the principles involved in using grounded theory and explains the process and theory associated with coding in grounded theory. The book introduces us to the practicalities of research design, theory building, coding and writing up and gives us the tools to tackle key questions: - What is grounded theory? - How do we code and theorise using grounded theory? - How do we write up a grounded theory study? This is an exciting new text for students and researchers across the social sciences who want to use grounded theory. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.



Approximation Theory and Methods

Approximation Theory and Methods Author M. J. D. Powell
ISBN-10 0521295149
Release 1981-03-31
Pages 339
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Most functions that occur in mathematics cannot be used directly in computer calculations. Instead they are approximated by manageable functions such as polynomials and piecewise polynomials. The general theory of the subject and its application to polynomial approximation are classical, but piecewise polynomials have become far more useful during the last twenty years. Thus many important theoretical properties have been found recently and many new techniques for the automatic calculation of approximations to prescribed accuracy have been developed. This book gives a thorough and coherent introduction to the theory that is the basis of current approximation methods. Professor Powell describes and analyses the main techniques of calculation supplying sufficient motivation throughout the book to make it accessible to scientists and engineers who require approximation methods for practical needs. Because the book is based on a course of lectures to third-year undergraduates in mathematics at Cambridge University, sufficient attention is given to theory to make it highly suitable as a mathematical textbook at undergraduate or postgraduate level.



Decoding Culture

Decoding Culture Author Andrew Tudor
ISBN-10 0761952470
Release 1999-09-28
Pages 208
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`This book represents a significant intervention and, as such, should be used on numerous cultural studies courses. In its intellectual honesty and clarity Tudor's book will stand as an authoritative basis for further developments in the coming years' - David Chaney Decoding Culture offers a concise and accessible account of the development of cultural studies from the late 1950s to the 1990s. Focusing on the significant theoretical and methodological assumptions that have informed the cultural studies project - the text: covers the key thinkers and key perspectives including, structuralism and post-structuralism, Screen theory, the Birmingham School, and audience analysis; offers a timely corrective t



How to Write Art History

How to Write Art History Author Anne D'Alleva
ISBN-10 1856694887
Release 2006
Pages 176
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An invaluable handbook, enables students to get the most from their art history course, and empowers readers to approach their coursework with confidence and energy. The book introduces two basic art historical methods formal analysis and contextual analysis revealing how to use these methods in writing papers and in class discussion



Qualitative Communication Research Methods

Qualitative Communication Research Methods Author Thomas R. Lindlof
ISBN-10 9781412974721
Release 2010-10-08
Pages 377
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While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.



Understanding Communication Research Methods

Understanding Communication Research Methods Author Stephen M. Croucher
ISBN-10 9781135053628
Release 2014-10-17
Pages 368
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Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.