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Virus of the Mind

Virus of the Mind Author Richard Brodie
ISBN-10 9781458743206
Release 2009-11
Pages 400
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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But he goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? Richard would say the impact will be at least as great. While atomic bombs affect everybody's life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes.



Virus of the Mind

Virus of the Mind Author Richard Brodie
ISBN-10 9781401926007
Release 2009-05-15
Pages 249
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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. While atomic bombs affect everybody’s life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever?growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes.



Virus of the Mind

Virus of the Mind Author Richard Brodie
ISBN-10 1848501277
Release 2009
Pages 288
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We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and "going along with everyone else". Virus of the Mind explains just how we are "infected" by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.



Thought Contagion

Thought Contagion Author Aaron Lynch
ISBN-10 0786725648
Release 2008-08-06
Pages 208
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Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbreaking examination of memetics--the new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. In memetic evolution, the "fittest ideas” are not always the truest or the most helpful, but the ones best at self replication.Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, "How did you do it?” thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their "fitness” as thought contagions.



The Meme Machine

The Meme Machine Author Susan Blackmore
ISBN-10 9780191574610
Release 2000-03-16
Pages 288
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Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.



The Electric Meme

The Electric Meme Author Robert Aunger
ISBN-10 9781476740560
Release 2013-07-30
Pages 400
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From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now. Here, for the first time, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems. They are thoughts. They are parasites. They are in control. A meme is a distinct pattern of electrical charges in a node in our brains that reproduces a thousand times faster than a bacterium. Memes have found ways to leap from one brain to another. A number of them are being replicated in your brain as you read this paragraph. In 1976 the biologist Richard Dawkins suggested that all animals -- including humans -- are puppets and that genes hold the strings. That is, we are robots serving as life support for the genes that control us. And all they want to do is replicate themselves. But then, we do lots of things that don't seem to help genes replicate. We decide not to have children, we waste our time doing dangerous things like mountain climbing, or boring things like reading, or stupid things like smoking that don't seem to help genes get copied into the next generation. We do all sorts of cultural things for reasons that don't seem to have anything to do with genes. Fashions in sports, books, clothes, ideas, politics, lifestyles come and go and give our lives meaning, so how can we be gene robots? Dawkins recognized that something else was going on. We communicate with one another and we get ideas, and these ideas seem to have a life of their own. Maybe there was something called memes that were like thought genes. Maybe our bodies were gene robots and our minds were meme robots. That would mean that what we think is not the result of our own creativity, but rather the result of the evolutionary flow of memes as they wash through us. What is the biological reality of an idea with a life of its own? What is a thought gene? It's a meme. And no one before Robert Aunger has established what it physically must be. This elegant, paradigm-shifting analysis identifies how memes replicate in our brains, how they evolved, and how they use artifacts like books and photographs and advertisements to get from one brain to another. Destined to inflame arguments about free will, open doors to new ways of sharing our thoughts, and provide a revolutionary explanation of consciousness, The Electric Meme will change the way each of us thinks about our minds, our cultures, and our daily choices.



Getting Past Ok

Getting Past Ok Author Richard Brodie
ISBN-10 9781458730015
Release 2011-01-19
Pages 292
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Richard Brodie dropped out of Harvard to join the computer revolution and write the first version of Microsoft Word. Then, burned-out helping Microsoft achieve its phenomenal success, he quit and embarked on an equally intense search for a more meaningful life. For three years Richard mined the wisdom of famed self improvement seminars and workshops. Most of all, he wanted to discover why life seemed to coast along at either an ''OK''level or plummet into ''the pits, ''spending so little time in true satisfaction and fulfillment. In this book, he shares the results of his odyssey, providing a step by step guide for discovering your own individual formula for long term success and happiness. It gives you all the tools you need to find yourself, take charge, and get past OK You'll learn how to: Understand what's really going on in your life Make the most of your potential Pull out of crises-and move on Achieve rewarding relationships Be in control of stressful situations Keep your quality of life in the WOW zone



The Selfish Meme

The Selfish Meme Author Kate Distin
ISBN-10 0521606276
Release 2005
Pages 231
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Presents for the first time a fully developed and workable concept of cultural DNA.



The Art of Memetics

The Art of Memetics Author
ISBN-10 9781435771383
Release 2008
Pages 209
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The Art of Memetics has been writing in one form or another for most of life. You can find so many inspiration from The Art of Memetics also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Art of Memetics book for free.



The Complete Idiot s Guide to Memes

The Complete Idiot s Guide to Memes Author Damon Brown
ISBN-10 9781101444047
Release 2010-10-05
Pages 336
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The ways of memes. Memes are "viruses of the mind" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world. ?First book to cover all types of memes, including viral memes in the digital age ?Features the Most Influential Memes in History and the Ten Biggest Internet Memes



Train Your Mind Change Your Brain

Train Your Mind  Change Your Brain Author Sharon Begley
ISBN-10 0307492087
Release 2008-11-12
Pages 304
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Is it really possible to change the structure and function of the brain, and in so doing alter how we think and feel? The answer is a resounding yes. In late 2004, leading Western scientists joined the Dalai Lama at his home in Dharamsala, India, to address this very question–and in the process brought about a revolution in our understanding of the human mind. In this fascinating and far-reaching book, Wall Street Journal science writer Sharon Begley reports on how cutting-edge science and the ancient wisdom of Buddhism have come together to show how we all have the power to literally change our brains by changing our minds. These findings hold exciting implications for personal transformation. For decades, the conventional wisdom of neuroscience held that the hardware of the brain is fixed and immutable–that we are stuck with what we were born with. As Begley shows, however, recent pioneering experiments in neuroplasticity, a new science that investigates whether and how the brain can undergo wholesale change, reveal that the brain is capable not only of altering its structure but also of generating new neurons, even into old age. The brain can adapt, heal, renew itself after trauma, and compensate for disability. Begley documents how this fundamental paradigm shift is transforming both our understanding of the human mind and our approach to deep-seated emotional, cognitive, and behavioral problems. These breakthroughs show that it is possible to reset our happiness meter, regain the use of limbs disabled by stroke, train the mind to break cycles of depression and OCD, and reverse age-related changes in the brain. They also suggest that it is possible to teach and learn compassion, a key step in the Dalai Lama’s quest for a more peaceful world. But as we learn from studies performed on Buddhist monks, an important component in changing the brain is to tap the power of mind and, in particular, focused attention. This is the classic Buddhist practice of mindfulness, a technique that has become popular in the West and that is immediately available to everyone. With her extraordinary gift for making science accessible, meaningful, and compelling, Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact. This tremendously hopeful book takes us to the leading edge of a revolution in what it means to be human. From the Hardcover edition.



Mindless

Mindless Author Simon Head
ISBN-10 9780465069743
Release 2014-02-11
Pages 256
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We live in the age of Computer Business Systems (CBSs)—the highly complex, computer-intensive management programs on which large organizations increasingly rely. In Mindless, Simon Head argues that these systems have come to trump human expertise, dictating the goals and strategies of a wide array of businesses, and de-skilling the jobs of middle class workers in the process. CBSs are especially dysfunctional, Head argues, when they apply their disembodied expertise to transactions between humans, as in health care, education, customer relations, and human resources management. And yet there are industries with more human approaches, as Head illustrates with specific examples, whose lead we must follow and extend to the mainstream American economy. Mindless illustrates the shortcomings of CBS, providing an in-depth and disturbing look at how human dignity is slipping as we become cogs on a white collar assembly line.



The Selfish Gene

The Selfish Gene Author Richard Dawkins
ISBN-10 0192860925
Release 1989
Pages 352
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An ethologist shows man to be a gene machine whose world is one of savage competition and deceit



From Bacteria to Bach and Back The Evolution of Minds

From Bacteria to Bach and Back  The Evolution of Minds Author Daniel C. Dennett
ISBN-10 9780393242089
Release 2017-02-07
Pages 448
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“[The] best scientific-philosophical approach to understanding how consciousness evolved.… A wonderful book that will shape and drive thinking for years to come.”—Shane O’Mara, Times Higher Education How did we come to have minds? For centuries, poets, philosophers, psychologists, and physicists have wondered how the human mind developed its unrivaled abilities. Disciples of Darwin have explained how natural selection produced plants, but what about the human mind? In From Bacteria to Bach and Back, Daniel C. Dennett builds on recent discoveries from biology and computer science to show, step by step, how a comprehending mind could in fact have arisen from a mindless process of natural selection. A crucial shift occurred when humans developed the ability to share memes, or ways of doing things not based in genetic instinct. Competition among memes produced thinking tools powerful enough that our minds don’t just perceive and react, they create and comprehend. An agenda-setting book for a new generation of philosophers and scientists, From Bacteria to Bach and Back will delight and entertain all those curious about how the mind works.



The Religion Virus

The Religion Virus Author Craig A. James
ISBN-10 1482371006
Release 2013-04
Pages 190
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"Like a selfish gene or a parasite, the religion virus catches a free ride in the minds of our species, infecting our history and culture. What Guns, Germs and Steel did for anthropology, this book does for faith. It puts the pieces together into a fascinating, coherent model that makes sense! (Dan Barker, President, Freedom From Religion Foundation.) Craig A. James has written an accessible book on evolution and religion that manages to explain memetics while being both funny and touching. (Wes Unruh, author, The Art of Memetics, editor of alteratic.com.) Full of powerful, ground-breaking ideas, packaged in a deceptively simple, easy-reading style. James has created one of those rare books where, every few pages, I find myself thinking, "I need to send a copy of this to so-and-so." This is the most fun I've had reading non-fiction in a long time. (Phil Steele, Editor, Fragment and The Passion of Ayn Rand's Critics)"--From Amazon.com.



And Then There s This

And Then There s This Author Bill Wasik
ISBN-10 9781101057704
Release 2009-06-11
Pages 208
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Breaking news, fresh gossip, tiny scandals, trumped-up crises-every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People. As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, And Then There's This captures better than any other book the way technology is changing our culture.



A Devil s Chaplain

A Devil s Chaplain Author Richard Dawkins
ISBN-10 9780547416526
Release 2004-10-27
Pages 272
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Essays on morality, mortality, and much more from the New York Times–bestselling author of The Selfish Gene and The God Delusion. This early collection of essays from renowned evolutionary biologist Richard Dawkins is an enthusiastic declaration, a testament to the power of rigorous scientific examination to reveal the wonders of the world. In these essays, Dawkins revisits the meme, the unit of cultural information that he named and wrote about in his groundbreaking work, The Selfish Gene. Here also are moving tributes to friends and colleagues, including a eulogy for novelist Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy; correspondence with fellow biologist Stephen Jay Gould; commentary on the events of 9/11; and visits with the famed paleoanthropologists Richard and Meave Leakey at their African wildlife preserve. Ending with a vivid note to Dawkins’s ten-year-old daughter, reminding her to remain curious, ask questions, and live the examined life, A Devil’s Chaplain is a fascinating read by “a man of firm opinions, which he expresses with clarity and punch” (Scientific American).