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Viral Podcasting

Viral Podcasting Author Kerry Lutz
ISBN-10 1540641260
Release 2016-11-25
Pages 222
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There are over 350,000 podcasters right now, with hundreds more joining daily. But very few ever become popular or profitable, even though their show quality might be quite good. How can we change this state of affairs? Kerry Lutz, an internationally known podcaster has teamed up with Valerie Geller a top radio consultant with a worldwide following, to help remedy this situation. Together they provide strategies to: --build massive audiences; --earn 6 figures from your show; --have the highest quality production values; --get the best guests on your show; --make your show to go viral!



Side Hustle

Side Hustle Author Chris Guillebeau
ISBN-10 9781524758851
Release 2017-09-19
Pages 272
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The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days. To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up. But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen without leaving your day job? Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship. Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.



The Hidden Brain

The Hidden Brain Author Shankar Vedantam
ISBN-10 1588369390
Release 2010-01-19
Pages 288
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The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.



Building a StoryBrand

Building a StoryBrand Author Donald Miller
ISBN-10 9780718033330
Release 2017-10-10
Pages 240
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.



The New Rules of Marketing and PR

The New Rules of Marketing and PR Author David Meerman Scott
ISBN-10 9780470379288
Release 2009
Pages 287
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.



Will It Fly

Will It Fly Author Pat Flynn
ISBN-10 0997082305
Release 2016-02-01
Pages 340
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The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.



The New Rules of Marketing and PR

The New Rules of Marketing and PR Author David Meerman Scott
ISBN-10 9780470166857
Release 2007-09-17
Pages 240
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The New Rules of Marketing and PR has been writing in one form or another for most of life. You can find so many inspiration from The New Rules of Marketing and PR also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The New Rules of Marketing and PR book for free.



The School of Greatness

The School of Greatness Author Lewis Howes
ISBN-10 9781623365967
Release 2015-10-27
Pages 272
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When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister’s couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches’ advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host. In The School of Greatness, Howes shares the essential tips and habits he gathered in interviewing “the greats” on his wildly popular podcast of the same name. In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within. The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives. A framework for personal development, The School of Greatness gives you the tools, knowledge, and actionable resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness “professors” and his own experiences to teach you how to create a vision, develop hustle, and use dedication, mindfulness, joy, and love to reach goals. His lessons and practical exercises prove that anyone is capable of achieving success and that we can all strive for greatness in our everyday lives.



My Favorite Thing is Monsters

My Favorite Thing is Monsters Author Emil Ferris
ISBN-10 9781606999592
Release 2017-02-15
Pages 386
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Set against the tumultuous political backdrop of late ’60s Chicago, My Favorite Thing Is Monsters is the fictional graphic diary of 10-year-old Karen Reyes, filled with B-movie horror and pulp monster magazines iconography. Karen Reyes tries to solve the murder of her enigmatic upstairs neighbor, Anka Silverberg, a holocaust survivor, while the interconnected stories of those around her unfold. When Karen’s investigation takes us back to Anka’s life in Nazi Germany, the reader discovers how the personal, the political, the past, and the present converge.



The Accidental Creative

The Accidental Creative Author Todd Henry
ISBN-10 1101516976
Release 2011-07-07
Pages 240
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Have better ideas, faster, without the stress and burnout. It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: •Focus: Begin with your end goal in mind. •Relationships: Build stimulating relationships and ideas will follow. •Energy: Manage it as your most valuable resource. • Stimuli: Structure the right "inputs" to maximize creative output. •Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible. From the Hardcover edition.



You Can Do Anything

You Can Do Anything Author George Anders
ISBN-10 9780316548854
Release 2017-08-08
Pages 352
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In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In YOU CAN DO ANYTHING, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week. The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast. In this book, you will learn why resume-writing is fading in importance and why "telling your story" is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything.



Rejection Proof

Rejection Proof Author Jia Jiang
ISBN-10 9780804141390
Release 2015-04-14
Pages 240
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An entertaining and inspiring account of conquering the fear of rejection, offering a completely new perspective on how to turn a no into a yes. Jia Jiang came to the United States with the dream of being the next Bill Gates. But despite early success in the corporate world, his first attempt to pursue his entrepreneurial dream ended in rejection. Jia was crushed, and spiraled into a period of deep self doubt. But he realized that his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope with being told no without letting it destroy him. Thus was born his "100 days of rejection" experiment, during which he willfully sought rejection on a daily basis--from requesting a lesson in sales from a car salesman (no) to asking a flight attendant if he could make an announcement on the loud speaker (yes) to his famous request to get Krispy Kreme doughnuts in the shape of Olympic rings (yes, with a viral video to prove it). Jia learned that even the most preposterous wish may be granted if you ask in the right way, and shares the secret of successful asking, how to pick targets, and how to tell when an initial no can be converted into something positive. But more important, he learned techniques for steeling himself against rejection and ways to develop his own confidence--a plan that can't be derailed by a single setback. Filled with great stories and valuable insight, Rejection Proof is a fun and thoughtful examination of how to overcome fear and dare to live more boldly. From the Hardcover edition.



The Glorious Heresies

The Glorious Heresies Author Lisa McInerney
ISBN-10 9780804189088
Release 2016-08-09
Pages 416
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From Lisa McInerney, hailed by The Irish Times as “arguably the most talented writer at work in Ireland today,” comes The Glorious Heresies, a searing debut novel about life on the fringes of Ireland’s post-crash society. When grandmother Maureen Phelan is surprised in her home by a stranger, she clubs the intruder with a Holy Stone. The consequences of this unplanned murder connect four misfits struggling against their meager circumstances. Ryan is a fifteen-year-old drug dealer desperate not to turn out like his alcoholic father, Tony, whose feud with his next-door neighbor threatens to ruin his family. Georgie is a sex worker who half-heartedly joins a born-again movement to escape her profession and drug habit. And Jimmy Phelan, the most fearsome gangster in the city and Maureen’s estranged son, finds that his mother’s bizarre attempts at redemption threaten his entire organization. Biting and darkly funny, The Glorious Heresies presents an unforgettable vision of a city plagued by poverty and exploitation, where salvation still awaits in the most unexpected places. — New York Time's Book Review's "10 Best Crime Novels" of the year



How to Live in Denmark Updated Edition

How to Live in Denmark  Updated Edition Author Kay Xander Mellish
ISBN-10 9788771882964
Release 2018-01-31
Pages 152
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An updated version of the popular book based on the "How to Live in Denmark" podcast, with 8 new chapters. In this fun, easy-to-read book, Kay draws on her own experience as a foreigner in Denmark when it comes to learning Danish, trying to find a job in Denmark, and looking for a place to live in Copenhagen. She also touches on dating in Denmark, Danish drinking culture, Danish childraising, and how you can guess a Danish person's age from their first name alone. This entertaining look at life as an outsider in Denmark draws on gentle humor and can be enjoyed by both foreigners and their Danish friends.



Entrepreneur on Fire Conversations with Visionary Leaders

Entrepreneur on Fire   Conversations with Visionary Leaders Author John Lee Dumas
ISBN-10 0978580222
Release 2014-05-07
Pages 300
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Entrepreneur on Fire Conversations with Visionary Leaders has been writing in one form or another for most of life. You can find so many inspiration from Entrepreneur on Fire Conversations with Visionary Leaders also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Entrepreneur on Fire Conversations with Visionary Leaders book for free.



The Perfect Weapon

The Perfect Weapon Author David E. Sanger
ISBN-10 9780451497918
Release 2018-06-19
Pages 384
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In 2015, Russian hackers tunneled deep into the computer systems of the Democratic National Committee, and the subsequent leaks of the emails they stole may have changed the course of American democracy. But to see the DNC hacks as Trump-centric is to miss the bigger, more important story: Within that same year, the Russians not only had broken into networks at the White House, the State Department, and the Joint Chiefs of Staff, but had placed implants in American electrical and nuclear plants that could give them the power to switch off vast swaths of the country. This was the culmination of a decade of escalating digital sabotage among the world’s powers, in which Americans became the collateral damage as China, Iran, North Korea, and Russia battled in cyberspace to undercut one another in daily just-short-of-war conflict. The Perfect Weapon is the startling inside story of how the rise of cyberweapons transformed geopolitics like nothing since the invention of the atomic bomb. Cheap to acquire, easy to deny, and usable for a variety of malicious purposes—from crippling infrastructure to sowing discord and doubt—cyber is now the weapon of choice for democracies, dictators, and terrorists. Two presidents—Bush and Obama—drew first blood with Operation Olympic Games, which used malicious code to blow up Iran’s nuclear centrifuges, and yet America proved remarkably unprepared when its own weapons were stolen from its arsenal and, during President Trump’s first year, turned back on the US and its allies. The government was often paralyzed, unable to threaten the use of cyberweapons because America was so vulnerable to crippling attacks on its own networks of banks, utilities, and government agencies. Moving from the White House Situation Room to the dens of Chinese government hackers to the boardrooms of Silicon Valley, New York Times national security correspondent David Sanger—who broke the story of Olympic Games in his previous book—reveals a world coming face-to-face with the perils of technological revolution. The Perfect Weapon is the dramatic story of how great and small powers alike slipped into a new era of constant sabotage, misinformation, and fear, in which everyone is a target.



Dream Hoarders

Dream Hoarders Author Richard V. Reeves
ISBN-10 9780815735496
Release 2018-05-08
Pages 240
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Dream Hoarders sparked a national conversation on the dangerous separation between the upper middle class and everyone else. Now in paperback and newly updated for the age of Trump, Brookings Institution senior fellow Richard Reeves is continuing to challenge the class system in America. In America, everyone knows that the top 1 percent are the villains. The rest of us, the 99 percent—we are the good guys. Not so, argues Reeves. The real class divide is not between the upper class and the upper middle class: it is between the upper middle class and everyone else. The separation of the upper middle class from everyone else is both economic and social, and the practice of “opportunity hoarding”—gaining exclusive access to scarce resources—is especially prevalent among parents who want to perpetuate privilege to the benefit of their children. While many families believe this is just good parenting, it is actually hurting others by reducing their chances of securing these opportunities. There is a glass floor created for each affluent child helped by his or her wealthy, stable family. That glass floor is a glass ceiling for another child. Throughout Dream Hoarders, Reeves explores the creation and perpetuation of opportunity hoarding, and what should be done to stop it, including controversial solutions such as ending legacy admissions to school. He offers specific steps toward reducing inequality and asks the upper middle class to pay for it. Convinced of their merit, members of the upper middle class believes they are entitled to those tax breaks and hoarded opportunities. After all, they aren’t the 1 percent. The national obsession with the super rich allows the upper middle class to convince themselves that they are just like the rest of America. In Dream Hoarders, Reeves argues that in many ways, they are worse, and that changes in policy and social conscience are the only way to fix the broken system.